Posts

The Importance of a Marketing Strategy for Your Business

/in /by

StrategyDriven Marketing and Sales Article |Marketing Strategy |The Importance of a Marketing Strategy for Your BusinessA marketing strategy is essential for all businesses, whether big or small. It is a plan that defines your goals and the methods you will use to achieve them. Without a marketing strategy, it isn’t easy to know what you should be doing to promote your business. Without one, you’re essentially shooting in the dark and hoping for the best. A marketing strategy can help you better understand your target market, what services or products they might be interested in, and how to reach them. In this blog post, we will discuss the importance of a marketing strategy and provide tips on creating one for your business.

Why You Need a Marketing Strategy

No matter how small your business is, it would help if you had a marketing strategy. Many companies think they can get by without one, but this is not the case. A marketing strategy is vital for several reasons.

First, a marketing strategy will help you to define your target market. This is the group of people most likely to buy your product or use your service. Without a defined target market, it will be challenging to reach your potential customers.

Second, a marketing strategy will help you create a unique selling proposition. This is what sets your business apart from the competition. If you do not have a USP, it will be challenging to stand out in the marketplace.

Third, a marketing strategy will help you to allocate your marketing budget. This is important because you need to make sure that you are spending your money in the most effective way possible. Without a marketing strategy, wasting money on ineffective marketing campaigns is straightforward.

Fourth, a marketing strategy will help you to measure your results. This is important because you need to know whether or not your marketing efforts are paying off. Without a way to measure your results, it will be challenging to improve your marketing plan.

Finally, a marketing strategy will give you direction. This is important because it can be effortless to get lost in the business’s day-to-day details. A clear and concise plan will help you stay focused on your long-term goals. There are many other reasons a marketing strategy is essential, but these are five of the most important.

The Benefits of Having a Marketing Strategy

A marketing strategy is vital for several reasons:

  1. It helps you better understand your target market and how to reach them. It also allows you to allocate your resources more efficiently and measure your progress over time.
  2. A well-developed marketing strategy can help position your business as a leader in your industry.
  3. There are many other benefits of having a marketing strategy, including:
  • Improved customer satisfaction: By understanding your customers’ needs and wants, you can develop products and services they are more likely to use and enjoy. This can lead to improved customer satisfaction levels and increased repeat business.
  • Increased sales: A good marketing strategy will grow your business’s sales and revenue. This can help you expand your operations and hire new staff.
  • Improved brand recognition: A strong marketing strategy can help improve your brand’s recognition and awareness. This can lead to more customers and increased sales.
  • Increased profitability: A successful marketing strategy can increase your business’s profits. This extra money can be reinvested into the business to help it grow or improve employee morale or benefits.

If you’re unsure where to start with developing a marketing strategy, many resources are available online or from small business organizations. Once you have a plan in place, review it regularly and update it as needed to ensure it remains relevant and practical. Implementing a solid marketing strategy is essential in ensuring your small business’s success.


How to Develop a Marketing Strategy

A marketing strategy is a process that can allow you to better focus your time and resources on achieving your business goals. It involves conducting market research to understand your customers and develop a brand that meets their needs. Creating a marketing strategy may seem like a daunting task, but with some careful planning, it can be relatively easy. Here are a few tips to get you started:

  • Define your target market: Who are your potential customers? What do they need or want? How can you reach them?
  • Research your competition: What are they doing well? What could they improve upon? How can you differentiate yourself in the marketplace?
  • Set objectives and KPIs: What do you want to achieve with your marketing strategy? Be specific and set measurable goals so you can track your progress.
  • Develop a plan of action: How will you execute your marketing strategy? What resources do you need? Who will be responsible for each task?
  • Implement and monitor: Put your plan into action and keep track of your results. Make adjustments as needed to ensure you are meeting your objectives.

Developing a marketing strategy can seem like a daunting task, but with some careful planning, it can be relatively easy. By defining your target market, researching your competition, setting objectives, and developing a plan of action, you can create a roadmap for success. And by monitoring your progress along the way, you can make adjustments as needed to ensure that you are on track to reach your goals.

