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Talking Shop – What Your Ecommerce Site Can’t Do Without

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If you’re reading this then you know that the future of shopping is well-and-truly online. But not every shop is created equal. The ecommerce businesses that keep the tips below in mind are going to see much more success with their customers.

StrategyDriven Marketing and Sales Article

Focus on the user experience first and foremost

This should be a given for any site but in the world of ecommerce, it’s actually easier to lose customers. Beyond categorization for products that makes sense and smart advanced search options, take an in-depth look through the whole process of buying items on your store. Think about where you can trim the fat, where another page or another click might not necessarily be needed. Putting customers through too long a process puts you at real risk of shopping cart abandonment. Another way of fighting it is by using breadcrumb navigation that shows customers at what stage they’re at through every part of the process. User friendliness must be your first and last concern.

Work to your product

No two ecommerce systems should work alike. In fact, if they have different products and different target markets, they should be wildly different. Beyond good navigation, you need a focus on the value proposition of the site and the individual products. For instance, the front page should be loud and clear with the deals on some of the most popular product types on the site. A front page that says nothing about the products is going to result in a lot of confused visitors. But attention to detail should go deeper than that. For instance, writing great product descriptions depends wildly from product to product. Lifestyle and fashion products, for instance, rely more on greater visual detail. Meanwhile, tech like computers and TVs need the technical details up-front. We’re talking resolutions, gigabytes, and compatibilities. You can’t sell two different kinds of products on the same selling points.

Have a site that works with you

Even worse than a site that’s confusing to customers is one that’s confusing to you. Not just in terms of design but management. Nowadays, there a lot of ecommerce hosting options that make it a lot easier for site owners to choose a platform built specifically for hosting ecommerce pages, with all the various sub-pages that go with it. Continuous, never-ending testing of the site is essential, too. Not just to make sure all pages are working. Methods like A/B testing also help you better understand how to make the site much easier to use for the customer.

Watch and learn

One of the best things about running a shop online as opposed to in the physical world is how much easier it is to store data on not just your customer base, but individual customers, too. Measuring the whole gives you a finger on the pulse of the market, seeing the trends from the customer’s’ point of view that can help you decide on which new stock might work best for the business. Building individual customer profiles, however, lets you go even further. You can specialize offers and create a bespoke browsing experience for each user that makes them a lot more likely to see something they’re tempted to buy.

A Few Ways To Start Your Entrepreneurial Lifestyle

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StrategyDriven Entrepreneurship Article | A Few Ways To Start Your Entrepreneurial Lifestyle

Being an entrepreneur is something that you ever want or you don’t. When you are an entrepreneur you commit to working for yourself and do whatever you can’t make yourself and your company or companies in some cases succeed. There are lots of different ways to become an entrepreneur and lots of different levels to start at, you need to find what’s right for you with your age and budget that you have and what level of investment you want to make, to begin with. Being an entrepreneur is a wonderful thing. It gives you flexibility, freedom to choose how you spend your days as well as a better work-life balance. It also allows you to further your career as much as you want to without any restrictions from companies that have their own rules. Where is it a normal 9-to-5 job he may only ever reach 40,000 a year whereas when you’re an entrepreneur the possibilities are endless.

When you starting at the very beginning of wanting to become an entrepreneur and work for yourself most people start with a side hustle, this normally goes alongside their normal 9-to-5 job which they are looking to scale and grow their business to a point where they can leave their normal job and follow their passions and their own company. There are lots of different ways you can do this and the top tips everywhere for entrepreneurs and advice to help you start. There are lots of different ways you can become an entrepreneur. There are things like social media managers and virtual assistants. These are service-based companies and something that you can do in the comfort of your own home or even sitting on holiday as long as you have a laptop and Wi-Fi. As a social media manager, you are stuck at the capacity of how many clients you can handle but you are also able to then further and outsource clients to people who can then work for you. Prices vary all over the world in the US the average is about $1000 a month per client so if you have 10 clients a month that’s $10,000 a month before tax. There are lots of online courses to help you train and learn to do these roles and some of them are free too.

