Customer Service Mistakes Your Business Might Be Making

StrategyDriven Customer Relationship Management Article |Customer Service|Customer Service Mistakes Your Business Might Be MakingCustomer service is the backbone of any successful business. No matter how great your product may be, it will struggle to sell if your customer service skills are lacking. Treating customers the right way is often the difference between getting good reviews and earning brand loyalty, and consumers avoiding your company altogether. The trouble is, no business is perfect, and mistakes are often made. With that in mind, here are six customer service errors to avoid.

Skimping On Staff Training

You can’t expect your customer service staff to deliver quality service if they have no training. It doesn’t matter whether you have three or three hundred staff members, you must train all of them to do their jobs. This training should be an ongoing and dynamic process to allow your staff to work their very best. If you can’t train your employees yourself, then bring in an expert to do so.

Failing To Keep Promises

When you make a promise to a customer, you must make sure that you deliver on it. For those offering a service, you should check that you have what you need to carry it out, whether that be cleaning products or commercial machine tools. Anyone with a retail business must have plenty of stock. If you break a promise you’ve made, it will damage any relationship that you have built.

Hiding Your Contact Information

Live chat, text messages, and social media have completely transformed the relationship between businesses and consumers. With these tools, you can offer customers a much greater convenience than ever before. The trouble is, many companies forget to display their contact details or purposefully hide them. Doing this will frustrate customers and cause suspicion.

Forgetting Self-Service Options

While it’s essential to be available to customers, you must understand that not all of them will want to contact your business. After all, customer service lines are infamous for their high charges and long wait times. Thankfully, you can help customers help themselves. A FAQ page is a common feature on company websites, as are user manuals, buying guides, and videos.

Ignoring All Customer Feedback

When a customer takes the time to leave you feedback, you must make sure that you read and respond to it. Although no entrepreneur likes to read a negative review, this sort of feedback is beneficial. You wouldn’t know where you needed to improve without it. Listen to all you are told and assure customers that you’ll get back to them if you don’t have a solution right away.

StrategyDriven Customer Relationship Management Article |Customer Service|Customer Service Mistakes Your Business Might Be MakingRude Behavior Of Employees

There is no excuse for rude behavior. As frustrating as it can be dealing with a problematic customer, arguing back will only make the situation worse. This is something that all well-trained customer service employees should already know. Customers won’t tolerate rudeness from your staff, so you shouldn’t either. If you believe an employee made a mistake, then tell them that they did.

Without customers, your business has nothing. To treat yours right, make sure that you avoid the mistakes listed above.

Benefits of Private Yacht Charter – Exclusive for On-The-Water Cruising Experience

StrategyDriven Talent Management Article | Benefits of Private Yacht Charter - Exclusive for On-The-Water Cruising ExperienceYou desire an undocked, strategic customer social engagement or executive team building event on a yacht charter with private crew and explore the South of France. Antibes is popular for yachting. As it is near Nice airport, embarking and disembarking charter yacht is easy for tourists cruising towards the South. Therefore, to book a private yacht charter Antibes look for a reliable charter broker. They will even offer expert advice about the key attractions you must see, while cruising.

A private yacht charter Antibes with a whole crew offers a lot of benefits, which you will not enjoy on commercial cruise line. It will offer an exclusive and memorable relationship building meetings on-the-water.

Leave concerns on the land

Before departure, you will need to discuss meal and activities with the crew. Everything from fully stocked bad, food and beverage selection and onboard water equipment [snorkeling gear, kayaks, paddleboards, fishing tolls, etc. will be taken care of prior you arrive.


There will be no itinerary dates or durations pre-planned. The time you go island hopping and come back will depend on you. It does not matter where you desire to undock, take the pleasure in cruising personalized itinerary according to your comfort and convenience. With every sunrise new story needs to be revealed and with every sunset extraordinary memory to be created.

