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Marketing Techniques to Use in 2020

StrategyDriven Online Marketing and Website Development Article |Marketing Techniques|Marketing Techniques to Use in 2020There are some marketing techniques that you should always try to use in your business no matter what sector your company might operate in. These techniques and strategies will help push your business to the next level. Let’s take a look at some of the things you should be including in your marketing strategy, regardless of your business.

Education

There is always room for you to include a little education with your content to create the best possible posts that you can be certain your audience are going to want to see. Consumers nowadays want to know where their products are coming from, and they want to know more about the companies that they are buying from. It is incredibly important that you offer your customers the chance to learn more about your brand when coming to you.

This education does not have to compromise your trade secrets in any way. If you are a Fairtrade company, put in a page about how you achieve this status. Make content explaining the benefits of your products or services. You will often find that customers want to build trustworthy relationships with their favourite brands. Education is an excellent way to do it.

Personalisation

In 2020, consumers expect their communications with brands to be a little more personalised than it might have been in previous years. This goes far beyond just slapping a customer’s name on their emails or messages. It needs to be tailored to that customer and their preferences.

There are so many tools that you can use nowadays to collect data about your customers that you can then use to create more personalised marketing for them. You can even ask them to complete small questionnaires that will help your teams to come up with content that is going to suit them. You should get to know your customers as individuals and treat them as such. Offering small deals that lead to a more personalised experience as a company is always going to be better.

Use Video

Video content is some of the best you could include on your site. There are so many interesting ways that you could incorporate video content in your business, and you should try to add some as soon as you can. From tutorials to testimonials, or even some behind-the-scenes footage that shows you take a product from design to shipment, there are so many interesting paths to follow.

Making video content can be a lot more complicated that just creating images. Reaching out to a digital marketing service might be the right choice for your company. If you want an all-round service, try these digital experts. Not only can they help you make high-quality video content but they can also help you to properly upload it to your site do it can be used with the latest SEO strategies.

Livestreams

In addition to traditional video content, your brand might also want to look into some of the benefits of livestreaming. This is easily done through your social media. Both Facebook and Instagram carry the capabilities to go live. It is easy to set up and can reach a lot of your audience in a short amount of time with a lot of engagement in return.

Live content can be used to make special announcements, or even to showcase different products or services that might be on offer through the company. You might even decide to simply have a live “catch-up”, where you just sit and answer questions as they come in. It is definitely something worth looking into.

Concentrate on Your Local SEO

Since many businesses have made the jump to e-commerce in the past few years, there has been a large concentration of SEO outreach for a more general audience. People want to be able to rank well for their chosen sectors, and so they try to focus their SEO on reaching these goals even if it means going up against some of the biggest companies around.

However, you also need to make sure that you concentrate on your local SEO too. Fill out your Google My Business listing, and make sure that you optimise your local SEO so new customers can actually find you. If you are not a wholly digital company, you might still get a lot of foot traffic from people in your local area. All brick and mortar businesses need to ensure that potential local patrons are able to find them online.

These are all key points that all businesses need to be able to cover in 2020. Make sure you add some of the above marketing strategies to your business soon. You might be surprised to see the difference it can make to your brand overall. Marketing is one of those disciplines that few businesses can allow to slide.

The Strategy-Driven Solution to Driving Up Interest Before New Business Launch

StrategyDriven Starting Your Business Article | The Strategy-Driven Solution to Driving Up Interest Before New Business LaunchStarting a new business is a logistical challenge. There is a lot of behind-the-scenes work that will eat up your time, and before you know it, you are all ready to launch – and have absolutely zero interest from the public. You cannot keep your new business a secret while you are building it up. Your pre-launch time provides you the perfect opportunity to drum up interest in your local and digital community. Do this successfully, and you launch with a bang.

This is your business. It is not a hobby or something you can afford to learn as you go. For you to taste success, you need to be serious about it from the outset. This guide will help you to choose who to hire and what to look for when outsourcing work.

Start with Your Website

While your store is being renovated, your website should be built. It is your digital store. It is where you want to send people to sign up for newsletters, make online purchases, and generally connect with your value-driven content like blogs, videos, and more. It does not have to be complex, but it does need to look great, function exceptionally well, and be optimized for search engines.

Start first with hiring a logo illustrator and a web designer. You can save on costs with the website design by finding and buying an eCommerce theme, and then hiring the web designer to set it up, so it looks great and has all the functions you need to run your business online.

