Traditional vs Digital Marketing: Why You Don’t Have to Choose

StrategyDriven Online Marketing and Website Development Article |traditional vs digital marketing|Traditional vs Digital Marketing: Why You Don't Have to ChooseTraditional vs digital marketing, which is better? Neither is. The fact is, you should be using both.

Used right, your traditional marketing campaigns will boost your digital marketing success and vice versa. The only way to achieve maximum marketing success is to use both strategies.

How is this accomplished? Find out below.

The following guide will explain the relationship between these two different marketing strategies. It also offers practical tips and examples of how to make these two beasts cooperate for greater success than you’ve ever seen!
Read on to learn all about it.

Printed Links

Lesson 1: stop thinking “links” are just for digital content. They’re not.

All of your printed ads should always “link” your audience to your digital campaigns in some way. We’ll explain with a few practical examples below.

Print With QR Codes

With QR technology, your magazine ads and advertising signs within public reach can literally link to a digital advertising platform. You can and probably should include a QR code on every printed ad your audience can aim a phone at.

What should these codes do? More important is what they can do. They can fulfill any digital CTA you can imagine.
“Scan here to join!” “Order here to get yours in 3 days!” “Download the app and get 10% off your next visit!”

Besides, why wouldn’t you do this? People love to scan codes for digital goodies. According to recent statistics, 11 million US households will scan a QR code this year.

Geotarget Your Digital Campaigns Through Print

One of the best applications of this technology is the ability to geotarget your digital campaigns via your printed ads. Simply have billboards and sign ads in a specific location point traffic to one of your digital ad campaigns.

This way, you can have your digital campaign reach the geographically-specific audience you want to target. Or, at least, it significantly increases your chances beyond locally-targeted online ads alone.

Furthermore, you can combine digital geotargeting with your billboards for a marketing double-whammy. That is, set your geotargeted digital ads to display on mobile devices in the same vicinity as your billboard to make sure you don’t miss anyone.

Alternative Digital Invites in Print

With or without QR codes, you can use your print ads to get the word out about your SMS marketing club. As an alternative to a QR invitation, simply print a text code. Example: “Text YES to 0403 for more information/to receive exclusive discounts/to hear the latest updates.”

You can also refer your print ad audience to your web address or YouTube channel. Or post a hashtag phrase at the bottom of your poster to link it to your social media marketing strategies.

From Your Website to Their Door

Now, let’s try linking in the opposite direction. Direct mail marketing gives you a better chance of marketing success with your website traffic. Specifically, it gives them one more option of how to receive your marketing messages.

Next to your website’s email newsletter signup, include an invitation for your printed newsletter. You can also offer catalogs, weekly sales ads, coupon books, or magazines with exciting content related to your brand and niche. You may even want to partner up with one or more other companies on a mutually beneficial publication.

Traditional vs Digital Marketing: It’s Not a Choice

“Traditional vs digital marketing” is a marketing myth. It’s an agreement, not a competition.

Stop choosing one or the other. Choose both. To truly excel at marketing, keep this guide and follow these tips.
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Easy Tips for Localized SEO in 2019

StrategyDriven Online Marketing and Website Development Article|SEO|Easy Tips for Localized SEO in 2019Local SEO marketing is a digital marketing method for small and local businesses to build an online presence that’ll expose them to potential clients and customers. This is so that smaller and independent businesses can gain custom and not be overshadowed by enterprises.

Like any digital marketing method, you need to find a strategy that works with your business model and overall business goals. What’s more, the ways in which we search shift at an outstanding rate, so it is crucial that you keep on top of the latest local SEO trends.

Cover the basics

Firstly, you need to cover the basics. Otherwise, your whole campaign can falter. You need to cover the title, and meta description tags as these HTML elements will describe your content and help it show up in the SERPs. Basically, it is a preview of your content.

When writing your title and meta descriptions, do not think longer is better. You want to avoid having your title and meta descriptions being cut off, so be sure to put your keywords sooner rather than later. However, be sure to make your content unique so that you do not suffer from a low click-through rate. When it comes to the title and meta descriptions, each and every character counts.

Tip: You’re a local business, so do not forget to mention your location. After all, this is the whole point of local SEO. Need help with finding such keywords? Experts like Trevor Tynes can help.

Claim your ‘Google My Business’

Google My Business (GMB) is incredibly important for local businesses, so be sure to claim yours and fill out all the required fields the signing up process asks for. You may have to set up a page on the GMB platform, or if you are already there, claim it and make sure the information is a) correct but also b) optimized.

Remember that there is a verification process, so be ready for this. Google will send you a physical postcard with a PIN on it, which you will then have to key in.

When optimizing your Google My Business, do not forget to do the following:

  • Write a solid and SEO optimized description of your business
  • Update your business’s operating hours
  • Make sure your business is listed in the right category
  • Include a logo and/or a photo of your business so that people can recognize it in person
  • Provide further quality photos of your business such as products and services you provide

Collect reviews from your customers

Reviews are gold dust when it comes to building a reliable and concrete brand. You want to be trusted but also seem real. For instance, while a negative or mediocre review may seem bad, too many 5-star reviews will make your business seem fake and unreliable.
It is believed that 88% of people trust online reviews, so be sure to spur on your customers to leave them. You can, for instance, offer a prize for your employees so that they win something if they get the most good reviews, or have the customer be entered in a raffle.