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Here is how to Improve Customer Service with AI Chatbot

StrategyDriven Customer Relationship Management Article |AI Chatbot |Here is how to Improve Customer Service with AI ChatbotYou can’t run a business without connecting with your clients. That said, your customer service needs to be of top-quality. Your customer should be connecting with you through your efficient team and, of course, the AI Chatbot. It doesn’t matter how excellent your products and services are until you aren’t providing your clients with the services they are looking for. Therefore, it is crucial to upgrade your business’s customer service while ensuring that it reaches its full potential for growth and success.

Did you know that businesses who prioritize their clients generate higher revenue? Believe it or not, but now customers are looking for more than the products and services. It is more about their customer experience. This is where you will find AI chatbots most useful. AI chatbot can hold real-time conversations without keeping the customers lined up in a queue. We all know that waiting for someone’s query to be responded to can be frustrating. It also takes away the stars from your rating. Living in a fast-food world, we want everything now and then.

Simply put, no one wants to wait. Suppose you’re going to ramp up your walk and beat your potential competitors in the markets. In that case, we recommend integrating AI chatbot into your business.

Improved Conversations

Even if your team isn’t around to respond and follow up with clients, the chatbots will boost your brand’s credibility by working 24/7 and tending to online visitors’ needs. With stored data, the AI chatbots will have a better conversation with clients. On the other hand, a live agent might be taking time to understand what the clients are looking for and why they have reached out. This means that a live agent will have to put the pieces of information together before solving the client’s problems.

You can generate improved conversation after storing the required data in the system. The AI chatbot will scan the stored data and determine whether it is a returning client or a new customer. If it is a returning client, the chatbot will instantly respond to the client’s personal information and preferences. In this way, the chatbot won’t have to ask unnecessary questions but immediately get to the problem.

A Pleasant User Experience

Since clients won’t be waiting in long queues for their turns to talk to a live agent, they will have a better user experience. Remember, if you want to run a successful business irrespective of whatever services and products you are selling. You must treat all of your clients like gold. Don’t keep one waiting in the line while you are dealing with the other. Integrating an AI chatbot in your business will make room for an improved communication platform between your brand and your clients. This is also an effective way to stand out from your competitors by generating a pleasant user experience for your customers.

Build your brand

Before you integrate AI chatbot in your business, you should know that no one likes to communicate with a robot. This means that you will have to ensure that you store crucial and informative data. This will enable the chatbot to quickly identify the customer, access their history, and provide the solution while generating a human conversation. This will ensure your clients that their needs and concerns are being understood and resolved within no time. By providing quick answers and better brand-client interaction, you will be on the road to building brand loyalty. When your clients know that they are being listened to and their problems are being solved, they will be motivated to stick to your brand.

How to Improve Customer Loyalty in eCommerce Businesses

StrategyDriven Customer Relationship Management Article|Customer Loyalty|How to Improve Customer Loyalty in eCommerce BusinessesToday’s eCommerce market is very competitive, making brand loyalty an elusive concept for many. To keep the customer happy, you’ll need to consider several factors: top-notch customer service, consistency, product qualities, and much more.

However, it’s never enough to sustain customer loyalty; you have to keep inspiring them with new tactics and products.
According to statistics, it is 5 times more costly to win over new customers than to make the existing ones stay loyal to you.

A friendly relationship with customers ensures improved loyalty while keeping the revenue flowing. Loyal buyers are likely to give positive reviews about your brand and products and motivate more visitors to place their orders.

Here are some implementable methods of boosting your buyers’ shopping experience to win their loyalty:

Improve User Experience

To improve user experience in your store, consider building a secure connection with your clients. With their consent, you can send promotional emails and other information you think will trigger their interest.

When new products or stock arrive, make sure you alert them and even surprise them with VIP vouchers. Using their purchasing history, you can personalize buyer experiences by recommending offers to related products.

Customer communication is vital. Using email newsletters, you can share relevant content with customers and even send them surveys on how you can improve their experience.

