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How to Successfully Make the Switch from Brick and Mortar to E-commerce

StrategyDriven Entrepreneurship Article | How to Successfully Make the Switch from Brick and Mortar to E-commerceThere are many advantages to either adding an ecommerce store to your business to compliment your brick and mortar store or making the switch completely, closing the brick and mortar outlet to focus purely on online sales.

High streets are struggling more than ever thanks to a very challenging 2020, and many shops are looking at alternative ways to sell to their customers. Ecommerce gives you options. When you sell online, you can sell 24/7, without actually needing to be online all of the time. You can even continue to trade during lockdowns and forced closures. Online, it can be easier. It’s often easier to encourage people to click on a link than it is to walk into a store, it’s also cheaper, both for you and your customers. Online also has the massive advantage of taking you out of your local area. Even very small home-based businesses can use the internet to sell to a much larger area, instead of relying on local footfall and loyalty.

Selling online can be cheaper, easier, and a fantastic way to expand your business. But, making the transition isn’t easy. If you’ve never sold online before, or have only ever done so in a very small way, there can be a steep learning curve. Here are some tips to help you.

Prioritise User Experience

In a brick and mortar store, user experience is everything. With every decision you make, you’ll ask yourself how it affects your customers, and if it enhances their shopping experience. The same should be true online.

In store, you might carefully position shelves, take your time to find the optimal heating and lighting settings, and even consider the volume of your in-store music. Online, you need to think about how easy your website is to use, how accessible it is, how easy it is to find products, to add to basket and to check out, and how customers will get in touch if they need to. You’ll even need to consider how easy your font is to read, and whether the colours that you use are pleasant to look at.

Don’t Neglect Customer Service

New ecommerce sellers often make the mistake of skipping customer service. But, it’s at least as important as it is in the real world. Make the effort to engage with your audience on social media, reply to emails and messages, and send personalized notes with packages, or emails on dispatch. For a smaller business, relationships are crucial to success, whether on or offline.

Get Visual

One advantage that real-world shopping has always had over online is that you can see and feel the products. You can check for quality and better judge how much you like something.

But, thanks to the development in online visuals, this is changing. Great photos, 3D visualizations, and explainer videos mean that you can offer your customers a much clearer idea of what they are buying. Using a 3d visualization and rendering service from Cadesign form means that you can show consumers exactly what they are buying. Cadesign form can also offer videos explaining even the most complicated products, which are ready to use on your ecommerce store directly, but also on social media, and in your email campaigns for the best effects.

Filming live videos, and Q&A sessions on social media can also help your customers to learn more about your products and business. Excellent visuals give you the best chance to advertise, educate, and build relationships, and shouldn’t be overlooked.

Start Email Marketing Straight Away

Email marketing gives you a great way to form personal connections and keep in touch with your audience. Emails have a much higher conversion rate than social media posts, and give you an easy way to offer a range of content.

But, many businesses neglect email marketing entirely. Perhaps because it takes more effort to build an email list than it does a social media following. It’s worth it, however, and should be part of your marketing strategy from the start.

Get to Grips with Analytics

In store, you can see what is working. You look at sales to monitor conversions, and you can feel how busy your shop is. Online, initial impressions are harder to make, but if you study your analytics you won’t just get a conversion figure. You’ll know how old your customers are, what gender, how long they spend on your site, where they come from, and what kind of content they engage with. Analytics give you a great chance to build a very clear customer persona, which can be a big boost to your marketing campaigns.

With an incredible online store offering great visuals and an easy use interface, as long as you optimise digital marketing strategies and continue to build relationships with your customers, just as you would in the real world, your switch to ecommerce should be a complete success. But, it may take time. Don’t be disheartened if you make mistakes, or it takes you a while to find your audience online. Keep going, learn along the way, and take some risks, monitoring analytics to see what’s working, and you will never look back.

The Simplest Way Of Commercializing Products Is Ecommerce!