Different Types of Marketing Strategies

Different marketing strategies are available to businesses, and the right strategy depends on the products or services being offered, as well as the business goals. Some common marketing strategies include:

  • Product promotion: This marketing type focuses on promoting a specific product or service. It can be done through various channels such as advertising, social media, and events.
  • Brand awareness: The goal of this type of marketing is to increase awareness of the brand and what it has to offer. It can be done through various channels such as advertising, content marketing, and PR.
  • Customer acquisition: The focus here is on acquiring new customers for the business. This can be done through various channels such as online advertising, offline advertising, and lead generation.
  • Customer retention: The goal is to keep existing customers happy and engaged with the brand. This can be done through various loyalty programs, customer service, and social media channels.
  • Market research: This type of marketing is focused on understanding the needs and wants of the target market. It can be done through various channels such as surveys, focus groups, and interviews.

If you need help developing a marketing strategy, contact a Digital Marketing Agency. They will be able to help you understand the different options available and develop a customized plan that meets your specific needs. Don’t go another day without a solid marketing strategy in place. Your business depends on it!

Common Mistakes When Developing a Marketing Strategy

Developing a marketing strategy is essential for any business, yet many businesses don’t take the time to do it. Here are six common mistakes made when developing a marketing strategy:

  • Not Defining Your Target Market: Without defining your target market, you won’t be able to create targeted messaging or determine where to allocate your marketing resources.
  • Failing to Set Measurable Goals: Without measurable goals, you won’t be able to track your progress or determine whether your marketing efforts are successful.
  • Not allocating Enough Resources: Marketing campaigns require time, effort, and money to succeed. They’re likely to fail if you don’t give enough resources to your marketing efforts.
  • Relying on Outdated Data: Marketing strategies should be based on current data and insights. If you rely on outdated data, your marketing efforts will likely miss the mark.
  • Failing to Test and Measure: Testing and measuring is essential to determine what’s working and what’s not. Without testing and measuring, you won’t be able to improve your marketing results.
  • Not Having a Plan B: No matter how well you plan, there’s always a chance that something will go wrong. That’s why it’s essential to have a Plan B in place so that you can pivot if necessary.

Why your Marketing Strategy Should be Flexible

Your marketing strategy should be flexible because the business environment is constantly changing. It is crucial to adapt to market changes, and a flexible marketing strategy will allow you to do this.

A flexible marketing strategy will also allow you to take advantage of opportunities as they arise. If you cannot adapt your strategy, you may miss out on opportunities that could benefit your business.

A flexible marketing strategy is also essential because your competition constantly changes. You need to be able to change your strategy to stay ahead of your competition. If you cannot do this, they will eventually overtake you. A good marketing strategy should be based on SMART objectives: specific, measurable, attainable, relevant, and time-based. Your objectives should be based on your business goals and the needs of your target market.

Once you have developed your objectives, you need to determine what tactics you will use to achieve them. There are a variety of marketing tactics that you can use, and it is essential to choose the ones that are most effective for your business. Your marketing strategy should be reviewed regularly to ensure it is still relevant and practical. It is vital to make changes to your strategy as needed so that it continues to meet the needs of your business.

In conclusion, a marketing strategy is essential for any business. It is important to define your target market, set measurable goals, allocate adequate resources, and test and measure your results. A flexible marketing strategy will allow you to take advantage of opportunities and stay ahead of your competition. Finally, review your marketing strategy regularly to ensure it is still relevant and practical.

6 Proven Content Strategies that Hook Millennials and Gen Zers (and Tools for the Job)

/in /by

StrategyDriven Online Marketing and Website Development Article |Content Strategies|6 Proven Content Strategies that Hook Millennials and Gen Zers (and Tools for the Job)It’s official: Millennials and Gen Zers are all grown up.

Millennials, in particular, now hold the most buying power in the modern world. Gen Zers, which have striking similarities with Millennials, are slowly but surely catching up.

Long story short, it’s time for your business to build your content marketing strategy around these audiences.

