Marketing Tips for Start-Ups

StrategyDriven Starting Your Business Article |Marketing Tips|Marketing Tips for Start-UpsMarketing is one of the most important elements of a business. Without it, your company will be lost in a sea of other companies and no one will know about your services. For start-ups especially, putting together a high-quality marketing plan is essential. If you’re new to marketing and are keen to put this into action, check out the tips below.

Find Your Niche

Finding your niche is key when it comes to developing a strong marketing strategy. It’s all well and good to market your services, but if it’s not hitting your target audience then it could fall flat on its face. To tailor your campaign to your intended audience, speak to potential customers and find out about their lifestyles, interests, concerns, and needs. Successful campaigns depend on your ability to connect with your audience, so establishing your niche is one of the most important first steps.

Attend Events

Networking is another vital step in your marketing efforts. Expanding your contacts, opportunities, and potential customers will go a long way. While networking events can be daunting, finding ones that are relevant to your industry can be highly rewarding. Where possible, try to meet new people and grow your network of potential clients and customers. You could even co-sponsor an event within your niche to gain more publicity for your business.

Give Away Products

Products can be a powerful way of marketing your business. Whether it’s pens and notebooks or stickers and t-shirts, applying your brand across merchandise and distributing these at events can be one of the most effective ways to get your name out there. Great Creates promotional products, including clothing, technology, drinkware, and office stationary, allow you to showcase your brand.

Use Social Media

Social media is another powerful platform for marketing your business. Creating profiles on the likes of Facebook, Twitter, Instagram, and LinkedIn is essential if you want your business to be visible. However, to make this more effective, find out which platforms your target audience are using and create content that appeals to their interests.

Do Your SEO Keyword Research

Every business should do their keyword research to target customers. Again, this comes down to understanding your niche and audience. By knowing what these customers do, want, and need, you can then set about finding out what keywords they enter into Google. In other words, you’ll want to tailor your marketing efforts to accommodate the keywords that are used by your target demographic. This will ensure that your services are visible on the search engine results pages (SERPs) and that your potential customers can find you.

Host a Contest

Perhaps one of the lesser-known marketing tips is to host a contest. While contests can seem superficial, some of the most successful companies have achieved growth in this way (YouTube included). Contests are especially great for start-up businesses who are looking to grow quickly. Whether you’re giving away a prize or a service in exchange for sign-ups or purchases from your customers, contests can be a fun and easy growth hack.

Determining Your Objectives In Digital Marketing

StrategyDriven Online Marketing and Website Development Article | Determining Your Objectives In Digital MarketingThe world of digital marketing is full of terms, some that may sound completely alien to those who are not used to the jargon of this world (such as, for example, KPI). Others may come from everyday language. If you personally saw a phrase like “SEO Austin,” you would know right away that it has something to do with digital marketing. However, you may think everyone knows what they mean, but many people don’t really understand it completely. This can lead not only to misunderstandings in conversation, but also totally wrong communication policies. That is why today, we want to talk about the differences between the concepts of objectives, strategy and tactics.

Quantitative Objectives

The first thing to be clear about is the objectives. There are two main types of objectives; the first is ‘quantitative objectives.’ Quantitative objectives are always measurable since, as their name indicates, they are set in quantities.

  • Increase our blog traffic by 20%
  • Increase web traffic by 100,000 visits per month
  • Get 1000 followers per month on Twitter
  • Make 200 monthly conversions
  • Increase 25% in annual sales

Qualitative Objectives

Qualitative objectives are more subjective and therefore more complicated to measure. Whenever possible, set quantitative objectives (since they are easier to measure) and use qualitative ones in a complementary way.

For example:

  • Improve public perception of our brand
  • Increase brand awareness on social media
  • Improve the image of our product or service

Establishing Objectives

It is essential, to establish our objectives, to have a great knowledge of your business and its environment (the market, the potential client, and the competition). For this, it is essential to carry out an internal and external analysis of strengths, weaknesses, opportunities, and threats (SWOT analysis).

Smart Goals

These objectives should be divided into small intermediate goals, which are known as SMART goals.

Specific: clear and concrete, all members of the team must understand and be on the same page.

Measurable: it has to be measurable, even qualitative ones. If it can’t be measured, it can’t be reached.

Achievable: if we set ourselves an unreachable goal, the team may fall into frustration.

