Trade Show Setup: 5 Best Tips for Preparing for a Trade Show

StrategyDriven Marketing and Sales Article |trade show setup|Trade Show Setup: 5 Best Tips for Preparing for a Trade ShowIf you’ve been to trade shows then you know just how valuable they can be. This is even truer if you’re a small startup or a growing business.

These shows provide an avenue for you to promote your brand, meet and network with prospective clients as well as to gain some sales. That’s the upside, but it’s also easy to not have as much success as you’d like.

This can either be due to a poor exhibition in comparison to competitors or simply a lack of overall planning and execution.

Are you trying to figure out how to have a great trade show? Read this article to learn the best tips for trade show setup and how to prepare for the show.

1. Preparing for Your Trade Show Setup

There is an old adage that says, “If you fail to plan, you plan to fail.”Never has it been truer than when it comes to trade shows.

Sit down and make plans with your team so they will be ready for everything well in advance.

Book your flights early and reserve your hotel rooms well ahead of time. Make plans for any news release and be sure to get giveaways ready for the show.

2. Strong Social Media Presence

Inform your customers of your participation in the trade show via social media platforms. Do teasers, announce the latest news, and offer to let them meet the team.

On the day of the show promote your booth using social media and invite customers to stop by, visit, and shop.

3. Be the Talk of the Show

Use a vast array of colors and decorations to make your booth stand out. Be sure to include company colors and your logo.

Use a presentation board to display your company’s name and logo. You can even include pictures of products on your display board.

As an added bonus, have a slide show or show images of products and clients’ reviews. Distribute pamphlets, brochures and print outs of products, achievements, and other important information.

4. Prizes and Surprises

Giveaways, especially company-branded ones are vital. Pens, buttons, and business cards are a few of the best items you can give away.

Having a hospitality suite where you serve light refreshments is a plus. Gift certificates are always a good idea for your customers as well.

Get your visitors to sign in a guestbook, get them to add their email addresses or phone number in the book too.

5. Warm Welcome

First impressions last!

Put on your best customer service game and focus on what you can do to help the customer. Avoid being too pushy about your product.

Simply welcome each visitor, make conversation, and be sure to introduce yourself and your brand briefly but make it fun.

Ready to Shine!

Knowing what to do for a trade show setup is key. Use these tips to be the highlight of the show. Remember advanced preparation is vital.

Social media is your best friend too. A great display and prizes will also add some much-needed flair and make great Instagram pics.

If you would like more tips to help you succeed in business, please contact us.

Marketing Advice for Your Business

StrategyDriven Online Marketing and Website Development Article, Marketing Advice for Your Business

You may have the best product or service in the world, but if you do not know how you market it, you will not be able to sell it. What this means is that your competitor with an inferior product can potentially make far more sales than you if they have the marketing wherewithal you lack. It may seem easy, post a few adverts on social media, the product will sell itself. You need to understand now that this is not going to work. You need a fully thought out marketing strategy and the ability to maintain it into the future. So here are some ideas to get you started.

Your website

You need to invest in your website. It has to be fully functioning, quick loading, and work in all browsers and devices, as a prerequisite. There is no point in having a beautiful marketing campaign that points to a rundown old website that doesn’t even work properly. There will be a huge disconnect, and people will think they are in the wrong place. Your website needs to be discoverable, so you need to invest time in working out keywords from your target market, and what they are likely to input into a search engine. Once you have done this, you can fully SEO (search engine optimization) every page of your website. Content on the site needs to be updated regularly, so having a blog is essential these days.

Brand awareness

You need a good brand for the business. So think logos and taglines. These must be used on all your content. The idea is to get the brand into people’s minds. In addition, think about your personal brand. You should create your own site where you can authentically promote your business. As a person, you can connect with people more easily, so developing your personal brand is essential. This means that if you have any accolades which make you the perfect person to listen to, such as having gone through a master of occupational therapy program for your clinic, tell your story on a vlog.

Social media

Any business that wants to succeed in the modern world has to have a presence on social media. It is a free way to advertise, and it gives you an unprecedented way to learn about your target audience and connect with them. You need to create a separate method of marketing for each social media platform. However, the onus is on quality posts over quantity. You need to have some glossy images, a good story to tell, think about social responsibility, and what you are doing to help the plant, for example. Have a look at your competitors and members of your target audience to get an idea about what they share. This will give you some ideas about how best to proceed. In terms of frequency of posts, about two to three times a day, every day. You need to be there, but not whitewash people’s feeds as this will have the opposite effect to the one you want, they will switch off.

Why SEO Is The Driving Force For Your Business

StrategyDriven Online Marketing and Website Development Article |SEO|Why SEO Is The Driving Force For Your BusinessIf you have to ask if your business should be investing in SEO, then you haven’t been paying attention. SEO is just one of many digital marketing strategies that you should have implemented into everything you do. Not every company will have the know-how or the time to fully integrate an SEO strategy, which is why working with an SEO agency is one of the most important things you can do for your business.

