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Tech Comm Writers, Ensure Google Notices You: Capitalize on Organic SEO
Tech comm writers, do not become hidden in the background, increase your organization’s web traffic, get noticed by Google, and become and asset to your organization by effectively generating SEO-enhanced technical documentation.
A technical communicator’s contribution to an organization is often hidden in the background of business operations and goes unrecognized by both the employer and even the end-user – the specific target audience of the business and technical documentation. Some organizations still live in ancient times and merely send out user guides and training materials as a Standard Operating Procedure rather than optimizing on the rich and functional content that comprises technical communicators’ creations. The accessibility and connectivity afforded by the Internet today increases the visibility of technical communicators’ creations and the role that they serve in an organization. Not only do company websites liberate technical documents, but technical communicators now have the ability to truly make an impact on their organizations’ growth and profits. How can technical communicators optimize their technical documentation search engine rankings and get noticed by Google? SEO the crap out of content, generate referral traffic, and increase traffic time on the site.
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About the Authors
Jessica Lynn Campbell is Marketing Executive and Content Writer for Web Benefits Design. She has a Master’s in English-Technical Communication, a Bachelor’s in Psychology, and is currently obtaining a PH.D in Texts and Technology. Jessica is an expert and experienced technical communicator, author, and multi-media manager having been published on multiple media platforms including print and online. She is skilled in APA, MLA, Chicago, and Bluebook citation styles. Jessica can be reached at [email protected] or 407-810-7542.
Amber Lorynne Allman is a graduate from the University of Central Florida with Bachelor’s in English-Creative Writing with a minor in English-Technical Communication. She is skilled with translating beginner documents that are in German or Pinyin (Simplified) and her main passion is creative script writing and editing. She currently works at Universal Studios Orlando Resort. Amber can be reached at [email protected].
Whether you are a veteran of technological sophistication, just beginning one’s career in IT or technical communication, or even a novice player in the digital economy, there are many free technologies that can be used to complement, enhance, and simplify one’s technical tasks, business processes, documentation, as well as enrich and restructure workflows. These free tech tools can be directly applied in a work role or used simply to build one’s creative and technical skills. Furthermore, as technical, analytical, and even customer service work roles become more competitive, the catch-22 for those just entering the workforce is: no one will hire an individual without experience, but one cannot gain experience if no one will hire her or him. While having the right education is an essential asset in today’s cutthroat job market, it can become difficult to obtain a position without experience using various applications and technologies that enhance and amplify one’s resume. However, by just tinkering with some free technologies, one can add to her or his resume new technical skills and experience, and put one just a step above the rest in the competition for a position. More applicably, using these technologies will develop one’s technological skills, methodological knowledge, and subject matter experience, which is an asset to one’s career. Put these four technologies in your tech toolbox.
Jessica Lynn Campbell is Marketing Coordinator for 
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