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Are You Giving Your Customers What They Deserve?

StrategyDriven Customer Relationship Management Article |Customers|Are You Giving Your Customers What They Deserve?Your customers are the backbone of your business. They make sure profit is trailing in and out of your company, and they help to make sure your website is ranked at the top of google, with the amount of traffic that flows in and out of your ecommerce option day by day. Indeed, you start a business with the sole aim of finding and obtaining customer loyalty, to find the market that your product suits the best, and to guarantee they come back again and again.

And if you feel that customer loyalty is in short supply around here, it’s time to look into one of the most potential reasons why: your customers feel they aren’t getting what they deserve. They come to you for a good experience and a great product, and a couple of their expectations are falling short. But why? Well, let’s examine the idea below.

Are Your Prices Right?

Your customers may feel they’re getting a better deal elsewhere, or they feel they have the potential to from taking just one look at the prices lining your shelves. They might feel you’re overselling your products, and they’re not getting value for money, and they might just hate you for it!

So it’s key to research the market you’re operating in as well as the local area you’ll be selling from. If you’re an online only store, you need to know your niche, and the common prices across it; you’ll need to try and match them, as closely as possible. And if you’ve got a physical location as well, make sure your prices don’t stick out like a sore thumb on the high street.

Are You Shipping on Time?

Your customers may feel they aren’t being treated right in the delivery process. They might feel it takes way too long to receive their packages, or they might feel that it costs a lot of money for something they’ve bought to be shipped out to them. Of course, unless you’re offering international delivery, your customers will likely find it steep for you to be charging more than $3 for national shipping.

You can get quite a nice discount deal with various shippers, if you’re worried about not being able to get costs down. Even using third party logistics companies could work well for you – navigating away from the mainstream delivery has a high chance of saving you some pennies, so don’t be afraid to use a different shipment company to get your products out there.

Are You Offering the Right Rewards?

Finally, your customers may feel their loyalty is unrewarded, and thus, they stop shopping with you and go somewhere they feel appreciated. And this could be solved with a simple rewards program! Money off coupons, free products upon collecting enough stamps, etc. These are all viable options to keep your market interested.

Make sure your customers are getting what they deserve from you. Guarantee a good experience and they’ll come back for more.

Ways That You Can Improve Your Customer Care With Technology

StrategyDriven Customer Relationship Management Article |Customer Care|Ways That You Can Improve Your Customer Care With TechnologyWhen it comes to technology, there are a number of ways that it can benefit your company. You can use less paper – good for the environment and also for the state of your office! – and you can make a lot of processes within your office run a whole lot more efficiently. But it can also benefit your customers, thereby raising your standard of customer care. Here are a few tips on how you can do that…

You Can Provide Information Easily

Thankfully, technology has made it super easy to provide information to your customers. Your website is supposed to be your first online port of call, so make it a good one. It should be instantly clear what your product is and what it should be used for: don’t provide too much information on the first page, because people will zone out, but go into a more in depth explanation on your ‘About Us’ page. You should also make sure that you should use your site to show customers how they can easily get in contact with you through phone, email, and social media. You could also consider providing a postal address on there, although remember that if you don’t have a physical premises yet, a PO box is just fine.

You Can Give Them What They Actually Want

Using analytics software, it’s extremely easy to see what your customers want. You can see how they interact with your company through emails and newsletters that you send out, through your social media feeds, through your app, through your website, through your blog… the list is endless. You can use the data that you collect to analyse what your customers prefer, meaning that you can provide more of that to them instead of irrelevant and boring information that will annoy and frustrate them. Figuring out what the customers want means that you can provide this information to your sales team, who will be able to target them and provide them with the exact services and products that they actually desire.

StrategyDriven Customer Relationship Management Article |Customer Care|Ways That You Can Improve Your Customer Care With TechnologyYou Can Connect With Them Over Social Media

Social media has made building a relationship with your clients easier than it ever has been before. You need to consider exactly what sort of company voice you want to use: a lot of businesses settle on a business-like but friendly tone, but if you’re aiming at a younger market then you could also look into hiring a social media expert who speaks the language of memes and emojis in a way that can connect to younger people. You can demonstrate through your social media that you answer questions, that you’re always available, and that you provide simple solutions to any problems that people might have. Keep calm, don’t interact with trolls, and make sure that you post regularly.

