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4 Tips to Grow a Successful Bakery Business

StrategyDriven Managing Your Business Article |Bakery Business|4 Tips to Grow a Successful Bakery BusinessAre you currently in the bakery business? Have you experienced modest success but want to push on to the next level? Maybe it’s a market you are planning to enter in the near future? Whatever your situation is, you will understand that growing a successful bakery is far from easy.

Yet, if you get it right, it is an industry that can supply some rather lucrative financial rewards. According to the American Baker’s Association, bakers are responsible for over $153 billion of the country’s GDP.

To ensure you get a sizeable nibble of that $153 billion, read on for four tips on how to grow a successful bakery business.

1. Settle on a niche

When you start a bakery business, you may feel it’s necessary to offer as many products as possible. After all, if there’s another bakery in the area that is offering, say, 50 different food items, why would they visit yours that only has 25?
However, there are multiple reasons to avoid a large menu. Firstly, you may fail to have the financial strength to sell a large assortment of food items at once. The product quality could suffer, and you may also struggle to forge an identity.
The latter point is particularly important. Instead of being just another regular bakery, you should zone in on a specific niche. You could specialize in unique doughnuts for example, or be known for serving the best variety of bread in town. The more distinctive your business is, the easier it is to market and gain customers.

2. Use a unique, eye-catching logo

Every business should have a high-quality logo, and bakeries are no different. This logo will be your store sign. It will be featured on your business cards, website, leaflets, and other advertising materials. If it has an amateurish appearance, this isn’t going to form a strong first impression with your audience.
Fortunately, it is easy to find a professional graphic designer who can produce a unique and remarkable logo for your bakery.

3. Use local online marketing

Online marketing is more important than ever for local businesses. Whether they’re searching for bakeries in the area or your business specifically, you need to make sure your company appears in all the relevant queries from your target market.
The only problem is that, for an effective local marketing strategy, a lot of time and effort is required. This is why it makes sense to enlist the services of a marketing agency. Bubyli is a local SEO Essex company for example, and they are experts in everything from Google My Business to designing a keyword-rich website.

4. Offer a delivery service

To maximize sales, you need to provide a local delivery service in this day and age. You can add your bakery to one of the various food ordering platforms like Uber Eats, or go that extra level and create a unique online ordering app.

If you do decide to go the delivery route, however, make sure you are prepared for the extra responsibility it demands. Slow delivery times could be detrimental to your online reviews, which could harm your bakery on the whole.

As previously mentioned, according to the American Baker’s Association, bakers contribute significantly to the country’s GDP, so be sure to follow these tips to ensure that you don’t miss out.

5 Tips for Creating Effective Flyers for Your Business

StrategyDriven Marketing and Sales Article |Print Marketing| 5 Tips for Creating Effective Flyers for Your Business

Think print marketing is outdated? Think again.

A survey by FedEx confirms that you can stand out from your competitors with print marketing. They found four out of five businesses used professional printing services to excel over the competition.

What’s an effective print medium for your marketing efforts? Flyers are easy to create, they’re inexpensive, and you can get your message across. You can easily use flyers as mailers and you can distribute flyers to customers.

But if you don’t have a graphic designer on hand, designing a flyer can be tricky.

Here are 5 tips for creating effective flyers the first time around.

1. Make Sure Your Content Is Digestible

You can easily separate content into two categories: written and visual.

While visuals are compelling, they can easily clutter your flyer. In addition, too much text makes your flyer look uninteresting. Divide these content types into sections so your flyer is uniform, interesting, and informative.

For example, use small text snippets instead of large paragraphs. Have plenty of white space between visuals.

2. Tailor Your Content to Flyer Size

You don’t want to create content that’s over the flyer limit. Using images that are too big or too much text will make the flyer look messy. In addition, you shouldn’t try and squeeze as much text and visuals into the flyer size.

Work with the flyer size and only use the amount of content that will fit.

3. The Headline Is What Matters

The main aspect that will attract users to your flyers is the headline. Make sure the text is large and in the centre. Create a catchy hook that will entice the user.

For example, if you’re hosting a sale, the headline can read “huge sale this weekend” or even something catchy such as “sail into sales!”

4. Combine Digital Marketing Trends

Who said print and digital have to be separate? You can take what’s trending in the digital world and apply it to your flyers. This makes your flyers look more modern and relatable to the younger generation.

For example, infographics are a huge digital marketing trend. Create an infographic but use it on your flyer.

Other examples include memes and social media snippets.

5. Use Flyer Maker

Now that you know all of these great design tips, here’s the million dollar question — how do you actually create that flyer?
While you can use a graphic design program, amateurs will benefit from flyer creators. You can make a flyer easily and customize the flyer to fit your brand and your message.

Effective Flyers Will Bring Your Business Success

There are many ways to market your business and print marketing is still successful. Customers will receive mailers and you can distribute your flyers to customers.

But you need to ensure your marketing materials are high-quality. If you want to design flyers, these tips will ensure you design effective flyers.

Need more business advice? We offer plenty of business topics, from starting a business to creating a successful business strategy.