The Benefits Of Radio Advertising

StrategyDriven Marketing and Sales Article |Radio Advertising|The Benefits Of Radio AdvertisingIf you’re considering using radio advertising for your business but you don’t know whether it’s for you then don’t worry, you have come to the right place. Whether you’ve just started your business or you’ve been doing it for years, the decision to use radio advertising shouldn’t be taken lightly. With so many different things to consider, you need to ensure it is the best possible choice for you. To help you decide, here are some of the benefits of radio advertising:

You Can Concentrate On A Local Audience

One of the best things about radio advertising is that you can target your advertisements to a local audience. Whether it’s a national or a regional station, you can be sure you are reaching people that are going to be able to purchase your products or invest in your services. For more information about national and regional radio stations, you can visit this site here.

You Can Advertise On A Station Your Target Audience Will Listen To

As well as targeting the location of your advertisements, you can also reach your target audience based on the station they would listen to.

When you’re creating your customer avatar, you will have thought about the stations your target audience would like, giving you the perfect opportunity to advertise in a place you know they’ll be listening. With no option to skip adverts, you can be sure they’ll know your advertisement after just a couple of hours in the car. If you need assistance when it comes to creating your customer profile, you can visit this site here.

It Can Be Inexpensive And Effective

If you’re feeling a little sceptical, you may be wondering why is radio advertising important?

Well, if you’re looking for an inexpensive and effective way to reach new customers then this may be one of the best possible options. Whilst you will still incur a cost, in comparison to some marketing strategies it is incredibly affordable.

You Can Do It As Often As You Need

The trick with radio marketing is to create an advertisement that people will remember after hearing over and over again. Because of this, you will need to purchase a regular advertising spot. If you’re struggling when it comes to creating an advert people will remember, why not take a look at other radio ads that have been successful? Using their key traits, you can create one of your own.

It’s Easy To Get Your Message Across

Finally, when it comes to radio advertising, it is really easy to get your message across. In advertising, it is not very often you get to directly talk to your customer, so take this opportunity to say everything you have ever wanted about your product or service. Consider this to be your business’ 30-second elevator pitch.

How to Formulate a Killer Marketing Strategy

StrategyDriven Marketing and Sales Article |Marketing Strategy|How to Formulate a Killer Marketing StrategyMarketing is one of the most important aspects of any business; if you aren’t marketing as effectively as you can, your business isn’t going to be performing as well as it should. It’s easy enough to understand the link between good marketing and increased sales, but many business owners are getting by with mediocre marketing and don’t even realize it.

If you think that there is even a slight chance that your business could be performing better, you should explore whether a rethink of your marketing strategy might be the answer. Here are some simple tips to help you devise effective marketing strategies every time.

Make it Personal

Personalization has been a growing trend in marketing for some time now. Personalization didn’t really come into its own until social media sites like Facebook started to offer personalized advertising that used the names and photos of a user and their friends in ads that appear on the site.

You don’t need to make your marketing quite this personal, but you should avoid making it entirely impersonal. You want to give your audience marketing content that they can relate to on some level. Your marketing should demonstrate to your customers that you understand who they are and what they like. The greater the emotional connection you can create, the more effective your marketing would be.

Use Specialists

There are many circumstances in which it makes more sense, both practically and financially, to use an outside marketing specialist to help you manage your marketing. There’s nothing wrong with calling in outside help, and as long as you choose the right marketer to partner with, your marketing should still feel personal.

You might think that your business niche is too small to attract specialist marketers, but you would be amazed at the marketing specialties that now exist. For example, if you run a law firm and don’t have anyone on staff with experience in marketing, you could turn to someone like just legal marketing, who specialize in advertising law firms online.

Get All Your Employees Involved

The most effective marketing campaigns are those that are able to communicate a clear message to their audience across a variety of mediums. Try and formulate your campaign around a simple message that will resonate with your audience. Make sure that all of your employees understand the marketing campaign you are trying to launch.

It is particularly important that your frontline workers, any who have interactions with customers, understand the principles behind your latest marketing drive. They can then reinforce the message and the ethos of your marketing campaign. It will also highlight the cohesiveness of your business to any outside observers.

Formulating a killer marketing strategy doesn’t have to be a serious challenge. It isn’t easy to put together an effective marketing campaign, but any business owner worth their salt needs to be able to differentiate between a good campaign and a bad one. The above tips will help you to produce good campaigns every time.