You Can Keep Their Data Secure

Security is something that is hugely important to everyone, and technology can thankfully help to make sure that data is stored in a secure way, rather than on paper in filing cabinets in your office. You can encrypt data, password protect it, and make sure that only certain people can access it. This is particularly important when it comes to personal information like contact addresses and numbers, and even more so, payment methods.

StrategyDriven Customer Relationship Management Article |Customer Care|Ways That You Can Improve Your Customer Care With TechnologyYou Can Outsource To Speciality Companies

Not everyone is completely adept at using technology, and if that sounds familiar, remember there’s absolutely no shame in outsourcing. A copywriter for your website blog is a great idea, a social media expert for your Twitter feed, and an IT company to run your IT services. It’s a good idea to hire a company that’s specific to the field that you work in: for example, a healthcare IT expert will have different skills from a company that’s used to running small online stores. Outsourcing can be difficult if you’re used to running a company mostly by yourself, but remember that you didn’t start your business to struggle with computers, with payroll, with other aspects of the business that you can’t quite get your head around – there’s no shame in enlisting experts to make those aspects of your company as good as possible.

You Can Ask For Their Opinions

Technology makes it incredibly easy to ask your customers for their opinions. You can post polls on Instagram to see what lipstick shade you could bring out, or you could make it more serious and send out surveys to see how your customer service is rated after people buy products and services from you.

It’s never been easier to build great relationships with your customers – technology has made it incredibly fast and simple to reach out to people and to provide them with what they need.

4 Ways to Improve Customer Care in Your Call Center

StrategyDriven Customer Relationship Management Article |Customer Care|4 Ways to Improve Customer Care in Your Call Center If you’re managing a call center, customer care is the name of the game. You’ll undoubtedly have all kinds of targets to meet, and it’s in your interests to make every call a customer care success. How can you make this a reality? Sometimes, customer care is less about focusing on the caller, and more about investing energy in your staff. Here are four ideas on how to improve customer care in your call center.

Service with a smile

Did you know that a smile can be heard on the phone? Picking up the phone with a smile on your face can make your voice sound warmer and friendlier, and encourage the caller to trust you. This all happens subconsciously, without the customer really being aware! It’s a free, easy way to build a connection instantly. With a smile, you can set up in the right way even the most challenging of calls. Train your staff on this simple trick, and you could see customer satisfaction shoot up!

Celebrate your staff

If you want your staff to smile on the phone, you’ve got to give them plenty of reasons to beam off the phone, too. Working in a call center can be energetic, fast-paced, and fun. But it can also be draining and repetitive. Not to mention the exhaustion of dealing with angry customers. Keep spirits high by celebrating your staff regularly. It could be a simple as some targeted praise after a perfect call that you overhear. Or you could create a reward system, perhaps where coworkers nominate each other, or based off a leaderboard related to departmental targets.

Create a positive environment

So much of excellent customer service comes down to brilliant representatives. But even if you hire the very best representatives available, if the environment is poor, they will either leave or become disengaged. The culture of the call center should be all about support and positivity. Then these elements will feed into the service provided. Remember, the culture is often dictated by what happens at the top. Think about how senior staff communicate and how they handle challenges. The team will look to them to set the tone for the entire department, so it’s vital they set a shining example. Positivity is everything.

Get the right tools

Making use of the latest tools could really boost your call center and make customer service a breeze. Artificial intelligence applications can make life easier for representatives as well as customers. You should also invest in analytics tools which will enable you to track and record statistics relating to calls and customer experience. This can be useful for training, appraisals, and rewards.

It might be possible for some of the processes within the department to be automated completely. For example, you can use RPA tools for real-time automation. This can improve productivity and allow for proactive staff training. Saving time and boosting productivity means benefits for you and your customers. You could even take the bold move of asking your staff what tools might help them better do their job.