Here are six proven content marketing strategies that will help you get their attention:

1. Use short-form videos

Short-form videos can fill the younger generation’s appetite for quick entertainment and information.

That’s why platforms like TikTok, Instagram Reels, and YouTube Shorts are all the rage—garnering billions of monthly viewers.

TikTok, in particular, is loaded with tools that can help brands reach their target audience and establish their authority.

Here’s a quick rundown of its features:

  • Business integration: TikTok now lets brands showcase their website and business category on their profiles. In addition, they’re set to benefit from other features that TikTok will include in future updates.
  • Built-in analytics: To optimize your TikTok strategy, the platform comes with built-in audience analytics. This covers content engagement, audience growth, demographics, and follower activity.
  • Creator and business learning resources: Not sure how to convert your brand’s messaging into short-form videos? TikTok offers a library of learning resources along with tons of video examples for inspiration.
  • Comprehensive video editing: TikTok’s very own video editor is packed with features like video effects, voiceovers, text overlays, and filters. Thanks to its popularity, there are also dozens of cost-effective TikTok tools to spice up your videos so you get more TikTok views after you publish.

Automating short-form video scheduling with Vista Social

It’s also worth noting that TikTok is equipped with its own post scheduling tool, which is accessible using a desktop browser. But if you want to promote short-form videos on YouTube or Instagram, you need a third-party post scheduling tool.

Vista Social, for example, is a comprehensive social media management platform. Apart from building an automated posting schedule, it can help you measure social media analytics, manage online reviews, monitor for brand mentions, and more.

2. Invest in influencer marketing

Looking for strategies to win your target audience’s trust? You should consider getting into influencer marketing.

Here’s the thing: influencer marketing and Millennials go hand in hand. In fact, 82% of Millennial and Gen Z social media shoppers trust influencers when making purchase decisions.

It doesn’t matter if you want to steal the young audience’s attention on Facebook, TikTok, Instagram, or YouTube. There will always be influencers who can give your brand’s credibility and authoritativeness a much-needed boost.

The good news is, you don’t need a sizeable budget to work with influencers.

Micro-influencers, for instance, can promote your brand for only up to $500 per post on Instagram. That should be enough to put your company in front of around 50,000 followers.

Vetting influencers with the Upfluence Chrome extension

Upfluence is a well-known influencer marketing platform that can help you through every step—from influencer discovery to payments. Your business can invest in their services to streamline the entire influencer marketing process.

Alternatively, you can take the DIY route using the official Upfluence Chrome extension. This works by revealing crucial metrics whenever you visit an influencer’s profile, like audience engagement and suggested price per post.

3. Get employees involved

Millennials and Gen Zers respond positively to relatable and authentic content experiences. And that’s exactly what you can give them through an employee advocacy campaign.

In employee advocacy, your workforce becomes your core brand ambassadors. All you have to do is encourage them to post social media content with your brand front and center.

Some ideas include posting about a company event, live streaming team-building activities, or uploading “behind-the-scenes” photos. You can also launch full-blown employee takeovers of your brand’s official social media channels.

Accelerating employee advocacy with Nectar

Nectar is one of the best employee recognition platforms that can help foster a positive work culture. It empowers companies with features like point-based rewards, employee recognition, and brand alignment challenges.

Elevating employee recognition through Nectar works perfectly for employee advocacy. Not only does it provide employees with activities to post about, it also allows companies to incentivize their duties as brand ambassadors.

4. Align value propositions with a cause

It’s no secret that Millennials and Gen Z are huge supporters of causes that involve global issues. This includes diversity, inclusiveness, and environmental awareness.
That’s why more and more brands are launching marketing initiatives that align with these causes.

While there’s no right way to do this, it should be achievable by any brand that’s creative and resourceful enough. The only unmissable step is getting everyone in your organization aboard your initiative.

For example, if you want to show your support for diversity in the workplace, employees will be more than happy to share about it through advocacy.