Simplifying the ordering and payment process is also another way of enhancing customer experience. You can achieve this by adding categories of wishlists to customer accounts to allow them to save products for later purchasing.

Providing multiple payment and shipping options will make it easy to target international buyers who’ll conveniently pay for products from their mobile devices from wherever they are.

Such dedication will make them feel valued and improve their loyalty.

Create and Implement an Excellent Loyalty Program

To boost customer loyalty in your online store, consider creating a good loyalty program. Loyalty programs are proven to please your customers and build a community of buyers who’ll spread the word about your brand and products by sharing their success stories.

Reward programs make customers loyal and also provide a rush knowing that after a few more purchases, they’ll accumulate enough points to get the product they’ve been yearning for.

These programs also make them feel part of a buzzing online community that allows them to bond with other customers.

A loyalty program can help you boost your online store’s revenue and retain customers as well. You can simplify the process of joining by promoting it through email, on your website, or social media and offer them extra sign up points.

You can also take this time to put some of your products up for sale, surprise buyers with freebies on purchases, or offer discounts on particular products. If you are selling products where trends change frequently, you’ll be able to clear last-season stock and order more trending options.

Make Return Policies Easy

When your customers know that they’ll get goods quickly after ordering or returning, they’ll stay true to your brand.
Delivery issues can deter them from coming back. If a customer requests a particular outfit from your store, deliver as promised as you may be inconveniencing their plans and make them look elsewhere for attention.

Cost-effective and straightforward return policies can drive customer loyalty. Remember always to be generous with shipping prices to lure more buyers. You can offer free shipping and increase repeat customers. With buyer-friendly return policies, you may boost your e-store’s conversions.

Offer your customers multiple return options such as free two-way returns, flat-fee shipping, pickup options, a 1-year return policy, and much more. Always weigh the cost of returns against your risk of losing repeat customers.

Make Customer Support a Priority

Set up multiple ways through which customers can access support from your online fashion store. It can be through chatbots or live customer service agents who’ll answer all their questions regarding your products or address customer concerns.

Your customer support ability will reflect value to your customers. Therefore, excellent customer support should be a priority if you want to have loyal customers. The way you handle customers’ concerns, complaints, and questions makes them keep a score and form judgments about your brand.

Train your customer support teams to be friendly, efficient, and helpful to customers. A quick response will improve customer loyalty.

Enhance Your Email Marketing Strategy

Understanding your customers and speaking their language can help to improve your retention and conversion rates drastically. Create an ideal customer profile that will enable you to address their individual needs consistently.

In your email marketing strategy, offer your customers the option to receive only those emails related to the products they are interested in or those relevant to their purchase history.

Emailing is an excellent way of connecting with online buyers. To entice new customers who’ve made a purchase, you can greet them with a welcoming message, thank them for choosing your brand and your products, and offer them options for cross-selling and upselling.

To keep your web visitors engaged even if they haven’t made a purchase recently, sending them a recurrent email with a discount code can encourage them to buy from you again.

You can also send timely emails during their birthday or holidays with personalized offers. This approach is effective in improving customer loyalty.

Final Thoughts

Your customers’ loyalty determines your eCommerce store’s growth. You should not underestimate the value of building close relationships with your buyers.

Devote your efforts and attention to satisfying their needs, and they’ll feel valued enough to make repeat purchases and help you market your products to prospects through positive reviews.


About the Author

StrategyDriven Expert Contributor | Joe PetersJoe Peters is a Baltimore-based freelance writer and an ultimate techie. When he is not working his magic as a marketing consultant, this incurable tech junkie devours the news on the latest gadgets and binge-watches his favorite TV shows. Follow him on @bmorepeters

Improving Customer Satisfaction As An Online Business

StrategyDriven Customer Relationship Management Article |Customer Satisfaction|Improving Customer Satisfaction As An Online BusinessProviding ultimate customer satisfaction when you have no face to face interaction with your clientele can often seem like a bit of a tricky task. Giving customers the best experience possible involves more than just being respectful in your tone, as every feature of your business, products and services contributes towards the individual opinion of the people you serve. Luckily, finding out exactly how you can improve customer service when operating a business exclusively online doesn’t have to be as difficult as you might initially believe, as there are a few innovative ideas that you can utilise to start making beneficial changes today. So, if you would like to find out more, then read on to uncover some of the best top tips and tricks to make the most of now!