Realistic: in addition to being achievable, it must be realistic with the means at your disposal and considering the current situation of your company.

Timely (limited in time): you have to set a deadline to reach them.

For example, if you want to reach 30,000 visits to your store per year, they could be divided into 10,000 each quarter. This makes it easier to evaluate the results and maintain or correct the course if necessary.


When you work with SEO and marketing professionals like MOTOZA Digital Marketing, objectives are essential to control and measure both strategy and tactical actions and allow you to achieve larger goals. For this reason, it is vital to define short, medium, and long-term objectives.

What Can Be Done To Attract More Clients To Your Business?

StrategyDriven Marketing and Sales Article |Attract Clients|What Can Be Done To Attract More Clients To Your Business?The war for customers is fiercer than ever, especially after the challenges that all companies have faced in recent months. Therefore, finding ways to attract more clients should be a major feature of your business plan for the rest of 2021.

So, what steps can be taken to ensure that your brand reaches the right people and makes a bigger impact when it does? Here’s all you need to know.

Know Your Niche

It’s very easy to fall into the trap of trying to reach everyone. Ultimately, though, your company will only ever appeal to certain audiences. So, while you want to reach the largest client base possible, you must also respect your place. Working with a digital marketing agency allows you to identify your niche and build a brand that targets this client base. From web design to color schemes, resonating with the customers is key.

When there is a sense of connection, you won’t just see increased awareness. Crucially, it’ll bring more conversions, which means increased revenue.

StrategyDriven Marketing and Sales Article |Attract Clients|What Can Be Done To Attract More Clients To Your Business?Try New Selling Environments

You can only sell products to consumers who know of your existence. Therefore, allowing potential leads to find your brand and products in new spaces can transform your future for the better. A good example is to try out a pop-up store in a different town. Alternatively, your online ventures may focus on opening a Depop, Amazon, or eBay store. Some clients will only trust those outlets rather than your business directly.

In turn, they may come directly to your brand once you’ve established a sense of trust. Still, if you need to get noticed, those external places are ideal.

Get Outside Support

The value of a digital marketing agency has already been discussed. However, professional support doesn’t have to end there. You can look to use social media influencers, who will direct their fans to your business. When they have a similar demographic to yours, this vote

of confidence from an impartial source can impact their decisions. After all, they want to emulate their favorite social media stars.

Client reviews and affiliate schemes are also very effective tools. It’s one thing to hear positive thoughts from your brand, but outside support carries far greater weight.

Be A Better Company

It’s important to remember that your business will be judged for far more than its products. Consumers want to buy goods from the brands that they actively like. As such, making a commitment to be more responsible may be one of the smartest steps of all. This will increase your appeal to audiences that want to lead eco-friendly lives. Besides, the moves will often yield significant financial savings.

As well as encouraging better responses from potential leads, it should improve employee mindsets. And if you gain positive PR on the back of it, you can stretch your reach in style.

Good branding and marketing won’t deliver success without mastering other aspects of the business. Nonetheless, they will give you a far stronger platform to build upon. Embrace it.

How to Expand Your Business with Smart TV App Opportunities

StrategyDriven Online Marketing and Website Development Article | How to Expand Your Business with Smart TV App OpportunitiesThe advent of the internet and better devices has impacted the way people interact and how businesses operate. Smartphones, smart TVs and watches have become the in-thing and trend among the young and the old. Smart TV technology is more than the usual television you will find at any house.

Many households worldwide own a smart TV, and the number of smart TV sales is projected to hit as high as more than 266 million units globally by 2025. The capabilities of smart TVs have become a standard feature that is also impacting the business world tremendously. It’s easy to browse the internet, play games, interact on social media, or video call using this smart technology. A smart TV can perform the same functions as your favorite smartphone but on a bigger screen. There are a lot of companies investing in smart app TV development these days. This is an impeccable digital marketing strategy that has worked miracles for many businesses.

As an established business owner, don’t have any uncertainties about investing in a smart TV application. And if you don’t know where to start, a smart TV app development company is your choice.

Using Smart TV for Your Business Purposes

Television sets have been turned into multimedia gadgets, and you can comfortably use them for many applications. Many television manufacturers have opted for smart TV, which has expanded the functionality of the available models. Today, if you own a smart TV, you have more than a device that just broadcasts videos, but a complete entertainment unit.

