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Pushing The Digital Aspects Of Your Business

StrategyDriven Online Marketing and Website Development Article |Digital aspects of business|Pushing The Digital Aspects Of Your Business Lockdown is easing and with that comes the perfect chance for you to reboots your business. You may have had to diversify your business methods over the last few months and perhaps had to make some changes. Some of which you at be sticking with. However, you may want to look at ways you can push the digital aspects of your business now things are slowly getting back to normal. So what should you do? Here are some suggestions.

Rebrand your website

One of the first things that you can consider doing would be to rebrand your website. There is a lot of focus on online presence right now and with many people choosing to buy and shop online at the moment, your website needs to be up to scratch. Is there a way that you can rebrand your website? Perhaps look at a new logo or colour scheme, new content and layout, and even make it more responsive. These things could improve the chance of visitors turning into sales.

Launch an application

Another thing to consider right now would be an application for your business. Again with so much focus being online, it could be the ideal time to start thinking about an app which could streamline content or sales for you. Experts such as 8base could be a great option to consider to help you develop and app and launch it. It could be an ideal option to boost your digital presence.

Work on your social media presence

There is no denying the importance of social media at the moment, so it might be time to work on your platforms and see how you could improve this. It might be time to start getting consistent with the content that you share, or maybe looking at alternative ways to share your business such as different images or video content. Perhaps it could be a good time to start thinking about engaging and building your following organically. Answering comments and responding to direct messages.

Improve SEO

With so many people going online to shop or find things they need, you now need to improve your SEO the very best way that you can. This might include things such as the content on your website as well as social media platforms. SEO will be one of the ways to direct potential customers and clients from search engines to your website, so it may be time to start thinking about how you can improve the content you share.

Come up with a digital marketing strategy

Last of all, a digital marketing strategy will help you to bring all of the above together and streamline your approach. There is more focus online these days which means the competition has increased, so now more than ever you will want your business to be able to stand out from the crowd. Whether you hire a digital marketing agency or you come up with something yourself, make sure you have some form of strategy in place.

Let’s hope these tips help you to push the digital aspects of your business.

5 Creative Marketing Ideas to use in 2020

StrategyDriven Online Marketing and Website Development Article, 5 Creative Marketing Ideas to use in 2020

2020 is here, ready to change the world entirely. Many things this year have been transforming. The approaches that businesses are taking to sustain have also exclusively revolutionized. The silver lining comes from the fact that the room to be creative and explore has increased by a significant amount. You can give your consumers a real taste of augmented virtual reality and can shape the trends. The use of the latest technologies like artificial intelligence can be integrated into your marketing practices to bring out the abilities. From email personalization to e-commerce communication, you can smartly use various ideas to foster the marketing methods to new heights. That is going to both help and cultivate your business into what you want it to be.

The requisite of smart marketing tactics is the need of an hour. With that, the cat is out of the bag, and here are the five most creative marketing ideas you could use in 2020 to grow.

1. Innovative Chatbots

There is no fun in marketing if it is not as ingenious as it can be. Businesses that can provide a creative edge to any marketing idea will foster more clientele in every way. The era of websites has changed dramatically; consumers no longer want to search for what they want. With one click, they want the work made much more straightforward.

By introducing chatbots, you can achieve that within no time. These chats can direct the users to the exact page they are looking for, making your website seem efficient but very effective. There are no better marketing ideas than competence. That can help you gather insightful information about consumer trends and choices, crucial for making marketing strategies for your business in the future.

2. Create Crisp Content

Rich, well-structured content creates for decent user experience. Social media surely has the power to make or break your business. That is where the element of surprise comes into play. You can repurpose your content in the boosting way that cannot only increase traffic but also make people hooked. With options like Designrr, you can revamp your blogs, posts, podcasts, and anything that can elevate your marketing game to the next level in an inventive manner. It will grow your business is a much more significant manner and attract the right kind of people.

