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Top Three Digital Marketing Strategies For Your Business Campaign

StrategyDriven Online Marketing and Website Development Article |PPC Agency|Top Three Digital Marketing Strategies For Your Business CampaignOne of the best methods to grow your business is by having a strong online presence. It doesn’t matter what the size of your company and what type of industry it is. The best way to grow your business is via digital marketing. Read on to learn more about the top three digital marketing strategies that are still relevant to consumers in 2021.

PPC Advertising

If you are looking to build your business via digital marketing, getting in contact with a top PPC agency might be a vital step towards it. If you have never heard of PPC (Pay-Per-Click) marketing method before, you need to know that it refers to using a search engine advertisement that generates clicks and links to your website. With that said, instead of organically earning those clicks from your potential clients, the sponsored ads displayed at the top of Google SERP will generate those clicks for you.
You bid on specific keywords that you want the ads to display and show up for. Subsequently, when a user uses those keywords in their search, your ad gets triggered and appears on SERPs’ top. Then, if the user decides to click on the displayed ad, you pay for it. It is essential to know that you only pay for the ad results and not for the ad space. PPC can include advertising on platforms other than search engines, such as social media.

Content Marketing

Content marketing is another effective digital marketing strategy for companies. In this strategy, the companies focus on connecting to, engaging with, and reaching out to potential clients via content. It hasn’t to be written or textual content alone. The content can include infographics, which are essential for backlinks, videos, and blog posts. It can also be picture tutorials. Anything that provided value to the readers about the services or products. The content, however, needs to be informational and not be produced from a selling-oriented perspective.

For instance, if you run a business that sells organic weed, you should be writing about the health benefits of organic weed. You include specific keywords while writing/ producing individual pieces of content. Irrespective of the content format, it is essential that it stays relevant, informative and benefits the audience in one way or the other. This digital marketing strategy’s overall goal is to provide valuable content to the audience and generate conversions through the increase of website traffic.

Email Marketing

The objective of email marketing is to retain your existing clientele while gaining additional customers. This digital marketing strategy is an effective technique for increasing brand awareness and encouraging continual purchases. The primary part of email marketing is to develop and refine your business campaigns while your consumer base grows. You can think of email marketing in terms of content marketing, where you provide informative value to your clients. Otherwise, you will only lose clients, and people will unsubscribe from your business emails. The underlying idea is that clients will remember your products and services when they need to make a relevant purchase.

How To Regain Or Maximize A Market Position

StrategyDriven Marketing and Sales Article |Market Position|How To Regain Or Maximize A Market PositionAs the world begins to get used to no longer living a normal routine-like life, every business has to change how they operate. If you read Forbes or Fortune 500, you will have seen quite a few articles, spelling out the new business world that we are in now. The spread of Covid-19 and the subsequent lockdowns around the world, has shifted how we work, how we think about business and consumerism, and most importantly, who our customers really are. Local SEO has become the highest priority of all, as supply chains and logistics have been massively disrupted and in some cases, halted altogether. Market share and thus positioning has become paramount, as those that fall by the wayside, leave openings to be filled. But just how do you regain lost ground or perhaps, capitalize on a hole in the market?

Stay relevant through blogging

Business blogs are the main way brands stay relevant in today’s fast-paced social media environment. Your content strategy is perhaps the single-most-important part of your market-hold or market-expansion campaign. Writing engaging content doesn’t come naturally to some, and thus business leaders should seriously consider outsourcing in this regard. Working with a trusted digital marketing agency that has a successful content marketing service makes perfect sense. They have a number of options in terms of a content type. They will create good blog posts that have sound SEO techniques, such as in-bound links, off-site links, authoritative linking, keyword and key phrase research and implementation, etc. They will also use expressive imagery, infographics, statistical reports, and educational videos.

Mixing up the content and giving viewers something new every time they click on your posts or links, keeps consumers coming back. They do so for a number of reasons.

  • They see your brand as an educational outlet. They learn something new about the products they like when reading your blog posts.
  • They feel part of something moving, happening and being part of the scene.
  • The visuals are entertaining, and they help them understand your brand.

Dog eat dog

Sadly many companies won’t have made it through 2020 and although this is unfortunate, it’s an opportunity for you. It’s a dog eat dog world, and those that survive do so because they are efficiently ruthless in their acquisition of other companies. Snapping up competitors is highly advised if you can afford it. Sometimes the best way to slay the competition is to simply buy them out and merge them into your brand or perhaps, make them a sister company. Capitalizing on today’s economic uncertainty and utter disarray is going to help you to stabilize your own business’s position in the market.

  • List your competitors and see who is failing.
  • Once you have this list, go through and select which of those companies, you would like to buy the most.
  • Do a little research and find out, which of your rivals are near insolvency and collapse.
  • Make a list of those that are and begin to contact them with the proposition to buying them out.
  • If they agree to talks, start the ball rolling by setting up an initial feel-out meeting.

