Posts

5 simple measures you can take to improve your company’s security

StrategyDriven Risk Management Article |Company Security| 5 simple measures you can take to improve your company's securityIn our online-entrenched age, and especially as the world continues to wait out the COVID-19 pandemic, it bodes well for your business that it can access a wide range of markets – both familiar and untapped – from practically anywhere.

However, your company’s use of digital tools can open up a range of security holes; indeed, theft of digital information is now the most commonly reported fraud, says the Federal Communications Commission. So, how can you counter that risk?

Educate your employees in security matters

Your company isn’t just a static business entity – it is essentially its employees, and you could have a rather fast-whirring conveyor belt of those. That’s why the onboarding process for new recruits should include training them in an array of measures aimed at helping to secure your business.

As a Forbes article suggests, you should give your business its own cybersecurity policy that details best practices for protecting employee, vendor and customer information – practices like the following…

Keep all of your corporate security software up to date

Even if you have taken over an existing business and, with it, inherited a strong security framework, you shouldn’t be complacent – especially given that all of the firm’s security software must be kept updated.

That software includes not only anti-malware software and firewalls but also the web browsers and operating systems your workers routinely use. You should keep an eye out for when key software updates arrive so that you can always install them as soon as possible.

Employ best practices on payment cards

If you think that using the same computers to both visit websites and process payments seems like a disaster waiting to happen, well, you could be right. That’s why it wouldn’t be well-advised practice – and why you ought to isolate your payment systems from other software that falls short of the same security standards.

You might find that the bank or other financial institution through which your firm processes payments requires you to, as part of agreements you have signed with it, meet certain security obligations anyway.

Be careful which workers you authorize to use which software

While your business might have many different software tools at its disposal, this doesn’t mean that all of your employees should be permitted blanket access to all of them. As a security precaution, you should make sure each employee is handed access only to those specific apps and data systems they truly need.

You could ensure this by implementing a system like Wandera’s private access solution, which would not require you to add any new hardware or install any new certificates.

Regularly back up vital business data

This data – such as word-processing documents, financial files, electronic spreadsheets and human resources files – should be kept as backups in various places. For example, you could keep secure, password-protected backups on your desktop, offsite and in the cloud.

If possible, back data up automatically – or at least weekly if undertaking backups on a manual basis would be the only real option for your business.

How to Maintain the Trust Of Your Customers

StrategyDriven Customer Relationship Management Article |Customer Trust|How to Maintain the Trust Of Your CustomersThere are many different aspects that contribute to a company’s overall success or failure. The strength of the idea, the execution of those ideas, and, yes, the trust that is held between the company and the customers. This last point is actually pretty underrated. It has such a big impact on a company’s success, yet the trust isn’t just given — it has to be earned, and it can also be lost, if the business isn’t careful. In this blog, we’re going to take a look at a few key ways that you keep the trust of your customers.

No Hidden Fees

Nobody likes to feel like they’re being ripped off, or they’re being cheated. There’s sometimes a temptation to add extra charges to a customer’s order, because it’ll ultimately benefit the bottom line. But let’s be realistic for a moment. While adding a last-minute charge will boost your profits on a short-term basis, it’ll hurt them on a long-term basis. That’s because it’ll cost you a customer, and maybe even earn you some bad reviews. People much prefer to know the true cost up front, so make sure that’s what they get.

Be Honest

Even the best companies in the world make mistakes. There’s no such thing as perfection, after all. There’s sometimes a temptation to run from our mistakes, and we can see why — it’s much easier to bury your head in the sand, rather than confront an issue. But it’s important to be honest with your customers if there’s an issue that affects them. If you experience a cyber security breach, then let the affected customers know as soon as possible. It’s part of the duty of care you have to the customers that have trusted you with their financial information and other sensitive details.

