According to a study conducted by Bentley University in the United States, people value printable materials that can be touched. And why not?
After all, digital fatigue can take a toll on anyone’s life. All you would need to feel human again is the sense of touch. In doing so a booklet comes out ever powerful.
Still unsure how?
Let us explain.
You’ve probably read a booklet on more than one occasion without even realizing it. All those catalogs, pamphlets, or training manuals you witness in your daily life are a form of a booklet.
But if your marketing brains are getting ready to reject the traditional idea of integrating a booklet in your communications, then take a pause and rethink your decision.
Integrating this powerful tool can just be the best decision you take for your marketing this year.
This blog post demystifies all the core advantages that a booklet can bring to your organization in 2021.
Why booklet advertising is still an effective communication tool in 2021?
There are a variety of reasons why a booklet that apparently seems to be old school is still a powerful marketing tool. However, to realize the why, you would have to take a few steps back and understand what really is a typical booklet.
Understanding the typical characteristics will enable you to map the scope and power of this marketing tool. More so, it will help you to devise a strategy to design yours according to your unique market requirements.
What is a booklet?
A booklet is actually a little book. It comes in a variety of shapes and sizes with 8-40 pages and simple saddle-stitched binding.
Booklets are one of the most effective promotional tools that any company should have. Booklets allow you to provide your customers with eye-catching, relevant, and focused information while properly branding your organization and generating sales.
They are commonly used as brochures, catalogs, rag mags, newsletters, Bluray, and DVD inserts and can be utilized as little tale books, instructional manuals, and recipe books (DVD booklet). Annual reports, for example, are essentially special-purpose booklets.
A booklet is often made up of four or more sheets of letter-size paper folded in half. And the number of pages in a booklet is always divisible by four, for example, eight pages, twelve pages, sixteen pages, and so on. Of course, some of the pages can be left blank.
Benefits of booklet advertising
A booklet is a perfect choice to help grow the company’s business because the booklet states everything related to the company’s products through image assistance.
Here are the reasons why booklet advertising is still considered effective and valuable despite the rising popularity of digital marketing.
1. Immersive interaction
In the age of the internet, we’ve lost the pleasure of touching and interacting with a brand. The amount of data available on the internet is mind-boggling — enough to give anyone a migraine. A booklet, on the other hand, can be read, handed on to colleagues, or kept if it is of excellent quality.
The best part is it has the tactile experience that software products fail to provide.
Having a company’s booklet is much more than just looking up information on the internet. It not only shows that you are a valuable prospect, but it also fosters interaction and attention.
Rather than scouring the web for an individual article or page, you solely need to read the information and possibly store it in the draw. Plus, nothing beats the scent of freshly printed paper – or maybe it’s just us!
2. Simplified audience targeting
When you have your target audience’s exact contact information and address, an advertising booklet is guaranteed to reach them. You can certainly target your prospects online, but even those advertisements may go unnoticed or be disregarded.
You can, however, put your booklet through the door of those you think would become customers, and the potential is infinite.
Consider how many takeaway menus you receive each day, each detailing the restaurants in your area. The tangible marketing is far more memorable, as evidenced by the fact that many of us seek the menu when we don’t feel like cooking.
And as your advertising booklet is tangible, consumers are more likely to remember your brand when they need services related to your marketing.
3. Personalized communications
Booklets have plenty of room to discuss each service or product in a concentrated manner. It helps in the creation of an informative version of your branding by delivering:
- Your business history to get loyalty
- Introduction of new services and product
- Explain existing services and products
- Relay core ideas
If people find your booklet beneficial, they can forward it to others who might be interested. This helps in the expansion of your company’s reach.
Also, when it comes to digital advertising, there are length and character restrictions. A PPC ad, for example, is limited to 30-30-80 characters (2 headlines up to 30 characters, one description up to 80 characters). A single Facebook image ad can have a headline of up to 25 characters and a description of up to 125 characters, whereas an Instagram ad can have up to 2200 characters, two lines, and up to 30 hashtags.
On the other hand, a booklet allows you more room to discuss your organization, products, and services.
Therefore, choosing a booklet to advertise your product or service is highly effective as there is no length or character limitation.