Design Matters

One of the biggest factors that you simply mustn’t skip over is the design of your web store, as this is the first thing that a customer will see upon clicking your link meaning you must take the opportunity to give off an amazing first impression. Focus on creating a design that will work for different people from all walks of life, making accessibility a key feature to ensure that those with impairments and disabilities can just as easily navigate around your site. Utilise white or yellow tones as a background colour and a strong dark black or blue for text, as this will make the words jump out from the screen whilst being extra handy for those with difficulties such as dyslexia too. Picking a colour scheme that matches in with your brand or it’s products and services can be a great way to include a little style, so stick with a couple of shades and use these to highlight and draw attention to important features.

Providing Information

A considerable issue that may be holding you back from achieving your full potential as an online business is the lack of information that you provide to your customers. Simply posting your products or services with a small brief description is not enough to give potential customers faith in your business, and it can give off the feeling that you put just as little effort into the quality of the items you sell, too. Providing as much information as you can about the history of your brand, the origins of your products and materials, your environmental pledge and other key areas will allow customers to get a better understanding of who they are buying from. If you sell your products and services outside of the country, all of this information should be provided in the correct language for local customers to understand your business too – investing in the help of a professional translator such as Para Plus Translations can provide you with everything you need to maintain your quality customer experience all around the world.

Improving customer satisfaction as an online business has never been so simple when you are able to make the most of the top tips and tricks detailed above!

How to Tell an Amateur Retail Salesperson From a Professional

StrategyDriven Marketing and Sales Article |Retail Salesperson|How to Tell an Amateur Retail Salesperson From a ProfessionalPerhaps, upon entering a retail establishment, you have heard one or more of these commonly used sentences:

“Hi, can I help you?”
“Is there anything I could show you?”
“Do you need anything?”
“Did you want to see anything?”

These are hallmarks of retail sales amateurs. Notice that all of these questions are invitations to give a familiar, too-often-heard, two-word answer: “No, thanks.” Variations include: “No, thanks; just looking,” and “All set.” No real questioning mastery here. Bottom line: No conversation. Which, to be fair, is an outcome the amateur is used to producing.

That’s how it is with questions that are built around words such as can, is, do, does, will, could, and should. Technically they’re called “closed-ended” questions. There may be a time and opportunity to use these types of questions however true professionals in retail sales do not use them to open a conversation.

You may have found yourself giving the same “No, thanks” response to any salesperson who asks you a closed-ended question. Notice what happens when you do. The protective defense walls go up immediately between the retail salesperson and the buyer. You are locked down. No one can get to you. Now, from this locked position of defensiveness, you will stay in say-almost-nothing mode. You may even make a misleading statement or two. Who knows?

Although you may assume you already know the reasons behind this defense, it makes sense to look closely at the motivations in play here. I believe customers raise this defensive posture to protect themselves from presumed manipulative behavior from the salesperson. They have a good reason for doing so: they don’t want to be sold to. This ties into a classic selling rule from David Sandler: “Buyers love to buy yet hate to be sold.” Food for thought.

Another example of amateur retail selling can be seen whenever you observe a pushy, highly assertive, and all-too-aggressive salesperson who sees one and only one potential outcome to a conversation with a prospect: Dollar signs. They say all the right things in an attempt to convince the customer to buy their stuff. This type of salesperson is everywhere. Take a moment to think more closely about what’s happening in such exchanges.

The salesperson manipulates. They cajole. They bombard. No matter what the customer’s reasons to buy, their approach is to say and do everything they can to convince the customer that their solution, product, or service has the best value, is the fastest, is the coolest, is the prettiest, is the most amazing.

