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3 Ways Your Company Is Using Technology Wrong

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As a business owner, you’re probably fed up of hearing about how important technology is for your business. You know that by now and you’ve probably made some updates to the tech in your office and started to see some of the benefits. But a lot of business owners end up adopting technology because they’ve been told that they should, without really understanding how to use it properly. If you’re making mistakes when implementing and using new tech, you’re paying out loads of money for stuff you aren’t getting the full benefit of. These are the biggest tech mistakes that companies make and how to solve them.

Using The Cloud For File Transfer

I’m not suggesting that using the cloud for file transfer is a bad idea, it isn’t. One of the great things about the cloud is that you can use it to quickly access files from any computer, but so many companies think that this is the only thing the cloud can do and they’re paying for an expensive service and only using it for this one small thing. When you set up the cloud, spend a bit of money on cloud implementation services and get everything set up properly, then you’ll be able to get the full potential from it. You can use it to improve collaboration between employees by allowing them to work on documents together in real time. It’s also great for cutting costs and saving space in the office by reducing the number of physical servers you’re using. If you aren’t using all of the great features of cloud services, you’re wasting money.

Experimental Technologies

When a company comes to you and says they’ve just developed an innovative piece of software that is going to revolutionize your company, it’s tempting to bite their hand off and hand over your cash. But you don’t know where IT trends are going to go and a lot of tech in the early stages is going to be riddled with problems. You might get lucky and buy something that saves you money and improves productivity, but you’re just as likely to buy a buggy piece of software that never takes off. Don’t take risks on new technologies, it’s better to invest your technology fund in the tried and tested stuff.

Viewing IT As Separate From The Business

 

The IT department often gets shunted out of the way and forgotten about until they’re needed. They’re seen as separate from the rest of the business but that’s the wrong attitude to have. Now that technology is so tied up with every aspect of your company, the IT department has a central role to play in maintaining that technology and helping you to use it properly. If you’re not allowing the IT department to do what they do best, you’re just going to slow things down unnecessarily.

Spending money on technology is one thing but if you actually want it to have a meaningful impact on your business, you need to understand how to use it properly and avoid these mistakes.

Three Important Points to Include in Your Business Plan

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Business plans are a prelude to success, and failing to create one is a mistake that too many small businesses make. Not only can a great business plan help you achieve success by driving your efforts in a more calculated manner, but it can also help you gain the funding that you need from either banks or investors. Of course, there are as many business plans as there are individuals, and as such many business plans fail to capture all of the key elements they need to help their business succeed. To help you achieve a good business plan that will help you succeed, ensure you include these three points:

Market Analysis

If you do not conduct any market analysis, you are failing yourself as a start-up. You need to know not only who your competitors are, but who your local competitors are, and more importantly what the local consumers are like. If you open up your business in an area that has very few members of your demographic you are doomed to fail from the start. There are two kinds of market analysis you need to conduct as a result. The first is into the industry itself; who are the main players, what technologies do they use, where can you fit into that market, and so on. The second market you must analyze is your customers. Know who they are and what they want so that you can market to them more effectively.

Ensure Your Practice Adheres to Applicable Laws

Every business is subject to laws and regulations, from how they work to how they manage their data. It is important that you include how your company is not only going to excel, but also how it is going to excel within the parameters of the law. With law firms, for instance, Redbrick Solutions offers consultancy to ensure your firm complies with the EU’s General Data Protection Regulations (GDPR) if you work with or within the EU. This, in turn, will allow you to offer more security and assurance to your clients as a result.

To ensure your company does comply with the laws that regulate it, you must first ensure you know what those laws are. Contacting a consultancy law firm or hiring a specialist in your industry can help you know the laws that apply to you and teach you how to adhere to them.

