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How Social Media Benefits Your Business

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When it comes to designing a fully comprehensive marketing strategy, you have to include social media. Social media has given companies a level of access into human behavior unparalleled in the world before. It also gives companies huge scope to widen their reach and attract new customers. There is also scope to use the insights you gather to create better marking material going forwards and connect with your potential customer base in a more meaningful manner. Therefore it is a vital tool for showcasing your brand and increasing awareness.

StrategyDriven Online Marketing and Website Development Article | How Social Media Benefits Your Business

Align Messages with Core Values

Whenever you post something meaningful on social media, ensure that it relates in some way to your core values. Core values represent the underlying ethical principles of the organization. It helps if these values are present across all your campaign material and website. By using social media, you will express your key messages and communicate and connect with people from all walks of life. When people visit your website as a result of this material, they can see that you are exactly what you say you are. Having a coherent strategy is essential in order to get your messages out there and appear genuine. This builds trust, and therefore loyalty and social media is a huge asset in this way.

Boosting Brand Awareness

When you upload a post on social media, you don’t really know where it will end up. What that means is that the reach social media gives to your material is extremely large. Users have the chance to share, comment, and likes which keeps the posts relevant. You need to have a great social media strategy to keep people interested; you need images and stories to share. You need to post regularly up to three times a day to become recognizable. It takes at least seven viewings of your brand name to become a recognized brand, so you need to keep posting. But social media is a way to get your brand out there and in people’s heads.

Customer Engagement

One of the major advantages of social media is the scope it gives you to embrace customer engagement. Never has it been so easy to communicate with your potential customer base. You can talk directly to people in a fun and social way, which engenders meaningful chat. It is through this type of engagement that valuable insights can be gathered. Arguably the most important aspect is that you will really come to know your key customer type. You are likely to be engaging with people who have a stake in what you are offering, so you will be able to create an ideal customer profile through this. With this information, you can create better products and services which suit your customer’s needs better, and you can create better marketing material that powerfully speaks to these people. Customer engagement offers a whale range of other benefits, too, such as humanizing your brand and having that emotional connection. If you want more help with building this sort of engagement, why not try some community software.

How Social Media Benefits Your Business

With the development of sophisticated communication apps that connect millions of people, businesses can now maximize and reach a wider audience with strategic marketing. However, sometimes it may be challenging where to start and what methods to use to get a specific group. So, begin by solving seo challenges by having a professional seo service provider run this process.

After you fix your seo, you’ll be able to tailor your marketing to a specific audience. Therefore, you can be assured of increased traffic to your website and increased sales in the long run. But, of course, you also want to incorporate other methods to give your business more traffic and exposure.

GetInsta Changes the Way You Live on Instagram

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StrategyDriven Online Marketing and Website Development Article, GetInsta Changes the Way You Live on InstagramToday you can find a brand new world of influencers come out of Instagram. Every person holding an account on Instagram believes that it covers all their needs concerning information, interactions, and sales.

However, it’s becoming more and more difficult today to attract new followers, not to say free Instagram followers or likes. People start to find new ways to increase their fans. That’s why Instagram followers apps such as GetInsta have become one of the world’s most renowned applications that work in all smartphones.

In this article, we will discuss the Instagram platform deeper and also give you some fresh ideas about how you can become more popular on it. Let’s dive right in.

How Instagram Interacts With Our Need for Information?

People used to need information ever since the first newspaper has been invented and introduced to primary societies. That information should be as objective as it can to ensure that all people enjoy the same level of joy and happiness. Even after the TV era, Instagram has been one of the most popular social media to interact with others and learn about what is going on in the world.

Most Instagram users are reluctant to check their news feed on other sites due to biased results. The need for an objective source of information that bases its culture on the image is what Instagrammers are looking for. People who have seen Instagram influencers before state that the power of images and videos overcomes any difficulty in language and location.

There is also a covered need on the part of the influencers to promote new services and goods. That is included in the mainstream marketing abilities and gives us more incentives to attract followers online. Having an application like the GetInsta to offer you increased value information about the location and preferences of your audience places you in a dominant position.

More Instagram Likes Mean More Money?

