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Do you need a CRM?

StrategyDriven Customer Relationship Management Article | Do you need a CRM?Customer relationships are crucial to the success of any small business. Recently, customer relationship management (CRM) has gained popularity. The use of the best free CRM software is a tremendous accomplishment. To what extent may implementing a customer relationship management system predict the success of your organization? Here are some problems you might be going through in your business that might indicate that you need a CRM:

The quantity of leads is unmanageable.

CRM could be handy if you are trying to handle the inflow of consumers you are having. A sophisticated CRM system will categorize and prioritize leads so that your sales team can respond to them promptly.

You are unable to locate any client information.

In the past, spreadsheets, emails, and post-it notes may have been adequate for your organization. Your team’s ability to see consumer interactions and make timely decisions will be hindered as it grows if it continues to use obsolete tools. A corporation should utilize a customer relationship management system to enhance sales and customer retention.

You are unaware of the members of your sales team.

Monitor your sales force both at home and on the road. Using a sophisticated CRM, team members can rapidly update information from their mobile devices, allowing you to monitor and respond to real-time changes. A dependable customer relationship management system enables accurate monitoring of company operations and revenue forecasting.


Inept interactions with customers

Acquiring new clients is a challenging endeavor. The last thing you desire is subpar service. If your customer service team spends more time reacting to problems than proactively addressing client expectations, you may want a customer relationship management system. Case management and a comprehensive customer view enable you to impress and retain customers.

Reasonable customer relationship management solutions promote knowledge sharing and case assignment among customer support agents. Customers can acquire answers through self-service forums, allowing operators to focus on more complicated problems.

You are responsible for managing the accounts over the long term.

There are numerous types of consumers. No one wants to feel as though they are unimportant to you. By keeping track of significant anniversaries and accomplishments for your most valuable clients, a CRM system may enable you to send timely emails demonstrating your concern for their company. A CRM system can also be used to monitor employees. This allows you to adapt to future encounters and retain a relationship with a client even after contact has moved on.

The preparation of reports wastes time

Manually entering data into reports deprives salespeople of time they could spend making sales. The centralized nature of CRM platforms’ data storage facilitates analysis and reporting. Periodically, some programs can “clean” client data by adding missing information and deleting duplicates. They can also synchronize your account and contact information with your CRM.

The path to your growth is obscure.

Describe your strategy for acquiring new customers. Is your confidence in the scalability of your company warranted? It may be time to consider a customer relationship management system if your approaches and resources are insufficient. A scalable solution allows your organization to grow without sacrificing efficiency. A scalable CRM system can expand and adapt to your business. On the Salesforce AppExchange, there are close to 3,000 corporate applications.

Hospitality Expectations

StrategyDriven Customer Relationship Management Article | Hospitality ExpectationsFrom humble beginnings, hospitality has evolved into a world of luxury. The first evidence of the hospitality sector dates back to 15,000 BC, when the Lascaux Caves in France were used as houses for members of different tribes. Nowadays, modern hospitality means a combination of various services and factors.

Hospitality is multifaceted and requires a delicate balance of all its elements. For example, a hotel can be open, but it needs cleaning, food and maintenance services, as well as on-point customer service. The consequences of poorly managed customer service practices in hospitality can greatly affect the profitability of the business.

Consumers today expect to be treated with extraordinary care during their time in a hotel or hostel, making the customer experience one of the most important factors in hospitality business success. Customer service provides great potential to attract and maintain loyal customers. For some experts, like Stefan Soloviev, the customer service experience is based on principles like agility, mobility, intelligence, communication, and more.


The Importance of Technology in Hospitality

The introduction of technology to hospitality meant a new beginning. While hotels used to be almost entirely focused on the on-site guest experience, they are increasingly realizing that the visitor journey begins far before check-in. Hoteliers may increase income by communicating with visitors prior to their arrival. For example, a chatbot coupled with a booking system may simplify and streamline direct booking techniques, and sending out pre-stay communication with upselling can generate more money. Technology has also increased the ability to market to specific audiences on the channels that they use most.

All of these practices have improved and optimized the service of hospitality worldwide.

Health and Safety Considerations

There are always things happening in the world, and no matter what they are, people expect to feel safe at their hotel. Be it a pandemic, war, or crime, people who travel want to feel that they are cared for while away from home. Hotel organizations with an adaptive culture and a constructive approach toward change will demonstrate resilience and take the initiative to make their hotels a welcoming, safe place.