Key Steps to Improving Your Business Customer Service

If you want to improve the success of your business, then first and foremost, you need to think of your customers. They are the ones that are going to make the difference between the business being a success or not. Because without any customers, there is no business. So what are the things that you can be doing to improve the relationships that you have with your customers? The answer is an obvious one, but it is often overlooked: improve customer service. No matter how great your team are, how good your business idea is and what you do or sell is, one of the things that customers are likely to remember is what the interaction with your business is like; both negative or positive, it will be remembered.

A strong company will want to have, and hopefully, already strive to have, great customer relationships. But a smart company will be looking for ways to improve and really getting down to the bottom of what good customer service is. It is all about listening carefully to your customers’ needs and wants. You need to make sure that you’re able to keep up, otherwise, they are likely to take their business elsewhere. So here are some ideas to help.

StrategyDriven Customer Relationship Management Article | Key Steps to Improving Your Business Customer Service
 
Strengthen Your Customer Service Skills

First, it is a good idea to make sure that your customer service team, if you have one, has the right skills for your managing the needs of your customers. They are what customers will have first contact with, so it needs to be a good experience, even if the outcome isn’t necessarily positive. customers’ needs. No amount of software or things like CRM can compensate for any shortcomings with your team’s customer service.

Improve Customer Service Strategy

You and your team may have the skills to provide some good customer service, and have no problems with customers interactions. But what strategies can you start to implement to please your customers even more? You don’t want customers to come to you with problems, if they can be dealt with ahead of time.

Getting personal with customers can be a good idea, as it can allow you to have another level of interaction, through sites like Twitter or Facebook. You can also look to improve how you do certain things, such as your logistics or supply chain. If you are noticing that there are things going wrong, then look to do something about them, such as looking into semi truck leasing or other ways to improve deliveries, before big issues come up and people then demand more from you. If you deal with things before they’re an issue, then it really does provide a good customer service experience.

All Customers to Provide Feedback

No matter how proactive you are in the things that you do, there will always be one issue or another that you never manage to get on top of. So to make sure that you learn about all sides of the experience that your customers have with your business, then it can help you to create a simple way for them to provide you with feedback.

You Know What A Customer Might Want, But Not Exactly

Your business should never assume to know what your customers always want. Funnelling them into a list of options that can either get the product and or service right or as close to right, is the best way to go about things. You offer customers something that is in the ballpark of what they’re looking for but you allow themselves to narrow it down further. For example, if you are an automobile company, you have set organized products. A customer might be looking for a saloon, which you have. However they want to choose what kind of engine it will have, the paint scheme, the interior, the technology and the additional accessories like a roof rack option. However, you don’t possibly know what exactly the customer wants. You can only give them options. When there are a lot of variables floating around, pricing everything they have chosen accurately takes a specific kind of process. This can be solved by a software solution but first you need to provide those options.

In the professional promotions

Think about what is a very specific order from another business? It’s always going to be their promotional gear. They want a certain color scheme, a certain style of clothing, perhaps specific designs, materials, logo placement, sizes and more. That’s why a CQB apparel configurator is something that you need to provide for businesses that want to quickly see how much their unique demands will cost. You firstly configure your products to present them the best foundations, and then after their changes and unique optional choices, you can price what the total might amount to. If they are wanting a large order and then also want their order shipped to a specific location, you can provide them with a quote for the entire purchase from start to finish. When you can provide this, businesses are more likely to be more assured that they can either afford your products or would like to change them.

The retail options

The clothing industry is looking to improve their sizing and generalized approach to their online shopping experiences. For one thing, now almost every retail clothing company has a size guide. They now provide customers with a much more accurate option to choose what kind of length and width product they want. If you are a retail clothing company then you might want to go one step further than this and provide the options of specific features. For example, the torso of a product might be 36 inches across the chest but the arms don’t have a measurement. You can provide this measurement so that the customer can make a more informed choice of what kind of size they would prefer. This is especially desired by women who want to have short tops but longer sleeves for particular street fashion outfits such as crop tops.

The more options you can provide your customers, the more likely they are to positively engage with your business. They might be teetering on the edge but thanks to your CQP software, they can accurately see what their customized product will look like and how much they will pay for it.