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Improving Your Company Starts with You

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StrategyDriven Entrepreneurship Article | Improving Your Company Starts with YouMany leaders wrongly attempt to improve their companies with a bottom-up approach, focusing on the smallest issues and hoping to work their way up. And while this can work in a relatively stable organization without any significant leadership issues, it’s the wrong approach if you’ve never put any thought into your own leadership capabilities, as well as those of other people in important positions. There are many ways to make yourself a better leader, and if you’re struggling to improve the performance of your company, it may be because you’re lacking in that area yourself.

Advanced Leadership Methodologies

Leading a company is not just about giving orders and delegating tasks. You have to know how to optimize the performance of every unit of the organization, seek out opportunities for sustainable growth, and perhaps most important of all, know how to talk to your employees in a way that allows you to understand their concerns. Many of these things – and more – are described in detail in methodologies like lean and Six Sigma. If you’ve never heard of them, it might be a good idea to familiarize yourself with what they have to offer. There’s a reason why experienced specialists in these fields tend to be very highly compensated.

Do You Understand Finances?

Another aspect that many leaders can often stand to improve about themselves is their ability to handle finances. Many wrongly believe that they are doing fine in this regard, when they are actually making mistake after mistake that anyone with more experience would immediately spot. Some people even go as far as to learn accounting just to be able to lead their companies better. And while it might sound like overkill, it can actually be relatively straightforward to prepare for CPA exam on the side, and obtain many useful skills that you can immediately apply to your organization in its current state.

Leading a Growing Organization

Last but not least, the other common problem that many leaders tend to face sooner or later is their inability to handle rapid growth. Even if you’re fine controlling the different branches of your company now, this will sooner or later become all but impossible if you start growing fast. And pretty much any company’s goal is to grow constantly. You should familiarize yourself with the common challenges faced by companies and their leaders in these situations, and be prepared to put a lot of work into preventing the development of major issues. Uncontrolled growth has killed many companies in the past, and yours is going to be no exception if you don’t pay attention.

If it seems like a lot of work, that’s because it is. Leading a company to success is not a straightforward task, and requires a lot of personal sacrifice. But in the end, that’s why the position of the leader is so important in any organization – because few are willing to step up to the task and do what has to be done. And if you want to comfortably retire with a nice savings account some decades from today, you need to start paving that road now.

The 4 Keys To Retail Success

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StrategyDriven Managing Your Business Article |Retail Success|The 4 Keys To Retail SuccessRetail is one of the best kinds of business you can possibly be involved in. After all, people are generally always going to want to buy products from retail stores, and if you can set it upright and manage it properly you will find that it is not too challenging to be able to get people interested in your store. This is especially simple and straightforward if you happen to run a food retail store, or a fashion store, or anything which sells items which people always need and will always need. If you are keen to make it even easier for yourself, however, then there are plenty of things that you can do towards that end. You can, for instance, take a look at some of the following ideas on how to ensure retail success. You might be surprised at how powerful some of these can be once you put them into practice in your store.

Focus On The Experience

Something that makes a huge difference if when you change your perspective from what the business needs or wants to what is right for the customer. In general, you should always make decisions based on what the customer would think. As you walk around your retail store – or explore its online web pages – you should imagine that you are the customer. What would you want to see, what should change or disappear entirely, and how can you be sure that it is going to be the best experience possible for each of your customers? This is something which you need to ask yourself at all times. Introducing incentives like convenience store loyalty programs is a way to gain returning customers to use their rewards. The more that you do this, the more likely it is that you will be able to ensure your customers have the best experience possible, which is probably the most important thing to be sure of after all.

StrategyDriven Managing Your Business Article |Retail Success|The 4 Keys To Retail SuccessGet Pricing Right

If there is one sure-fire quick way to get rid of your customers, it is by pricing your products wrong. People don’t want to pay too much for anything, and if you are consistently getting the price too high then it will mean that people just start to go elsewhere. At the same time, you need to make enough of a profit for it to be worthwhile, so you have to try and find a balance there somehow. That is easier said than done, but there is one tool which you might want to have in your arsenal here to make it easier: research.

