Do Content Creators and Influencers Need Legal Services?

StrategyDriven Online Marketing and Website Development Article, Do Content Creators and Influencers Need Legal Services?Over the past ten years, social media has been a crucial part of marketing, and during the Covid-19 pandemic, this luxury platform has become essential for the economy’s growth.  As people sat at home bored, baking banana bread and whipped coffee, social media became the primary source of entertainment, with apps like TikTok dominating with over a billion active users.

Companies began using the platforms to build their business, through in-app purchases, the app’s algorithms, and live stream functions to advertise their products. As a result, there was a rise to a new form of solopreneurship through content creators.

Unfortunately, due to the blanket immunity offered to internet companies, it’s not unusual for a content creator to be misused by the company, experience plagiarism, or be cyberbullied by other content creators.

Types of Legal Services a Content Creator or Influencer Should Look For

Content creators and influencers have a top need for legal services as they are part of an industry that’s growing alongside the proliferation of social media networks. Working with different businesses and companies which differ in terms and conditions may lead to confusion when commercializing content.  For this reason, social media influencers and content creators should have a lawyer from a reputable law firm like to help protect their growing brand. There are no one-size fits all legal services, but some areas of the law tend to be more relevant than others for content creators and influencers.

Below are the types of services a content creator or influencer should seek from a lawyer:

1. Intellectual Right Protection

Social media content creators have an exclusive opportunity to build an intellectual property portfolio, and by being in the spotlight through their work, one needs to be proactive regarding their intellectual property.

Some of the few areas content creators should pay much attention include:

  • Copyright protects the original workmanship, and the content creator can follow through with litigation against anyone infringing on their rights.
  • Rights of Publicity – This form of intellectual property protects people who are the actual brands; therefore, your image and likeliness cannot be used by a brand without your consent for any commercial activity.
  • Trademark – Content creators and influencers are not only exploited for their names, image, and likeliness but also for their valuable brand. For example, the 1.8 million followers of Minimalist Baker may not be aware of the person behind the account, but they recognize the brand.

2. Contracts to Perform Services

Hired content creators and influencers provide third-party services to promote goods or services. Therefore, an influencer inherently expects compensation for the value added to the third party.

An influencer must ensure there’s a written contract before engaging with a third party for monetary gain to have legal protection in case things go awry. Oral agreements may feel valid but difficult to enforce due to the lack of evidence.

When drawing a contract, have a lawyer present to help you analyze, review, and negotiate each clause. A contract has three main elements, an offer, acceptance, and consideration. Hence, as a content creator, play an active role during the negotiations to understand the parties involved, compensation, exclusivity, licenses, agreed to services, post requirements, breach, and moral clause.

Do Content Creators Need Legal Representation?

Social media may seem all fun, but the laws around it are not, and with new online business opportunities comes more exposure. Having legal counsel on your side will protect your brand and hold anyone legally responsible in case of a breach or harassment.

Content creators and influencers should be cautious about understanding their governing laws related to their profession of posting content for public consumption to avoid lawsuits and giving out misguided information.

The Lowdown on Influencer Marketing and How You Might Use It for Your Restaurant

StrategyDriven Marketing and Sales Article |Influencer Marketing|The Lowdown on Influencer Marketing and How You Might Use It for Your RestaurantAs the owner or manager of a restaurant, it’s natural that you’re flat out looking at many of your business’s everyday operational components. However, to achieve tremendous growth and turn your restaurant into the powerhouse you hope it to be, it’s vital to market the brand and its wares. One option to consider is influencer marketing.

Many hospitality entrepreneurs haven’t gone down this path yet, but it can be an innovative and often lucrative marketing tactic to test out. It’s time to learn the basics of influencer marketing and how you might utilize it in your venture.

Understanding Influencer Marketing

Influencer marketing refers to situations where people, influencers with an extensive profile and the ability to affect how a brand gets viewed, promote and sell products or services. The idea of businesses partnering with well-known names and faces isn’t new, as it’s something that’s been around for decades. However, today’s influencer term relates to those who have a large following on social media and use this audience to market wares online.

Organizations can pay influencers for their voice in different ways. For example, this can be done with monetary payments or with free products, discounts, or other incentives. The benefit for businesses in using influencers is that their followers trust these people. In turn, influencer recommendations and other content get taken seriously, and people are more likely to make a purchase or complete some other call-to-action.

Consumers place much less trust in traditional advertising campaigns now and often don’t pay much attention to it at all. Trusted brand advocates can help cut through the noise, though, as their content is seen, by their followers at least, to come from a place of authority.

Types of Influencer Marketing

If you’re interested in using influencer marketing for your restaurant, it’s crucial to understand the different ways you might go about this. You can work with influencers by making them long-term brand ambassadors who promote your business, dishes, and dining experience on their social media pages, website, and related avenues. This activity is generally done for a set period, and you’ll want to ensure that the influencer you choose can’t plug any of your competitors while they’re an ambassador for your firm.

When you want to see more direct results, where customers make bookings and dining right away with you, consider creating incentives. Influencers can use them for marketing your latest menu items or deals and get consumers to head into your restaurant. Influencers get rewarded for the referrals they send your way.

You could, for instance, have influencers mention a limited-time coupon or discount code consumers don’t want to miss out on. Influencers make money through affiliate links here, earning a percentage or dollar amount every time someone clicks through to your restaurant’s social media page or website or makes a booking online, etc.

Many restaurants also find they achieve solid results from running competitions and giveaways that influencers promote. If you want to get the word out more about your business and engage consumers, consider having an influencer send a special text message to their database via a mobile marketing platform for restaurants or a sponsored blog post online.

You could also have an influencer attend an event at your restaurant or hire them to take over your social media pages for a period to boost traffic to your website and premises. Find influencers you feel are a good fit for your brand and chat with them about ideas they might have for marketing strategies, too.

Tips for Top Results with Influencer Marketing

To get the most out of influencer marketing, refrain from picking people to work with until you’re clear about your business goals and what you want the promotions to achieve. Then, don’t just go with any influencer you can get to respond. Choose the right person or people with high numbers of engaged followers in your specific niche.

Locate influencers who are likely to have a genuine interest in what you offer and how you do it. For instance, a vegan restaurant would search for influencers who already live a vegan lifestyle and possess animal-friendly values. Put together a shortlist of people you’re interested in working with. Then, try to build a relationship with them before contacting them and asking them to get involved with your restaurant.

Authentic connections help you test if the fit is correct and increases the likelihood that people will respond to your approaches. When pitching, look for ways to show how the partnership can add value to the influencer’s life and projects, not just tick boxes for you.

With so much competition these days in the hospitality arena, anything you can do to make your restaurant stand out for the right reasons is helpful. Approach influencer marketing with a clear strategy to boost your chances of success.