All access passes

With a private yacht, you can easily gain access to pristine beaches and intimate coves, which commercial cruise ships cannot. Moreover, crewed charters can access secluded anchorages and hidden harbors, which self-skippered yachts cannot. It is an all access pass enabling you to enjoy unfiltered views, fresh air and minimal distractions. You can get closer to nature in a very personal way.

No stress of packing

You are accompanied with near and dear people, so there is no concern about dressing, so all-inclusive private charter meeting becomes less stressful in terms of packing. Moreover, you will dine most of the time onboard, so you get a chance to determine the dress code.

Customized menu

With personal gourmet chef to prepare meals onboard as per your preselected menu offers the freedom to dine without any concern about picky eaters, allergies, and dietary restrictions accompanying your meeting cruise. Moreover, all the spirits and meals are selected by you in advance, so you don’t need to struggle with choosing a menu. Just relax as reservation is also not needed.

No boating experience is needed

Fortunately, with private yacht charter you get a trained crew. You don’t need any boating experience because the crew does all the tasks onboard. You enjoy the cruise and VIP services offered.

Unlimited activities

While it is warm, you can go snorkeling and explore the underwater. Take spouses and significant others kayaking or you can even enjoy a cooking class from onboard gourmet chef. The yacht will also be equipped with latest technology for entertainment. You can even plan a wild night on the shore in some foreign city and return back but let the captain and crew know about your whim. They will cooperate happily!

With private yacht charter, indulge and relish a dream meeting!

5 Signs Your Business Needs a CRM Solution

StrategyDriven Customer Relationship Management Article | CRM Software| 5 Signs Your Business Needs a CRM SolutionBuying software and changing your business processes is a major decision. The same is true if you are considering changing software tools such as adopting CRM software. After all, it affects your sales, your marketing and your service workflows. It probably costs money to implement as well. However, you may be losing money if you don’t change when your business is in dire need of Customer Relationship Management software. Here are five signs your business needs a CRM solution.

The Productivity of Your Staff is Falling

Manual processes like filling out forms and filing them or maintaining spreadsheets take a lot of time. What worked when you had a few dozen clients becomes unworkable when you have hundreds or thousands of people, and the productivity of your staff falls as they struggle to scale up inefficient systems. CRM systems replace these manual processes, automating a lot of data entry and repetitive work. The faster access to accurate data increases revenue per salesperson by forty percent. This allows the organization to grow, and CRM systems will scale much better than your paper filing system.

It can improve the productivity of the rest of the team by giving everyone a single, shared interface containing all of the relevant data. One study found that three fifths of employees say they have to search through four or more systems to find information. That’s wasted time in every case, and it can lead to mistakes. Whether your customer is placing an order, calling customer service or talking to the warranty department, all notes about the customer interactions and all of their history is available to whomever is working with them at that moment. Anyone in the organization can see where clients are in the lifecycle and know exactly what they need.

Sometimes the issue is the basic CRM system you have. Hubspot is one of the most widely used CRM tools, but it is easy to end up with it being just another database to maintain. You may need help integrating it with your website or existing databases. This is where consultants like Chief Martech Officer come in. These HubSpot experts can optimize HubSpot, making it easier to administer or create the custom reports you need. Or you may need help training staff in the proper use of Hubspot’s features, so that their productivity will hit the levels you hoped for.

You Don’t Know What Your Sales Team is Doing

If you don’t know what your sales team is doing, you probably need a CRM system. CRM systems give you visibility into the sales process. They create a centralized place where all information about their schedules and clients are, typically in easy to read dashboards. You can see how many appointments each person has and the number of prospects they’re working with. This allows you to ensure that sales leads don’t fall through the cracks, and you can hold salespeople accountable when they didn’t follow up. You’ll reduce the number of missed sales, and that will improve the bottom line.

You Don’t Know How Your Sales Team Is Performing

CRM systems eliminate tedious, manual reporting. The Customer Relationship management system will generate the reports with a few clicks, freeing up your time for the more important task of analyzing it.

CRM systems allow you to compare the performance of sales people relative to their targets. It allows you to see how your team is doing relative to department goals, and you can pull up this information at any time. It gives you the up-to-date information you need to take corrective action instead of being surprised you fell short of your goals this month.

