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The Complete Guide to Creating Marketing Content for Small Businesses

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StrategyDriven Marketing and Sales Article |Creating Marketing Content|The Complete Guide to Creating Marketing Content for Small BusinessesSmall businesses that blog are able to obtain 126% more lead growth as compared to those that don’t. Business owners who don’t take advantage of blogging miss out on an excellent opportunity to collect great leads.

The key to successful marketing is to create quality business website content. But many business owners believe it is not worth the time and effort.

In truth, creating marketing content is incredibly easy. So if your business is falling behind, read on to learn what you should do today to start catching up.

Defining Your Target Audience

As a small business, one of the most important things you can do when it comes to creating marketing content is to define your target audience. By understanding your target audience, you can better tailor your content to their needs and wants.

To start defining your target audience, consider what demographics they fall into, such as age, gender, location, and income. Once you understand who your target audience is, you can start creating content that will resonate with them.

Remember that your target audience can change over time. For this reason, it’s important to periodically reassess who they are and what they want.
By constantly adapting your content to your target audience, you can ensure that you’re consistently delivering relevant and valuable information.

Developing a Tone and Voice in Creating Marketing Content

It’s also important to develop a tone and voice that is aligned with the company’s values and mission. This will ensure that the content is authentic and engaging.

By taking the time to develop a tone and voice for your content, you can create marketing materials that will help your small business stand out from the competition.


Creating Compelling Content

This article also advises that you figure out what kind of content you want to create. One way to do this is by creating compelling content that will grab attention and keep people coming back for more.

Your first step is to determine what type of content will work best for your business and target audience. This can be anything from blog posts and articles to infographics and video tutorials.

Once you know what type of content you want to create, it’s time to start planning and crafting your masterpiece.

Measuring the Success of Your Marketing Content

The success of your content marketing campaign can be measured in several ways, including how many people view it, how often it’s shared, and how long people spend engaging with it. You can also track specific goals, such as generating leads or making sales.

Track multiple metrics over time to get the most accurate picture of your content’s success. Regularly reviewing your content’s performance will help you adjust your strategy and create better, more successful content in the future.

Bring Your Business to Greater Heights With Content Marketing

The bottom line is that when creating marketing content that will help your small business succeed, you need to follow the tips in this guide. This has covered everything from developing a content strategy to creating killer content and promoting it effectively.

So what are you waiting for? Get started today and see the results for yourself!

Did you find this article helpful? If yes, check out our posts on everything from business to career.

3 Signs That You Need to Improve Your Site’s Copy

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StrategyDriven Online Marketing and Website Development Article |Improve your site's copy|3 Signs That You Need to Improve Your Site’s CopySound web copy should be a priority for all businesses, but especially for those that rely heavily on website conversions for leads or sales. If you created the web copy yourself and you had no prior experience, then we’re almost 100% sure it’s deficient. And, even if you had the copy done by professionals, it may be outdated right now. Or it may not be as good as you think. Let’s take a look at a few signs that you need to improve your site’s copy.

You’re Getting High Bounce Rates

If you’re not checking analytics on your site, you need to start doing it right now or you’ll have no idea how your site is actually performing and when you need to make changes.

One of the metrics you’ll see in most analytics tools is the bounce rate. This is the percentage of people who leave your site immediately without checking other pages when they reach your website. A high bounce rate is not necessarily bad, however. A high bounce rate on a single-page informational website with thin content could show that a person found exactly what they needed.

But if you have a multi-page website and rely on your homepage to drive sales and you have an unusually high bounce rate, there’s a strong chance that your copy has something to do with it. Anything over 70% should be cause for concern here, so if this is where you are with your website, you may want to hire copywriting services.


People Keep Asking You the Same Things

If you constantly get asked the same questions when people call, then it’s a clear sign that your web copy is not detailed enough. The more information people can get upfront, the more likely they are to opt in. But, if the information is missing, you’ll get more friction and lose potential customers because of frustration. People shouldn’t be calling you for things like turnaround times, what you do, or your price range, so make sure that you have all of this laid out in your web copy.

You Have Low Conversion

If your conversions are disappointing and below average for your industry, then it may be time for you to hire a copywriter service. You’d be surprised at how a few changes to your copy could drive sales right up. A good website copywriter will be able to make adjustments and test them through A/B testing. You will then be able to see immediate improvements in conversions if this is done right.

Look for an experienced copywriting agency that’s familiar with a wide range of industries, such as https://beesting-digital.com. The right content writing agency will be able to tell instantly where the issue might be and make corrections instantly with fresh SEO content writing.