Whether this implies increased sanitation procedures, restricting hotel access to those with keys and ID, or other options, those businesses that take the time to find solutions to customer worries will almost always be successful and build a very loyal client base, no matter where in the world they are located.

8 Essential Programs To Have When Starting A Business

StrategyDriven Starting Your Business Article |Starting a Business|8 Essential Programs To Have When Starting A BusinessWhen starting a business, there are a few essential programs you will need in order to get off the ground.

Here Are 8 Of The Most Important Ones:

A Customer Relationship Management (CRM) system:

This is a software program that helps businesses manage their customer relationships. It can track customer contact information, sales and marketing activities, and support issues. Having a CRM system in place will help you keep track of your customers and their needs, so you can provide them with better service.

An Accounting Program:

This is a must-have for any business, large or small. An accounting program can help you track your income and expenses, create financial reports, and more. In addition, having an accounting program and a consultant to help you out, such as Excel Consultation, in place will help you stay organized and on top of your finances.

A Project Management Program:

This is a software program that helps businesses plan, track and manage projects. For example, if you have projects that need to be completed, a project management program can help you keep track of everything and get it done on time.

A Website builder:

In today’s day and age, nearly every business needs a website. A website builder is a program that allows you to create a professional-looking website without needing to know how to code. Having a website will allow you to reach more customers and promote your business online.


A Marketing Automation Tool:

This is a software program that helps businesses automate their marketing tasks. It can help you manage your email list, social media accounts, and more. Having a marketing automation tool in place will help you save time and energy on your marketing tasks.

A Graphic Design Program:

If you need to create any marketing materials or design your website, you will need a graphic design program. Some of the most popular options include Adobe Photoshop and Illustrator.

A Budget:

In order to track your spending and keep your business on track, you will need to create a budget. This document will outline your income and expenses so you can see where your money is going. Creating a budget is an essential part of running a successful business.

A Business Plan:

Last but not least, you will need a business plan. This is a document that outlines your business goals, strategies, and financial projections. Having a business plan in place will help you map out your path to success.

In Conclusion

If you are starting a business, these are some of the essential programs you will need in order to get started. By having these programs in place, you will be able to run your business more efficiently and effectively.

There are many other programs and tools you may need as you start and grow your business. But these eight are the essentials that every business should have in place from the beginning. Having these programs and tools in place will help you run your business more smoothly and effectively.

Preparing Your Store so You Attract Customers and Keep Them Coming Back for More

StrategyDriven Managing Your Business Article | Preparing Your Store so You Attract Customers and Keep Them Coming Back for MoreTake in every part of your business, from the dingy store counter to the floors that have clearly seen better days. If your first thought is about how your business needs a makeover, keep reading for tips on making your space seem fresher while following the ADA guide, and keep your customers coming back for more.

Lighten the Rooms Up

When you walk into a dark space, you feel that you have no options. Unfortunately, many people don’t like this and will leave a store that is too dark. This can be costly for your business, especially if repainting isn’t an option that will help. Fortunately, the easiest way to brighten up a room is to tackle the floors.

Often, hardwoods can become dirty easily but are still salvageable. They need a good cleaning and refinishing. If you have painted concrete, you can also give this an update. Your first option is to repaint it with a lighter color and keep it clean. Or, for a lower maintenance option, you can install linoleum or similar material over the concrete. Just remember to keep the floor in touch with your main theme.

Move the Counters

One of the biggest problems stores face is the layout. Sometimes things are arranged in a way that cuts off sightlines and makes walking around confusing. Plus, many stores place their displays too close to the walls, which cramps up their counter attendants. If these problems sound familiar, you should consider investing in smaller counters, such as the ones Hestra offers, that can be placed in the center of your shop. That lets customers easily walk around your counters.

Start this process by setting up folding tables where you want your counters to go. Then, think about where you will place all your items. You don’t want anything important to be stashed into an unfrequented corner. You also want to avoid allowing anything to block your customers’ line of sight. Lastly, ensure nothing offputting is located at the entrance to your store. Remedying these problems can freshen up your shop’s layout, making it more attractive to customers.

