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4 Tips to Attract the Right Clients

StrategyDriven Online Marketing and Website Development Article |Attract the right clients|4 Tips to Attract the Right ClientsMany business wonders and freelancers think that attracting any clients they can is a good strategy for business success. However, casting a wide net might not always be the most optimal way to do things.

Why? For one thing, you might get a lot of inquiries from people who are not looking for the specific services you offer, and you may end up wasting a lot of time on determining that, and for another, not all clients are good clients who are easy to work with and who pay on time.

With all that in mind, here are some top tips to help you attract the best possible clients for your business:

1. Use niche SEO

One of the best things you can do to attract the right clients in the first instance is to use sector-specific SEO like this service that focuses on search engine optimization and the law. By using the right keywords, you can be pretty sure that you will attract the people who genuinely require your services to your website in the first instance which will make life a bit easier when dealing with inquiries.

2. Set up a questionnaire lead form

Compiling a questionnaire that you hand out to all of your business leads in the first instance will give you a better idea of what they are looking for, so you can further determine if they would likely make a good client or if you are not a good fit. Ask them everything from the services they require to how much they are willing to pay and it should be easy to identify clients you can work with.

3. Charge more

This may sound strange, but if you have been getting a lot of low-quality clients who are difficult or who do not value the work you are doing for them, try raising your prices. Many clients think that people who charge little for their work are inexperienced and not very good, so they will treat them accordingly. By upping your prices, you can send out the message that you are professionals who know what you are doing, and you are more likely to attract better clients that way.

4. Focus on referrals

If you can incentivize the good clients you already do have to refer you to their friends and colleagues who may need similar services, this can work out really well because if a client is good to work with, pays on time, and does not cause any difficulties, chances are their friends will be similar, and you won’t have to worry about betting them so hard. It’s not a foolproof method, but more often than not, it will work in your favor, and you will find more good clients without having to spend a lot of time and effort.

By taking your time to better choose your clients, you can avoid misunderstandings, timewasters, and clients who are simply not a good fit for whatever reason, so why not put these tips into action in your company today?

What Are The Different Levels Of Customer Engagement?

StrategyDriven Customer Relationship Management Article |Customer Engagement|What Are The Different Levels Of Customer Engagement?There are many different levels to customer engagement. This can be important to consider when building a comprehensive and varied marketing strategy – some companies can end up focusing too much on one stage of the funnel (such as focusing on new customers and neglecting loyal customers), which can lead to you losing customers at other stages. Below are the five main levels of customer engagement and how to nurture each of these consumers.

Aware consumers

The first stage of engaging customers is to make them aware of your company. Aware consumers are those that haven’t yet used your company and who may not even show an interest – however they are familiar with your brand. Most of us are more likely to use a company if we’re familiar with them, which is why building brand awareness is so important.

You can build brand awareness by using advertising strategies such as PPC ads, posters, billboards and flyers. A marketing agency can serve as a brand catalyst, helping you to build this awareness and helping you to construct a recognized brand, which typically requires elements such as a memorable company name, eye-catching logo and identifiable color scheme.

Leads

Leads are consumers who are yet to become customers, but who show genuine interest and potential. To generate leads, you need to not just make customers aware of your brand, but appeal to their wants and needs.

There are so many different marketing strategies that you can use to acquire leads. Creating engaging informative content is often a great way of building leads – detailed product descriptions and explainer videos are great for hooking customers’ interest. You can also use sales pitches, tasters and demos to get consumers interested. Generally speaking, lead generation is best achieved by targeting your marketing at specific consumer groups using personalised strategies. Not everyone is going to reeled in the same way.

New customers

Only by turning leads into customers can you make money. Some leads will naturally convert themselves, while others will need more convincing – it’s important to nurture both types of leads.

For those leads that are already willing to buy your product, you should focus on making the payment process as easy as possible – promising leads may still be scared away if you don’t offer enough payment options or if your checkout process is overly complicated. When it comes to leads that require extra persuasion, you may have to do some negotiating. Things like follow-up phone calls, pop-ups discouraging people from leaving your website or last minute discounts can all be used to convert undecided leads.

Loyal customers

Loyal customers are customers who continuously use your service or continuously buy your product. These types of customers can help you to maintain a steady flow of income without having to constantly convert new leads.

You can generate loyal customers by nurturing your new customers. Don’t just focus on taking their money – check back on them by asking for feedback and support them with the product or service if necessary. Offering return discounts or introducing loyalty reward schemes can be another way of helping to encourage loyal customers. All in all, don’t neglect the customers you already have.

Advocates

Advocates are not just loyal customers, but customers who are willing to fight to defend your brand and who take it upon themselves to recommend you to others. These customers can essentially provide free marketing for you.

Every business should aim to build customers that are advocates for their brand. This typically involves getting to know your customers and rewarding them for their loyalty. You can even introduce a referral program that encourages customers to help find you new customers in exchange for rewards.