How to Improve Your Digital Marketing Strategy Overnight

StrategyDriven Online Marketing and Website Development Article |Digital Marketing|How to Improve Your Digital Marketing Strategy OvernightFor many small and medium sized business owners, internet marketing is like shooting in the dark. The good news is that there are plenty of online tools that will allow you to see clearer, so you can make the most out of your targeting and reach the right people. For this, you will need to collect and make sense of data and simplify processes. Below you will find a few tips on how to get started.

Learn to Collect Data

It is important that you monitor your market. Customer behaviors change faster than you would think, and this means that you will have to be proactive instead of reactive. You should conduct market research regularly, but in particular when you are looking to launch a new product or service, so you know what to expect, and what your target market wants. This will take the guesswork out of your marketing strategy.

Interpret Business Intelligence

It is important that you interpret your business intelligence and make sense of charts and data. If you are not qualified at data analytics, you might want to get in touch with a Business intelligence consulting company that will help you understand the trends and the business opportunities, so you can create a competitive advantage and grow your business through marketing.

Know Your Customers

It is crucial that you get to know your customers as much as you can. Make sure that you identify your ideal clients and those you would rather not work with. This will allow you to make the most out of your targeting and stop shooting in the dark, beating up the dead horse or dealing with tire kickers in your business. After all, you will need to maximize your marketing investment returns.

Test and Tweak

The key to scaling up your marketing campaigns is testing every single campaign and tweaking them on the go. You cannot expect people to buy from you the first time they come across your message, but you will be able to communicate a consistent brand message. If you already know what your audience reacts to, you can adjust your brand messages. When setting up a paid campaign, you can create an AB testing split, so you can identify the winning version and lose the one that is not performing.


There are some digital marketing tasks and processes that you should start automating, so you can save time and scale up your campaigns faster. From scheduling your social media posts to making sure that you are always staying in touch with your customers and let them know about the special offers available to them, there are several ways you can make your life easier and improve your digital marketing strategy.

If you would like to make the most out of your return on digital marketing investment, you will have to first understand your market and your customers. Use a business intelligence software that will allow you to make sense of big data and turn it into knowledge.

The Right and Wrong Way to Grow Your Digital Presence

StrategyDriven Online Marketing and Website Development Article |Digital Presence|The Right and Wrong Way to Grow Your Digital PresenceFocusing on your digital presence is a sure-fire way to grow your business, but there are a lot of misconceptions and misunderstandings surrounding it. For instance, many people read outdated articles about how important advertising is, but the reality is that as the internet evolves the strategies we need to use have to change as well. So in order to demystify these problems and give you a better chance at growing your business, here are some tips on the right and wrong way to grow your digital presence.

Wrong: Focusing solely on advertising

Advertising is a great way to improve your digital presence, but there’s a single problem that makes it a terrible idea for most startups and SMEs; competition. While you could probably advertise on a similar level to larger companies, they’ll ultimately have a lot more money to spend, a larger marketing budget and ultimately more power than you. You simply don’t win when it comes down to who has more marketing power.

Right: Changing the approach depending on your budget

That’s why it’s incredibly important to change your approach depending on your budget. Smaller companies with less capital can focus on social media-based approaches. This involves joining communities, getting to know your audience and paying more attention to their needs as you try to meet them.

Wrong: Doing everything yourself to save money

There are far too many entrepreneurs and SMEs that would rather use their employees or even their own skills to try and grow their digital presence. This could include learning to design your own website, trying to use free SEO tools to get noticed on Google or even trying to manage your social media accounts alone. This is a poor approach because it takes a lot of your time and you simply don’t have the knowledge or skills required.

Right: Investing into services wisely

That’s why it’s important to partner yourself with an SEO agency, web design company or even a community manager. The idea is to always rely on specialists when possible because they’ll be capable of handling the tasks you’ve set while you can focus on striking more deals, developing new products and ultimately scaling your company. You can leave the design and technical work to specialists instead.

Wrong: Automating everything that you can

There are far too many services and tools that can help you automate tasks that really shouldn’t be automated. For instance, there are tools that will automatically update your social media pages with random bits of content, there are email templates and services that will spam emails to various accounts and there are tools to automate lead followup. This might work for larger businesses, but if you value customer interaction then there’s another option.

Right: Personalizing your content

Personalizing all of your content makes you more human and thus approachable. If you’re going to grow your digital presence then you absolutely need to write and send your own emails, curate content that you wish to display to the public and follow up on leads in person.