StrategyDriven Entrepreneurship Article |Ecommerce|The Simplest Way Of Commercializing Products Is Ecommerce!The essential thing which entered into the world of new creations nearly four decades before has revolutionized the life of people today. It is none other than the network of networks. It has changed its name to the internet in the following days. The Internet has accessed every indispensable space. It creates a platform for learning and earning people. It serves a better place for commerce too.

The art of doing commerce through the network is popularly known as ecommerce. Let’s enquire about the characteristics of selling and buying through the internet.

Best platform for finding numerous choices

The procedure for buying a thing is to step into a shop and finding the best one we would like to buy. If the products showcased at the shop is not fulfilling our needs, we will step into the other one. This situation is avoided at finding things on the internet. It contains a long list of manufacturers and their products. This enables the buyer to choose the best from numerous products placed.

Intermediate dealers between manufacturer and buyer

The products can be showcased online by manufacturers and dealers. The dealers stay as an intermediate between the manufacturers and buyers. They deal with dropshipping the products. They receive orders from the customers and places the information to the manufacturing site. They finish the order and ship it to the dealer. Then the product reaches the customer who ordered it. Thus, the dealers stay as an intermediate between producers and customers.

Benefits of purchasing online

Online shopping has become more common among people nowadays. The numerous choices and sellers have made people explore it. Some of those products cannot be found at the place we live in. The rare ones and exotic products can be found online. The dealers would rate the product’s quality and reviews given by its users who had purchased it before. The sites of purchasing have every product we think of. Dropshipping platforms like aliexpress dropshipping has become more available for persons in need of immediate use. It ranges it’s products from household needs to jewelry collections.

Trendy choices are found online

The world moves on to the style of freaky and strange as the way of wishing to look freaky than others. These freaky needs can be attained at online shopping. They give off the products at the best and reliable rate. The tracing and tracking of the position of goods can also be monitored by the customers if it is needed. The customer gets the most trendy choices of products available at the market at the site. The dropshipping has made more and more reliable and trustworthy. They help in situations when we are unable to step into a shop and buy the products in person.

The world has been shrunk into the palm of our hand which has made everything possible in this world to acquire. It helps in predating situations to make us satisfied and free. The best one for answering and delivering the best in ecommerce!

The Best Safety Tips for Running an E-Commerce Business

StrategyDriven Risk Management Article |E-Commerce|The Best Safety Tips for Running an E-Commerce BusinessAs a growing volume of retail transactions become ‘etail’ transactions, it’s becoming even more critical that your e-commerce business takes all necessary precautions to protect your business interests, your customers’ interests, and their data.

Here are some important safety tips you should bear in mind if you’re planning to launch an e-commerce business.

Online Security

Without a secure website, there is no e-commerce business that is safe. Not only does your website have to be user-friendly, attractive and built with shopping features for the user, it must be secure. If your website is ever hacked and your data is breached, this could mean a swift end for your business as consumers will no longer trust your brand when shopping online.

An e-commerce site should be hosted by a company who offer back-ups and are operational 24/7. Criminals don’t keep to office hours and neither should your web hosting service provider. A good web host will have maximum uptime and offer data protection and detection services that can quickly detect and fix malware or breaches.

Hypertext transfer protocol secure, or HTTPS, is the secure version of HTTP which is utilised for the secure movement of information on a network. Your e-commerce website should be hosted on HTTPS to avoid hackers gaining valuable information on your website.

Before you can move your website to HTTPS, you will need an SSL or Secure Sockets Layer certificate. SSL is security technology which encrypts links between a website and an internet browser. An SSL certificate can be purchased, installed, activated and updated on your website. SSL certificates do expire so ensure you renew the SSL before the expiration.

Avoid the Fraud

Unfortunately, credit card fraud on e-commerce sites is quite common. To avoid being the victim of credit card fraud, make use of AVS or Address Verification Services, which compares billing addresses supplied by the consumer to the address registered by the bank for that consumer. Add technology that can detect IP or Internet Protocol addresses which may seem bogus in relation to the shipping information as an added security process.

