4 Tips for Managing a New Law Firm

Managing a recently founded law firm can be quite the challenge, especially for an attorney who is also trying to juggle their own cases while also ensuring smooth operation for the firm as a whole. Playing multiple roles as both “the guy in charge” and someone who deals directly with clients can have you feeling overwhelmed at times, particularly if you haven’t yet established a routine workflow. Fortunately, managing a firm is much like running any other kind of business, so if you have a solid of understanding of basic principles like budgeting, accounting, and account management, you should be able to make things work with a minimal amount of stress. With that said, here are four tips for managing a law firm more successfully during its initial stages:

1. Utilize Consultancy Services

While going it alone is possible, you’ll be in a much more optimal position if you have the guidance of someone who is experienced in the field of law firm management. Thus, enlisting the assistance of a law consultant such as Law Biz is an ideal initial step to take just to make sure you have some experience in your corner before going forward. Such consultancy services will not only help you manage the firm more effectively, they can also help the firm’s attorneys operate more proficiently and professionally on an individual basis.

2. Market to a Targeted Audience

Of course, client solicitation is something every new law firm has to strongly consider in order to expedite the process of building a steady workload for all of the firm’s attorneys. Each firm should specialize in one or more areas of law to allow for a more targeted approach to marketing and promotion. For example, a firm with plenty of collective experience in representing medical lawsuits would want to gear their advertisements towards such clients for a more effective approach than simply promoting general law services.

3. Encourage Client Referrals

Word of mouth is one of the biggest assets for any new firm, as getting the business off the ground and building momentum will depend largely on the recommendations and reviews of your existing clients. Aside from offering commendable service, it’s also good to offer incentives for referrals. For example, some new firms will offer discounted legal fees or even commissions to clients who are willing to refer their friends and family in applicable situations.

4. Create an Optimized Billing System

Billing is one of the most difficult aspects of operations for new law firm managers because you’ll inevitably have to become familiar with some sort of software-based billing system. Avoiding billing mistakes and creating a consistent and predefined procedure for handling billing processes will ensure that your firm is being paid properly while also simplifying ongoing accounting practices.

Hiring the Right People Is Paramount

In closing, all of the above steps won’t help if you’ve brought the wrong staff members on board, to begin with. Furthermore, having to later terminate employees and/or change the line-up of the attorneys in your firm can present an unpleasant stumbling block that could be entirely avoided if you had hired the right team from the start.

6 Effective Ways to Market Your Law Firm

Every law firm needs to develop an effective marketing strategy to compete with rival firms. Yet, you might not know where to start when building a professional, trustworthy brand. To help you attract clients, find out the six effective ways to market your law firm.

1. A Professional Logo

Clients want to work with talented, experienced lawyers. For this reason, you must create a logo that reflects your professionalism and experience. You also do not need to hire a graphic designer, as you can create and control a DIY logo using the right template, which can encourage trust in your legal services.

2. A Mobile Responsive Website

Your website will provide informative information about your law firm and its services. The right design and content can, therefore, turn visitors into clients. However, to prove to prospective clients that you are a professional firm with an eye for detail, you must create a mobile responsive website that is adaptable to various devices, such as desktop, smartphone, and tablet.

3. Engaging Email Marketing Campaigns

Email marketing campaigns allow you to remain in your subscribers’ minds, so they will turn to your firm if they need your services. An engaging email newsletter cannot only attract new clients, but it can also encourage past clients to hire your legal services once again. For instance, you can use segmentation to target past clients with a free consultation, will writing service or a discount, which should be sent to their inbox.

4. Create High-Quality Videos

Approximately 8 billion videos are watched on Facebook every day. It is, therefore, one of the most innovative marketing tools at your company’s disposal, so video should certainly be incorporated into your firm’s marketing strategy. Aim to develop videos that will engage your target demographic, reflect your brand, and increase your brand recognition. Also, remember to feature text on your videos, as 85% of Facebook videos are watched without sound.

5. Word of Mouth Advertising

Word of mouth advertising can determine your firm’s future success. You must, therefore, strive to provide every client with the best possible service to ensure they recommend your legal services to their family and friends. So, in addition to providing exceptional legal services, you must also provide a helpful, friendly, and transparent service that will make people want to turn to your firm repeatedly.

6. Regularly Publish Helpful Blog Posts

Once you have a mobile responsive website up and running, you must focus on writing and publishing high-quality blog posts to attract visitors’ attention. Rather than writing a detailed list of your services, provide your readers with industry news, case studies, top legal tips, and information on successful cases, which you should promote across social media. The informative, well-written articles will boost confidence and trust in your brand, while increasing your visibility in the search engine result pages. As a result, the blogs could encourage visitors to contact your firm to learn more about your solicitors’ experience and legal services.