How to Successfully Rebrand Your Business Through Social Media

StrategyDriven Online Marketing and Website Development Article |Rebranding| How to Successfully Rebrand Your Business Through Social MediaYour digital brand is probably the first thing potential customers see. And the chance that the first interaction they ever have with your brand is through social media are very high, considering that nearly eighty percent of the population is said to be on at least one social media network.

You may have moved your original brand identity online, but it isn’t a fit for the new digital world. Or you simply need to update your brand to stay relevant to your target demographic. Here are a few tips on how to successfully rebrand your business through social media.

Have a Plan before You Act

Rebranding is risky, because you’re putting your online reputation at risk. You could compromise the awareness you’re trying to raise if you do it wrong or choose a totally new brand that alienates your core customers.

Know exactly what your end goal is. Decide now what message you want to promote and how it helps you accomplish your goals. Select a brand that matches your new or revised company principles. Test various profiles, taglines and marketing materials to determine what your audience loves and what they hate. Create a step-by-step plan for transitioning to the new brand. Don’t rush the process, or you’re certain to make a mistake.

Stake Your Claim

Before you announce your new brand name, make certain that the domain name and social media handles you want are available. For example, make sure the Twitter handle that matches your new brand name is available before you tell people this is what you’ll be using. The best thing you can do is seize these domains and social media profiles before you do anything else. If the handle is already taken, you can get creative as you try to find a variation that works for you.

Prepare Your Audience

Some members of your community will love the new brand, and others will hate it. Regardless of their opinions of your vision, you need to be transparent with all of your customers. Let your customers know that you’re gearing up for rebranding as it will help minimize the potential backlash. An abrupt overnight change without audience preparation will cause engagement to plummet, and that will hurt your rankings.

A slow, planned transition that is talked about with customers can actually help your company. It may improve your new brand’s recognition, because it allows you to leverage word-of-mouth marketing. One of the ways you can achieve this is by offering sneak peaks. This will pique the interest of everyone else, causing those with privileged information to generate buzz while others will tune in to see the new brand as soon as it is revealed. This is true whether you’re changing your logo, updating your social media profiles, or totally revamping the brand.

Plan for the frequently asked questions before you go live. Don’t leave people with unanswered questions. Take the time to anticipate their needs, create a list of frequently asked questions, and then give them straightforward answers. Explain to people why you’ve decided to rebrand and what the change will mean for your customers, if anything.

It is a good idea to assign someone the job of monitoring social media profiles after launch to address community questions quickly. This can avoid confusion and ensure that correct information gets out to the community. This should be done in addition to blog posts and videos introducing and promoting the new brand.

Create a Consistent New Brand

For the sake of professionalism and consistency, update all of the social media profiles on the same day. Change your domains at the same time. Don’t announce a rebrand and then wait a long time before changing your presentation. Make certain that everything from your website to paid ads to business directory entries follow the new branding scheme.

A branding agency like BrandLume could help you set things up so that it all transforms on the same day. They offer a variety of branding services and will provide clear timelines of what to expect at every stage of the rebranding process. They will do as much or as little as you need them to do so that the project fits your budget as well as your deadlines. And they don’t lock you into long-term contracts, either, though they can handle the social media reaction to your rebranding effort for you as long as you need them to.

Have all of your employees update their biographies too, so that customers know that they’re talking to the right person when seeking help or information. Ensure that everyone is speaking in the new company’s “tone” and following your new branding guide.

Stick with It

When you’ve committed to a new brand, stick with it. Don’t revert back to old posts with the obsolete branding because they generated a lot of activity. Don’t announce a rebranding only to change your mind later.

Avoid vanity engagement at all costs. Stick to your plan, monitor engagement throughout the transition, and address problems as they arise without deviating from the overall plan. Wavering will end up eroding trust in the brand. Be aware of the negative comments and possible loss of some clients. Be consistent in your brand’s new aesthetic, voice and content so that your numbers will start to grow again.

Continue engagement with your followers, too. This increases the odds they’ll stay on board after the rebranding. Keeping up the engagement will also increase the odds newly acquired followers will remain connected to the brand. This could also be a commitment to your new brand, and a focus on building a closer interaction with your core base.

Rebranding can hurt your brand when done incorrectly. However, when done right, it will help your business succeed on social media, give your company a second life, and boost awareness and recognition. Make sure that you take all these points into consideration and also consider working with professionals if you need help.