Get Some Coolers Up and Running

Call your local distributor and have some coolers brought in. Have plenty of space that offers cooled items, whether it is fresh produce or something else. Many people are thrilled to see local products, such as cheeses, to snack on after shopping. When you figure out what cool products you want to offer, make sure they have enough light.

Don’t be afraid to paint your coolers, so they match your shop’s theme. Then, keep them out in the open, but don’t block your customers’ lines of sight. Also, get rid of any unnecessary racks for merchandise. At first, this may sound like a bad idea. However, having too many racks can make them get dusty and leave your inventory spread out, which can make your store appear old. Instead of relying strictly on racks, try fun ideas, like hanging merchandise on the walls. You can also try built-in options which may make your space seem more homely.

Give the Space a Makeover

Aside from these, figure out ways to make your space cosmetically appealing. The easiest things to do include figuring out ways to let more natural light in and painting the walls. Also, during your makeover, clean every surface thoroughly. Finally, if you’re changing the layout, think about how you want people to walk through your stores and place your displays accordingly. At the end of the day, make sure you highlight all of your products and that they are well lighted. By the way, lose the spinning racks because they will date your store.

Get Rid of Some Merchandise

If you want to bring in the new, get rid of the old. Even if you love something, don’t keep it in your store if it doesn’t sell. Instead, mark it down and don’t restock those items. They are simply a waste of space on your shelves.

Sometimes, it takes work to get your shop set up properly. However, taking the time to freshen up your space will help you attract new customers and keep them coming back to visit. So get started on your store’s makeover today.

What Makes Customers Walk Away in Frustration

Frustration is a feeling we can all relate to. It’s a sense of anger that feels hopeless because you can’t solve the issue. We’ve all been stuck in a traffic queue, nervously looking at the time while knowing that there is no other way to escape the traffic jam.

Frustration makes us feel powerless. There is nothing we can do but wait until the problem has resolved itself. Yet when a customer feels frustrated, it’s a strong indication that there’s room for improvement within your organization. A frustrated customer experiences a mixture of anger and hopelessness. They are in a heightened emotional state, which makes it tricky to win them over. You are more likely to lose customers who walk away in frustration. Here are 4 avoidable situations that could lead to negative emotions.

StrategyDriven Customer Relationship Management Article | What Makes Customers Walk Away in Frustration

No transparent communication

Transparency is a business buzzword when it comes to communication. But what does it mean? Business experts recommend thinking of transparency in relation to what your customers want to hear. Ideally, your customers want to know what to expect. They do not want nasty surprises, such as a vague pricing system or inaccurate promises. Maintaining a transport approach to your communication will significantly boost your brand reputation. In an open and honest communication, customers are more likely to forgive unavoidable errors and mishaps.

They bounce off the site

Your customers live in the 21st century. They are experienced users of digital technologies. Therefore, they expect your website to meet their expectations. An old-fashion design could slow down the experience and distract from the messaging. Additionally, unresponsive web design that isn’t mobile-friendly can affect navigation. It can be a good idea to reach out to a professional website design company to consider improving your online presence. The company can help identify some of the core issues, such as lack of accessibility or excessive popups and distractions on the page. Ultimately, your customers are digitally savvy. So they are not wasting time on websites that don’t deliver the performance they need.

StrategyDriven Customer Relationship Management Article | What Makes Customers Walk Away in Frustration

They don’t find your added value

Your added value is the differentiation your business delivers to customers. Buyers are willing to pay more if they feel the added value is worth the expense. For instance, Apple users argue that devices are expensive, but they are high-end designs that establish a sense of community within the audience group. What do you give to your customers that is unique to your brand, and more importantly, how can you make it more desirable? Failure to understand your audience group can backfire dramatically, as customers feel cheated by services or items whose price seems unjustifiable.

They find the VIP treatment unfair

What is your policy toward VIPs? Traditional organizations tend to be selective about their VIP customers, while others will treat every customer with the same respect and attention. Moving forward, the traditional model is less effective, especially in an environment where any user can damage a brand online. It can be helpful to transform your customer relationship strategy accordingly.

Are customers left frustrated by their interactions with your company? Whether they feel your communication lacks transparency or your website isn’t user-friendly, annoyed customers are quick to switch brands for a competitor. Therefore, every business needs to put their customers’ happiness first!