Ideally, you should choose a marketing agency that is well versed in your sector. Like digital marketing only for dental offices or an agency that specializes in the beauty industry. Their insight is unparalleled.
So if you are looking to increase your conversions, reach more customers, and boost your brand awareness, then SEO is the way to go. And, here are just a few reasons why.

Driving Traffic

Good SEO will help you gain high-quality traffic to your website. While traditional marketing can be fairly slow, digital marketing is lightning fast with incredible targeting tools. You can, of course, use things like billboards and newspaper articles to gain attention SEO delivers the content to them in the form of search results.

When people search online, they are looking for something specific already, which means your website is shown to people who already need your services or are ready to buy your product. People are looking for you and what you do. And, as they are already interested, they are more likely to click your call-to-action.


You work hard, but your SEO works harder. There is no off button, it doesn’t take breaks, SEO will be your 24/7 golden ticket. 60,000+ searches a second is what Google alone processes. The right SEO agency will help you capitalize on your slice of the search traffic pie.

You can reach commuters who are using their mobile, or CEO’s who are kicking back after work – your information is delivered to their device no matter the time.

Lead Gen

A huge benefit of having the right SEO strategy will be having continuous lead generation and increased sales. You’ll notice this improvement in your day-to-day running of the business.

This increase happens due to the strategy implemented by your SEO services provider, they will improve your search ranking, and put you in competition with market leaders. Once you are appearing on the front page of searches, due to the use of high-ticket keywords, you’ll see a higher amount of clicks and visits from the people who want your services or goods.

If you are someone who still underestimates the value of ranking on the first pages, then you might like to know that according to it has been reported that the first position search appearance receives 31% of the search traffic (taking only organic search into the equation).

Local Marketing

According to HubSpot, 34% of ‘near me’ searches will result in in-store visits. Which means that SEO isn’t just about your global reach. It can be incredibly powerful when it comes to your local area. So if you have a brick and mortar store, you can still see a marked increase in both sales and brand awareness by doubling down on your local SEO efforts.

Put plainly, if you leave local SEO out of your strategy, you are taking yourself out of the running for keen shoppers who are ready to buy.

Digital Marketing Strategy Strength

SEO will strengthen your overall digital marketing strategy, which should already include content marketing, social media marketing, and video marketing. All of these components will give you a bigger online presence, which will increase your competitiveness in the online marketplace.

Always consider that a strong digital marketing strategy is the key to a bigger ROI.

And that bigger ROI can then be reinvested into your company, and drive you forward in other areas, or increase your SEO efforts.

Decreasing Costs

This one might seem like an impossible dream, but when you have an SEO expert on board, you are going to see a decreased spend on your advertising costs. Why? Well, because with a well thought out SEO strategy, you are going to be ranking higher for those high-value keywords.

This means you can take a portion of your advertising budget and reinvest it somewhere else. When you have an SEO expert, they will be able to trim the fat on what you are currently spending, and streamline your strategies so that you are ranking where it really matters.

Investing in SEO is more cost-effective than traditional advertising and marketing, so it is no wonder that businesses will (and should) reduce spending in those areas and invest more in the right SEO strategy.

Brand Awareness

Shoppers can’t be aware of what they aren’t seeing. So when looking at how you can increase your brand awareness, SEO makes the most sense. Consumers will move through a buying funnel when they are looking for a specific item. What you should be looking to do is appear in those searches repeatedly, and over time they will begin to recognize your brand. Once that recognition is in full effect, they will switch from random searches to direct – and when this happens, they are more likely to make a purchase.

PPC Boost

It is highly likely you are already investing in PCC, or have at least toyed with the idea of multiple times. SEO is the key to great PPC. PPC is, of course, a paid strategy, and SEO is non-paid (the cost will be in the company you hire to manage this for you), they work together incredibly.

Which both SEO and PPC, you are going to be reinforcing your search appearance, you will be showing up in both paid and organic searches. This provides more opportunities for consumers to visit your website. Again this helps with brand recognition.

And, we all know that data matters. You can apply your SEO data to the PPC campaigns that you are running. Say you have a web page that leads on conversions; when incorporated into your PPC campaign, it will likely rise in value.

The bottom line is that when you work with the right SEO consultant, you are going to see an increase in both traffic and conversions. And the speed in which online shopping and research grow years-on-years means you need a robust strategy in place to capitalize on the potential traffic.

Four Top Tips for Growing a New Business

StrategyDriven Managing Your Business Article |Growing a New Business|Four Top Tips for Growing a New BusinessBecoming an entrepreneur can be the dream scenario for those wanting to escape the sometimes monotonous and uninspiring 9-5 working life. However, once you have bitten the bullet and launched your new business venture, it can become all too easy to sit back and let your business simply plod along, rather than seek new ways to enable its growth. However, if you want your business to succeed, then you need to ensure that you develop both short term and long-term strategies to generate new business and expand your customer base.

From improving your customer service by embracing the latest technologies, to implementing a digital marketing campaign, to learning how to network effectively, keep reading to find out how you can grow your new business in four simple steps.