Build Up Your Marketing Materials

Marketing materials include blog posts, video, editorial images, product photos, and more. It is best to have someone on your team that can handle this, as it gives you the greatest control, but if you need to save on costs here, use a mixture of your own content, stock photography, and videography, and in the future, user-generated content.

Hire a Digital Marketing Agency

To grow your presence, you will want to hire the best Orlando digital marketing agency. This agency should be able to handle your pay-per-click (PPC) marketing, your social media marketing, and your search engine optimization (SEO). By offloading these tasks, you can avoid many new businesses’ many pitfalls when first starting out. So far, you have a great website. Now you need a digital marketing agency to use your website and marketing content to build up an exceptional online presence.

Use These PR Strategies

You have the website, you have the marketing materials, and now you have the marketing strategy in the works. All that is left is expanding your marketing efforts into good old public relations. A good way to get the coverage you want is to plan a big launch event for your business. Local news sites and influencers alike are always on the lookout for something big happening in their area, and a cool party launch is exactly what they are looking for.

Plan the event and send out press releases to local news sites and influencers. Start small, and as more and more start to give your launch coverage, work your way up to larger publications for the widest reach.

The Best WordPress Strategies for Digital Marketing

StrategyDriven Online Marketing and Website Development Article |Wordpress Strategies|The Best WordPress Strategies for Digital MarketingIf you want to build a website, you will have multiple choices, but many will recommend that you choose WordPress. It’s a great website building tool that’s free to use, as well as filled to the brim with useful extensions that mean you don’t have to write a word of code. Not only that, but it’s an excellent website builder for succeeding at digital marketing if you follow some simple strategies.

Why WordPress?

If you’ve never heard of WordPress, you will have encountered websites built with it at some point when browsing online. Chances are, you’ve been on a WordPress website today. According to Sculpt, a specialist WordPress Agency, 30% of the internet is built using WordPress. That gives some indication about how easy it is, as well as reassurance that the troubleshooting community is huge.

1.Pick a Theme That’s Mobile-Responsive

A vital part of modern Search Engine Optimization (SEO) is that your site is fully optimized for mobile devices. Don’t fall at the first hurdle, though; if you pick a WordPress theme that isn’t mobile-responsive, you’re shooting yourself in the foot. Whichever long-term digital marketing strategy you choose, make sure this is your first step and also make sure you think about mobile devices at every stage afterwards (you can test this using Google).

2. Include Testing

Website testing, specifically A/B testing can do great things for your website and be extraordinarily helpful if your conversion rate is low and you’re not sure why. It does, however, take up a lot of time. The basics of it are as follows:

  • Find a page that could be improved
  • Create a duplicate page with a separate design element (or several different pages)
  • Test the different pages with different audiences
  • Choose the design that leads to the higher conversion rate.

It can be tiring to include testing into your WordPress digital marketing strategy, but it’s a great way of changing how well your website converts.

3. Monitor for Broken Links

Content marketing is one of the more impactful digital marketing strategies; if you’ve taken a basic course in digital marketing they will tell you it’s essential for SEO to have high-quality content with links to your sources and other good quality pages. This is picked up on by Google’s crawlers. However, what are also picked up on by crawlers are broken links, which are links that worked when you originally inserted them, but now link to 404 Not Found pages. Luckily, you can get a broken link checker plugin automatically, which will check your posts regularly and inform you if you have any broken links. Handy, right?

4. Prioritize Visitor Engagement

Google will prioritize your website if it seems like you’re an expert at something and if people keep coming back for more. When you encourage a question and answer environment on your posts, you not only add to word counts and allow you to connect with influencers, but they create a community based around your content which helps to drive more traffic. You can use the plugin Disqus to encourage commenters to log in and subscribe to your comments.

7 Reasons Why You Can’t Do It Yourself

There’s an app for that.
I’ve got a tool that does it for me.
It’ll be done in a few clicks.

StrategyDriven Online Marketing and Website Development Article |Digital Strategy|7 Reasons Why You Can’t Do It YourselfWe all love the idea of relying on software solutions and automated formulas to succeed digitally. Unfortunately, for solo entrepreneurs, technology serves a dual purpose, acting both as a fit-for-purpose tool and an advisor. Understandably so, when you are launching a venture with limited time and budget, it’s easy to fall in the trap of automated solutions. Yet, the tech-based DIY approach of small business owners isn’t always the most effective path to success.