This is not so much a conversation as a situation in which customers find themselves standing in front of an open firehose. These are amateur salespeople. But it’s worth noting that they can be very creative in their approach, using all kinds of information about what they are selling and even asking plenty of rapid-fire questions to accomplish the all-important goal of closing the deal.

Don’t let the presence of questions fool you — no nurturing is taking place. Although this may be a memorable experience for the customer or prospect, it might not be the ideal memory you want the person to share with friends and family.

But isn’t this what salespeople are supposed to do? Sell? The answer is yes — but the process of selling has to be mutually engaging and mutually beneficial for both sides. The firehose approach fails that test. Even though it may sometimes produce a close, you have to ask if it will produce a glowing positive recommendation to family and friends.

Remember: A customer who has had an unpleasant buying experience, due to a pushy, inattentive, or otherwise nurturing-impaired salesperson, will tell far more people about that experience than someone who enjoyed a positive buying experience! As we in the retail sector ponder the best ways forward from the current crisis, we should consider the possibility that an untrained, amateur retail salesperson may end up doing considerably more harm than good.


About the Author

StrategyDriven Expert Contributor |Rob FishmanRob Fishman is the author of RETAIL SUCCESS IN AN ONLINE WORLD: How To Compete – And Win – In the Amazon Era. He is an experienced Sandler trainer who plays an important role in Sandler’s worldwide organization. He currently heads a Sandler Training Center on Long Island, New York. For more information, please visit www.Sandler.com.

How To Make Sure You Stay In Your Customers’ Good Books Indefinitely

StrategyDriven Customer Relationship Management Article |Customer Relationship|How To Make Sure You Stay In Your Customers’ Good Books IndefinitelyHaving a great product that satisfies people’s annoyances, or creating a wonderful service that solves problems is obviously great. If you can do the job that’s required of you and do things swiftly, then you’re going to have more good days than bad. In business, however, it’s not just about doing the job on the day and bringing in the cash – you need to be able to keep the work flowing; you need to be able to make people want you again and again and again. You want to maintain your business for a while, and then build on what you have, after all.

If you can’t keep your relationships with your customers/clients healthy, then you may end up falling a little or going stale. You’ll survive if you manage to monopolize your market, but that’s not really how most verticals stay. Competitors will come along and take people away from you in an instant if you’re not careful. You need to stay perpetually in your customers’/clients’ good books. Want to know a few ways you can do this? Well, here are some for you now:

Work Hard For Them

If people see that someone is working hard at their craft, then immediate affection is thrown at them. We all appreciate a trier, after all. If you actually get off your backside and bother, then you’re going to be seen as a group that will do whatever is necessary to get the job done. Sitting idle and shrugging your shoulders when things get tough will not exactly boost customer satisfaction, will it? You need to show that you mean business at all times.

Don’t Make Constant, Quick, Dramatic Changes

People gravitate towards your business because they feel as though they can relate to it in some way or another. If they don’t and they still find you magnetic, then it’s because you’re doing something that they feel is correct. You should stick to the fundamentals of what you’re doing – that foundation is what got you to where you are now. Sure, change a few things, but don’t make massive alterations. It’ll more than likely upset the applecart and cause people to question where you’re going with things. They’ll wonder what else you’re going to shake up.

Focus Your Energy On Customer Experience

From the initial meeting onwards, you’re going to want to ensure you treat customers with the love and respect they deserve. Customer experience is absolutely massive in keeping relationships flowing. If you’re unfamiliar with the whole idea, then you can always read something like this guide to customer experience here. Basically, if you nail your interaction with your customer base at every single point, then you’re going to be in a much better position in the long-term.

Build On What You Have

This may sound like a contradiction regarding the idea of not changing too dramatically, but it’s not. You don’t need to move things around when you’re looking to grow. If you show that you’re ambitious and are looking to add more to your repertoire, people are going to be even more attracted to you. Wanting the best, and wanting to be the best is a very emotive idea for most.