If you are a business owner or even the manager of a business, the looming peak-season can be daunting no matter what industry you work in, retail, to hospitality, to manufacturing. You will want to find the best strategies to prepare for your peak trading times and implement them while you are quiet. Perhaps you are considering how to bring your customers back once the current restrictions have been lifted. Here are a few ideas to help get you ready for the next big season.
Conduct Repairs and Essential Maintenance
The first step that you should take is to inspect your site, including all public spaces, electrical equipment, and fixtures, to ensure that they have not sustained any damage. If you find an issue, you must act quickly and conduct a risk assessment and arrange for repairs to ensure that your premises are compliant with health and safety regulations. You should find ways to conduct repairs and essential maintenance as soon as possible in the quieter periods. For instance, for those in the hotel or theme park industry, they may take this lull to conduct commercial pool renovations, such as resurfacing or installing a new filter.
Scale Up Your Marketing Campaigns
Now is the best time to revise your marketing campaigns. How can you attract new customers and spread word about your business in preparation for the peak of summer? You should check that your website is prepared for a higher amount of traffic, and ensure that your contact information is easy to find. Have you considered SEO and PPC advertising to help customers who are looking for businesses like yours? Perhaps you can find the time to evaluate your budget to incorporate this.
Review Your Rates
While you are quiet, you can take the time to review your rates and your pricing structure. Are your prices still competitive against your rivals? If you cannot answer ‘yes’ for certain, take time to have a look around and see what you can update, perhaps setting up promotions alongside your revised marketing campaigns is a viable option? Nearly everyone will appreciate an incentive such as a discount code, or a special sale, it will help to bring people to you ahead of the peak season.
Review Your Employment Strategy
Do you have enough employees for your business? Perhaps with recent events, you have had to lay staff off. Are the ones who are left skilled enough to cope with the busier periods, or would you benefit from hiring a few extra hands temporarily? Do you have an effective training plan for your team to ensure that they can handle the demands that the job and customers may make? If not, now is the best time to think about how you can help them.
Review Data from Past Seasons
One of the best ways that you can prepare your business for the upcoming season is to review the data from previous seasons by tracking the critical metrics of every business, such as sales, website traffic, and customer numbers. This will enable you to effectively predict how your business will fare.
With these five helpful tips, hopefully you have gained some ideas on how to prepare yourself and your team for the upcoming summer season. Good luck!