Be more flexible

One way to regain your position in the market, is to just out-work the competition. Be more flexible in your working hours and allow employees to work longer hours while offering them more wriggle room in the pattern of hours they work. If some employees can work longer hours but they prefer to work at 12am to 9pm, instead of 9 to 5, they should be accommodated for.

It’s most likely, your workforce is largely operating from home anyway. So remote working should be recognized for the benefits it provides.

  • Do tasks need to be completed in unison? In other words, since employees no longer have to rely on colleagues to complete tasks at the same exact time, as you would in the office, could teams work at different times? Maybe your marketing team could work 9 to 5, but your sales team could operate from 5 to 12pm?
  • Could you offer employees time to work on the weekend instead of the weekdays? Maybe one team could work Tuesday to Sunday and another team, the usual 5 working days.

By working longer hours, working on the weekends, you will effectively have a business that doesn’t stop. Normally, the world of work begins on Monday and ends on Friday. Since you have a more flexible approach, there is constant progression of tasks and projects are continually being pushed forward, 7 days a week.

New product

When you need to penetrate into a new market or perhaps maximize your market position, making a new product is always a strong idea. It’s important to contemplate creating a brand new product instead of making a new iteration of an existing product because you want to show your customers and indeed the industry that you are innovating. Innovating companies always stand more chance of retaining loyal customers because they are offering something new. Customers who are loyal, want their favorite brands to make new products in the same sort of style they have become accustomed to.

  • It’s best to shoot for a short timeline to capitalize on a gap in the market. Or, you could release a marketing blitz campaign about your new product. Companies like Samsung do this because they want to wet the appetite of the markets well ahead of time. They release a trailer for a new phone that will take another 12-14 months to release.
  • Allow customers to get in on the product’s nature. Run a social media campaign, giving them multiple choice questions in the form of polls. They’ll feel directly involved in your business and thus, they will encourage the expansion. This confidence will filter out into the markets, and benefits such as increased investor appeal, may be your reward.

The pandemic has brought many companies to their knees and some have ultimately collapsed. Market share and position is thus, the number one urgency for brands around the world. These ideas have been proven to be successful in similar circumstances in the past, so you should consider the benefits they could bring for your business.

How to Develop a Digital Marketing Strategy for 2020

StrategyDriven Online Marketing and Website Development Article, How to Develop a Digital Marketing Strategy for 2020

Every business needs to have a digital marketing strategy in 2020. If your business has any kind of online presence at all, as every business should at this point, digital marketing is essential to your survival.

But just throwing money at your digital marketing isn’t going to get you very far. If you want your marketing to have an impact and achieve your goals, you need to have a solid strategy at the core. Developing a comprehensive strategy doesn’t have to be difficult; you just need to approach it in the right way. Here’s what you need to know to develop your digital marketing strategy in 2020.

Start by Defining Your Brand

Throughout all of your digital marketing campaigns, the essence of your brand should shine through. The first stage of planning for any new marketing campaign should be working out what you want to say and what you want to convey to your audience. Messaging is very important with regards to marketing, and all your marketing needs to convey something about the nature and ethos of your business.

Having a clear and detailed definition of your brand and what it stands for is essential if you want to put together a thoughtful marketing strategy.

Set Yourself SMART Goals

SMART goals are goals that are simple, measurable, achievable, realistic, and timely. This means that they should be easy to understand and you should have a clear idea of how you will achieve them. There’s nothing wrong with setting yourself ambitious goals, but if you set yourself unrealistic goals, then you will be setting yourself up for failure and frustration.

Keep Things Scaled

You do need to make sure that you keep your digital marketing strategy scaled as much as possible. This means that you should be exploring your budget and keeping things under a tight level of control. Letting the costs balloon is one of the easiest ways for your company to end up in trouble. You can’t trade a fantastic marketing campaign for an unhealthy financial situation. Luckily, there are options for small businesses including solutions such as small business SEO packages. This will provide the marketing service you need without the heavy costs that larger companies endure.

Call in Professional Help If You Need It

Not every business is in a position to do their own digital marketing to the best of their ability. Some businesses will be better served by calling in an external digital marketing agency like Smartboost to handle their strategizing for them. There is no sense struggling to put together a comprehensive digital marketing strategy if you don’t have access to the resources and knowledge that you need. Hiring a marketing agency to do things for you might be a smarter move financially than trying to do it all yourself.

Always Track Your Results

It is only by tracking the results of past marketing campaigns that you can learn the lessons you need to improve future campaigns. The data and feedback that your campaigns produce is the most useful tool you have for refining your marketing strategy and improving your approach for the future. You can never know too much when it comes to your past campaigns and the impacts that they have. Knowing what has worked and what hasn’t enables you to take a more considered approach the next time.

A coherent strategy is an essential foundation for any successful marketing campaign. If you don’t have an overarching strategy, your marketing is inevitably going to be aimless and unfocused. Sticking to the advice above will enable you to develop the digital marketing strategy you need to make 2020 a success.