Keep Pushing Forward

When it comes to your customers, you don’t want them to just trust that you’re not going to screw them over. You want them to trust that you’re the best in town. It’s all good and well to have customers that have a positive impression of your intentions, but if they don’t trust your capabilities, then there’ll only be so far that you can go. As such, it’s important not to rest on your laurels. Instead, keep on pushing forward. Your customers might like what you’re doing right now, but they’ll only feel the same way in five years if you’re continuing to push forward.

Stay True

Ultimately, it’s all about staying honest — to your customers, yes, but also to yourself. What does your company stand for? What principles guide you through the future? If you keep these things at the forefront of your mind, then you’ll find that it’s much easier to retain the trust of your customers, since they’ll have no reason to doubt your intentions. You’ll be operating from a place of sincerity. And if people know that what they see is what they get, then they’ll have no reason to doubt what you’re saying and doing.

Top Considerations For Businesses’ To Staying Safe Online

Cybersecurity, from a business’s technological point of view, is essential more than ever simply because it is more prevalent to have parts of the company that would need the use of the world wide web. From emailing different departments to accessing documents over the network or cloud services, to businesses that use the web for communication and engagement with clients and customers. In today’s standards, modern-day business ranging from all small, medium, or large scaled enterprises, will need to be even more vigilant and incorporate web technologies, along with safety and cybersecurity, as part of the business framework and will need to adapt protocols or procedures to make sure of workplace safety and that the company and its assets are protected.

StrategyDriven Risk Management Article | Top Considerations For Businesses' To Staying Safe Online

Network administrators are usually the go-to department for medium and large enterprises and corporate entities, that will be in charge of keeping the workings of the internet of things functional and performing to the best standard for the company. Ranging from the creation of user accounts, privileges, and to monitor software and traffic coming into the business network, to port monitoring and implementing software installation and updates were needed on the different devices, around the business. But for a small business, cyber security may be more doable with being confident and its capability to deploy its own procedures that can help protect the presence of the company when being online.

Here are a few things to consider for any business whether small, medium or large, that would be generally good working practise to adapt within the online procedures, to protect the company from threats from online.

Firewalls

Firewalls are a security system that will monitor all the network traffic and the software that will run through the ports on the network. Generally, Firewalls are the first port of call when protecting the network from numerous types of attacks, but there are other things that can help reduce this risk even further.

VPN’s

Meaning Virtual Private Networks can be implemented to further the security of data transference across the network, especially if the business network needs to communicate to the wider web, which is untrustworthy, to complete tasks. Firewalls and VPS’s can come in software but also can be found in the router settings for some brands.

Virus Scanning Software

When a company has its work that is primarily sorted out on a device such as a PC, or even have the use of services such as emails and Voice Over Internet Protocol communications, it is usually a good idea to make sure that there is a Virus Protection element implemented, to minimise the chance for viruses or malware that can compromise your data and business logic, even data breaches.

PC Procedures and Conventions

The idea for password conventions and procedures is to educate and train company users and employees to have a decent basic understanding of what is to be expected by them, in order to contribute to the security of the company. Such as passwords not to be shared, and created with an uppercase, inclusive of numbers and a special character. That they should not be allowed to plug personal devices or even log into private email accounts while working on the companies PCs.

Being secure and safe online is an important focal point for many businesses, these points mentioned here are a few generic ones to be considered. What do you include as part of your way of keeping the company safe online? Let us know in the comments below.

Four Experts To Outsource With Today

StrategyDriven Managing Your Business Article |Outsourcing|Four Experts To Outsource With TodayFor some employers, outsourcing is a bad word! It’s considered to be something that reduces costs because things are going wrong and savings are a must. The thing is, outsourcing is so much more than that. Outsourcing helps your business to improve productivity and bring better profits to your business over time.

You can pretty much outsource anything in your business, and if it enhanced employee safety, all the better. You can look at https://employeradvantage.com/workplace-safety/ for information about how to keep people as safe as possible. With the right outsourcing help, you can do so much more with your business and take it to the next level. With this in mind, here are four things you can outsource today.