What Makes A Successful Real Estate Agency?

StrategyDriven Entrepreneurship Article |Real Estate Agency|What Makes A Successful Real Estate Agency?When it comes to selling to an individual or a group, you have to make sure you have a few things sorted. It doesn’t matter what your line of work or the vertical you’re in, you cannot get by through luck. Regarding real estate and getting deals done, you have to make sure that you know the business and have a great method of dealing with people. If you’re looking to generate leads and eventually create big sales, there will be multiple tasks in your way.

A successful real estate company runs like a well-oiled machine and will falter when things break down. You need to have the right plans, the right ideas, the right people, and the right attitude when it comes to buying and selling properties. If you’re interested, here are a few factors that go into a successful real estate agency:

High-Quality Communication Skills

You need to earn and win the trust of people you’re looking to work with. If they feel as though you’re not exactly a group that will get them what they want, they’ll move on and find another. This isn’t harsh, this is just nature. People want what’s best for them and they won’t lower themselves just in case they upset you. Focus on your ability to connect with people and look to expand your charisma. This will make such a big impact.

Compassionate And Driven Agents

You can’t just be interested in making a commission. You have to really care about the job and the people you’re working for. If you have a passion for selling, then it makes this line of work so much easier for everyone. Finding homes for people is honorable and you need to recognize that.

An Extremely Professional Online Presence

It’s not just the physical office that matters, you’ll need to make sure you’re doing all the right things online, too. Look at the likes of Compass real estate and plenty others – their standards are high and their sites look extremely pretty. They’re easy to work with and easy to get in touch with.

The Ability To Find The Perfect Place

Everyone needs a home, but we’re in a world where any old home will not do for everyone. A home has a personality just like a person does, so you’ll need to match the home with the client. You won’t get too far if you try to cram people into homes that do not exactly sit well with them.

The Ability To Get Deals Well And Truly Over The Line

Closing deals is all part of the game. If you’re not doing this, then you’re going to go out of business pretty quickly. You need to do all of the above, but it’s all about getting the people into the homes that would fit them perfectly. You’re not exactly in the business of speedy turnovers and shoehorning people in, but you cannot afford to dither for too long. Promoting the perfect home and getting the perfect buyer is a skill.

How to Use Webinars for Commercial Prospection?

StrategyDriven Online Marketing and Website Development Article |Webinars for Commercial Prospection|How to use webinars for commercial prospection?In order to succeed in their commercial prospection, companies are competing with each other in terms of ideas and thinking outside the box. They rely heavily on the Internet to try to stand out from the competition and increase their turnover. Many of you use webinars for prospection. This tool is an important marketing lever in the age of digitalization. Moreover, with the current health issues, the webinar offers significant advantages for SMEs, large groups and startups. What do you need to know about webinars? How can you use it to develop and succeed in your commercial prospection? Focus on the subject.

Towards a Better Understanding of the Webinar and Its Challenges

Before delving into the various techniques for exploiting the webinar in a commercial prospection, it is first necessary to understand how it works.

Brief definition of the webinar

The webinar is a very popular concept. It is a virtual seminar during which participants can interact. This is the definition from which the term was born: web + seminar. Here, the word “webinar” is the English version. In the French-speaking world, the term “webinaire” is used instead. However, both terms primarily define a “web conference”.

It is usually companies, brands and professionals who organise an online conference for marketing purposes. The event is focused on a particular topic and lasts on average 30 minutes to 1 hour, or much less, depending on the objective. People, often prospects, receive invitations to participate in the remote webinar. They are free to participate and ask questions.

Webinar: an interactive and communicative tool

The main issues of the webinar are :

  • Interactivity
  • Visibility
  • Persuasiveness

The webinar is indeed a powerful tool for the 21st century. It is accessible anywhere, which makes it a significant marketing lever. The tool is also distinguished by the opportunities it offers, namely:

  • To make people aware of the qualities of a product or service
  • Demonstrating the expertise of a company
  • Proposing solutions to various problems

The strength of the webinar also lies in its interactive part. Participants are free to express their opinions during the webinar. The communication model used is also more friendly and in total opposition to the standard scheme where the audience remains passive. Because of these multiple advantages, more and more companies are placing webinars at the heart of their marketing strategy. This method is a development lever for your commercial prospection actions.

Tips for successful commercial prospection using webinars

As mentioned above, webinars are high-impact communication and marketing tools. However, different aspects need to be taken into consideration in order to make it an effective tool for commercial prospection.

Making the most of webinars

After organising an impactful and interesting webinar, your company should be able to generate leads with this tool. You can exploit the data collected from the webinar for example. This includes participants’ opinions, feelings, participation rates, questions asked, etc. This information will help you refine your target profile for commercial prospection.

Find webinar participants with a dedicated tool

Once you have defined the profiles of the prospects, you can easily find them thanks to the LinkedIn social network. The Kaspr extension is a must for generating leads quickly. It allows you to find email addresses, phone numbers and other information about these people in record time.

