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Trade Show Setup: 5 Best Tips for Preparing for a Trade Show

StrategyDriven Marketing and Sales Article |trade show setup|Trade Show Setup: 5 Best Tips for Preparing for a Trade ShowIf you’ve been to trade shows then you know just how valuable they can be. This is even truer if you’re a small startup or a growing business.

These shows provide an avenue for you to promote your brand, meet and network with prospective clients as well as to gain some sales. That’s the upside, but it’s also easy to not have as much success as you’d like.

This can either be due to a poor exhibition in comparison to competitors or simply a lack of overall planning and execution.

Are you trying to figure out how to have a great trade show? Read this article to learn the best tips for trade show setup and how to prepare for the show.

1. Preparing for Your Trade Show Setup

There is an old adage that says, “If you fail to plan, you plan to fail.”Never has it been truer than when it comes to trade shows.

Sit down and make plans with your team so they will be ready for everything well in advance.

Book your flights early and reserve your hotel rooms well ahead of time. Make plans for any news release and be sure to get giveaways ready for the show.

2. Strong Social Media Presence

Inform your customers of your participation in the trade show via social media platforms. Do teasers, announce the latest news, and offer to let them meet the team.

On the day of the show promote your booth using social media and invite customers to stop by, visit, and shop.

3. Be the Talk of the Show

Use a vast array of colors and decorations to make your booth stand out. Be sure to include company colors and your logo.

Use a presentation board to display your company’s name and logo. You can even include pictures of products on your display board.

As an added bonus, have a slide show or show images of products and clients’ reviews. Distribute pamphlets, brochures and print outs of products, achievements, and other important information.

4. Prizes and Surprises

Giveaways, especially company-branded ones are vital. Pens, buttons, and business cards are a few of the best items you can give away.

Having a hospitality suite where you serve light refreshments is a plus. Gift certificates are always a good idea for your customers as well.

Get your visitors to sign in a guestbook, get them to add their email addresses or phone number in the book too.

5. Warm Welcome

First impressions last!

Put on your best customer service game and focus on what you can do to help the customer. Avoid being too pushy about your product.

Simply welcome each visitor, make conversation, and be sure to introduce yourself and your brand briefly but make it fun.

Ready to Shine!

Knowing what to do for a trade show setup is key. Use these tips to be the highlight of the show. Remember advanced preparation is vital.

Social media is your best friend too. A great display and prizes will also add some much-needed flair and make great Instagram pics.

If you would like more tips to help you succeed in business, please contact us.

Mixing Work with Pleasure: 5 Tips to Help You Plan an Awesome Business Party

StrategyDriven Managing Your People Article |Business Party|Mixing Work with Pleasure: 5 Tips to Help You Plan an Awesome Business PartyDid you know happy employees are 20% more productive?

One great way to increase enjoyment in the workspace is to throw a party and reward your employees for their hard work.

Are you wondering how to plan a business party? Not to worry!

In this guide, we’ll go over corporate event planning tips.

1. Plan the Party and Save the Date

Try and start brainstorming for your business party up to four months beforehand.
This will give you time to research caterers and different conference centers.
Ask for help from other creative employees to help you plan the party. This way, you can share the planning responsibilities.

Find out from your guests of honor when they are available for the party. Once you know what dates are free, pick one. You can send out save-the-date invitations in advance so people can mark it on their calendar.

2. Choose a Theme

To make your party fun and exciting, consider picking a unique theme. You can decorate the venue according to the theme you choose.

You can host a costume party or throw a breakfast event. Throw a luau party in the middle of winter to boost office morale. If you know your employees like trivia or bingo, you could host a game night.
If you need help and have the budget available, call an interior decorator.

3. Pick a Venue

What space you choose will depend on the number of attendees and who you’re celebrating.
If you only have a small gathering, you could throw the party at a worker’s home or the office.
For a fancier gala, book a local hall.

4. Food and Drink

If you’re serving food at the event, you’ll want to hire a caterer.
Find out from your employees what kind of food they prefer. You should also find out if anyone is a vegan or if they have any allergies. You want there to be food choices for everyone to enjoy.

With your planning team, talk about if you’ll offer alcoholic drinks at your event. Find out if there are any local liquor laws for a business party. Your company could get in trouble if someone gets hurt because they misused alcohol.

If you decide to offer alcohol, hire a responsible bartender.

They will help watch guests and make sure minors don’t drink. Some caterers even provide this service with their food.

5. Hire Entertainment

You can hire entertainment for a large-scale event.
Choose from a comedian, singer, or a master of ceremonies. Make sure you approve the material beforehand.
Check out these corporate event ideas for more inspiration.

Now You Know How to Plan a Business Party

We hope this guide on planning a business party was helpful. Make sure you plan ahead of time and work with another employee.

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