Company culture essentially means the personality of a company; it includes all of the values, behaviors, and interactions of both management and staff. The company culture is reflected by how staff engage with their organization and how they relate to the business goals. The company culture is evident in many aspects of the business operations, including the office arrangements, the hiring decisions and the staff perks.
With a strong company culture staff will feel both valued and engaged. Companies with high levels of staff engagement are more productive and more profitable. By developing a strong company culture, you’ll also improve your branding and your reputation.
According to a study by Smarp, ‘companies that had the best corporate cultures, that encouraged all-around leadership initiatives and that highly appreciated their employees, customers, and owners grew 682 percent in revenue.’ There are many ways that you can seek to improve your company culture, so let’s take a look.
Tips to improve your company culture
1 . Offer Flexibility
When you offer your staff flexibility, you will boost productivity levels. Flexibility allows employees to feel free and creative, and this has a positive impact on engagement. There are several ways that you can offer flexibility, including:
- Flexible shifts: Instead of insisting on a strict 9-5 work regime, try offering your staff a little more flexibility with their working patterns.
- Remote options: Working from home has become the norm lately and many businesses are making changes to operate fully remotely. According to a survey on FlexJobs, ‘65% of respondents are more productive in their home office than at a traditional workplace.’
- Special days off: You can offer flexibility by allowing your staff to take special days off. It might be birthdays off work or a certain religious holiday that they celebrate.
2. Staff perks
According to Employee Benefits research, ‘75% of employees are more likely to stay with their employer because of their employee benefits package.’ By offering staff benefits, you can improve staff loyalty, engagement, satisfaction, and retention. Staff benefits you could considering offering include:
- Staff discounts: There are plenty of staff discounts you can offer your employees, whether it’s retail discounts, dining discounts, or fitness discounts. Staff discounts are an excellent way to ensure that your staff feel valued.
- Healthcare plans: To look out for your staff’s health and well-being, try offering an attractive health care plan. When you offer a great healthcare plan, you’re more likely to attract and hold onto talented staff.
- Wellness programs: Burnout and mental health problems are increasingly common, which is why it’s a great idea to offer a wellness program. Apps such as ‘wellspace’ can support you to offer a wellness program that prioritizes the mental health of your staff.
3. Regular one-on-ones
Get into the habit of having regular one-on-ones with your staff, use these opportunities to ask your staff for feedback, and give them any feedback that you may have. One-on-one catch-ups can be helpful to:
- Ask your staff if there is any extra training they feel they might benefit from.
- Discuss their goals within their role and within the company as a whole.
- Create a roadmap to achieve their goals within their role.
- Provide them with feedback on their progress and projects.
4. Social side
To improve your company culture, it can be a great idea to encourage a social aspect to your business. You can do this easily by hosting social events for your staff and management. Whether it’s team-retreats, dinners out, or drinks on Zoom, give your staff the chance to become friends and opposed to just colleagues. Building healthy relationships with colleagues can improve the morale and atmosphere at your workplace. During 2020, many businesses have no choice but to work remotely. Due to the coronavirus, many staff members may now feel more comfortable attending online social events.
To nurture the progress of your employees, it can be useful to offer a mentoring program. All you need to do is pair up your less experienced staff members with those employees who have a little more experience behind them. There are many benefits to offering a mentoring program, including:
- Staff can learn from one another and exchange advice and tips.
- Improve the relationships between your staff members.
- Improve your in-house training regimes.
- Peer-to-peer feedback can often be more well-received than traditional feedback.
- Mentoring programs can help you to build a supportive community within your company.
6. Diversity & inclusion
To improve your company culture, it’s essential to think about diversity and inclusion. To build a diverse workplace, you must create a team that’s representative across different ethnicities, sexual orientations, and genders. Your team should also be representative of individuals with disabilities. To create an inclusive workplace, you must include that everyone is treated equally and included, without any level of discrimination or bias. To ensure that your business is diverse and inclusive, there are several things that you can do:
- Unconscious bias training: This type of training focuses on helping individuals understand their unconscious biases and help them avoid accidentally discriminatory behavior. When we challenge underlying prejudices and seek to correct this behavior, we are better equipped to build an inclusive workplace.
- Web Content Accessibility Guidelines: WCAG provides instructions and advice on ensuring that your content is accessible. By following WCAG guidelines, you can make sure that your content is easily accessible for people with a wide range of disabilities. Such disabilities might include hearing loss, blindness, or learning difficulties. If you’d like to get your website up to WCA standards, then check out digital accessibility with AudioEye.
Besides these ideas, you could also take a look at applications such as Blendoor. It’s a people analytics app that can help you to prioritize diversity as part of your recruitment processes. The software hides photos and candidate names in the primary stages, to ensure that recruiters cannot be accidentally biased.
Apps to improve your company culture
This application is a type of ‘people engagement’ platform and employee intranet. The app was created to improve staff engagement by encouraging excellent communication and a positive culture. Jostle helps everyone to celebrate the successes of their colleagues and share workplace stories. Jostle’s best features include events planning, surveys and polls, collaboration, and employee recognition. With Jostle, you’ll improve the communication between your employees. It’s simple to target the info you need using employee type, location, or division. Further features of Jostle include matrix reporting, employee targeting, and workplace structures.
9. Quantum Workplace
Quantum Workplace is a type of employee engagement and performance management software. Using QW, you can access surveys, set goals, and take advantage of employee recognition features. The platform was designed to seamlessly fit management processes, and you can scale it to whatever your requirements are. Quantum workplace also has coaching features, so that you can make the most of the software. Other features of QW include analytics and feedback.
Lattice is a people management platform which can support your company to encourage high performing and engaged teams. Using the software, you can carry out one-to-ones, set goals, use engagement surveys, and access insightful analytics. There are so many ways that you can customize Lattice, meaning that you can tailor this solution to your company culture. When teams are disengaged, it’s unlikely that they’ll reach their full potential or produce truly creative work.
Kudos is a type of employee recognition platform, helping you to appreciate and value your staff. The tool has plenty of great solutions for employee recognition. The tool allows teammates to recognize one another’s achievements, which helps to boost engagement levels. It’s essentially a private social network that enhances communication between your teams. Kudos is also useful to represent your brand and to reinforce your core values.
The Motivosity application was developed to create a more fulfilling workplace experience. Using the platform, company owners can encourage higher productivity levels and help staff to each their true potential. Motivosity helps businesses to assign the right tasks to the right workers while boosting engagement. The platform allows staff and managers to show appreciation and recognition for workplace efforts. Further features of Motivosity include digital gifts, awards, organization charts, personality assessment, and milestone section.
Peakon is a great employee engagement platform that can support you to improve your company culture. The app automates the collection of feedback, delivery, and analysis. Using Peakon, it’s simple for companies to be able to identify issues and deal with them appropriately. You can take a look at the highest performing teams, analyze their productivity, and use these insights elsewhere. When you increase your engagement, you’ll improve your company culture and see a greater ROI. Other great features of Peakon include trending dashboard, flexible scheduling, continuous monitoring, and personalized insights.
Improving your company culture means happier employees, improved branding, and, ultimately, higher profits for your business. Developing a strong company culture is a process that can take a little time. Most importantly, when you are recruiting new staff you should ensure that you are choosing individuals who are a good fit for your culture and company values.