Privacy Concerns

Ensure you use secure payment gateway platforms on your site which releases security patches and provides shipping method extensions for better privacy. Doing this alone is not enough as consumers must be reminded to shop responsibly and safely. Reminders to consumers, preferably through an automated system, to use strong passwords and to change them monthly is a great way to help your consumers protect themselves too.

Never store sensitive financial information such as credit card details on your website. Hackers are particularly fond of gaining this data to commit online crimes with. To avoid this extremely serious data breach, employ the process of Tokenisation. Tokenisation identifies, removes and encrypts the sensitive information for you, such as credit card information, to prevent hackers from gaining access to this data.

Insurance for Your Delivery Service

A growing number of bricks-and-mortar businesses are launching ecommerce solutions, enabling customers to place an order through their website and then have the product couriered to their home or office. While this is a great way for offline businesses to compete in an increasingly online retail environment, it does mean you will need to take out courier insurance alongside your online safety precautions.

Courier insurance can be found through a comparison site like Quotezone.co.uk, and will protect your delivery vehicle as well as the goods that are being transported. There are greater risks attached to courier vehicles because of the potential value of the goods they are transporting, and therefore it is essential to be adequately covered when delivering or collecting goods.

Trademark

The final consideration to implement is the process of trademarking your company or brand name and logo. This will protect your website as well as your brand in the event of domain theft or duplication. Ensure your name and products are protected by trademarking them; often other companies will duplicate your entire site for profit and if you are not protected, you can lose your business. Ensure your copyright notice is clear and visible on your site and related documents.

Taking your business’s cybersecurity, insurance and brand name seriously will protect and safeguard your bottom line in the event of crime. Although the process of establishing an e-commerce website is relatively easy these days, the security and service you provide will set you apart from the competition and ensure your business thrives.

4 Proven Strategies to Boost Income from Amazon FBA

StrategyDriven Entrepreneurship Articles | Entrepreneur | 4 Proven Strategies to Boost Income from Amazon FBAAmazon FBA is an easy option for entrepreneurs who want to try their hand at e-commerce. You get to enjoy the benefits of running your own business while taking advantage of the conglomerate’s massive network and diverse customer base. Plus, Amazon also houses your stocks for you, so you don’t need to worry about renting a warehouse.

If you’re looking for ways to boost the income of your Amazon FBA business, here are some strategies you must consider:

1. Partner with a Reliable Forwarder

While Amazon may be responsible for storing your products on your behalf, you still need to send them to the retailer’s warehouses. This is where a trustworthy Amazon FBA forwarder and prep center comes in. If you bought goods overseas, a partner like FBABEE could streamline the sourcing and shipping process for you, including picking up the inventory, preparing and labeling the items, and shipping them directly to Amazon.

2. Focus on Fast-Moving Products

After you’ve created a smooth channel for your products to be sent to Amazon fulfillment centers, you should study your current sales and identify which products are popular with consumers. Concentrate on those particular items and eliminate the others from your catalogs. This way, you prevent the e-commerce giant from penalizing you with fees because of long-term storage.

These are the factors that determine highly sellable products:

  • Cost – Your initial capital per item should only be 25% to 35% of your target selling price. For a product that’s $50, find a supplier who can give it to you for $17.50 or less.
  • Price – Consumers are more likely to buy from you if your products are in the $10 to $50 price range.
  • Weight – The goods should weigh a total of around 2 to 3 lbs with the box and packaging so that you can save on shipping costs.
  • Strength – Your products should be sturdy enough to endure the delivery process without damage.
  • Consumable – Focus on selling products that your customers will use up or need to replace. These items should also be used throughout the year for better profitability.
  • Quality – Be sure to sell the items with the best quality so you have the upper hand in the marketplace.

Amazon provides its sellers with valuable tools and information such as the Best Sellers Rank (BSR) and Customer Reviews to identify which products consumers are buying. Do your research and compare prices with stores who sell the same products as you to check if you can improve on the cost of your merchandise to boost sales.