Likes are what make the world turn around on Instagram. There is no way to have a successful Instagram account when you have fewer free Instagram likes and interactions throughout the day. That’s why you need to be always on top of things and run surveys about your audience’s needs and preferences. Marketers always like to invest their money on Instagram account with a wide followers’ base and many likes.

Like is the well-known heart symbol that makes the Instagram experience a lot more fascinating. People like to give hearts to the images and videos Instagram influencers upload, which is the fuel for growth. More followers can give you extended satisfaction and an increased money flow to your account.

How Can Applications Like GetInsta Charge You Less for More?

The GetInsta application is easy to download to any smartphone or tablet. It gets on well with all operating systems, especially the popular Android and IOS. You also need less memory space to store the application and start using its friendly interface. You only need to identify the logo of this app and always paste it as wallpaper to the main operating screen of your smartphone.

The basic features of the application are always offered for free. Besides offering you the ability to get Instagram followers free, It also takes you millions of interactions before you actually start paying for these services. The return on your investment would then become massive and give you more incentives to start spending on these apps. As a paid member, you will have access to metrics and analytics about your Instagram account and its potential to penetrate different markets. After all, it’s worth paying for an application that shows you the daily trends and gives you more weapons to be competitive in the world market. That’s why the applications are now becoming more organized and well-structured to serve the upraise in local and global demand.

GetInsta Is Your Guide to Instagram Supremacy

Have you ever thought about why some Instagram accounts fail? They usually belong to the ones that have no connection to the Instagram applications like the GetInsta. There is no way to become profitable when you don’t use the right applications. Having your followers loyal is more important than attracting dozens of new ones throughout the day. It would be best to see fewer unfollow messages, which could only happen when you know what to serve your followers.

With GetInsta, you can proactively monitor all your followers and find the right way to interact with them on a stable and permanent basis. People who look at your account daily do so because they like your content. If you lack fresh ideas, then you should rely on the information coming from the GetInsta application that has taken the market by storm. It would help if you had a correct idea of your audience’s needs and how you will make your pics and videos more appealing for those people. It’s the application that makes you more profitable in the long run!

6 Types of B2B Marketing Videos Your Business Needs in 2021

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StrategyDriven Online Marketing and Website Development Article, 6 Types of B2B Marketing Videos Your Business Needs in 2021Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company?

You’re not alone. Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. In this article, we’ve listed the most important types of B2B marketing videos your company should consider adding to its video marketing plan.

How-To/Explainer Video

How-to videos help your prospects or customers learn something new. For example, you might teach your target market how using your product improves their company’s bottom line or improves their HR processes.

Brainstorm all steps involved with using your product and put together short explainer videos around that material. Focus on one specific piece of education that can help customers use your product more effectively or help a prospect move one step closer to understanding why using your product or service makes sense for them.

For example, in this video, Mailchimp teaches how its customers can set up email campaigns.

Tutorial Video

Your video marketing campaign should use tutorials to expand upon the strategy of using how-to videos. Tutorials go into more detail and take viewers on a more extended step-by-step experience.

These videos don’t always need to involve your product directly. Instead, you can create tutorials that walk through any related topic you deem helpful to your audience. If you teach your leads about your product via tutorial video, they’ll trust you more and become open to reading or watching sales material next.

The Whiteboard Friday series from Moz is an excellent example of using tutorial video content.

Product Demo

This video type is an opportunity to walk viewers through the process of how your product works. The key aspect to using product demo videos is to focus on the problem your product solves.

Make sure it’s clear to your leads how every feature provides a tangible benefit to their lives. For example, show them how using your scheduling software gives them more time to spend with their family or invest more time in completing revenue-generating sales calls.

Look at this example product demo from Airtable for some ideas.

Brand Awareness Video

Here’s where you get the chance to give viewers a high-level view of your brand. Instead of teaching specific tips or focusing on using your product, insert brand videos into your video marketing funnel and reveal what makes you unique.

Show your company’s culture, whether it’s humorous, quirky, off-beat, or serious. Hootsuite did a brand awareness video of this type on their 10th anniversary.

Customer Testimonial Video

Your B2B marketing strategy must include customer testimonial videos. Nothing speaks louder than hearing happy customers tell others how great you are.