You can easily use your smart TV to undertake different purposes, from surfing the internet to interactive services. Users can search for digital content on the internet, local cable TV channels, or data stored in your storage device. This technology has opened business opportunities by giving businesses a better user experience on their television screens.

Smart TV apps should be in your plans if you want to grow your business and increase revenue. Here is how this application can help.

E-commerce to Attract More Clients

If your business offers its products and services online, you can use your smart TV as one of the best sales channels. You will allow more customers to visit your website and sell all the products and services you offer. You will let more clients come to you, and you don’t have to find them.

Your e-commerce customers will appreciate an engaging and useful smart TV app from your business. This app will help them save time, and your existing clients will not hesitate to refer new customers. Such an opportunity will translate to more income and a surge in your clientele base.

Video Calling- Effective Communication

Communication is essential in every business. Using your smart TV app, you can undertake digital marketing opportunities such as video calling and reach out to your suppliers and customers.

Smart TVs provide a better user interface and effective presence, which will enhance effective communication. You can easily share vital information with your target audience and more about your business’s progress and what new to expect.

Screen Mirroring for Easy Information Exchange

You can easily transfer an image from your smartphone or laptop to a large smart TV screen through screen mirroring. This wireless transmission makes it easy for business owners to exchange information.

When a screen mirroring app is integrated into your TV, you will easily share presentations and other visuals. This is from the comfort of your home or office via a single tap on the screen.

Better User Experience

Customers can see what they are looking for on a bigger screen than when using their smartphones or laptops. And this is from the comfort of their homes or work premises.

Great Marketing Tool

Your smart TV app is more than just an application you can rely on to grow your business. It will double up as the best marketing tool you can wish for in your business endeavors.

Using your smart TV, you can access streaming services such as YouTube, Amazon Instant Video. Your apps can also provide you access to social media networks where you can market your business.

Incorporate Smart TV App Technology into Your Business Today

Smart TV app development will help you promote your business brand and increase its presence online. You will also reach out to your potential customers via connected entertainment such as videos or live streaming.

About the Author

StrategyDriven Expert Contributor | Liza BradberyLiza Bradbery is an experienced writer who has handled a variety of topics, including tech and business articles for Oxagile, a company that provides custom software development services across different industries and verticals.

How To Integrate Your Offline And Online Marketing Efforts

StrategyDriven Online Marketing and Website Development Article, How To Integrate Your Offline And Online Marketing Efforts

When it comes to marketing today, there are many different options available to you. However, most techniques tend to fall into one of two categories; either online or offline marketing. A healthy balance of both approaches is often the remedy to success, depending on the nature of your business. However, you can supercharge your efforts if you manage to integrate both campaigns, ensuring they work together to help one and other. With that in mind, let’s take a look at some of the different ways you can integrate your online and offline marketing efforts.

Create QR codes to print onto your leaflets – There is only one place to begin, and this is with making a QR code and printing this onto your leaflets, brooches, and so on. You can make QR code designs with ease. By doing this, people will be able to scan the code on their phone and it will direct them to your app or website. They do not have to go through the hassle of typing in a URL or browsing through the app store. It makes it as easy and convenient as possible for people.

Advertise online competitions via print methods – Another option to consider is sending out flyers about competitions that you have running. Users should have to enter these competitions online, meaning that there is a clear connection between your online and offline marketing efforts.

Add an online call to action to your offline promotions – If you are establishing an offline promotion, why not get customers to take the action online? For example, you may send out postcards about a promotion that you have running, and you may want the person to sign-up to your online newsletter in order to gain entry. This is a great way of integrating your online and offline marketing methods.

Get your online customers to contribute to your offline efforts – Ask your online customers if they would be willing to contribute to your offline marketing efforts. For example, if someone has left a great review about your company, ask if they would mind this information being printed in your next brochure. This can act as social proof, proving that your products and/or services are more than worth the money.

Use your online data to support your offline marketing efforts – The final step when it comes to integrating your marketing efforts is to fuel your offline campaign by using data that you have collected online. One of the great things about digital marketing is that it enables you to capture a wealth of different data sets with ease. You can use this information to power your offline campaigns so that you’re getting great success.

As you can see, there are a number of different steps you can take to integrate your online and offline marketing efforts. If you follow the tips and advice that has been provided above, you can give yourself the best chance of making sure that your marketing campaign is effective and delivers the results that you hope for.

Portfolio Items