7 Strategies to improve your web page ranking through SEO

StrategyDriven Online Marketing and Website Development Article |Web Page Ranking|7 Strategies to improve your web page ranking through SEOSEO is a lot about experimenting with a bunch of techniques and which ones fit the shoe best. It’s an absolute nightmare for webmasters to see their rankings stay stagnant month after month.

In this post, we look at the most promising B2B SEO strategies that will improve your web page rankings and organic traffic.

Update Your Content Regularly

Search engine optimization is an ongoing process. That’s why regularly updating your blog and publishing new content is paramount. It tells users that you’re always in the business.

Search engines also see sites that regularly update their content as ‘relevant’ ones. It’s a good practice to audit your site’s according to a fixed schedule (let’s say every 3 months) and make necessary updates wherever you see fit.

Internally Link to Other Pages

Apart from using link building techniques, you must also internally link your pages. While writing on a certain topic, you may find yourself creating references to other pieces of content from within your site. This is called internal linking wherein you add a link to other posts or pages of your site.

Internal links help search crawlers understand your content better. They also keep users engaged for longer by serving as tools of navigation. The words that you link to are called anchor texts. Since search engines pay special attention to these, be sure to use meaningful text for linking.

Pro Tip: It’s good if you read the entire copy after you have written it and proactively look for opportunities where it makes sense to link other pages. Having an internal linking strategy that cross-references and creates groups is good for any website’s SEO health. Although, it can seem a bit challenging and time-consuming; in the end, it’s worth it.

Improve the Load Speed of Your Pages

This is one of the most crucial ranking factors, and for good reasons too! For one thing, Google looks at slow-loading pages and thinks it’s not worth users’ time. In this way, high load times can negatively impact your rankings even if you have great content to offer.

Research tells us that 40 percent of visitors will leave your site if the page takes more than three seconds to load. Of those, eighty percent will likely never return. From an SEO health perspective, this is awful.

A quick loading page keeps people engaged longer and keeps them coming back for more. When Google sees this they will adjust your rankings accordingly by pushing it higher.

Therefore, you must check both your server response time and page speed. Pingdom is one free tool that can help you with that. You can test how your page loads from all across the world. To help with the load speed of your site, you may want to fix the themes and heavy plugins.

Produce High-quality Content

This one is a no-brainer. Content has been the king for a long time and will continue to. Producing high-quality, relevant, and fresh content should be any web marketer’s top priority. Other than that, you must look at something called ‘the dwell time’.

Dwell time refers to the average time a visitor spends on your site. Sites with newsworthy, fresh and, interesting information tend to enjoy higher dwell time.

Here’s something else to look at – Chrome happens to enjoy the majority market share in the world of browsers with 45% of all users using it. In 2017, it was downloaded the maximum number of times.

When a visitor bookmarks an interesting page, there’s a good chance they will come back to it. Having quality content can thus help your SEO rankings as more and more readers bookmark your site pages.

Title Your Page to Help Search Engines and Users

The title of your web page holds a lot of relevance both for users and readers. Search engines, at the time of indexing, will read the meta/title tag to see what the page is all about. Your meta tag is also also the blue color link people see in search results to get a hint about the page’s information.

It’s a healthy SEO practice to include relevant keywords in this tag. Also, the title tag is a little different from the description people see at the top of your page in a browser. If it helps with clarity, you should write one title for the meta tag to show in the SERPs and a different one for the page.

Create purposeful URLs

It’s easy to ignore the URL of the page but it carries SEO significance. It’s a good practice to include relevant keywords within the URL. You can see the page name appear in the URL in most CRMs like WordPress.

Before publishing, check and review the URL. if the page is already published, you can always redirect readers from the old page to the new one.

Target Keywords With High Commercial Intent

While doing keyword research, it’s easy for webmasters to focus mostly on the search volume. It’s also likely that you ignore terms with low search volume. But, that’s not always intelligent.

Once again it’s not always about the quantity but the quality of the terms. In simple words, you must look at the commercial intent of the searches.

For example, keywords like ‘link building services’ don’t necessarily have a lot of search volume. It must be no more than a few hundred. However, the CPC cost of such searches is $25. High commercial intent is an indicator that the traffic for them is made-up of invested and legit buyers.

End Words

SEO is a continuous process. As you progress, you may find some techniques to work better than others. But, the above-mentioned techniques have stood the test of time in yielding high rankings.

How to Increase Website Traffic: 8 Helpful Tips

StrategyDriven Online Marketing and Website Development Article |how to increase website traffic |How to Increase Website Traffic: 8 Helpful TipsYou’ve got a top of the line product idea that you’re ready to tell everyone about. The thing is, if you don’t take the time to drive traffic to your site, nobody will know about what you have to offer.

You see, the more clicks your website gets, the higher your Google ranking will be. Since nobody ventures too far in their search, you need to be sure you make it to page number one.

Not sure how to increase website traffic? We can help you out. Check out this guide to learn how to get more clicks and keep all eyes on your site.

1. Use Social Media to Your Advantage

If you don’t have a social media page for your business yet, you should get on that. It’s too important of a resource to ignore. You can use social media ads to drive users to a landing page where they can check out your products.
If you have a sale going on, you can tell all your followers about it via a post. Make sure to include images, a description, and a link to the items when you create one of these posts.

You can also use your social media account to promote your blog if you have one.

2. Choose Interesting Titles

Your headlines and titles are a person’s first introduction to your site or blogs. They’re what gets people to click on your content. That means you need to choose something catchy.

There are two things that you need to keep in mind when you’re typing up your titles. Number one, they need to contain keywords. These are words that people type into Google to search for a particular item or piece of information.

So, what are these secret words? You’ll have to use a keyword tool to figure this out. These tools will tell you what a word’s competition and difficulty rating are.

