Monitoring the tumultuous marketplace… What goes on beyond your business’ walls influences sales, raw material availability, personnel acquisition and attrition, access to capital, and so much more. Consequently, awareness of long and near-term market conditions and trends is an imperative when making strategic and tactical business decisions.
Monitoring the tumultuous marketplace…
What goes on beyond your business’ walls influences sales, raw material availability, personnel acquisition and attrition, access to capital, and so much more. Consequently, awareness of long and near-term market conditions and trends is an imperative when making strategic and tactical business decisions.
Environmental monitoring provides executives and managers with the marketplace information needed when setting the organization’s strategic direction and making day-to-day operational decisions. Absent external information, decisions solely reflect organizational capabilities, internal constraints, and leadership biases; risking marketplace obsolescence and obscurity that ultimately leads to the business’ demise.
The marketplace environment impacts every business as much as its internal cultures, structures, and ecosystems. External environments dictate the ongoing viability of existing products and services as well as the evolving demand for new ones. Additionally, marketplace competition dictates the availability of investment capital and material resources and attraction and attrition of talented personnel. Consequently, effective business leaders actively monitor their external environments and use this information when defining their company’s strategic direction and day-to-day operations.
Acquiring needed environmental data requires deliberate action and is typically best served by a codified program. Such programs combine aspects of organizational performance measures, assessment, and analyses programs. But simply acquiring the information is not enough. Decision making, planning, and execution programs must be tuned to assimilate the collected environmental data and incorporate it into the crafting of those programs outputs.
StrategyDriven and members of our Service Providers Network stand ready to support business leaders with their environmental monitoring programs and efforts to whatever degree they desire. From online advice and marketplace data to direct consultation and the provision of services, we are business leaders’ most trusted partner.
Focus of the Environmental Monitoring Forum
The StrategyDriven Environmental Monitoring Forum presents practices for effectively monitoring and acquiring organizationally useful information on the marketplace conditions and trends affective the business’ long-term strategic and day-to-day tactical operations.
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Kim Ades is President of Frame of Mind Coaching and one of North America’s foremost experts on performance through thought management.
Christopher Conner, President ofFranchise Marketing Systems has been in the franchise industry since 2002 working with several hundred different franchise systems in management, franchise sales and franchise development work.
Jeffrey Gitomer is the New York Times bestselling author of Little Red Book of Selling, the best-selling sales book of all time.
Nathan Ives is a renown Fortune 500 business advisor and author of Discovering Business Gold, used to identify over $200 million in operational cost savings.
Hank Moore is a renown business advisor, speaker, and author of The Business Tree, revealing his trademarked approach to growing, strengthening, and evolving business.