If you’re ready to look at more of a commitment and have a bigger investment amount you’re able to put in you could look at buying a business that’s already there and making it your own. There are lots of businesses for sale all over the place as well as franchises and it’s not a look at the top places where the businesses are. This will give you a bit of a head start into being an entrepreneur and having a business as all the base and foundation work is already done. You’ll be able to come in and take over and make it your helping to scale and grow the business which will increase profits, turnover and the growth of the company.

Why You Should Take Advantage Of Overnight Shipping Services

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StrategyDriven Managing Your Business Article | Why You Should Take Advantage Of Overnight Shipping ServicesToday’s world has been influenced by numerous factors, many of which have resulted in a consumerist mindset. The two main factors are the internet and the media.

As the name suggests, overnight delivery is done overnight. The term refers to a delivery option guaranteeing that shipments will be delivered by a specific time the following business day.

The term is often used interchangeably with other phrasings such as next-day shipping, 1-day shipping and express delivery (next business day). These are some of the advantages of using overnight shipping services.

Convenience For Certain Shipments

Overnight delivery is ideal for time-sensitive shipments. For example, if they needed to be delivered at the beginning of the following day, preferably by a certain time. Regardless of the industry, businesses selling a product should take advantage of this delivery method. Ensure that any important packages are delivered the following morning at the earliest convenience.

Trusted Shipping Companies

Identify the most reputable companies. Find one that sets high standards in their service of delivery.

It should offer more than just tips and standard shipping services. For instance, LSO is an example of one such shipping firm. They provide tips on shipping practices, as well as an overnight shipping service to customers. As a leading delivery service, they offer a selection of next day delivery services, which can be delivered at certain times the following day.

Earn Loyalty Of The Customer

Next day delivery has a loyal customer base. The flexibility and success rate of this option has built this loyal base. Customers who have had a bad experience with a business that offers next day delivery, do not want to go through that again.

Instead, they look for businesses that provide standard delivery services, in addition to the next day. Keeping in mind customer satisfaction, provide customers with this professional and reliable delivery option is the best way to go.

Satisfied customers generate business. They tell friends, relatives, co-workers, or business partners about the positive service they received. Some leave positive reviews that can be integrated into marketing materials to promote the business. Positive information that customers put up about the company online is good for website optimization.

Potential To Save Money

The cost of overnight shipping is often more than regular shipping. However, it costs more to keep items in storage. You have to pay monthly rent on a storage facility and invest in security to keep belongings safe.

Overnight shipping can cut these costs. The need for storage space decreases when items are shipped out overnight.

Reputation is crucial for business. Research the delivery options available to you as a business. Consider their reputation and what previous customers have said about the service. Use this information and the benefits of implementing overnight delivery services to make an informed decision.

Taking these steps will enable you to take off your company’s shipping effectively and efficiently for years to come.

Managing your money as a startup: 5 things to consider

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StrategyDriven Managing Your Finances Article | Managing your money as a startup: 5 things to considerIn business, getting going can often be the hardest part. On average, over 20% of startups go bust during their first year. That’s why keeping on top of your money is so important. Businesses that look after their finances are much more likely to survive. Here are five important things to consider when managing your money as a startup.

1 – Take a paycheck

Don’t front all the cash yourself. Before starting up, talk to your potential co-founders about how you will work out who puts in what. You may not have money, but that doesn’t mean you shouldn’t be paid for your time, especially if you are taking a lower salary to save money for the business. Make sure everyone has an interest in the venture and doesn’t just work for free.

2 – Understand your overheads

The most common mistake when it comes to working on a budget is leaving out overheads. When planning your expenses, be realistic. Things will go wrong – computers will break down, there’ll be unavoidable decorating bills, and staff costs can spiral out of control if you aren’t careful.

3 – Monitor your performance

Once you’ve started up, there are going to be times when your finances seem like a constant struggle. Every month should have its own spreadsheet so that you can keep an eye on where the money is being spent. If things go wrong, it will be clear why. This way, you should be able to fix any problems and stay ahead of the curve.