You’ve likely heard about the importance of inserting social proof into your video marketing funnel. This video type is where you get to share social proof, as someone else steps in and tells new leads why they should make the important decision to become your next customer.

Take the time to craft intelligent questions, so the interviewed customers can tell their stories comfortably. Let them elaborate when they get excited, reliving the ways your product or service improved their own companies. Watch this video to see how Zendesk’s customers sell for the company.

Case Study Video

Case studies allow you to expand beyond simple customer testimonial statements and go into great detail about how your product or service solved a significant problem.

Here’s where you show the complete story, revealing the problem your customer felt before finding out about your company’s solution. The customer used your product and transformed their situation into an improved experience.

Make it a goal to add several case study videos to your video marketing strategy. Showing tangible and measurable outcomes achieved by others goes a long way in helping prospects convert to customers. This video is an example of Growth Tools talking through a customer case study.

Conclusion

You now know six types of videos to start using in your B2B video marketing campaigns. Take these B2B video ideas and use them to attract more leads and sales!

At Vidico, we believe that creating quality video content gives you the key to future success. Need more examples to help you round out your B2B marketing strategy? Check out these 15 additional startup videos and learn how to start creating your own.

About the Author

StrategyDriven Expert Contributor, Michael PironeMichael Pirone is the Co-Founder and Creative Director at Vidico, a video production agency that produces high-performing video content for startups and tech companies like Square, Uber, and Spotify. Michael and his team like to explain “the hard stuff” with the aim of bringing more clarity to the messaging of new and innovative tech products around the world.

Interested in learning more about how video can help your brand engage with customers? Reach out to Vidico today to see what video can do for your marketing strategy. They’ll work with you to create a unique project that accomplishes everything on your video to-do list.

5 Effective Ways to Maximize Your Digital Marketing ROI

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StrategyDriven Online Marketing and Website Development Article, 5 Effective Ways to Maximize Your Digital Marketing ROI

In order to get the most out of your marketing budget, you need to constantly monitor the performance of your campaigns to ensure you maximize on ROI. There’s no point investing in ads that aren’t working to target the right customers or keywords that aren’t drawing in traffic, for example. It’s essential to analyze your campaigns using the appropriate metrics and tools. It’s also worth educating yourself on the latest trends, techniques, and customer behaviors. Here are five effective ways to maximize your digital marketing ROI.

Outline measurable goals

Set measurable goals for your marketing campaign. These could be anything from number of conversions, click-through rates, or number of reposts on social media. This will help you tailor your campaigns to specifically meeting these targets. Without clear goals in mind, it’ll be more difficult to design marketing strategies that work. Here is a complete guide on how to set and achieve marketing objectives.

Improve your digital marketing skills

It may be worth improving your knowledge and digital marketing skills. You could even study a course such as an online mba in digital marketing or something a little more short-term. The more knowledge you build on different digital marketing strategies, the more equipped you’ll be to leverage this for your business. You could also consider researching your competition to find out what strategies are working for them. Gather as much information as possible to help you achieve your marketing goals.

Automate certain tasks

Many small businesses are enjoying the benefits of automation technology. You can automate plenty of repetitive marketing tasks such as sending out personalized email campaigns, retargeting ads, posting on social media, and more. This will save you time and resources. You can then focus on monitoring and improving your digital marketing strategies and other more complex aspects of running your business.

Focus on the right metrics

Many people fall into the trap of using the wrong metrics to measure the progress of their digital marketing campaigns. These can end up distracting you from your business goals and throwing you off focus. The metrics you use will depend on the type of campaign you’re running, your target audience, and your objectives. There are certain metrics that are worth tracking, however, including click-through rate, engagement rate, and reach. Other types of metrics may not directly correlate with your business goals or increasing revenue.

Monitor your performance

It’s worth investing in the best predictive analytics tools to ensure you efficiently monitor the performance of your digital marketing campaigns. These tools will use data to help you make forecasts for the future. They look for emerging patterns and behaviors and can even predict the ROI of your marketing campaigns. With social media, for instance, predictive analytics can help you decide which content to most and when according to the specific preferences and habits of your target audience. It’s essential to take advantage of all the tools and resources available to you. This will help to ensure you maximize your digital marketing ROI.