Your site’s copy will have a direct influence on your sales and brand image, so do not neglect it. Review it as often as you can and consider hiring SEO copywriting services if you feel there’s something wrong with it.

Best skills to learn to earn more money

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StrategyDriven Professional Development Article |Earn more money|Best skills to learn to earn more moneyHow much money are you making now? Do you think it’s enough to live comfortably in your location? If not, then maybe it’s time to take a look at the skills that could help increase your income. There’re plenty of opportunities out there for people with certain skill sets to earn more money! Take a few moments and read through this post about some skills that will give you an edge over others when applying for jobs. You may be surprised by what you find out!

Construction

If you’re looking for a career that will always be in demand, then construction is a great option. There are always new buildings being constructed and older ones that need repairs! This is a great industry to get into if you’re willing to put in the hard work.

Computer Science

Computers play an enormous role in our lives these days, and that’s not going to change any time soon. If you’re good with computers, then consider taking your computer skills to the next level by learning coding or other things like hardware troubleshooting.

Data Entry

Copy and pasting info from one place to another is the definition of data entry! This is an easy skill to learn, so there’s really no reason not to add it to your resume. And if you learn another language, like Spanish or French, then even better!

Plumbing

At one point or another, everyone is going to need their sink fixed! If you’re not opposed to getting your hands dirty and learning how to fix things, then this could be a great option for you. The only downside is plumbing tends to pay lower than other careers with similar skill requirements. But if you don’t mind taking a pay cut, then this could be a great choice for you.

Real Estate and Investing in Property

The real estate industry is always growing, and there’s always a need for new agents. If you’re good with people and have a knack for sales, then this could be a great career choice for you! You’ll need training if you’re serious about getting into real estate. Try Asset Academy; they’ve got a fantastic four-step program focusing on all aspects of property investment. You’ll be ready to get going in no time!

Copywriting

Copywriting is the process of writing copy for advertisements, web pages, or other marketing materials. If you’re good at this, then you can easily make more money than the average person. Many companies are always looking for good copywriters!

Digital Marketing

Digital marketing is the process of promoting a brand or product using digital channels. This can include things like social media, email campaigns, and search engine optimization. If you’re good at this, then you could easily make a career out of it!

E-commerce

According to eMarketer, back in 2014, 63.3% of adults used the internet on a daily basis. That number is only going to rise as time progresses! This means there has never been a better time than now to start an e-commerce business. Just be warned: it’s not as easy as it looks. You’ll need to put in a lot of hard work if you want your business to be successful.

Top 3 Essential Tips for Writing a Professional Email

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StrategyDriven Business Communications Article |Writing a Professional Email|Top 3 Essential Tips for Writing a Professional EmailOrganizing your thoughts and writing a coherent professional email can be a disaster. Trying to put your thoughts together whilst sounding confident and business-like is not an easy skill to master. If you write professional pieces all the time this may be a skill you want to learn.

What goes into writing a professional email? What should you be particular to keep in mind while you’re typing? Is there anything that you should make sure to include in every email?

These are valid questions. These questions are not always ones that are easily answered. If you’re looking for tips to keep in mind the next time you write a professional email, then we’ve got the right ones for you.

1. Etiquette and Audience

Writing a professional email takes close attention to detail. One of the most important things you can do is be mindful of who your audience is. Keep everything in a tone that is both assertive and accessible.

When writing for a large audience it’s important to remember who will be reading the information you’re explaining. Always double-check that it doesn’t come across as harsh or too much. It is important to write for your general audience.

2. Concise Is Best

When it comes to professional writing you want to make sure that there is a lack of fluff. Don’t bog down your readers with the information they don’t want nor need. Re-read your article several times in order to be sure you’ve included all of the important information.

The attention span of your readers is much shorter than you may think. You only have a couple of seconds to hook them and keep their attention on what you have to say. Re-read through your finished message a couple of times before sending it out.

3. Double Proof Read

Finally, to assert what you want to say make sure it is all correct. Your professional email is being seen by an audience that sees you as being in charge. Everything in the email is a reflection of you.

Proofread what you’re saying to the best of your abilities. Running it through spell check or other services may help you to find any errors that might be remaining.

Before sending your email out with a mass email service be sure that everything is correct. By writing an email you have one chance to convey all of your thoughts clearly.

These Professional Email Tips Will Help You With Your Next Message

Writing a professional email can be difficult. You want to make sure that it says you mean business. What you don’t need with a professional email is for it to sound too laid back.

With these tips, you’ll be able to click send with assurance. Take away some of the stress that comes along with struggling to compose an email. Write the messages that show other co-workers you know what you’re talking about.

For any further help with that perfect email or business in general, our blogs are here. We can provide you with the support you need when you need it.