The real question you want to ask is not which tool can plan your digital strategy on your behalf, but which expert can you trust with the job. Outsourcing may appear as a less cost-effective solution, but it is likely to drive more satisfying outcomes than any automated or smart tech tool. If you lack the skill set to tackle digital marketing and sales tasks, it’s important to remember that a tool that is easy to use doesn’t make you an expert. Just as anybody can use a hammer, only trained professionals can build a house. The same principle applies to your digital strategy. Here is what happens when you choose to do it yourself with an online tool.

Your website is not unique

WordPress, Wix and Squarespace are some of the most popular DIY web platforms that enable everyone to create a functioning and professional-looking site without preliminary skills. However, it’s fair to say that while building a website may only take a few minutes, the lasting impression could be ever shorter. Indeed, the fresh-out-of-the-box look suffers from the own limitation of its template. Your website ends up looking like any other site and becomes a forgettable experience in the digital world of possibilities. Creating a design that is unique, and that reflects your personality and brand is a conscious effort. Ideally, you want to reach out to a professional or develop your web building skills accordingly. Otherwise, your web presence could become unrecognizable from other sites and brands. More importantly, you may not be able to offer the functions and options you need or implement the tools that are meaningful to your business without affecting the design.

Your landing pages are not UX-optimised

Everybody understands the importance of landing pages to support online conversions. Your landing page serves as a conversion platform, targeting interesting leads and turning them into customers. Therefore, the landing page is a mini page that displays highly targeted content. Thankfully, a variety of online tools can let you create high-quality landing pages that are designed to grab users’ attention. However, a performing landing page requires dedicated skills, including specialist UI and UX knowledge to convert. Did you know that the majority of low-converting pages share issues that a trained UX designer would have avoided? Indeed, they are too cluttered and colorful, confusing readers. They also often fail to redirect visitors to the main site, which can affect the credibility of the landing page. These mistakes can be counterproductive and cost you a lot of profitable conversions.

You don’t have a sales strategy

What is an online sales strategy? A lot of solo entrepreneurs reach out to proven business formulas, such as sales funnels that map out the customers’ journey to making any kind of purchase. Sales funnels are hugely popular because, when they are correctly applied, they can do wonders for business growth. The automated selling strategy can virtually boost your profit on autopilot. Except that there’s one crucial condition if you’re going to deploy sales funnels: You need to have a solid understanding of digital marketing; otherwise you could be making costly and counterproductive sales funnel mistakes. From understanding how to integrate the funnel to your other digital marketing tools to directing traffic to the right places, digital marketing professionals bring their know-how to the sales formula. Unfortunately, if you don’t have a defined strategy, you can’t make the best use of this marketing tool.

You rely on machine recommendations blindly

Most small businesses rely on Google AdWords to create manageable online marketing campaigns. Google AdWords offers businesses of all sizes the opportunity to control their marketing spending and efforts. As a result, you can create a profitable ad campaign with a limited budget. Additionally, the smart tool also provides recommendations to help you improve your account. While this might sound like a fantastic opportunity for amateurs to build a high ROI campaign, there’s a catch. According to Google, there are as many as 60 different recommendations available to users, and many of them can contradict each other or fail to benefit your campaign. Understanding which recommendations to follow and which to ignore requires marketing knowledge. But if you don’t have sufficient experience, you may end up damaging your campaign by following automated suggestions. Ideally, you don’t want to automatically apply suggestions without being able to check them first. The option is often set on auto-apply in Google AdWords.

You can’t track everything

Google Analytics is another fantastic free tool made by Google for digital marketers. If you have a website, you most likely use Google Analytics to track your traffic and understand how visitors behave on the site. Most self-building web platforms allow you to enter the Google tracking code, aka a JavaScript that tells the tool how to track online activities.

However, tracking is not as easy as it seems. Say you want to know how many of your visitors are making a purchase online. You will need to track the “thank you” page that appears after a complete transaction. Thankfully, it is something you can set directly within Google Analytics. But if the goal you want to monitor doesn’t create a new URL, you need to track events, such as clicks, for example. Event tracking requires a new JS code, which you may not be able to implement on the site.