Budget is, of course, at the top of everyone’s concern. Online advertising might cost thousands of dollars each month, but advertising booklets, on the other hand, are pretty affordable. And if printed well, it can last a long time.
One of the best aspects of publishing Booklets for advertising purposes is the cost, especially if you order in bulk. The larger your print run, the less you’ll have to pay.
Also, you have a lot of control over the price of your Booklet order. You may easily change the pricing by deciding what you can afford – for example, the number of pages in your booklet, the paper type you want to use, and the product finishes you desire. Customization gives you the ability to make better pricing decisions for your organization.
You can even deliver the booklets by hand or take advantage of bulk postage rates offered by most mailing firms to ensure that your campaign reaches your target audience.
5. Improves Return On Investment (ROI)
Online advertisements do not last long and vanish in a flash. Booklets, on the other hand, being a physical representation of the advertisement, not only stress it but stay for longer. They don’t quickly fade away unless they’re discarded.
6. Improves and retains traffic
Booklets are helpful in capturing the attention of potential clients, especially for small and emerging organizations with limited resources. A booklet designed with the latest graphic design trends is a unique method to catch people’s attention.
An online advertisement is only visible for a few seconds; hence it lacks attention. On the other hand, booklets tend to last longer since clients take them home and keep them for longer.
Booklet advertising is all about the company’s product and service offerings to the customers and enticing them to a visit. It becomes super attractive because it contains little text and a lot of images.
Furthermore, booklets are significantly more effective than digital advertising because they demand the buyers’ whole attention. They encourage the reader to sit and sift through the pages, looking at your products, which is far more effective than simply scrolling through a paid internet advertisement on their smartphone.
If discount coupons or response forms are included, the booklets become even more appealing to potential customers.
7. Improved versatility
Booklets are one of the most versatile tools for informing people about your products or services.
Booklets with product information are frequently displayed at the front of the store or in the waiting area of retail stores and offices with a lot of customer traffic. For example, customers can review booklets on each category of the financial product while waiting in the lobby of banks.
Booklets are also taken to trade exhibitions and presentations by marketers to hand out to potential clients or business partners.
8. Increased business authority
Investing in a proper booklet will establish trust and demonstrate that you value your customers. Furthermore, you can increase your clients’ confidence in your business by including your objectives and goals.
Booklet designs that are professional and eye-catching, along with high-quality printing, lend credibility, authenticity, and respect to a company.
Booklets are so crucial for business promotion, therefore don’t compromise on the printing and design quality. It is worthwhile to invest in good design. A poorly printed booklet can destroy your company’s credibility and value.
A booklet also boosts your company’s authority by demonstrating to customers that you’re a serious organization with regular and reliable business procedures.
9. Effective promotion
Booklets can contain tear-off offers or discounts, making them an effective advertising tool. They can be used for effective promotion, create a time-sensitive offer, or other promotional campaigns. The best part?
It makes the measurement of the efficacy of your campaigns so much easier than the complex digital landscape.
By looking at the effectiveness of booklet advertising, there remains no reason why you should not try using a booklet as a marketing strategy.
You must have a booklet as a crucial component of your sales funnel to provide more detailed information about what you’re selling or how you’re educating people.
Whether you’re using a booklet for technical specifications, a workplace manual, a product magazine, or something else entirely, you’ll want to make the most of every page to get the most bang for your buck.
To make the most of the booklet, make sure your booklet catches the reader’s attention, entertains them, piques their interest in the offered product or service, and finally prompts them to take a specific action.
It is necessary to have a descriptive and appealing brochure that will stay in people’s minds.
Let us know in the Comments section below what are your thoughts on booklet advertising.
About the Author
Atreyee Chowdhury works full-time as an Instructional Designer and is passionate about writing. She has helped many small and medium-scale businesses achieve their content marketing goals with her carefully crafted and compelling content. She lives in Bangalore, India with her husband and parents. She loves to read, experiment with different cuisines, travel, and explore the latest content marketing and L&D trends in her free time. You can reach her on Linkedin or write to her at [email protected] for any content writing/marketing requirements.