Budget

When it comes to creating a business plan, budget should always make an appearance. Without accurately understanding where the money will be coming from and where it is going, you cannot make any guarantees for the success of your business. You need to do cost analysis and prove to either investors or to yourself that you can survive until you get your first few clients in through the door. Either through savings or through money-saving activities like managing the entire business by yourself until you have enough income or notoriety to hire someone else, you need to know how you will pay for your business.

Never underestimate the power of a good business plan. It can help you circumvent easily avoidable challenges and see your business succeed.

Strategies To Help You Launch Your Business Idea

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There is no hiding from the fact that more people are launching their own businesses these days. It might be in terms of wanting more flexibility, a better lifestyle or money making opportunities to take advantage of. It is no longer a scary prospect for some, and can actually be one of the best moves you ame. But whether you are wanting to launch a restaurant, set up a  new boutique store or run an online business, there are basic strategies you can implement into any business model to help you succeed. I wanted to share with you what some of them are.

Having everything you need to move the business forward

It may sound basic, but sometimes you need to have the basics done right before you can move forward, dn in terms of business, that can often mean the right equipment, location and ambition to move forward. Your seafood restaurant, for example, will need relevant equipment like a Pin-boning machine, descaler or filleter. Your shop or boutique store will need the right level of racking and shelving to showcase the products effectively. Your online business may require good camera equipment for photographs, a decent computer or portable device to keep you on the move like a tablet. Basic things, but important to ensure that your business runs smoothly.

The right level of marketing and branding to succeed

Having a business and everything in place is one thing, but without good branding or marketing who is going to see it or know of its existence? It is now easier than ever to get the message heard about your business. From social media advertising to having a decent and responsive website. Most of which, can be set up with a little guidance yourself. However, taking the time to consider your branding, and also your marketing outputs can be key ingredients to success. If you don’t feel comfortable doing it there are plenty of digital agencies online that will help you in terms of strategy.

Prioritising your time and skills and putting it to best use

One big strategy I think many of us could do with improving is our use of time and skills and putting them to best use. We can all be guilty of not prioritising what we need to do in the right order, spending more time than we should on needless tasks and really not making the most of what we are good at and what can be outsourced for better performance and also a saving on your time. Time blocking and working out where you can make the most difference in your business is essential.

Thinking outside of the box and for the future

Finally, while it may not necessarily be a strategy for improvement right now, everything that you do will have a poignant effect on the future. Always keep it in the back of your mind about what the next step will be?

I hope that these strategies help you move your business idea along.

Benefits of Social Media for Small Businesses

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Many small businesses are increasingly focusing on the web when it comes to making their brand a success. It’s easy to see why when you take a look at the extreme success of various online businesses and take into account that almost every high street retailer also has a website which allows them to operate online in tandem with their brick and mortar store. Setting up a website gives you an edge. It allows customers to order goods from you from the comfort of their own home. This is the ultimate form of convenience, especially if you offer next day delivery options. A webstore also allows you to operate round the clock. You no longer have to work with strict opening and closing times, as you can leave an online store unmanned and operating twenty four hours a day, seven days a week. Then you can open up your brand to a worldwide market of consumers with the simple addition of international shipping options! However, your brand’s online presence has the potential to reach so much further than a website alone. You can also incorporate other forms of media into your business strategies in order to make profit. For now, let’s focus on social media. Here are just a few of the benefits that it can bring to your venture.

Facebook

Facebook is perhaps the most popular form of social media. It has approximately 2.2 billion users active every single month. So, this may well be the best place to start if brand exposure is what you’re looking for. When setting up a profile for your business on social media, make sure to establish that you are a business at the start of the page setup. This will give you access to more appropriate profile editing options that can benefit you as a brand. Perhaps the main benefit of Facebook (besides exposure) is that you can add certain details to your page’s profile which help customers to receive the best possible customer service that you can provide. Your profile can detail your store’s physical location (including address and postcode) so that customers can make their way to your brick and mortar store without hassle. You can also add a contact number and contact email address so that they can contact you easily. Then there’s the instant messenger option that you can activate. This means that customers can easily contact you, you will receive a notification, and you can respond to them as quickly as possible. You can then use your feed to give customers updates and put out announcements, such as sales, new lines, and special events.