5 Online Business Strategies You Need in 2021

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StrategyDriven Online Marketing and Website Development Article |Online Business Strategy|5 Online Business Strategies You Need in 2021The world of business is constantly changing. Online business, even more. The best companies embrace rapid advancements in technology as a part of their corporate infrastructure. However, as a newcomer or competitor to an online business, you cannot afford to ignore specific tools available to you.

For example, and perhaps surprisingly, only 30% of small to medium enterprises utilize search engine optimization. Among other digital and data-driven strategies for business, SEO is a vital aspect that you should incorporate into your broader corporate model. Based on available data, SEO alone will give you an immediate advantage over 70% of the competition.

Automation and AI Tools

The past ten years have been an exciting time for artificial intelligence. Specific AI tools have become essential in modern business and are almost a requirement for your company. Of many of these, you may not be aware. For example, affordable email marketing through automation software like MailChimp has unrivaled power for delivering messages to select groups of people. These AI apps are now used daily by many companies.

Other AI tools are subversive yet used every day. Grammarly, for example, might look like a standard spell-checking tool, but it is a sophisticated AI that analyzes every aspect of the wording or grammar of a document, to fit predefined goals. These goals include structure, style, and tone. Other AI tools work behind the scenes. For example, Amazon’s buying suggestions system is a highly complex AI and machine learning tool that adapts to changing user input.

Branding and Awareness

As a company, it is vital that you seek some branding. Minimally, this includes a company name and logo. More comprehensively, you can develop corporate colors, taglines, slogans, typefaces, and print media such as business cards and letterheads. Any aspect of branding should be consistent and precise across your company as it aims to identify your company immediately. It also aims to separate your company from others.

To help separate your brand from others, you should copyright and trademark all brand material where applicable. Finally, unless you are a qualified designer, you should hire a digital marketing or professional branding company to develop your corporate identity. These agencies are incredibly skilled and can design and produce consistent and recognizable branding aspects that set you apart from everyone else.

Social Media

It might have been an option in the past, but you can ignore social media no more. Modern platforms are essential tools for digital marketing and business. As of 2021, social media platforms such as Facebook, Twitter, and Instagram account for 50% of company revenue. Additionally, analyses have found that social media marketing campaigns influence 75% of B2B and 84% of C-level executives.

Implementing a social media campaign is straightforward in principle, but a strong understanding of how the systems work is necessary. Each platform offers unique targeted advertising opportunities leveraged by direct ads, earned media, and influencer marketing. For example, Facebook allows you to specify key demographic information for each of your ads, directing ads to those most likely to click on them.

Pay-Per-Click

The cornerstone of online advertising, Pay-Per-Click advertising is vital for generating sales. If only for the cost-effective methods implemented, you should consider PPC as you only pay for your ad upon a click. While a click indicates that a user is at least interested in your products or services, the trick is in leveraging techniques to convert these clicks into sales. However, a PPC campaign drives traffic directly to your site.

Website traffic is a crucial aim for any online business strategy. A reasonable PPC conversion rate is between 10% and 30%, which means that 70% to 90% of users may leave your site without buying something. But that’s OK because they will potentially return later on. The point is that they see your site, browse it and bookmark it – adding to your direct traffic statistics. Direct traffic is site visitors who visit without using a search engine, i.e., via a bookmark or URL.

SEO and Associated Tools

In addition to direct and paid traffic, you should direct a portion of your efforts to developing organic traffic. Organic traffic comes from visitors who visit your site by clicking a link in a search engine. Organic traffic comes from leveraging search engine optimization (SEO) techniques to associate your website with keywords and phrases. SEO is one of the best methods of increasing business since organic traffic is essentially free with billions of potential clients.

SEO isn’t quick, though, and requires time for research, a long implementation period, and a good understanding of the subject. Search engines like Google can take a long time to begin to associate your business with a specific search term. You can achieve Google ranking through consistent, relevant, and quality information on your site. Items such as blogs, videos, and images contain keywords. However, SEO extends to coding, local information, and backlinking from relevant sources.

The Final Word

Taking your company online is a crucial aspect of 21 century business. From simple automation to complex algorithms, AI can help. Marketing agencies will also help you establish an online identity through branding and marketing campaigns. These campaigns include social media platforms as well as paid and organic advertising via SEO.