5 Ways Building a Mobile App Can Boost Your Business Success

StrategyDriven Online Marketing and Website Development Article |Mobile App|5 Ways Building a Mobile App Can Boost Your Business SuccessIn today’s fast-paced, digital world, over half of all web browsing is done via mobile devices. When you build your business website, it’s almost more important that it’s mobile compatible than desktop compatible. That said, even if your website is compatible with mobile, users may still struggle to navigate it with total ease. Buttons are hard to click. Forms are hard to fill out, and finding the information your customers need can be difficult.

As a business, you must have a mobile strategy that goes beyond just your website. 90% of mobile users would rather use mobile apps than visit a business on a mobile browser. The ease of using an app far surpasses that of a mobile browser, and therefore they are an attractive option for businesses. For any business that sells products or services online, a mobile app will dramatically boost your success, and here’s why.

1.Direct marketing channel

Having a mobile app is a fantastic way to generate leads. When a visitor comes to your website, they may receive a prompt to sign-up to your newsletter, but many will choose to opt-out. Alternatively, when a potential customer downloads your mobile app, you will instantly capture them as a lead. You can use the app to send out promotions and sales to customers with push notifications to alert them whenever there’s a special offer. These notifications keep you in the front of their mind and also increases the likelihood of a purchase.

You can personalize marketing messages and send customized reminders to customers who haven’t shopped with you or used your service in a while. The options are endless, and you can tailor these messages based on your business goals.

You can also integrate your mobile app with your social media accounts, allowing users to share the app with their personal network and extend your reach even farther.

2. Build your brand and reputation

If a company or business has a mobile app, you know they are legit and trustworthy. Having an app establishes you as a reliable business, who is also an authority in the industry. When you’re building your brand, you want to reach consumers in as many ways as possible. With the volume of people downloading apps, there is a good chance they will see your business and remember your brand.

You want to create a mobile app that exudes your business values and is attractive and functional for your target audience. You don’t need to be a tech or design expert to create a well-branded mobile app. Enlist the help of a digital product agency like Creitive that can help bring your app vision to life, from the branding to the actual app development. Branding will look different for every business, but it’s crucial you create a design that will make an impact and help you stand out. A mobile app will get your logo in front of a lot of faces, so make sure you’re happy with it. Anyone who downloads your app will see your logo every time they look at their phone screen, whether they open your app or not. Have that icon there will imprint your brand on their brain and make them remember you when they require your product or service.

3. Provide value to your customers

Having a mobile app allows your customers to have 24/7 access to your products or services with the click of a button. They won’t need to visit a store in-person or spend time navigating your mobile site. Customers want instant gratification, and a mobile app will give them that, boosting customer satisfaction. If you have a chatbot or live customer service chat, you can incorporate that into your app as well so customers can instantly get answers to any questions they may have.

You can also provide value to customers through the app by allowing customers to collect and redeem points or rewards. The more features and options you offer on your app, the more customers will find value in using it. When customers find something valuable, they will keep returning to it.

4. Improve engagement

Mobile apps make it extremely simple to engage with your customer. Customers enjoy the ease of an app and the improved user experience, so they will always choose an app over mobile browsing. By building an interactive app with fun and accessible features, your customers will continue to use it. Features like the chatbot allow customers to engage with your business without needing a massive roster of customer service agents to answer questions.

Consider adding features to your app, such as a digital discount wheel that customers can spin to get a discount on their next purchase. Interactive features like that allow your customer to engage within the app and feel more connected to your business. Another way to improve engagement through your app is by asking customers for feedback, both on their experience with the app and your product/service. Asking for engagement this way will make your customers feel appreciated, valued, and build loyalty. Customer loyalty is the key to success in any business.

5. Stand out from competitors

Having a mobile app establishes you as an authority in your industry. Say, for example, you were looking to purchase a new backpack. There are two companies you’re looking at; one has an app, and one doesn’t. Which one would you choose? Having an app makes you more reliable, trustworthy, and more customer-friendly. Once your customer downloads your app, they will come to you anytime they need your product or service, not your competitors, because it’s more convenient. Mobiles apps are going to become a standard component of all businesses as we move forward. Jumping on the bandwagon now will put your business ahead of the curve and show that you’re committed to success.

Building a mobile app can contribute significantly to the success of your business. You’ll make it easier for customers to engage with you, increase customer loyalty and, ultimately, boost your reach and sales.

Four Top Tips for Growing a New Business

StrategyDriven Managing Your Business Article |Growing a New Business|Four Top Tips for Growing a New BusinessBecoming an entrepreneur can be the dream scenario for those wanting to escape the sometimes monotonous and uninspiring 9-5 working life. However, once you have bitten the bullet and launched your new business venture, it can become all too easy to sit back and let your business simply plod along, rather than seek new ways to enable its growth. However, if you want your business to succeed, then you need to ensure that you develop both short term and long-term strategies to generate new business and expand your customer base.

From improving your customer service by embracing the latest technologies, to implementing a digital marketing campaign, to learning how to network effectively, keep reading to find out how you can grow your new business in four simple steps.

1. Listen to your customers

If you want to keep your existing customers loyal to you, as well as attract new ones, then you need to make sure that you actively listen to their needs. An excellent way to find out what they want from your business is to consistently ask for feedback on your products or services. Although it can be hard to hear criticism, especially when it comes to your own business, it is essential to know where you are going wrong so that you are able to put it right. A simple email asking, “How can we do better next time?” is all it takes to gain invaluable insight into your customers’ requirements.

2. Improve your customer service

As a small business owner, it is incredibly important that you provide your customers with the best possible level of customer service, as just one poor experience can result in you losing a loyal customer, and also encourages negative word of mouth. If you are struggling to respond to your customers’ inquiries as quickly as you would like to, but cannot afford to take on any more employees, you may want to consider investing in a chatbot that can deal with an infinite number of customers simultaneously.

3. Don’t forget the bigger picture

It can become all too easy to get preoccupied with the day to day running of your business and fail to invest adequate time and funds into your long-term goals and strategies. For example, it has never been more critical for small businesses to improve their SEO rankings as this is the simplest way to attract more customers to your site, which in turn will increase your conversion rates. If you are not overly confident in your SEO abilities, a digital marketing agency can help you to generate leads that will result in conversions and ROI.

Try and make sure that you sit down with your employees and/or investors at least once a month to discuss your long-term visions and goals for the business while making solid plans and action points.

4. Extend your networks

Not everybody loves to network, but unfortunately, it is a necessary process if you want your business to grow. Are you familiar with the saying, “It’s not what you know, but who you know”? Well, never has a truer phrase been said when it comes to expanding your small business. You need to attend as many relevant networking events as possible, as well as ensure that you network effectively.

How do you do this? It is not rocket science. The key is to make sure that you give and take. For example, if you see someone who you think can offer you advice, don’t approach them and simply bombard them with questions. You also need to listen to what they have to say and try and find a way in which you can be of use to them too.

Networking can be a great way to connect with customers, investors and even potential employees, so make sure you are open and responsive when you attend events, as you never know when you may need a helping hand from someone in the industry.