Getting everyone on the same page with Monday.com

Monday.com is widely recognized as one of the top project management software on the web. It has heaps of features that enable teams to strive towards a single vision, like task management, time tracking, and collaboration tools.

Monday.com makes it easy for brands to share files and guidelines around specific initiatives. This is incredibly useful if you’re launching a collaborative campaign to showcase your support of a particular cause.

5. Modernize your SEO with mobile keywords

The majority of Millennials and Gen Zers use mobile devices to browse the web. Whenever they’re after reliable information, a considerable chunk heads straight to Google using mobile-friendly search terms.

A good example would be question-based keywords, which are on the rise due to the growing popularity of virtual assistants. Rather than typing words using a mobile keyword, users are more inclined to use their device’s dictation features to run searches.

If you want recurring organic traffic, your SEO strategy should keep up with the times. Whether you plan to buy SEO articles or handle SEO in-house, be sure to make room for mobile-friendly keywords.

Find question-based keywords with AnswerThePublic

Over the years, AnswerThePublic has remained the most convenient tool for finding question-based keywords.

All you have to do is head to their site, type in a broad keyword, and watch the tool at work. Within seconds, it will provide you with a web of question-based keyword ideas that can bolster your mobile SEO efforts.

6. Implement performance-focused content tracking

Lastly, no brand can come up with a perfect content marketing strategy overnight.

You can only refer to the known “best practices” to create a foundation for your content marketing. Beyond that, you need to rely on performance tracking to make data-driven decisions to improve your content strategy over time.

Find out what works with Google Analytics

If you want all-around content tracking, it can’t get any better than Google Analytics.

Despite the free price tag, Google Analytics will help any brand analyze multiple layers of their website’s performance. It can reveal your top-performing content, measure scroll depth, assess your problematic “exit” pages, and more.

Conclusion

Millennials and Gen Zers present new challenges for brands that want to stay relevant. Fortunately, they’re not exactly closed books when it comes to their content consumption preferences.

The strategies above should help elevate your content marketing strategy to a level that newer audiences will appreciate. Just remember to experiment with one tactic at a time, find out what sticks, and double down on your efforts.

Digital Marketing for Dentists: 5 Ways to Get More Patients

/in /by

StrategyDriven Online Marketing and Website Development Article |Digital marketing for dentists|Digital Marketing for Dentists: 5 Ways to Get More PatientsAre you trying to get more patients for your dental practice? Wondering how you can start marketing your dental practice successfully?

If you want to get more patients for your dental clinic, you need to make sure that you’re being proactive. Building an online presence and using digital marketing techniques can be helpful for building your practice.

In this guide to digital marketing for dentists, we’ll tell you about the 5 best ways you can get new patients.

1. Use Local SEO Techniques

One of the things that you can do to market your dental practice is to use local search engine optimization (SEO) techniques.

Local SEO techniques can make it more likely that the pages on your website will show up in search engine results, especially for people in your local area. Some local SEO techniques include managing your Google My Business (GMB) page, getting local citations, and adding locally relevant keywords to your website content.

If you’re interested in learning more about local SEO for dentists, be sure to click here for more information.

2. Stay Active On Social Media

Social media can be a great tool for attracting new patients, so you should be sure that you’re using it. It’s a good idea to create profiles on some of your favorite social media platforms and then start posting regularly to build an audience.
By posting interesting content, offering discounts, and sharing information about your dental staff, you can build a dialogue with potential and current patients. This can also help you to collect more online reviews and to boost your presence in search engines as well.

3. Launch Some Online Ads

Another great method you can use to market your dental services online and get more patients is to run online ads. When running Facebook Ads or Google Ads, for example, you can easily target your ideal patients and can show ads to them in a cost-effective way.

By launching some pay-per-click (PPC) ads you can potentially get a lot of new patients and will build more awareness about your practice.

4. Create a Content Marketing Strategy

One of the best ways that you can use digital marketing to get more patients is to implement a content marketing strategy.
With content marketing, you’ll attract patients to your website by creating useful and informative blog content, videos, infographics, and more. Using content marketing can be very cost-effective and is a good long-term strategy for digital marketing, so make sure that you try it out.

