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Unlock the Business Benefits of Internal Communication

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StrategyDriven Business Communications Article | Unlock the Business Benefits of Internal Communication

Communication skills are among the most highly sought-after qualities employers look for in potential employees. Those who possess this core competency are able to express themselves clearly and effectively across all levels of an organization while actively listening to others, enabling them to collaborate, problem-solve and work well within a team. However, for a business to truly thrive, effective communication shouldn’t be limited to its employees but prioritized across the entire organization. 

Internal communications should facilitate the flow of information among staff in alignment with a company’s values, goals and strategy, ensuring all employees are informed, engaged and empowered to contribute to its success in meaningful and positive ways. In this article, we will explore some of the benefits businesses can unlock by putting internal communications at the top of their agenda.

Enhanced Employee Engagement

Employees who feel they have a voice within their organization and that their contribution matters are more likely to be engaged with their work. By implementing a two-way style of internal communication that invites the feedback, perspectives and concerns of staff, businesses can cultivate greater employee engagement within their organizations.

This is demonstrated by a study that highlights the significance of symmetrical communication in internal communication practices and its ability to enhance employee engagement. Implementing internal communication practices that make employees feel seen and included can greatly enhance overall engagement.

Boost Productivity

Productivity can be severely hampered by a lack of effective internal communication. Without a clear understanding of the company’s objectives, strategy and direction, employees can be left floundering, increasing the risk of miscommunication, and frustrations, delays and errors in their tasks and decision-making. 

This lack of alignment can be overcome through clear and effective internal communication which helps employees get on the same page, boosting productivity and ensuring a business’ resources are channeled in optimum ways. You can discover internal communications jobs by visiting this site.

Promotes Crisis Management

Whether it’s a cybersecurity breach or a natural disaster that disrupts operations, businesses that have strong internal communications can navigate potential crises more effectively.

Robust internal communications enable businesses to disseminate important information quickly and clearly during challenging times helping to mitigate the spread of false information, speculation and other misunderstandings that can cause further delays, disruptions and financial loss for a business.

By being prepared and aware of their duties, staff members can assume their assigned roles in a crisis situation helping to steer their organization towards effective solutions and swift recovery.

Cultivates Company Culture

Effective internal communications can bring people together by fostering a sense of inclusivity and collaboration. An organization that ensures everyone is informed and on board with its vision and course of direction can foster a culture where its staff feels essential to its success.

This company culture is further enhanced through messaging relating to social events, activities and initiatives that make people feel valued, seen and cared for.  In a world where remote work is more prevalent than ever before, the role of internal communications in cultivating a sense of inclusion and belonging cannot be overstated.

These are just some of the benefits businesses can unlock by implementing effective internal communication within their organizations.

About the Author

Amber B is a UK-qualified solicitor with a talent for crafting content in diverse subject areas, She produces articles, blog posts, and thought leadership for her clients, helping them increase their rankings, promote their offerings, and raise brand awareness.

Lower Comms Costs Don’t Have To Mean Worse Communication

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StrategyDriven Business Communications Article |Comms Costs|Lower Comms Costs Don't Have To Mean Worse CommunicationThe old saying goes that time is money and, in business, you need to make sure that you’re managing that well. As such, effective and efficient communication are vital. However, the tech that it takes to manage that communication can start to get costly. Here, we’re going to look at how you can manage those costs before they loom too large, without cutting back on your ability to communicate both internally and externally.

Collaboration is happening in the Cloud

One of the most crucial parts of internal communication is your ability to share the resources that your colleagues might need. Any sticking or slowness when it comes to either sending or receiving those resources can reduce profitability which, in turn, reduces profitability. As such, you should look into options like using Cloud storage instead of having to rely on personal storage on local drives as often. First of all, small businesses can benefit from that Cloud storage at a very low cost, sometimes even for free depending on your needs. It can also allow you to reduce your reliance on costly hardware such as hard drives. What’s more, when you store files on the Cloud, others are able to access it instantaneously, so long as you give them permission and the link.

Taking your phones digital

It should be no surprise that the online world is helping a lot of companies manage both their internal and external communication much more effectively. There is plenty of free and low-cost software that allows you to communicate with people in a variety of ways. However, you might not immediately think of going digital when it comes to how you make phone calls. However, unified phone systems that make use of VoIP solutions like Agencybloc integrations can help you manage a whole network of phones using the internet. This way, you might be able to save on the costs of setting up traditional phone lines throughout the business and you might not even need physical phones, just the headsets that your team uses to manage their calls.

Make your meetings remote

We’ve all likely gotten very much used to doing things remotely and now that restrictions are easing, the temptation is to go back to meeting in person. Sometimes, that can work just fine but, in other cases, the costs of traveling and eating out can add up to a lot, especially if you have to go far. To that end, options like Zoom video conference software can be a lot less costly. You still get that all-important face-to-face time which can be crucial for selling a pitch, but you don’t have to take a huge chunk out of your day to maintain those same standards of communication.

Communication truly is vital, but like anything, it can start to become unmanageable if you let the costs run away from you. Hopefully, the tips above can help you better manage both aspects of the communication question without too much trouble.