3. Tell Your Story

A great creative marketing idea that is directly off the charts is telling your story the people. That is not about composing fiction or false stories to attract customers; instead, it is about building a connection with them that is much more emotional. With storytelling, you can invoke sentiments in your consumers that they can associate with better. Right here is the most compelling form of communication. It can bring that element of stability in your brand and make it much more real and genuine for the people. If you can master the art of storytelling, your sales will surely skyrocket through the roof. That can give you a marketing edge on many other competitors and make you shine much brighter.

4. Use of Guerilla Marketing

It has to be one of the most creative yet underrated marketing ideas that have not been utilizing to their full potential. There is no secret that this is tricky, but once done effectively, it can change the marketing game for you overall. Once it catches people’s attention, this idea can spread like wildfire and do most of the work without any hassle. In 2020 where everything is so fast-paced, this is a great way. You could put something out there on social media, and through the two-step-flow process, it can utilize. That helps build opinion leaders and uses them with their authority over the clusters they associate themselves. Nothing can give your better coverage than this.

5. Engage Through Personalization

Anything that has a stamp of personalization over it can make it very far. Marketing experts all over the globe very much encourage this particular idea for any small or big business anywhere in the world. Dig sincere, my friends, and keep digging deep. Only adding the name of a customer might not do the trick. You must learn and analyze the trend and patterns that pike their interests. That can make them feel so much special than you could ever anticipate, and this can lead to developing a much deeper connection with your brand or services. It has to be one of the cleverest yet effectual ideas to be done. It helps understand behavioral segmentation better and can help implement more strategies in the long run.

Conclusion

Marketing ideas need to upgrade each time, like the phone software. You cannot expect one idea to work the same way longer periods. People crave excitement, and you must give it to them. That can make only widespread when you add creativity to every element of marketing. It builds anticipation, which makes people more enquiring.

How to Develop a Digital Marketing Strategy for 2020

StrategyDriven Online Marketing and Website Development Article, How to Develop a Digital Marketing Strategy for 2020

Every business needs to have a digital marketing strategy in 2020. If your business has any kind of online presence at all, as every business should at this point, digital marketing is essential to your survival.

But just throwing money at your digital marketing isn’t going to get you very far. If you want your marketing to have an impact and achieve your goals, you need to have a solid strategy at the core. Developing a comprehensive strategy doesn’t have to be difficult; you just need to approach it in the right way. Here’s what you need to know to develop your digital marketing strategy in 2020.

Start by Defining Your Brand

Throughout all of your digital marketing campaigns, the essence of your brand should shine through. The first stage of planning for any new marketing campaign should be working out what you want to say and what you want to convey to your audience. Messaging is very important with regards to marketing, and all your marketing needs to convey something about the nature and ethos of your business.

Having a clear and detailed definition of your brand and what it stands for is essential if you want to put together a thoughtful marketing strategy.

Set Yourself SMART Goals

SMART goals are goals that are simple, measurable, achievable, realistic, and timely. This means that they should be easy to understand and you should have a clear idea of how you will achieve them. There’s nothing wrong with setting yourself ambitious goals, but if you set yourself unrealistic goals, then you will be setting yourself up for failure and frustration.

Call in Professional Help If You Need It

Not every business is in a position to do their own digital marketing to the best of their ability. Some businesses will be better served by calling in an external digital marketing agency like Smartboost to handle their strategizing for them. There is no sense struggling to put together a comprehensive digital marketing strategy if you don’t have access to the resources and knowledge that you need. Hiring a marketing agency to do things for you might be a smarter move financially than trying to do it all yourself.

Always Track Your Results

It is only by tracking the results of past marketing campaigns that you can learn the lessons you need to improve future campaigns. The data and feedback that your campaigns produce is the most useful tool you have for refining your marketing strategy and improving your approach for the future. You can never know too much when it comes to your past campaigns and the impacts that they have. Knowing what has worked and what hasn’t enables you to take a more considered approach the next time.

A coherent strategy is an essential foundation for any successful marketing campaign. If you don’t have an overarching strategy, your marketing is inevitably going to be aimless and unfocused. Sticking to the advice above will enable you to develop the digital marketing strategy you need to make 2020 a success.