5. Collect Patient Emails

Starting an email list is another powerful way that you can market your practice online.

With email marketing, you’ll start building an email list of both current and prospective patients and will send regular email updates to them. You may want to ask your patients to sign up for the email list when they visit your practice in person or capture their information when they visit your website.

Building an email list can give you a great way to stay in touch with patients and remind them about the importance of dental care.

Making Use of This Guide to Digital Marketing For Dentists

If you want to grow your practice, you should be sure to make use of this guide to digital marketing for dentists. Follow the above tips if you want to start attracting new patients more easily.
In search of more marketing advice? Learn more about dental marketing by browsing our blog now.

5 Sure-Fire Ways to Increase Your SEO Rankings

/in /by

StrategyDriven Online Marketing and Website Development Article, 5 Sure-Fire Ways to Increase Your SEO RankingsNo matter what sector your business operates in, online visibility is essential to your success. As well as building credibility and gaining trust, online visibility enables you to acquire new customers and retain existing ones.
Having a functional, well-designed website is the first step to building an online profile, but this alone isn’t sufficient. In order to drive traffic to your site and facilitate brand recognition, you’ll need to rank highly on search engine results pages (SERPs) for keywords and terms that are relevant to your business.

The only way to increase your rankings is with consistent search online optimisation. With an evidence-based SEO strategy, you can ensure your webpages are the first thing users see when they search for relevant terms. While there are hundreds of factors to consider, you can get started by using these five sure-fire ways to increase your SEO rankings:

1. Increase Page Loading Speeds

The functionality of your website is important in terms of user experience (UX), but it also has a significant impact on your SEO rankings. With loading speeds between 1-3 seconds, bounce rates average around 32%. However, just a one second delay sees bounce rates skyrocket to a staggering 90%. As loading speeds have such a significant impact on user behaviour, they’re a critical factor when it comes to ranking webpages on SERPs.

Remember – Google wants to deliver an optimal UX. Anything which detracts from this is likely to have a negative impact on your rankings. Conversely, improving UX via page loading speeds and other factors can boost your SERP rankings.

2. Publish Original Content

Your content marketing strategy is critical to the success of your overall SEO campaign. To achieve high rankings, your website needs to feature fresh content on a regular basis. Furthermore, this content needs to be fully optimised for relevant keywords and terms. This is how search engines can determine whether your content is relevant to a user’s search query, so it’s vital that you tell Google what your content is about.

Many businesses use blog posts and articles as a way of sharing original, unique and relevant content. While these are certainly an excellent way to increase your rankings, there are other types of content to consider too. Videos, images, infographics, white papers and podcasts can all be used to engage users and improve your rankings.

StrategyDriven Online Marketer & Website Developer Magazine

3. Work with an Agency

Managing your SEO in-house can be a drain on your resources, particularly for start-ups and smaller enterprises. There are hundreds of ranking factors which are taken into account when determining where your webpages will appear on SERPs. To secure a place on the first page of Google, you’ll need to stay up to date with the ranking factors that matter most and gain access to the tools you need to modify your own position in the listings.

Fortunately, you don’t have to handle this yourself. Working with established SEO professionals, like this agency, gives you access to the expertise and experience you need. As the #1 Perth SEO agency, PWD is adept at devising and executing successful SEO strategies on behalf of their clients. From keyword research and content creation to site optimisation and local campaigns, outsourcing your SEO needs can be the best way to achieve your commercial goals.

4. Secure Backlinks

Every website has a score, ranging from 1-100, known as its domain authority. The higher your score, the higher your webpages are likely to rank on SERPs. Securing high-quality backlinks is one way of successfully increasing your domain authority and, therefore, your SEO rankings.

When your links are featured on an external site, it acts as an unofficial endorsement and tells Google that your content is credible, trustworthy and reputable. This encourages Google and other search engines to rank your content more highly, in order to deliver a better UX.