Instagram

Another extremely popular form of social media is Instagram. This app specialises in the visual, which is particularly beneficial for online companies who only have visual representations of their goods to sell to their customers until they receive the real deal in the post after purchase. For the strongest Instagram presence possible, you need plenty of followers. The more followers you have, the more likes you will have on your posts. If consumers see that other consumers like something, it becomes increasingly desirable and they’re likely to want to purchase the goods that everyone else likes. However, cultivating these followers and likes is a little difficult to start with when you haven’t yet established a presence. Perhaps the best way to get started is to buy likes on Instagram. This will give your brand a presence, which will in turn generate more attention and more legitimate followers and likes.

Twitter

While Twitter isn’t necessarily automatically associated with brands, it’s an online powerhouse that you should engage with regardless. Twitter’s main benefit for companies is convenient communication. Tweets are capped at 140 characters, so it can be used for short and sweet exchanges with your customers and potential customers. More complex and lengthy conversations can be taken to the inbox feature. It can also be used for short announcements and updates for your followers. However, you can also take a controversial approach which brings mass attention to your brand. Just take a look at Denny’s twitter feed. Their comedic tweets have resulted in the fast food chain amassing 479,000 followers.

If you haven’t started engaging with social media on a professional level yet, it’s about time that you get around to it. After all, some of the most accessed apps have the potential to bring a ridiculous number of potential customers your way and also allow you the resources to keep in touch with them and make further sales!

Stop Working For Your Business

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We don’t have an exact answer figure, but we reckon 98.1% of entrepreneurs are okay with putting in the hard work if it means they can sit back and enjoy a bit more freedom down the line. Yeah, we’re talking about creating a business that works without you needing to be there. The problem is, most founders end up working for their businesses instead of their businesses working for them.

If you’re not sure which camp you fall into, try pondering this scenario: you are kidnapped, put in the trunk of a Ford Mondeo and kept hostage (albeit well-looked after) for a fortnight, maybe even a month – what would happen to your business? Would it thrive, would it survive or would it fall apart faster than a filo pastry?

If it is the latter option, don’t despair. We’ve pulled together a few tips and tricks to help make your business start running smoothly without you. Enjoy the early retirement you’ve always dreamed about.

1. Automate All You Can

The more of your processes you can automate, the fewer things will need you – or someone – to focus their efforts on. Automate your customer service response, look at your method to manage your policies and procedure, streamline your onboarding processes, your systems for filing documents, your workflows, invoicing, anything. The more you can automate, the less chance there will be of human error getting involved and that means less for you to oversee.

2. Let Your Employees Work

Any leader that has trouble relinquishing control will no doubt have a stringent interview process to make sure they only bring on the very best talent. You don’t want anything but the right candidate to take your business forward. That means you have hired each of your employees for a reason, so let them do their jobs. Let them do the very role you hired them to do. Instead of hovering over them, inspire and empower them and let them figure out which way of doing things suits them. It will make your hopes of standing back come true, that’s a promise.

3. Step Away For A Bit

It doesn’t have to be long, a week let’s say. What you will find from stepping back for this length of time is you get a better understanding of how your company runs without you. We’re talking about turning your phone off for that entire week and then evaluating the result when you come back. This will let you see where your big weaknesses are, where the biggest issues arose and which unanswered questions need some attention. It’s about having more understanding of where your team needs further assistance, training and empowerment.

4. Be A Better Delegator

The role of CEO is a bit of an ambiguous one. That’s why you should cross this out and then make a list of all the tasks and roles you took on the past six months to a year. Once you have this in front of you, start categorizing and delegating them. This won’t be creating more work for anyone else, it will give them the chance to take total responsibility for a role and all the responsibilities that come with it and that can be immensely motivating.