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Marketing Essentials: Finding Your Target Audience Is a 9-Step Process and It Goes Like This

StrategyDriven Marketing and Sales Article |Finding Your Target Audience|Marketing Essentials: Finding Your Target Audience Is a 9-Step Process and It Goes Like ThisWhen it comes to effective marketing, few things could be considered more basic than identifying the target audience. Unfortunately, when the subject is discussed, it is often dismissed as just buzz words. This belies the history of successful marketing campaigns that are replete with target audiences that were identified and made the objects of effective appeals.

Effectively identifying and reaching the correct target audiences for your business can turn the tables on sales. Find your target audience (or audiences) over at Benchmark, and you will find your pot of sales gold.

This article will provide you with nine steps to help you find that gold.

1. Know your selling points. Whether you are selling a product or a service, you should know all of your selling points, including every reason your customer should know about what you are offering to fulfill their needs.

2. Know everything you can about your current audience. Understanding your current customers will go a long way toward identifying and selling future customers. They are your best source of identifying and appealing to prospective customers.

3. Dig deeper. There is no such thing as knowing too much about your audience. Every new data point that you learn about your audience will provide one more way to reach out to them.

4. Challenge your assumptions. When it comes to your customers, never assume you know anything. The best example is the fitness buff who starts a gym thinking his or her best customers will think about health the same way. Unfortunately, people get fit for many different reasons and need to be appealed to in different ways.

5. Know your competition. Everyone likes to believe that they have a product or service that is different from everyone else. This is usually not true. Check out competitors that sell something like yours.

6. Develop an audience profile. Any business owner should develop a detailed profile of who their target audience is. They should know, among other things, demographic data such as income, gender, age, marital status, job status, ethnicity, and educational level. As much as possible, they should also be able to identify psychographic data such as hobbies, behaviors, lifestyle choices, and more.

7. Go find your audience. To many marketers, this step is a matter of “easier said than done,” but it’s much easier when you know your resources. For example, with a list of demographic data about your target audiences, you can visit your county’s geographic information systems office, input the data, and get a complete printout of everyone who fits your criteria. Easy enough.

8. Run a test campaign. Building a relationship with target audiences is just like building a relationship with someone. To develop a relationship, you need to reach out. For target audiences, run a sales campaign to see how it works. If it works, great. If it doesn’t, tweak it until it does.

9. Grow your future. Thanks to ever-growing technology, advances in marketing couldn’t come at us faster. Utilize them. Campaigns might be shorter because of these changes, but don’t send out erratic and scattered messages. And, never assume what worked in the past will work again. Continually educate yourself about your changing target audiences.

Your target audiences will keep up with you, but will you keep up with them?

Traditional vs Digital Marketing: Why You Don’t Have to Choose

StrategyDriven Online Marketing and Website Development Article |traditional vs digital marketing|Traditional vs Digital Marketing: Why You Don't Have to ChooseTraditional vs digital marketing, which is better? Neither is. The fact is, you should be using both.

Used right, your traditional marketing campaigns will boost your digital marketing success and vice versa. The only way to achieve maximum marketing success is to use both strategies.

How is this accomplished? Find out below.

The following guide will explain the relationship between these two different marketing strategies. It also offers practical tips and examples of how to make these two beasts cooperate for greater success than you’ve ever seen!
Read on to learn all about it.

Printed Links

Lesson 1: stop thinking “links” are just for digital content. They’re not.

All of your printed ads should always “link” your audience to your digital campaigns in some way. We’ll explain with a few practical examples below.

Print With QR Codes

With QR technology, your magazine ads and advertising signs within public reach can literally link to a digital advertising platform. You can and probably should include a QR code on every printed ad your audience can aim a phone at.

What should these codes do? More important is what they can do. They can fulfill any digital CTA you can imagine.
“Scan here to join!” “Order here to get yours in 3 days!” “Download the app and get 10% off your next visit!”

Besides, why wouldn’t you do this? People love to scan codes for digital goodies. According to recent statistics, 11 million US households will scan a QR code this year.