Of course, where your backlinks are placed has a significant impact on your own rankings. Securing backlinks on a website with a high domain authority will have a positive impact on your own domain authority score, for example. Conversely, low-quality backlinks can have a negative impact on your score and cause your rankings to drop. While backlinks are essential to SEO success, a strategic approach is necessary.

There are several ways on how to secure backlinks. According to the SEO management team at Invicta Agency, backlinks can be acquired on-page and off-page through various strategies including maximising the content of your website through its keywords.

5. Use Local SEO

Local SEO is a great way for businesses to target certain geographical regions. By modifying your keywords and terms to include locations, you can respond to search queries that are focused on a particular area.

Furthermore, local SEO enables you to achieve results more quickly and offers a more cost-effective SEO option. When you’re targeting the key term, ‘SEO Perth’, for example, there is going to be less competition than if you attempt to target the key term, ‘SEO’. This means you can successfully rank for the local term with fewer resources, thus lowering costs. Similarly, less competition ensures you’ll notice a positive impact on your rankings more quickly.

Many people assume local SEO is only beneficial for local business, but this isn’t the case. While local SEO is certainly essential for local firms, national and even international businesses should be capitalising on local SEO too. With the opportunity to target specific areas, raise your profile in particular regions, achieve results more quickly and increase your ROI, local SEO is a tool that all businesses should be using.

Grow Your Business with SEO

As you can see, there are many facets to a successful search engine optimisation campaign. This means you’ll need to consider numerous factors to create and execute a successful SEO strategy. Furthermore, you’ll need to monitor your SEO activities, measure your performance and analyse the results in order to maintain and improve your rankings.

Search engine optimisation isn’t a one-off activity. A consistent approach is required if you want to boost your online visibility, outperform competitors and grow your business. Due to this, it’s important to access the expertise and skills that can help your business to implement effective, long-term SEO strategies. By doing so, you can increase your market share, generate higher profits and gain unrivalled online visibility.

7 Reasons Why You Can’t Do It Yourself

/in /by

There’s an app for that.
I’ve got a tool that does it for me.
It’ll be done in a few clicks.

StrategyDriven Online Marketing and Website Development Article |Digital Strategy|7 Reasons Why You Can’t Do It YourselfWe all love the idea of relying on software solutions and automated formulas to succeed digitally. Unfortunately, for solo entrepreneurs, technology serves a dual purpose, acting both as a fit-for-purpose tool and an advisor. Understandably so, when you are launching a venture with limited time and budget, it’s easy to fall in the trap of automated solutions. Yet, the tech-based DIY approach of small business owners isn’t always the most effective path to success.

The real question you want to ask is not which tool can plan your digital strategy on your behalf, but which expert can you trust with the job. Outsourcing may appear as a less cost-effective solution, but it is likely to drive more satisfying outcomes than any automated or smart tech tool. If you lack the skill set to tackle digital marketing and sales tasks, it’s important to remember that a tool that is easy to use doesn’t make you an expert. Just as anybody can use a hammer, only trained professionals can build a house. The same principle applies to your digital strategy. Here is what happens when you choose to do it yourself with an online tool.

Your website is not unique

WordPress, Wix and Squarespace are some of the most popular DIY web platforms that enable everyone to create a functioning and professional-looking site without preliminary skills. However, it’s fair to say that while building a website may only take a few minutes, the lasting impression could be ever shorter. Indeed, the fresh-out-of-the-box look suffers from the own limitation of its template. Your website ends up looking like any other site and becomes a forgettable experience in the digital world of possibilities. Creating a design that is unique, and that reflects your personality and brand is a conscious effort. Ideally, you want to reach out to a professional or develop your web building skills accordingly. Otherwise, your web presence could become unrecognizable from other sites and brands. More importantly, you may not be able to offer the functions and options you need or implement the tools that are meaningful to your business without affecting the design.