  1. Cybersecurity. With the world of online security being at risk, you need to protect your business. Choose to update the way that you look after your data and your security, and you can guarantee that you will always have someone keeping an eye on your information. Online information is always at risk and you need to have an IT security strategy that’s on point. This can be the best option for your business to be a success and you will keep your customer information safe at the same time.
  2. SEO. It’s a big piece of the business puzzle, and sometimes it requires more than one person or one team in your business to make it work. You need SEO for your website to work, but not everyone understands what SEO is or what it means. With outsourced SEO, these experts don’t have to be on the payroll to get it right. You can hire people in on a project by project basis and have the experts holding your team together to get through it. SEO will improve the way that your website works – so, why wouldn’t you go for it?
  3. Customer Service. Your business has customers and for them to feel wanted and needed, you need to have professionals to make them feel that way. You can’t spend all your time on the phone to your customers, so you need to outource this service. When you do this, you have people supporting and listening to your customers.
  4. Payroll. Paying invoices, paying staff and even paying yourself can get complicated. By choosing to outsource your payroll, you can pay someone to come in once a month or once every tax season and get it done without mistakes. You may choose to hire an expert to pay your employees or manage your invoices, and it would be a smart choice for your business. You need to keep up with the changing and complex tax laws, and you can only do that if you have an expert in finance working with you. When you outsource your finances, you are trusting someone who knows what they are doing to look after your business properly. You will be impressed by how much an expert can save your business when your finances are managed properly.

The Rise of Alternative Online Businesses

StrategyDriven Entrepreneurship Article |Online Businesses|The Rise of Alternative Online Businesses The internet has become part of our society in just about every possible way, and it has certainly revolutionized the way we do business. No matter the sector, buying, trading, and selling goes on every day with new companies and products emerging all the time.

The result is an incredibly competitive marketplace which often feels saturated with small, medium, and large organizations vying for visibility.

Surely, then, there is no more room for another online business? Not so. The truth is that there will always be room for more online businesses if there are entrepreneurs coming up with alternative business concepts and innovative services/products.

To inspire you on your journey to starting your own online business, this article explores the alternative ones which have risen to success in recent years.

Cyber Security

The internet is a wonderful entity, but it can also be dangerous if we are not careful. There are cybercriminals and hackers working all the time to try and exploit individuals and organizations by accessing sensitive information. This has brought about a need for cybersecurity professionals who are essentially ethical hackers. A business will ask them to try and hack into their system so that they can identify their weaknesses before a hacker with criminal intent finds them.

Subscription services

In a world where we do a lot of our shopping online, we have replaced the experience of physically visiting a store to buy something and walking out with our new purchases. Instead, we experience a different excitement of clicking a few buttons and waiting for the delivery.

With subscription services, people sign up to receive a box of products through the mail on a monthly or quarterly basis. The products might be items they use all the time like vaping juices from ZampleBox — in which case, the service offers convenience and value for money — or luxury items, product samples, or mystery products.

Dropshipping and affiliate marketing

If you do not have the space to store stock but are interested in retail, a dropshipping business could be perfect. In this scenario, you create a website to sell products, but you do not stock the product. When an order is placed with you, you send this information to another company, either a stockist or manufacturer, who is responsible for storing, packing, and distributing the stock.

With affiliate marketing you create websites, posts on social media, and other digital marketing campaigns which promote another brand’s products or service. When you bring in a sale for the brand, you earn commission.

Influencer marketing

An increasingly popular career path is influencer marketing. People with a substantial social media following are paid to try, wear, review, and recommend products to their audience. Brands will approach influencers whose audience includes their target customers and pay them for their endorsement.

Creating Apps

If you are technologically minded, creating apps and games can be a very lucrative business. When your app is designed you can promote it via blogs, social media, and other digital marketing techniques to encourage people to download the app. Some app creators charge for the initial download, others offer the app for free but then make money via in-game purchases and/or selling advertising space to other brands.