There are a few kinds of research which can really help you with pricing. One is pricing analysis, where you look at what other competitors are offering for the same product, or a similar product. That will ensure that you are being competitive, which is the main thing when it comes to pricing. Then you have a tool from the likes of Trade Vitality which allows you to see what the minimum advertised price is that you are allowed to use for something. That can be particularly helpful when you are drawing people in with low prices, or when you have a sale on, for instance. As long as you can get the pricing right in all this, you will find that your retail store is going to have much more success on the whole.

Cleanliness

How clean you keep the store is hugely important too, and hugely relevant, as if it is not clean you will find that the customer is not going to be anywhere near as happy with the experience. The simple way to keep it clean is to hire someone to clean it every day, and then a deep clean every week. That will ensure that it remains clean, but you also need to make a point among your staff of having a policy whereby you clean up as you go along. That will be necessary for health and safety, and will keep the store looking its absolute best.

Marketing

Remember too that you can’t really get much done in businesses of any kind without a strong marketing tactic. The better you know how to approach your marketing, the more likely it is that you will be able to get more customers in, so that is absolutely something that you need to focus on. It’s best to employ a combination of both local advertising and digital marketing, so that you can get a wide, but targeted, reach. Get that right, and there is no reason why your retail business won’t see great success in the future.

Why A Redesign Could Be The Next Option For Your Business Website

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StrategyDriven Online Marketing and Website Development Article, Why A Redesign Could Be The Next Option For Your Business Website
 
Maintaining a website can be challenging, but could it be time for a complete refresh? Whether you are noticing a slow loading speed or outdated content, this can all harm your Google ranking and negatively affect any marketing efforts that you may already have in place. In this article, we will be looking into whether or not your website needs a redesign.

Lack Of Mobile Optimisation

One of the main reasons that your website may need a redesign is through the lack of Mobile optimisation. Due to Google’s implementation of Mobile-First Indexing it is crucial to the SEO efforts that you have a website that is optimised for mobile. Whether this is on a separate URL or under the same URL, this needs to be seamless as this can dramatically affect your ranking on Google.

Without a website that is mobile optimised, you are less likely to rank on page one of Google or even outrank your competitors, therefore, it is crucial that your business has one. If you are using a web development agency to help you rebuild a website, it may be worth developing a mobile version of your website during the design process.

In Need Of Updated User Experience

Another reason for a website redesign could be the need for updated user experience. If your website looks outdated or is running slowly, it may be time for a well-needed refresh. Whether this is a complete rebrand or just altering the content on your landing page, this can all help to introduce an updated user experience. This is beneficial from an SEO perspective as this will help to reduce the bounce rate and give users the information that they need within just a few seconds.

A number of recent studies have shown that users will click off of your website if it takes longer than 5 seconds to load, therefore it is important to address this issue as a top priority to improve the bounce rate.

Not Generating The Leads You Need

A redesign is also the perfect way to ensure that you are generating the leads that you need as a business. Whether this is due to bounce rate or lack of user experience, this can all contribute to the loss of potential leads as you will not be ranking on page one of Google. By redesigning your site, you can then begin to work on optimising content and coding to rank higher in Google. Keyword mapping, content gap and site audits can all then be conducted to further optimise the site and increase overall ranking.

Though it will take time to index the new site and crawl up the search results, a new site will lay the perfect foundation for the increase in traffic that you may well be receiving. Additionally, implementing chatbots and contact us forms can help to generate the leads needed to achieve smart goals. This is key to the success of a business as you can then begin to implement an effective inbound marketing strategy to close sales.

Outdated Design

The final reason your site could be due to a redesign is because of the overall look of the landing page. If the colour theme and font clash or the overall design have not aged well, this can lead many to click off. This could be a problem when looking at customer acquisition rates as this could jeopardise the chances of successful conversions.

By updating the design and even the layout, you can then create a customer experience that encourages them to spend a longer amount of time on your site. This is great for SEO as Google will then see these levels of engagement and rank you higher.

Whether you are looking to completely redesign your site in the near future, or you are considering a refresh of the content on your site, this can all help to boost ranking and benefit you in the long term.

