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How Businesses Can Maximize Whatsapp API Integration

StrategyDriven Online Marketing and Website Development Article |Whatsapp API Integration|How Businesses Can Maximize Whatsapp API IntegrationThe introduction of WhatsApp business API has offered enterprises a top marketing tool. The tool provides significant possibilities for communication with clients bearing in mind that WhatsApp as a messaging platform enjoys over two billion users globally. As businesses continue to integrate the API, there is a need to understand how to get the most out of the tool.

Upon launching any business, the first step towards getting more clients is effective communication. You need an awareness campaign to target both existing and potential customers. Besides offering an opportunity for communicating with clients, the WhatsApp API designed for enterprises also comes with a host of benefits, including:

  • Seamless customer support
  • Instant collection of feedback
  • Understanding users better through the gathering of insightful data
  • Ability to recommend products
  • Global reach
  • Automated communication
  • Instant two-way communication

How to Get the Most Out of the WhatsApp Business API

The use of WhatsApp in your business is meant to offer a personal touch with customers. Considering the number of businesses leveraging the API is high, getting the attention of your clients can be a challenge in the absence of some effective practices. Below are some key tips that will likely push your business to attain the maximum potential through WhatsApp business API.

Use different message formats

Relying on text-only messages may fail to meet the desired targeted goals. Generally, text-only communication is not very engaging. To get customers’ attention, use photos, videos, locations, GIFs, files, and more. Once clients begin to engage with your content, always respond by answering questions intuitively.

Get consent

Before sending any message, ensure the target audience has agreed to receive your communication. Not only is this practice ethical, but it is also a requirement under WhatsApp policies. Always ask customers which type of communication they would like to receive through WhatsApp. Note that WhatsApp offers opt-in templates which can be placed on the website, hence exposure to more customers.

Establish a response timeline

Chances are high that your current and potential customers have scouted for several similar service providers. If they land on your business, show them you value them. Normally, it is recommended to have a 24 hour response time to avoid customers losing interest. Although you can use chatbots, always ensure a human agent is available if the message needs to be escalated further.

Maximize on personalized messages

The ordinary WhatsApp messaging app requires a more personalized approach to sending messages. Customers want to have real conversations, but not just respond to one-way messages sent to them. This should be reflected in your messaging strategy as it will also boost your brand reputation.

Work with authorized dealers

Setting up a WhatsApp business API is a technical aspect of your business that needs a reputable provider to carry out. Leveraging the services of an unauthorized company may land your business in trouble. Ensure to choose wisely to get the right fit for your business.

Endnote

The ultimate end goal of any business is to retain and attract new customers by providing quality service. Fortunately, the advantages of WhatsApp business API like instant feedback mean that enterprises can easily understand the needs of customers and use the feedback to improve services.

How SMEs Can Step up Their eCommerce Game

StrategyDriven Online Marketing and Website Development Article |eCommerce|How SMEs Can Step up Their eCommerce GameIn today’s world, there is a huge demand for online shopping. Rather than going into a physical store to shop, more and more people are choosing to make purchases online, which is why now is the best time to start an eCommerce business. From retail stores with an online presence to full-on e-stores with goods available online only, there are plenty of ways enterprising business owners can cash in on the ever-growing trend. With the right business plan and a bit of know-how, SMEs can capitalize on this trend and generate more income. Here are a few top tips to help you step up your eCommerce game.

Place Focus on Visual Branding

It doesn’t matter what industry you find yourself in or whether you sell a service or a product, all company’s need to focus on creating an effective brand. In particular, visual branding can help you communicate your company’s personality and attract your target audience. An attractive, memorable logo with a catchy slogan can help your business go further. While the colors, font, and typography you choose can help your brand stick in consumers’ minds. With stiff competition, strong visual branding can help your business stand out from the crowd and make a lasting impression.

Build an Engaging E-Store

A professional-looking online shop that engages the consumer is a must for eCommerce businesses. It only takes a typo or a bad description to repel potential consumers. Furthermore, your business website needs to be quick to load and easy to navigate. In addition to engaging, well-written content, efficient user experience can help turn site visitors into paying customers. For a website that ticks every single box, make sure you employ an expert in software development. Scrum Launch is made up of a team of experts who have experience in product innovation, marketing automation, and software development. They even provide training in web development in Ukraine for budding developers. These talented developers are then well-equipped to help you build a high-quality, scalable e-store.