Your landing pages are not UX-optimised

Everybody understands the importance of landing pages to support online conversions. Your landing page serves as a conversion platform, targeting interesting leads and turning them into customers. Therefore, the landing page is a mini page that displays highly targeted content. Thankfully, a variety of online tools can let you create high-quality landing pages that are designed to grab users’ attention. However, a performing landing page requires dedicated skills, including specialist UI and UX knowledge to convert. Did you know that the majority of low-converting pages share issues that a trained UX designer would have avoided? Indeed, they are too cluttered and colorful, confusing readers. They also often fail to redirect visitors to the main site, which can affect the credibility of the landing page. These mistakes can be counterproductive and cost you a lot of profitable conversions.

You don’t have a sales strategy

What is an online sales strategy? A lot of solo entrepreneurs reach out to proven business formulas, such as sales funnels that map out the customers’ journey to making any kind of purchase. Sales funnels are hugely popular because, when they are correctly applied, they can do wonders for business growth. The automated selling strategy can virtually boost your profit on autopilot. Except that there’s one crucial condition if you’re going to deploy sales funnels: You need to have a solid understanding of digital marketing; otherwise you could be making costly and counterproductive sales funnel mistakes. From understanding how to integrate the funnel to your other digital marketing tools to directing traffic to the right places, digital marketing professionals bring their know-how to the sales formula. Unfortunately, if you don’t have a defined strategy, you can’t make the best use of this marketing tool.

You rely on machine recommendations blindly

Most small businesses rely on Google AdWords to create manageable online marketing campaigns. Google AdWords offers businesses of all sizes the opportunity to control their marketing spending and efforts. As a result, you can create a profitable ad campaign with a limited budget. Additionally, the smart tool also provides recommendations to help you improve your account. While this might sound like a fantastic opportunity for amateurs to build a high ROI campaign, there’s a catch. According to Google, there are as many as 60 different recommendations available to users, and many of them can contradict each other or fail to benefit your campaign. Understanding which recommendations to follow and which to ignore requires marketing knowledge. But if you don’t have sufficient experience, you may end up damaging your campaign by following automated suggestions. Ideally, you don’t want to automatically apply suggestions without being able to check them first. The option is often set on auto-apply in Google AdWords.

You can’t track everything

Google Analytics is another fantastic free tool made by Google for digital marketers. If you have a website, you most likely use Google Analytics to track your traffic and understand how visitors behave on the site. Most self-building web platforms allow you to enter the Google tracking code, aka a JavaScript that tells the tool how to track online activities.

However, tracking is not as easy as it seems. Say you want to know how many of your visitors are making a purchase online. You will need to track the “thank you” page that appears after a complete transaction. Thankfully, it is something you can set directly within Google Analytics. But if the goal you want to monitor doesn’t create a new URL, you need to track events, such as clicks, for example. Event tracking requires a new JS code, which you may not be able to implement on the site.

You are missing out on advanced solutions

Google Analytics is a free tool that can do so much for digital marketers. As a result, it is a favorite. Unfortunately, amateurs are unlikely to make the most out of the tool. While you will still benefit from using Analytics, even at a superficial level, you will need additional skills to gain a significant advantage. Google Analytics API offers extensive flexibility in analyzing users’ behaviors and automating reports. However, the API interface is only accessible to trained programmers, which is where outsourcing your digital activities can make a big difference. Using an API in Analytics can offer additional insights about users – that you wouldn’t have received otherwise. It also highlights potential trends, letting you connect Analytics data with other tools.

You lose your brand through automated solutions

How much can you automate? The answer: Almost everything. However, automation is not always the right approach to digital marketing. Indeed, you can use automation to set up email campaigns or build marketing funnels. But did you know that you could also automate content creation? Automated content is not only a reality, but it’s been part of digital way-of-life for a long time. AI can perform simple tasks, such as acting as a chatbot or completing sentences. The tech also lets AI create entire blog articles. Yet, smart tools don’t replace people. The moment you trust a machine to write your blog, you lose what makes your brand unique.

Automated tools play a huge role in building a business and managing online activities for solo entrepreneurs. But it’s essential to draw a line. While tools become more advanced and intelligent, they don’t replace professional experience, personality, and strategic knowledge. There is nothing wrong with using the right tools for the jobs. But remember that technology doesn’t make you an expert!