You are missing out on advanced solutions

Google Analytics is a free tool that can do so much for digital marketers. As a result, it is a favorite. Unfortunately, amateurs are unlikely to make the most out of the tool. While you will still benefit from using Analytics, even at a superficial level, you will need additional skills to gain a significant advantage. Google Analytics API offers extensive flexibility in analyzing users’ behaviors and automating reports. However, the API interface is only accessible to trained programmers, which is where outsourcing your digital activities can make a big difference. Using an API in Analytics can offer additional insights about users – that you wouldn’t have received otherwise. It also highlights potential trends, letting you connect Analytics data with other tools.

You lose your brand through automated solutions

How much can you automate? The answer: Almost everything. However, automation is not always the right approach to digital marketing. Indeed, you can use automation to set up email campaigns or build marketing funnels. But did you know that you could also automate content creation? Automated content is not only a reality, but it’s been part of digital way-of-life for a long time. AI can perform simple tasks, such as acting as a chatbot or completing sentences. The tech also lets AI create entire blog articles. Yet, smart tools don’t replace people. The moment you trust a machine to write your blog, you lose what makes your brand unique.

Automated tools play a huge role in building a business and managing online activities for solo entrepreneurs. But it’s essential to draw a line. While tools become more advanced and intelligent, they don’t replace professional experience, personality, and strategic knowledge. There is nothing wrong with using the right tools for the jobs. But remember that technology doesn’t make you an expert!

How To Keep Your Magazine Relevant In An Ever Digital World

StrategyDriven Online Marketing and Website Development Article |Digital World|How To Keep Your Magazine Relevant In An Ever Digital WorldIt’s safe to say that the coronavirus pandemic has completely changed the world as we know it. Not only are there the millions of deaths the virus has caused, but there’s the massive impact on the workplace culture to consider as well, with thousands of workers now working from home on a regular basis.

This change demonstrates the growth of technology throughout the years. Going back a few decades ago, being able to seamlessly work from home wouldn’t have been an option – the software and technological infrastructure simply didn’t exist at the time.

Nowadays though, that’s all changed, and more and more industries are now embracing the digital world we live in, utilising an abundance of technological advances in the work they do. From estate agents to construction workers, schools to furniture manufacturers, digital is now – in essence – the thing that makes the world go around.

So, what about the industries which can’t rely on digital advancements in the same way, like the print industry for example? Well, that’s what we’re here to discuss today.

The magazine and newspaper industries have been hit pretty hard by the world’s progressive adoption towards digital, but that doesn’t mean all is lost. In this article, we take a detailed look at how mediums like these can stay relevant in an ever digital world.

The Problem With Print

First things first, in order to understand how to improve the print industry, we need to look at why.

Put simply, the rise of the internet over the years has left the print industry in its wake. As such, content is now created at a faster pace than at any other point in human history.

Coming up with stories, editing them, printing them and distributing them out to avid readers has simply not been able to keep up with the immediacy of the internet. Nowadays, if you want to find an answer to something, you Google it, so there has been a huge dynamic shift in the way people choose to consume content.

To this end, it’s been incredibly difficult for magazines and newspapers to keep up. Thanks to social media, content can now be created in a matter of seconds. If a newspaper or magazine then reports on this content, they’re effectively covering old news and repeating a story everybody may have heard already.

Couple this with the fact our attention spans are now less than a goldfish, our society simply feeds off a need for immediate information. So, what is the print industry supposed to do?

Time For Change

Well, as the old saying goes, if you can’t beat them, join them – and that’s exactly what the print industry needs to do if it’s going to survive.

Print publishers need to connect their printed editions to rich, engaging, exclusive, digital content if they want to remain in the game, and they need to implement improved methods of distributing their work effectively.

While the traditional days of printing bespoke magazines may be fairly outdated, that’s not to say it’s completely dead.

Instead, print publishers need to think of ways that offer the best of both worlds to consumers – a printed medium with a digital edge to it. With this in mind, Augmented Reality (AR) is often a good place to start.

The Best Of Both Worlds

Giving publishers the ability to link their physical magazine to engaging content via a smartphone, AR bridges the gap between print and digital, creating a potential stream for advertising revenue in the process as well.

There is so much that goes on behind the scenes of a magazine article, after all. From the photoshoot to the interview itself, all aspects involved with developing a magazine article can create valuable content for a reader to engage with. And now, thanks to augmented reality, consumers can engage with a printed story they’re enjoying, before heading online to discover more.

While the consumer may have initially paid money to consume a magazine’s content, by offering engaging, exclusive digital content on top, they will feel like they’ve received an improved level of value, combining the quality of print journalism with the convenience of digital marketing. Simple.