Prioritize Delivery Time

Studies show that delivery time is a top priority for many online shoppers. In fact, approximately 87 percent of consumers pinpoint shipping speed as a deciding factor before making a second purchase from an eCommerce company. In addition, 47 percent of consumers are willing to pay more for faster shipping speeds, while 67 percent of consumers would fork out for same-day delivery if they need an item to arrive before a specific date. Placing focus on transport and logistics could impact the number of people who choose to shop with you again and improve the overall buying experience for customers.

Effective Customer Communication Tools

Good customer service can greatly increase the number of customers who return to your online store. At the same time, if you only give bad customer service, it will not only repel existing customers, but it can also ruin your reputation as an online retailer. Effective communication tools, such as email automation and chatbots, can help you streamline your communication, sales, and customer service processes.

5 Ways Building a Mobile App Can Boost Your Business Success

StrategyDriven Online Marketing and Website Development Article |Mobile App|5 Ways Building a Mobile App Can Boost Your Business SuccessIn today’s fast-paced, digital world, over half of all web browsing is done via mobile devices. When you build your business website, it’s almost more important that it’s mobile compatible than desktop compatible. That said, even if your website is compatible with mobile, users may still struggle to navigate it with total ease. Buttons are hard to click. Forms are hard to fill out, and finding the information your customers need can be difficult.

As a business, you must have a mobile strategy that goes beyond just your website. 90% of mobile users would rather use mobile apps than visit a business on a mobile browser. The ease of using an app far surpasses that of a mobile browser, and therefore they are an attractive option for businesses. For any business that sells products or services online, a mobile app will dramatically boost your success, and here’s why.

1.Direct marketing channel

Having a mobile app is a fantastic way to generate leads. When a visitor comes to your website, they may receive a prompt to sign-up to your newsletter, but many will choose to opt-out. Alternatively, when a potential customer downloads your mobile app, you will instantly capture them as a lead. You can use the app to send out promotions and sales to customers with push notifications to alert them whenever there’s a special offer. These notifications keep you in the front of their mind and also increases the likelihood of a purchase.

You can personalize marketing messages and send customized reminders to customers who haven’t shopped with you or used your service in a while. The options are endless, and you can tailor these messages based on your business goals.

You can also integrate your mobile app with your social media accounts, allowing users to share the app with their personal network and extend your reach even farther.

2. Build your brand and reputation

If a company or business has a mobile app, you know they are legit and trustworthy. Having an app establishes you as a reliable business, who is also an authority in the industry. When you’re building your brand, you want to reach consumers in as many ways as possible. With the volume of people downloading apps, there is a good chance they will see your business and remember your brand.

You want to create a mobile app that exudes your business values and is attractive and functional for your target audience. You don’t need to be a tech or design expert to create a well-branded mobile app. Enlist the help of a digital product agency like Creitive that can help bring your app vision to life, from the branding to the actual app development. Branding will look different for every business, but it’s crucial you create a design that will make an impact and help you stand out. A mobile app will get your logo in front of a lot of faces, so make sure you’re happy with it. Anyone who downloads your app will see your logo every time they look at their phone screen, whether they open your app or not. Have that icon there will imprint your brand on their brain and make them remember you when they require your product or service.

3. Provide value to your customers

Having a mobile app allows your customers to have 24/7 access to your products or services with the click of a button. They won’t need to visit a store in-person or spend time navigating your mobile site. Customers want instant gratification, and a mobile app will give them that, boosting customer satisfaction. If you have a chatbot or live customer service chat, you can incorporate that into your app as well so customers can instantly get answers to any questions they may have.

You can also provide value to customers through the app by allowing customers to collect and redeem points or rewards. The more features and options you offer on your app, the more customers will find value in using it. When customers find something valuable, they will keep returning to it.