Geotarget Your Digital Campaigns Through Print

One of the best applications of this technology is the ability to geotarget your digital campaigns via your printed ads. Simply have billboards and sign ads in a specific location point traffic to one of your digital ad campaigns.

This way, you can have your digital campaign reach the geographically-specific audience you want to target. Or, at least, it significantly increases your chances beyond locally-targeted online ads alone.

Furthermore, you can combine digital geotargeting with your billboards for a marketing double-whammy. That is, set your geotargeted digital ads to display on mobile devices in the same vicinity as your billboard to make sure you don’t miss anyone.

Alternative Digital Invites in Print

With or without QR codes, you can use your print ads to get the word out about your SMS marketing club. As an alternative to a QR invitation, simply print a text code. Example: “Text YES to 0403 for more information/to receive exclusive discounts/to hear the latest updates.”

You can also refer your print ad audience to your web address or YouTube channel. Or post a hashtag phrase at the bottom of your poster to link it to your social media marketing strategies.

From Your Website to Their Door

Now, let’s try linking in the opposite direction. Direct mail marketing gives you a better chance of marketing success with your website traffic. Specifically, it gives them one more option of how to receive your marketing messages.

Next to your website’s email newsletter signup, include an invitation for your printed newsletter. You can also offer catalogs, weekly sales ads, coupon books, or magazines with exciting content related to your brand and niche. You may even want to partner up with one or more other companies on a mutually beneficial publication.

Traditional vs Digital Marketing: It’s Not a Choice

“Traditional vs digital marketing” is a marketing myth. It’s an agreement, not a competition.

Stop choosing one or the other. Choose both. To truly excel at marketing, keep this guide and follow these tips.
If you found this guide helpful, click below to share on social media.

Easy Tips for Localized SEO in 2019

StrategyDriven Online Marketing and Website Development Article|SEO|Easy Tips for Localized SEO in 2019Local SEO marketing is a digital marketing method for small and local businesses to build an online presence that’ll expose them to potential clients and customers. This is so that smaller and independent businesses can gain custom and not be overshadowed by enterprises.

Like any digital marketing method, you need to find a strategy that works with your business model and overall business goals. What’s more, the ways in which we search shift at an outstanding rate, so it is crucial that you keep on top of the latest local SEO trends.

Cover the basics

Firstly, you need to cover the basics. Otherwise, your whole campaign can falter. You need to cover the title, and meta description tags as these HTML elements will describe your content and help it show up in the SERPs. Basically, it is a preview of your content.

When writing your title and meta descriptions, do not think longer is better. You want to avoid having your title and meta descriptions being cut off, so be sure to put your keywords sooner rather than later. However, be sure to make your content unique so that you do not suffer from a low click-through rate. When it comes to the title and meta descriptions, each and every character counts.

Tip: You’re a local business, so do not forget to mention your location. After all, this is the whole point of local SEO. Need help with finding such keywords? Experts like Trevor Tynes can help.

Claim your ‘Google My Business’

Google My Business (GMB) is incredibly important for local businesses, so be sure to claim yours and fill out all the required fields the signing up process asks for. You may have to set up a page on the GMB platform, or if you are already there, claim it and make sure the information is a) correct but also b) optimized.

Remember that there is a verification process, so be ready for this. Google will send you a physical postcard with a PIN on it, which you will then have to key in.

When optimizing your Google My Business, do not forget to do the following:

  • Write a solid and SEO optimized description of your business
  • Update your business’s operating hours
  • Make sure your business is listed in the right category
  • Include a logo and/or a photo of your business so that people can recognize it in person
  • Provide further quality photos of your business such as products and services you provide

Collect reviews from your customers

Reviews are gold dust when it comes to building a reliable and concrete brand. You want to be trusted but also seem real. For instance, while a negative or mediocre review may seem bad, too many 5-star reviews will make your business seem fake and unreliable.
It is believed that 88% of people trust online reviews, so be sure to spur on your customers to leave them. You can, for instance, offer a prize for your employees so that they win something if they get the most good reviews, or have the customer be entered in a raffle.