3. Regularly Review Amazon Fees

Examine your bill from Amazon regularly to check if there are any inaccurate charges by the site. There are different shipping fees for various package sizes, but there are times when an incorrect measurement can prompt Amazon to double your fees or provide you with variable shipping costs.

One way to solve this is to contact Amazon and have them remeasure the products. You can also ask for reimbursement for the error because you paid them extra for that particular mistake. Moreover, regularly check the size, weight, and description of your stock keeping units (SKUs) to prevent erroneous charges and increase the profit margin of your Internet-based business.

StrategyDriven Entrepreneurship Articles | Entrepreneur | 4 Proven Strategies to Boost Income from Amazon FBA4. Check Your Product Titles and Descriptions

Optimizing your product titles and descriptions for Amazon’s search engine will vastly improve your FBA business’ income. Aside from having a competitive price and improving your seller rating, you need to place relevant keywords on your product titles and descriptions so that your items come up first when a customer searches for it.

For example, if you’re selling sunglasses, it’s not enough to put your brand and the word “sunglasses” as a title. You need to think like your shoppers and determine the keywords that they will use when searching for sunglasses such as the color, shape, and lens type.

Some guidelines on how to get your title to rank well on Amazon:

  • Be as specific as possible within 100 to 200 characters for your product title.
  • Make the most of pipes (|) and dashes (-) to improve readability.
  • Place primary keywords at the beginning of the title.
  • Add compelling secondary keywords.
  • Highlight primary and secondary functions through keywords.

Conclusion

Amazon’s FBA business model provides sellers with cost-effective shipping rates as well as excellent support from their team of customer service representatives. This is the perfect setup for individuals who want to start and manage their business in the comfort of their homes. With the right strategies, you can ship your products to Amazon and send them to customers without leaving your personal space.

How to Launch an eCommerce Business

Among the business areas seeing the most success in recent years is eCommerce. People who own their own online store can specialize in anything from fashion to beauty, from health to home. For many, it is a dream come true, but that doesn’t mean it comes without its drawbacks. Starting an eCommerce business requires a lot of time and money, which many people don’t expect before they make the leap. However, it is not an impossible task to begin to see success in your venture, but you must have a great lunch to get you started on the right foot. To help you on your path to success, make sure you make a note of some important tips.

Make a business plan

Every business must have a thorough business plan written before they launch, and eCommerce is no exception. In this plan, you should detail your goals and expected profits in the years to come, as well as information on how you are funding your business endeavor. For many people, funding their eCommerce plans can be done through personal savings, but most need to apply for funding from a bank or seek it from alternative sources.

Don’t forget the paperwork

Owning an eCommerce business is not as easy as just selling a product. There is a lot of paperwork and practical information you must comply with if you are to keep your business legal. For example, adhering to trade finance is the key to success, but this can be a tricky topic to understand if you are not an expert. Thankfully, you can find the Trade Finance guide by TFG online to help.

Assess your market

Every eCommerce business owner must decide on a target market before they begin designing their store and perfecting products. Though some products can reach a universal audience, this is highly unlikely. Instead, you should conduct market research to see who your product will see the most sales with. Over the course of market research sessions and online research, an answer should begin to present itself.

Cover all marketing bases

Marketing cannot start properly until you know your target market inside and out. Only then can you start creating a marketing campaign for both your product and your brand. It is essential for your marketing to cover all bases, such as email marketing, social media marketing, content marketing, and even marketing over instant messenger. Doing this will allow you to promote product awareness over a larger group of people, which will in turn increase sales over time.

Use the right platform

Unfortunately, you can’t just use a simple website hosting platform to sell your products on. There are some platforms designed specifically for eCommerce, where they make it easy for you to design and run your own store, and there is a lot of information around on ecommerce trade. You should remember that the customer experience here is the most important part of choosing a platform. Most customers want a sleek, professional website, where they can see products clearly, and where the checkout process is quick and easy.