Move over Millennials, because Generation Z is here. These new kids on the block are slowly but surely leaving college, getting jobs, earning their own wages, and taking control of all the world’s buying power.
Gen Z is set to have the buying power in the palms of their hands for at least the next ten years, so if your business is to survive throughout the ‘20s, you’re going to have to consistently find a way to appeal to this young audience. To do that, you’re going to have to advertise your company in a way that engages and interests them.
To find out how you can advertise your business to Generation Z, be sure to read on.
Work on your online reputation
Many experts have determined that the first Generation Zers were born in 1995 and the last were born in 2012. This means that this generation, also aptly named the iGen, has grown up blissfully unaware that there was once a world in which the web did not exist. Having had the internet quite literally at their fingertips for as long as they can remember, one thing is for sure: Generation Z is incredibly well versed when it comes to searching the web, so you won’t be able to pull the wool over their eyes in this instance. They will search your company online, they will find what they’re looking for and, ultimately, they’ll decide whether to bring you their custom based on the information/content that they unearth.
If you’re to stand a chance of advertising your business in the best possible light via the web, you’re going to need to work on your online reputation. Fortunately, there are companies out there that can assist you in this instance, meaning you don’t have to go it alone.
Typically, a reputation management company such as Reputation Rhino will leverage the following tactics in their bid to boost your online presence by:
- Monitoring online mentions
- Publishing professionally written content
- Interlinking high-impact content
- Optimizing social media profiles
- Editing or removing negative content
Work alongside influencers
Generation Z spends most of their time scrolling through their feeds and keeping up with the updates on their timelines. The fact that they use social media so regularly means that you must advertise on the likes of Twitter and Instagram if you’re to stand a chance of reaching your young audience.
When you do decide to market via social media, a good piece of advice is to work alongside influencers. These are people that post photo and video content promoting certain products and/or services. You can also collaborate with Twitter and Instagram marketing agencies.
When looking for an influencer to collaborate with, it’s important that you don’t set your sights too high. Don’t attempt to partner up with world-famous celebrities like Cristiano Ronaldo, Kim Kardashian, or Ariana Grande because, even if you do miraculously get through to their PR teams, they’re going to charge boatloads of cash to advertise your products for you. Instead, set your stall out a bit lower and seek to reach out to ‘micro-influencers.’ These are people that have a social following of between 1,000 and 100,000.
To set your business up for a decade’s worth of success, you’re going to need to start appealing to Generation Z as soon as you possibly can.