You won’t have to worry about creating reports and trying to figure out what they mean, either. CRM systems have built-in reporting and data analysis to give you an insight into customer demographics, seasonal trends, and preferences for individual customers or entire groups. You can study the buying habits of existing customers and start to work on nurturing existing business relationships.

Customer Service is Inconsistent or Constantly Bad

If customer service is inconsistent, your organization doesn’t have a shared set of information and business processes. This means that one department may have great service but another doesn’t. And a third department may fall short of good customer service because they simply don’t have the information that they need to do the right thing. All of this contributes to low customer satisfaction. A customer relationship management system allows you to give all customer-facing employees access to all prospect and customer information, and it can be used to standardized business processes.

A side benefit of adopting a CRM system is that it ensures accountability. Customers don’t fall through the cracks because no one took responsibility for a prospect or didn’t follow up on a customer’s problems. You must implement a good CRM system to be able to work on customer experience management.

You Don’t Know What You Do and Don’t Know

How many clients do you have? Who are your clients? If you don’t know this, you may let a lead walk out the door because you didn’t take a hot lead seriously. If you are relying on a key person to know everything, you run the risk of losing information because their laptop was infected with a virus or they left the company. With a CRM system, all of the information is stored in a centralized location.

Furthermore, that data can be backed up to a safe, alternate location. You can pull reports to find out anything you need to know, and you don’t have to worry about mistakes made because people lacked the information they needed to make the right decision. You’ll also know that your departing sales team won’t leave with a list of all their customers.

CRM tools allow you to improve the customer experience and improve the bottom line. Once your business reaches a certain point, you can’t afford not to have a CRM system.

How To Win Over More Customers

StrategyDriven Online Marketing and Website Development Article | Entrepreneurship | Marketing and Sales | How To Win Over More CustomersIf you want to run a profitable company and keep your business around for years to come, then you’ll need to work on winning over more customers. Without clients, you risk sales dipping and your business having to shut its doors.

Luckily, there are steps you can take to help you grab the attention of potential prospects and customers. You can’t sit around waiting for people to flock to you and figure out what you’re all about. Instead, you need to be proactive and figure out a game plan for attracting individuals who are likely to purchase your products or services.

Define Your Target Market

Trying to get in touch with everyone out there and not having a strategic plan of action for who you want to connect with will likely backfire. While it’s easier to send out mass messages, it’s not going to help you win over the right type of client. Instead, take time to define your target market and figure out what your ideal customer looks like. For example:

  • What are their interests or hobbies?
  • Where do they spend their time?
  • What are their demographics?

These are just a few key questions you should be asking yourself as you outline the specifics about your target audience. It will help you to narrow down who exactly you should be getting in front of both online and offline and the best times and places to do so.

Perfect Your Presentation Skills

You can also win over more customers by perfecting your presentation and sales skills. It’s a wise idea to attend workshops dedicated to helping you feel more comfortable and confident speaking in front of other people. A lot of times you’ll be called upon to give sales presentations and attend meetings where you’re going to have to try and get the customer to buy what you’re selling. The more you practice and improve your skills in this area, the easier it’s going to be for you to present the information without getting flustered.

Increase Your Marketing Efforts

A tried and true way to win over more customers is to increase and expand your marketing efforts. It could be that you’re simply not investing enough time and money in this area to have it make a difference in your sales numbers. Create a strategic plan that incorporates both online and offline marketing campaigns and helps to share your value proposition and reasons as to why someone would want to do business with you. The more creative you are, the more likely it is that your target audience will notice what you’re doing and will want to take further action.

Get Involved in Your Community

Another way to win over more customers is to get involved in your community. You can do this either by sponsoring local events or signing up to help out with charity causes. There’s likely a lot going on right in your own neighborhood, but you have to be willing to reach out and get involved. It is an excellent way to meet new people and introduce them to who you are and what your business does. People tend to gravitate toward companies and business owners who are willing to give back and show their local communities some love. Donating to specific causes and volunteering your time are also excellent ways to show your area some support and get individuals to notice what you’re doing.