1. Listen to your customers

If you want to keep your existing customers loyal to you, as well as attract new ones, then you need to make sure that you actively listen to their needs. An excellent way to find out what they want from your business is to consistently ask for feedback on your products or services. Although it can be hard to hear criticism, especially when it comes to your own business, it is essential to know where you are going wrong so that you are able to put it right. A simple email asking, “How can we do better next time?” is all it takes to gain invaluable insight into your customers’ requirements.

2. Improve your customer service

As a small business owner, it is incredibly important that you provide your customers with the best possible level of customer service, as just one poor experience can result in you losing a loyal customer, and also encourages negative word of mouth. If you are struggling to respond to your customers’ inquiries as quickly as you would like to, but cannot afford to take on any more employees, you may want to consider investing in a chatbot that can deal with an infinite number of customers simultaneously.

3. Don’t forget the bigger picture

It can become all too easy to get preoccupied with the day to day running of your business and fail to invest adequate time and funds into your long-term goals and strategies. For example, it has never been more critical for small businesses to improve their SEO rankings as this is the simplest way to attract more customers to your site, which in turn will increase your conversion rates. If you are not overly confident in your SEO abilities, a digital marketing agency can help you to generate leads that will result in conversions and ROI.

Try and make sure that you sit down with your employees and/or investors at least once a month to discuss your long-term visions and goals for the business while making solid plans and action points.

4. Extend your networks

Not everybody loves to network, but unfortunately, it is a necessary process if you want your business to grow. Are you familiar with the saying, “It’s not what you know, but who you know”? Well, never has a truer phrase been said when it comes to expanding your small business. You need to attend as many relevant networking events as possible, as well as ensure that you network effectively.

How do you do this? It is not rocket science. The key is to make sure that you give and take. For example, if you see someone who you think can offer you advice, don’t approach them and simply bombard them with questions. You also need to listen to what they have to say and try and find a way in which you can be of use to them too.

Networking can be a great way to connect with customers, investors and even potential employees, so make sure you are open and responsive when you attend events, as you never know when you may need a helping hand from someone in the industry.

4 Ways to Reinvest in Your Small Business to Drive Success

StrategyDriven Managing Your Finances Article|Reinvest in your business|4 Ways to Reinvest in Your Small Business to Drive SuccessAs a small business owner, earning your first profit is a milestone. Hanging your first dollar from your first sale on the wall is a symbolic gesture that pays respect to the hard work that goes into building a business. Whether you actually hang up your dollar or not, you can understand the feeling of working tirelessly to create something that works. It’s an exciting moment for a new business owner.

This moment also comes with the decision of what to do with your company’s profits and how to put it towards an investment that will pay off. It can be a tricky decision, especially if this is your first business venture and you aren’t sure what course of action is best. Here are the best four ways to invest or reinvest into your company to drive future success.

1. Invest in business improvements

It’s common for start-ups and small businesses to reinvest in the early stages in order to help the business grow. Reinvesting in improvements like equipment, infrastructure, product development, and improving customer service are all valuable ways to build your business.


Finding ways to streamline business processes is another good investment to make into your company. One aspect to consider is what kind of software your business should use to help achieve this goal. You are definitely spoiled for choice as there are so many programs out there designed to help you and your team save time and eliminate unnecessary tasks through automation. These programs are especially useful for start-ups who are operating with minimal staff and have a lot of team members wearing many hats already. You can purchase software to help with everything from your accounting to employee management and acquisition.


One integral but often overlooked program to invest in is a digital asset manager. Digital assets can quickly become disorganized if there isn’t a strict organizational method in place. If you’ve ever worked at a company with an internal drive that had no structure or naming conventions enforced, you know how chaotic it is to try and keep track of assets. This is especially true if you send and receive assets for feedback to retailers, partners or an outsourced team. Using digital asset management or a DAM such as Brandfolder can help save you from the headache and panic of trying to track down the asset you need.

2. Invest in your team

Building a strong team from strong foundations will help your business thrive. Creating a workplace culture where your employees feel valued, challenged, and happy to come to work every day improves productivity, which turns into profit. It also helps attract other talent because they know they can be successful in that environment and helps reduce turnover, which can be quite costly.

The best ways to invest in your team are with education and training courses, benefits packages, competitive salaries, and in-office perks like meals, flexible or remote working, and a good employee lounge to help people de-stress.

3. Invest in your marketing

When done well, investing in your company’s own digital marketing is a smart investment. It helps build your brand’s presence online and in your industry to attract customers or clients and talent. Sometimes start-ups take their time dipping their toes into their digital marketing efforts, possibly because they aren’t sure where to begin or don’t think they have enough in the budget. It can be a low-cost endeavor if you know how to strategize and plan properly, and there’s no downside to investing in performance metrics.

4. Invest in yourself

If you’re the one leading the charge, you should also be spending time and resources improving yourself and your expertise. Many start-up CEOs have some of the skills required to run a successful business but are missing others. For example, they may know how to innovate and fill a market need, but they don’t know how to manage people. Skills development courses can go a long way for the success of your leadership and business.