4. Improve engagement

Mobile apps make it extremely simple to engage with your customer. Customers enjoy the ease of an app and the improved user experience, so they will always choose an app over mobile browsing. By building an interactive app with fun and accessible features, your customers will continue to use it. Features like the chatbot allow customers to engage with your business without needing a massive roster of customer service agents to answer questions.

Consider adding features to your app, such as a digital discount wheel that customers can spin to get a discount on their next purchase. Interactive features like that allow your customer to engage within the app and feel more connected to your business. Another way to improve engagement through your app is by asking customers for feedback, both on their experience with the app and your product/service. Asking for engagement this way will make your customers feel appreciated, valued, and build loyalty. Customer loyalty is the key to success in any business.

5. Stand out from competitors

Having a mobile app establishes you as an authority in your industry. Say, for example, you were looking to purchase a new backpack. There are two companies you’re looking at; one has an app, and one doesn’t. Which one would you choose? Having an app makes you more reliable, trustworthy, and more customer-friendly. Once your customer downloads your app, they will come to you anytime they need your product or service, not your competitors, because it’s more convenient. Mobiles apps are going to become a standard component of all businesses as we move forward. Jumping on the bandwagon now will put your business ahead of the curve and show that you’re committed to success.

Building a mobile app can contribute significantly to the success of your business. You’ll make it easier for customers to engage with you, increase customer loyalty and, ultimately, boost your reach and sales.

Four Top Tips for Growing a New Business

StrategyDriven Managing Your Business Article |Growing a New Business|Four Top Tips for Growing a New BusinessBecoming an entrepreneur can be the dream scenario for those wanting to escape the sometimes monotonous and uninspiring 9-5 working life. However, once you have bitten the bullet and launched your new business venture, it can become all too easy to sit back and let your business simply plod along, rather than seek new ways to enable its growth. However, if you want your business to succeed, then you need to ensure that you develop both short term and long-term strategies to generate new business and expand your customer base.

From improving your customer service by embracing the latest technologies, to implementing a digital marketing campaign, to learning how to network effectively, keep reading to find out how you can grow your new business in four simple steps.

1. Listen to your customers

If you want to keep your existing customers loyal to you, as well as attract new ones, then you need to make sure that you actively listen to their needs. An excellent way to find out what they want from your business is to consistently ask for feedback on your products or services. Although it can be hard to hear criticism, especially when it comes to your own business, it is essential to know where you are going wrong so that you are able to put it right. A simple email asking, “How can we do better next time?” is all it takes to gain invaluable insight into your customers’ requirements.

2. Improve your customer service

As a small business owner, it is incredibly important that you provide your customers with the best possible level of customer service, as just one poor experience can result in you losing a loyal customer, and also encourages negative word of mouth. If you are struggling to respond to your customers’ inquiries as quickly as you would like to, but cannot afford to take on any more employees, you may want to consider investing in a chatbot that can deal with an infinite number of customers simultaneously.

3. Don’t forget the bigger picture

It can become all too easy to get preoccupied with the day to day running of your business and fail to invest adequate time and funds into your long-term goals and strategies. For example, it has never been more critical for small businesses to improve their SEO rankings as this is the simplest way to attract more customers to your site, which in turn will increase your conversion rates. If you are not overly confident in your SEO abilities, a digital marketing agency can help you to generate leads that will result in conversions and ROI.

Try and make sure that you sit down with your employees and/or investors at least once a month to discuss your long-term visions and goals for the business while making solid plans and action points.

4. Extend your networks

Not everybody loves to network, but unfortunately, it is a necessary process if you want your business to grow. Are you familiar with the saying, “It’s not what you know, but who you know”? Well, never has a truer phrase been said when it comes to expanding your small business. You need to attend as many relevant networking events as possible, as well as ensure that you network effectively.

How do you do this? It is not rocket science. The key is to make sure that you give and take. For example, if you see someone who you think can offer you advice, don’t approach them and simply bombard them with questions. You also need to listen to what they have to say and try and find a way in which you can be of use to them too.

Networking can be a great way to connect with customers, investors and even potential employees, so make sure you are open and responsive when you attend events, as you never know when you may need a helping hand from someone in the industry.