Tips For Managing A Business Expansion

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StrategyDriven Managing Your Business Article | Entrepreneurship | Tips For Managing A Business Expansion
 
Expanding your company is an exciting time, and hopefully it will enable you to boost profits, establish yourself as a key player in the industry and compete with the bigger brands. Expansion can also be disruptive and hard to manage because it will have an impact on your current operation and there are often a few teething issues too. Being aware of a few expansion tips could help to minimize the negative impact that expansion can bring as well as help you to manage any troubles that you encounter along the way. Read on for advice if you are planning on expanding your company.

Conduct Research & Planning

Much like when you first launch a business, it is vital that you spend time researching and planning so that you can make an intelligent business decision. You should never rush into an expansion and have a solid plan in place so that you can minimize disruption and hit the ground running.

Create A New Workspace

One of the best ways to expand a business is to open a new office space. This can give you and your team more room for operating and allows you to scale up the entire operation. This should always be a practical and comfortable space, and you will want to find an experienced architect from your local area to design the workspace, such as a Detroit architect. This way you will get a space which allows your entire operation to thrive and create a comfortable working environment for staff.

Introduce New Technology

Technology can always be used to improve a business, and it is a smart way of expanding because it can streamline the operation, make work easier for your team and even improve the quality of the product/service that you provide.

Keep Customers Happy

Going through a period of expansion can create a few issues, but it is essential that you are able to keep your customers happy during this time. Keeping customers happy ensures that you are able to retain and attract customers and keep the business afloat during a period of uncertainty. This can be challenging when there are major changes happening. However, by making customer service a priority you should be able to maintain a positive reputation.

Manage Finances

There are a number of financial implications that need to be considered when expanding, and this is an area that needs careful planning. You may want to consider securing funding for the expansion, collect any outstanding debts and reduce operating costs for this period so that you can manage your finances and keep the business ticking over while you expand.

Expansion should always be viewed as a positive as it allows your company to grow and compete at a higher level, but it can also be a challenging period to manage. Expanding a business can be disruptive, and there are often hurdles that need to be overcome, so you need to know how to manage this period effectively, and the above tips should help you to achieve this.

3 Reasons Why Your Kitchen Staff Are Underperforming

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StrategyDriven Entrepreneurship Article | 3 Reasons Why Your Kitchen Staff Are UnderperformingCustomer wait time is one of the most important metrics in the restaurant industry. You could have everything right, but if the service times are too long, this will eventually play against your establishment. How good your kitchen staff are will have an effect on that, but you could also be making mistakes that are hindering workflow and making things more difficult for them. Here are some of the possible reasons why your staff aren’t performing as well as they should.

Your Kitchen Doesn’t Reflect Your Current Needs

If you’ve bought an old establishment and kept some of the equipment as part of the deal, then it might not fit the current demand. For instance, if your cold room is too small for your current needs, not only will it make things difficult when staff are trying to find things, or go in and out, you could end up facing some health violations because you ran out of space and had to cut corners.

If that is the case, we strongly suggest you invest in a bespoke cold room. This will allow you to build one that will take minimal space in the kitchen while still being efficient. You’ll be able to organise the storage in a way that fits your needs the most. Companies like fridgefreezerdirect.co.uk can build all types of cold rooms and walk-in freezers according to your exact specifications. Look for a provider that can build one that will fit the best within your kitchen’s floor plan.

You’re Using Time Wasting Processes

In many cases, you could get things done much faster if you reconsider some of your processes. For instance, if you only have a few burners available, but have a huge convection oven, you could use the convection oven to cook rice by using rice, water, and foil covered metal containers instead. You shouldn’t be afraid of the freezer either. There will be little difference between a frozen soup base or tomato sauce and a fresh one, so consider cooking more in batches and use the freezer when you can without sacrificing quality.

The Floor is Unsafe

If people don’t feel safe in the kitchen, they will not perform as well. They will constantly be afraid of causing an accident or seriously injuring themselves. This is why your kitchen’s layout has to be organised with safety in mind first and foremost.

With an ergonomic design, you’ll be able to reduce the amount of movement your employees have to make. Proper lighting and ventilation are essential as well. No one wants to work in a smelly, smoke filled kitchen. Your employees have to be able to see what they’re doing as well to avoid accidents.

Improving your kitchen’s productivity comes down to a few simple principles. Make sure that you take a look at how your kitchen is designed and look for possible pain points. And don’t be afraid to ask your staff for recommendations either.