4 – Keep on top of invoicing

It’s all very well having a good financial structure, but it won’t do you any good if you can’t get your money in on time. Get in the habit of being on top of your accounting from the very beginning rather than waiting until it’s too late. Here are a few important things to consider when invoicing:

  • Working with an ISO vs. Third-Party Payment Processing Company – there are pros and cons to both approaches, so make sure you do your research to learn the differences before choosing which option works best for you.
  • Invoice numbering – different companies have different ways of tracking order numbers and invoices. Remember to brush up on these before you start trading.
  • Paper or digital – a lot of customers still prefer a printed copy. However, paper costs more and is less environmentally friendly. It’s best to find the right balance before opening your business.

5 – Invest

You do need to make money, but don’t forget that this is not the only goal. A good business will run itself smoothly. If you can reinvest profits back into the business, you can grow much faster than if you just let the money sit there. Even though it might seem scary at first, try not to focus too much on the present and think about what you’ll be able to achieve in the future if you invest wisely.

If you follow these steps, managing your money should be easy, and your startup should go from strength to strength.

Preparing Your Store so You Attract Customers and Keep Them Coming Back for More

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StrategyDriven Managing Your Business Article | Preparing Your Store so You Attract Customers and Keep Them Coming Back for MoreTake in every part of your business, from the dingy store counter to the floors that have clearly seen better days. If your first thought is about how your business needs a makeover, keep reading for tips on making your space seem fresher while following the ADA guide, and keep your customers coming back for more.

Lighten the Rooms Up

When you walk into a dark space, you feel that you have no options. Unfortunately, many people don’t like this and will leave a store that is too dark. This can be costly for your business, especially if repainting isn’t an option that will help. Fortunately, the easiest way to brighten up a room is to tackle the floors.

Often, hardwoods can become dirty easily but are still salvageable. They need a good cleaning and refinishing. If you have painted concrete, you can also give this an update. Your first option is to repaint it with a lighter color and keep it clean. Or, for a lower maintenance option, you can install linoleum or similar material over the concrete. Just remember to keep the floor in touch with your main theme.

Move the Counters

One of the biggest problems stores face is the layout. Sometimes things are arranged in a way that cuts off sightlines and makes walking around confusing. Plus, many stores place their displays too close to the walls, which cramps up their counter attendants. If these problems sound familiar, you should consider investing in smaller counters, such as the ones Hestra offers, that can be placed in the center of your shop. That lets customers easily walk around your counters.

Start this process by setting up folding tables where you want your counters to go. Then, think about where you will place all your items. You don’t want anything important to be stashed into an unfrequented corner. You also want to avoid allowing anything to block your customers’ line of sight. Lastly, ensure nothing offputting is located at the entrance to your store. Remedying these problems can freshen up your shop’s layout, making it more attractive to customers.

Get Some Coolers Up and Running

Call your local distributor and have some coolers brought in. Have plenty of space that offers cooled items, whether it is fresh produce or something else. Many people are thrilled to see local products, such as cheeses, to snack on after shopping. When you figure out what cool products you want to offer, make sure they have enough light.

Don’t be afraid to paint your coolers, so they match your shop’s theme. Then, keep them out in the open, but don’t block your customers’ lines of sight. Also, get rid of any unnecessary racks for merchandise. At first, this may sound like a bad idea. However, having too many racks can make them get dusty and leave your inventory spread out, which can make your store appear old. Instead of relying strictly on racks, try fun ideas, like hanging merchandise on the walls. You can also try built-in options which may make your space seem more homely.

Give the Space a Makeover

Aside from these, figure out ways to make your space cosmetically appealing. The easiest things to do include figuring out ways to let more natural light in and painting the walls. Also, during your makeover, clean every surface thoroughly. Finally, if you’re changing the layout, think about how you want people to walk through your stores and place your displays accordingly. At the end of the day, make sure you highlight all of your products and that they are well lighted. By the way, lose the spinning racks because they will date your store.

Get Rid of Some Merchandise

If you want to bring in the new, get rid of the old. Even if you love something, don’t keep it in your store if it doesn’t sell. Instead, mark it down and don’t restock those items. They are simply a waste of space on your shelves.

Sometimes, it takes work to get your shop set up properly. However, taking the time to freshen up your space will help you attract new customers and keep them coming back to visit. So get started on your store’s makeover today.