The Dark Art Of Local SEO

StrategyDriven Online Marketing and Website Development Article, The Dark Art Of Local SEO

In 2019, local SEO was important, but in 2020, it is essential!

With people locked down in their homes and unable to go anywhere much outside of their immediate community, companies need to focus on targeting customers who live close by. They have a captive market – quite literally.

Local SEO is something of a dark art, but also a skill you can master, so long as you practice the following techniques.

Encourage Customer Reviews

Local businesses live and die by their Google and TrustPilot review scores. Therefore, you must encourage your best and happiest customers to leave reviews online about your business.

A few years ago, Google changed its algorithm to prioritize reviews in its search rankings, promoting companies with excellent performance. The more positive feedback you can generate, the better.

Create Listings For All Your Locations

YEAH! Local recently did some extensive research on the importance of using services like Google My Business to create online listings. Companies that sign up get preferential treatment because Google is able to confirm that they are, indeed, genuine enterprises looking for customers.

The smartest companies list ALL their locations so that users can see their nearest option.

The more listings you have, the more visible your site becomes.

Reference Keywords In Your Page Titles

Search engines are smart, but they still rely on keywords to inform them of the content of a page. Smart firms, therefore, include relevant local keywords in their page titles.

Here are some examples of how you might do this:

  • Honda Dealership in Swansea
  • Car Mechanic In Boston
  • Logistics Company based in New York
  • Atlanta Hairdresser
  • Music teacher in Cincinnati

You get the picture. It doesn’t have to be complicated. In fact, the simpler you can make it, the better.

Optimize Your Page Copy To Reflect Your Target Geography

It is not accidental that most businesses include the name of the local area in their page titles. They do this because they know that SERPs will pay attention. The same, however, is true of page copy too. You want the text also to mention the local search terms you wish to target.

Keep Your Address Format Consistent Across The Web

How you write your address online matters more than you might think. Search engines want to have confidence that they’re presenting their users with the correct information about your company. Thus, they scour the web for data relating to your email address, telephone number, and physical location. If the algorithms are confident enough that the information is correct (because it is consistent across the web), they will present it to customers and boost your ranking. If it isn’t, then Google can punish you.

It is vital, therefore, to check all your social media accounts, directories and websites to ensure that the data is consistent.

The coronavirus pandemic is making local SEO more important than ever before. If you can provide services to local people, your business will be in a much better position to thrive once the dreaded lockdown comes to an end.

Actionable Steps To Improve Your Business’ s Financial Position

StrategyDriven Managing Your Finances Article |Business Finances|Actionable Steps To Improve Your Business' s Financial PositionBusinesses have been hit hard in recent times, as the pandemic situation has given many business owners cause to worry about their finances. Not that worry is anything new, of course. The life of an entrepreneur has always been a difficult one, as there are all kinds of other factors that can cause financial worry, including the threat of the competition and the ever-changing marketplace which can leave some businesses struggling.

Chances are, you might be struggling within your business, and your financial position might not be as affluent as you would like. This might be because of the factors we have suggested, or there could be other reasons why your business isn’t as fruitful as it could be.

Of course, it might be that your business is doing just fine. If this is the case, then great! Still, no matter how well your business might be doing, we’re sure you would like to reach further heights of financial nirvana.

So, whatever the case is for you, be you happy or otherwise with your financial situation, here are some of the actionable steps you can take to make improvements.

#1: Assess your current situation

To know how well you are doing, you need to get on top of your accounting. If you have an accountant or any other type of financial adviser, sit down with them to discuss your finances. Do the same if you have people on your payroll that deal with the monetary sides of your business. Together, work out where savings could be made, or where other changes need to be put in place and take the necessary steps to make an improvement to your financial position.

And if you haven’t already, consider cloud ERP solutions for your business. These will give you a clearer picture of your finances, with Business Intelligence tools to help you evaluate every part of the financial side of your business. Using the data before you, it should be possible to get a better understanding of how well your business is doing financially.