Launch A Blog

An easy and effective way to bring in more customers is to post relevant and timely information through a blog. Many people find reading articles a great use of time and will want to know more about your business if you’re continually sharing interesting blog posts through your website. You may also be able to win over more customers by writing intriguing articles and then having other people share them with their networks online. If you want your blog to be successful be sure you post consistently, review it for errors and respond to comments and questions in a timely manner.

Get Current Customers Talking & Sharing

Win over more customers by getting people talking and sharing about your business. Maybe it’s that you run a special promotion or discount or a referral program to help you achieve this goal. On the other hand, perhaps you use humor or an element of surprise to attract customers and get people discussing your business with others. Also, the better customer service you offer, the more likely it is that satisfied clients will share their experience with their friends and family and help you draw in more paying customers.

Use Online Reviews

You can also win over more customers by collecting, posting and promoting online reviews and testimonials. The best way to get customers interested in what you’re doing and your business is to get other people to talk about you. Consumers trust reviews and feedback from other consumers versus hearing about how great a company it is from the company itself. Be sure to respond to any negative reviews so that the public sees that you’re aware of any issues and are working hard to resolve them. Include testimonials on your website from real clients and let your service speak for itself. Having a lot of positive reviews and testimonials will certainly help you attract more customers to your business and make people feel compelled to learn more about what it is you do.


Unfortunately, just because you launch a company doesn’t mean you’re going to attract new business automatically. You have to be willing to implement these ideas outlined above if you wish to win over more customers and increase your sales. It’s going to take an extra effort on your part but know that your hard work and dedication will pay off in the long run and you’ll have a thriving business to manage. Give these ideas a try and see what works best for you and continue to do more of that going forward.

Key Steps to Improving Your Business Customer Service

If you want to improve the success of your business, then first and foremost, you need to think of your customers. They are the ones that are going to make the difference between the business being a success or not. Because without any customers, there is no business. So what are the things that you can be doing to improve the relationships that you have with your customers? The answer is an obvious one, but it is often overlooked: improve customer service. No matter how great your team are, how good your business idea is and what you do or sell is, one of the things that customers are likely to remember is what the interaction with your business is like; both negative or positive, it will be remembered.

A strong company will want to have, and hopefully, already strive to have, great customer relationships. But a smart company will be looking for ways to improve and really getting down to the bottom of what good customer service is. It is all about listening carefully to your customers’ needs and wants. You need to make sure that you’re able to keep up, otherwise, they are likely to take their business elsewhere. So here are some ideas to help.

StrategyDriven Customer Relationship Management Article | Key Steps to Improving Your Business Customer Service
Strengthen Your Customer Service Skills

First, it is a good idea to make sure that your customer service team, if you have one, has the right skills for your managing the needs of your customers. They are what customers will have first contact with, so it needs to be a good experience, even if the outcome isn’t necessarily positive. customers’ needs. No amount of software or things like CRM can compensate for any shortcomings with your team’s customer service.

Improve Customer Service Strategy

You and your team may have the skills to provide some good customer service, and have no problems with customers interactions. But what strategies can you start to implement to please your customers even more? You don’t want customers to come to you with problems, if they can be dealt with ahead of time.

Getting personal with customers can be a good idea, as it can allow you to have another level of interaction, through sites like Twitter or Facebook. You can also look to improve how you do certain things, such as your logistics or supply chain. If you are noticing that there are things going wrong, then look to do something about them, such as looking into semi truck leasing or other ways to improve deliveries, before big issues come up and people then demand more from you. If you deal with things before they’re an issue, then it really does provide a good customer service experience.

All Customers to Provide Feedback

No matter how proactive you are in the things that you do, there will always be one issue or another that you never manage to get on top of. So to make sure that you learn about all sides of the experience that your customers have with your business, then it can help you to create a simple way for them to provide you with feedback.