You’ll need whatever words you choose to rank low in these two categories while also having plenty of traffic.

The second thing to keep in mind is trial and error. Once you have your keywords in mind, write a few titles that seem catchy to you. You can ask other people which one they think works the best.

3. Long-Tail Keywords

Single-word keywords are great and all but, long-tail keywords are the best. They can be as long as an entire sentence. They work well for a few reasons.

For one, they’re not typically high as far as competition and difficulty are concerned. They also provide a lot of traffic. The other thing is that many people take a hands-free approach by using talk to text.

When they Google search something with their voice, they’re more likely to use a long-tail keyword than a short one.

4. Keep Things Fresh

You’re going to have a million different people going to your site. Not all of them want to read an in-depth 1500-word article on how to paint their car. You need to have a mixture of short-form and long-form content on your site, or you’re in for a poor user experience.

It’s also a good idea to use some visual content. More people recall what they see vs what they read. This means that someone is more likely to share a bright, fun image on social media than a wall of text.

The more shares you get, the more people will visit your site. If you don’t use any images, you’ll be lucky if your social media post gets noticed at all.

5. Try Out Guest Blogging

Guest blogging will get you a higher search engine ranking than almost anything else. If you’re unfamiliar with what this entails, it involves giving your URL to other blogs like yours.

Whenever the blog user posts something, they may link externally to your site. When Google sifts through the posts and sees your URL there, it will see that you’re an influential website and thus, give you a higher ranking.

While you’re at it, you can allow guest posts on your blog as well. It will help the search engines understand what niche you’re going for and rank you accordingly.

6. Utilize Internal Links as Well

SEO tips 101 states that you need to use internal links as well as external ones. Let’s say for a second that you sell hair products. In an article about how to take care of your hair, you can link to what you have in your store.

Since the person reading the content is already interested in hair care, there’s a good chance that they’ll click the links so that they can see what you have.

Even if they don’t buy one of your products, the extra action means more traffic. Search engines will see that someone visited several of your webpages, which makes you look great.

7. Podcasts

Podcasts work sort of like a television series except for the fact that it’s all audio. They’ve gained a lot of popularity lately, so many companies have started using them in their marketing strategy.

The problem is that they can be expensive to create. If you’re a new company, you might not be able to afford the equipment. What you can do is volunteer to be a guest on a Podcast.

It’s not much, but it should be enough to get listeners interested in your website.

8. Comment on Blogs Similar to Yours

If you notice that a blog similar to yours has posted something relevant to your products and services, don’t be afraid to make a comment and provide a link.

Just make sure that the information you provide in the comment is helpful to people. If you drop a link with no context, you look like a spammer.

How to Increase Website Traffic and Increase Your Ranking

If you’re not able to drive people to your site, it won’t generate the traffic it needs to rank high in search engines. Since many people don’t go past the first page of Google, this can be a huge detriment to your business.

We hope that you’re able to use the tips that we’ve provided here today to learn how to increase website traffic and start getting the clicks that you deserve.

Are you looking for more ways to help your small business grow? Check out the entrepreneur section of our blog daily for all the latest advice.

3 Ways to Boost Your Company’s SEO Ranking

StrategyDriven Online Marketing and Website Development Article |SEO Ranking|3 Ways to Boost Your Company’s SEO RankingSo, you have a great company, with an even better product. Once upon a time, this was enough to maintain a successful business. Nowadays, however, the majority of your company branding will be done through your website and social media channels – and it is something that will give an important first impression to your customers. When your company succeeds in building an efficient website, you may still feel the strain of having too few visitors to your website, with your website appearing low down on search engine rankings. This can be detrimental to your company’s success. Fortunately, there are plenty of ways you can give your SEO ranking an instant boost – and this guide shows you how.

Don’t Publish Irrelevant Content

A big mistake commonly made by companies is to upload as much content as possible to their website. Although it is imperative that you regularly upload content to your website to keep it active, it is also important that this content is relevant to your website and that you are not overloading it with useless information; not only will this drive your audience away, but it will also radically decrease your SEO ranking, because search engines determine how long people are staying on certain pages to determine the quality of the page.

Another way that search engines discriminate content is if it is not optimized correctly for the digital sphere – images, videos, and other multimedia assets are an excellent component for any high-quality website. However, if your images and videos are not optimized for your website, not only will this result in your website loading extremely slowly, but it will also be deemed as a flaw in the site and will negatively impact your SEO performance. Finally, use a content management system that can help you organize and publish content to your company’s website without having to do it manually day-in and day-out.

Consult a Professional

The standards for website design evolve and progress much more rapidly than other essential business components, so it is strongly recommended that companies hire a skilled web practitioner to help them look the part. Head online to find a company near you, for example, the most reliable services in web design, such as ALT Agency can offer and deliver measurable results from creative marketing campaigns. Such agencies are capable of enhancing a company’s SEO ranking and creating a beautiful and efficient interface for your customers to interact with all at the same time. They’ll also ensure that your expertly curated content will be used by as many people as possible, drawing them further into your site and towards trading with you.

Start Blogging

Blogging may seem frivolous to some businesses, but it is a powerful tool not just to entertain and stay connected with your digital audience and customers, but also because search engines recognize that there is a stream of high-quality, regular content being uploaded to your website on a timely basis. Hiring a freelance blogger is an inexpensive solution, unless you have a member of staff who is interested in dedicating some of their time to a company blog. For inspiration, take a look at some popular blogs and use popular methods to entertain your audience while giving them helpful tips, exciting company updates and, if they’re really lucky, some insider secrets.

SEO doesn’t have to be complicated and time-consuming; when you organize your content and optimize it for the correct platform, you’re already halfway there.