Kaspr is one of the most popular tools used by salespeople and companies for prospection. You can easily integrate it into your marketing strategy in order to increase your turnover and guarantee a good return on investment. For the prospection stage to be a success, your webinar must nevertheless be an event that has made an impression on prospects. Otherwise, you risk working harder to convert your prospects into customers.

Analyse the post webinar statistics

At the end of the webinar, participants usually receive an email as a thank you. In some cases, organisers also send out a feedback questionnaire to improve future webinars. The answers to these questions provide a framework for improving the organisational aspect of the webinar, the content, but also the quality of the product or service.

To Conclude

A webinar is an efficient way to develop a company’s visibility. This event goes beyond the time and availability constraints often encountered in communication actions. With relevant themes and rich content, your company gets known and (subtly) talks about its services. But above all, the webinar is a means of providing solutions to prospects, while demonstrating your company’s expertise. The webinar allows you to interact with your potential prospects and offer them the answers to their questions. You can then track down these prospects and convert them into customers through proper prospection.

8 Tips to Start a Successful Online Community

StrategyDriven Online Marketing and Website Development Article |Online Community|8 Tips to Start a Successful Online CommunityOnline communities boost brand recognition and help in lead generation. These communities are one of your most powerful marketing platforms if they have a defined purpose and proper moderation.

Below are valuable tips on how to create a successful online community.

1. Choose the best online community research software

It’s critical to have the appropriate tools to support your online community if you want to get the most out of it. Because each online community has unique requirements, choosing an online community research software with the appropriate functionality is critical. First, it should be mobile-friendly and must have enough levels of privacy and security.

2. Choose the best community manager for the job

Your Community Manager is critical to the success of your neighborhood. If your manager is not properly managing the group, members may be upset by other members, quit, and negatively perceive your brand.
Members will quit if they do not believe they are receiving the value promised to them when they applied for membership in the community. Members will also leave your community and forget about it if they are constantly bombarded with alerts.

3. Selecting the Best Platform

To develop your online community, there are literally thousands of tools and programs to select from. You might use a social media program such as Facebook or a custom software solution.

Consider the following questions while selecting a platform:

  • What platform and device do the bulk of my community members use?
  • Is the platform simple to use? (Single sign-on, as part of an app the person is already familiar with, and so on.)
  • Is it simple to share material and communicate with other members of the community on the platform?
  • Is the platform compatible with your CRM/database?

4. Set up reports to keep track of crucial community indicators

The long-term sustainability of the online community is heavily dependent on how you can demonstrate its worth in relation to your overall company goals. Do you want to enhance possibilities, decrease client turnover, or promote brand awareness?
Whatever your aim, you must define the key performance indicators (KPIs) that you will report on and utilize to measure your progress. You might want to think about the following:

  • Engagement (discussions, likes, comments, and shares)
  • Followers/members
  • Referral traffic
  • Active members
  • Conversion rate

These are just a handful of the essential metrics you should be paying attention to.

5. Satisfy a need

To begin with, you cannot build community if you cannot satisfy people’s desire for community.Every community meets a need. They assist us in staying educated about the world around us or assist us in feeling protected, proud, or good about the world. They assist us in carrying out more significant and more daring efforts. And maybe one of the most strong needs: groups make us feel less alone in the world.

6. Celebrate the members of your community

Your community exists to serve its members. While it’s a wonderful marketing technique for increasing product sales and brand recognition, it only works if you treat your members well.

Highlighting your community members is an integral part of maintaining a thriving online community. You may accomplish this by mentioning members who are successful with the product, performed well in a challenge you organized, referred the most new members, had the greatest participation rate, and so on.

What makes these individuals feel unique and respected is determined by your community. It might be showcasing them in a case study, providing them with a free month’s supply of products, mailing them a t-shirt, or making a post about how glad you are to have them as a member of your community.

7. Create a content strategy

The sort of material you provide is essential to your community’s effective activation and growth, so make it relevant to your audience. Before you reveal your community to the world, make sure you thoroughly understand your target demographic.
When crafting what you want to say, keep the community’s goal in mind, as well as your broader approach. Are you advertising a new product launch, informing your audience about industry trends, or generating fresh ideas?You most likely have a plethora of content ideas; however, bear in mind that how you contact your community, as well as the type of your material, may differ from typical one-way marketing interactions.

8. Participate in and learn from other communities

It is not necessary to reinvent the wheel. Several online communities have discovered the formula for success. You may take ideas from other thriving communities, put them to the test with your audience, and adjust as necessary. Learning from other communities may assist you in growing your community more quickly, increase participation, direct visitors to your website, and scale your business.

Conclusion

Building a community is a labor of love that takes time. Consider the resources you’ll require, from community managers who will live and breathe the community to having the proper design and content assets in place.