When you have assessed your current situation, you will be able to work out the way forwards. The following suggestions might be useful to you, so keep reading.

#2: Assess your marketing tactics

For any business to make a profit, marketing has to be key. The more you can to do to get the word out about your business the better. However, you don’t want to waste money with your marketing efforts. If you are investing a lot but seeing zero or minimal return, then you need to rethink what you are doing. It could be that you are targeting the wrong demographic, for example, or you could be using a marketing method that no longer appeals to customers.

So, here’s what you need to do. Firstly, analyze your marketing tactics. You can do this using analytic tools, so check out the link and put them into practice if you haven’t already. Speak to your team too, and ask them for their opinion, and collect feedback from your existing customers to ask about the relevancy of your marketing.

For those marketing tactics that are working, keep using them. But consider how you might improve on what you are doing, and what tweaks you could make to make these tactics work even better for you. And then think of the marketing tactics you need to ditch. While they may have worked in the past, it is important to remember that time moves on and that you might need to try different ways to engage with potential customers. Check out these digital marketing trends if you haven’t already, and take a deep dive in to work out what might be practical for you.

#3: Sell those things you no longer need

Not only will you make more money if you sell some of your unwanted assets, but you will reduce your storage costs too! So, take a look around your business and consider the items that are no longer relevant to you. You might have surplus desks or pieces of computer equipment, for example. If they aren’t being used, and if they are unlikely to be used in the foreseeable future, it might make sense to sell them. Consider the same for any other items you have lying around your office, or that are filling up space in your storage areas. When you have made money from them, put a portion of that cash into your savings if you don’t need to spend it immediately, as you will then strengthen your financial position in the future.

StrategyDriven Managing Your Finances Article |Business Finances|Actionable Steps To Improve Your Business' s Financial Position#4: Shift your surplus stock

Especially if your business is seasonal, it is important to sell off your surplus stock before you need to get rid of it through less-profitable means. So, mark down your prices and highlight them on your website. Send word out to your customers via email or social media. And if you’re still using leaflet drops to market your business, send the word out door-to-door about your discounted products. You will then make money rather than lose it, and for the short-term at least, you will see a rise in your financial position.

#5: Check for government grants

In certain circumstances, you may be eligible for a government grant. If you were to innovate in any way, for example, perhaps with a product or service that could make a difference in people’s lives, you might be able to apply for a grant from your local government. Similarly, if you were to make green improvements to your business, you might also be eligible for some money. It’s with checking, so have a look at grants.gov for anything you might be eligible for, and continue your research online for other pots of money you might be eligible for.

#6: Deal with your business debts

The longer your business is in debt, the worse off you will be, as you will never have the opportunity to fully spend your profits on things your business needs. So, do what you can to reduce or eliminate the debts that are currently holding your business back. You might want to consider consolidating them, as if you can combine your current debts into one low-interest loan, you will make life much easier for yourself. You might want to contact your lenders too, and ask if they will freeze interest charges to give you a better chance of paying off your debts. You should also pay more than the minimum payment each month, as this way, you will be paying off more of the debt rather than just the interest charges. There are further ideas here on how to manage your business debt, so have a read, and get rid of them as soon as possible.

StrategyDriven Managing Your Finances Article |Business Finances|Actionable Steps To Improve Your Business' s Financial Position#7: Stop spending more than you should be

If you want to improve your financial position (which, of course, you do), you should take a long hard look at your expenses. If you are paying too much in certain areas, stop! There are all kinds of ways to reduce your business expenses, so read the linked article, and start to make those savings. Of course, going beyond your expected expenses, you need to think about frivolous spending too. If you are buying unnecessary things for your business, then you are simply wasting money. Assess your spending, and keep in mind that saving is better than spending when you’re tempted to buy something you shouldn’t.

These are just a few of the steps you should be taking to improve your business’s financial position, so go back through each one, and commit to further research to help you increase your business profits.

We wish you every success with your business!