All powerful SEO strategies involve in-depth analysis, bespoke planning, and thorough implementation.
Although this may sound simplistic, there are two main categories to every search engine optimization strategy: off-page and on-page SEO.
Staying true to its name, on-page strategies involve specific elements that occur on your actual website. While it can be time-consuming to optimize these factors, website owners have full control over their implementation.
In contrast to on-page strategies, off-page SEO isn’t quite as simplistic.
In this article, we’ll discuss what these strategies involve, why it’s important to your website, and how you can optimize off-page elements in order to increase traffic flow and grow a larger audience.
What does off-page SEO refer to?
Off-page SEO involves the different elements that impact a site’s visibility on search engine results. Instead of existing within your site, these strategies take place other places online.
Many people consider this to be the hardest category of SEO because these factors are outside of a website owner’s direct control. It is very difficult to influence the posts that other bloggers write and the links that they use.
Search engines develop their algorithms to take many different factors into account. These algorithms take information from other sites to help analyze your website’s authenticity and credibility.
This is a clever method of ranking content that relies on the perspectives of many different websites to rank others within a search engine. It makes sense that websites with many external links would be seen as credible. No reputable or authoritative site would be willing to link to a page that isn’t offering quality value.
Google, along with all other search engines, must rely on these links to determine the credibility of a site. It is irresponsible and nearly impossible to judge the quality of a site only from its internal contents.
Although earning these external links is a greater challenge than tweaking factors on your site, it’s a critical component of off-page SEO.
Because of Google’s reliance on external links to judge a page’s quality and authority, websites that achieve many of these links have a proclivity to rank higher in the search results.
For website builders, this should highlight the importance of earning external links as part of any SEO strategy.
Before jumping into this strategy headfirst, there are some important nuances to understand.
Many website owners place too much of their focus on the quantity of links instead of their quality. While an impressive number of external links can look good to the Google algorithm, these numbers are meaningless if all of the linking sites are of poor quality.
Google prefers to see links from websites that have already established a reputation for being credible, authentic, and authoritative. Receiving links from these sites will have a greater impact on the ranking of your site.
Domain authority is measured on a ranking from 1 to 100. This scale rates the credibility of your site based on the quality of its backlinks.
Your site will rank higher on the scale in direct proportion to the number of quality links that it earns.
Website Authority Checker offers free evaluations of a website’s domain authority ranking.
Sites with higher numbers will have an easier time ranking in the search results.
The best way to improve your site’s domain authority is by receiving more quality links from credible and reputable websites.
It is much less clear how links from social media platforms influence a website’s ranking on Google and other search engines.
Matt Cutts, an employee for Google, revealed in 2010 that the iconic search engine was using links from several different social sites to determine a website’s ranking.
This claim was contradicted in 2016 when Google’s Webmaster Trends Analyst Gary Illyes said that social links weren’t taken into account when ranking for SEO.
While it’s not definitive that social links have a direct result on a site’s SEO rankings, there is a proven relationship between rankings and social signals.
Even if there is no direct impact from social shares, a strong presence on these platforms is still indicative of a healthy ranking in search engine results.
How do off-page and on-page SEO factors work together?
There is no reason to choose between off-page or on-page SEO strategies. Both of these factors are most effective when used in tandem.
On-page strategies help determine which queries and keywords for which your pages will rank. On the other hand, off-page strategies help determine where your site will rank.
In order to achieve the best SEO results, you should use a balanced combination of on-page and off-page factors.
What are some useful tools for improving a site’s off-page SEO?
Off-page factors that influence your site’s ranking can be difficult to control. Fortunately, there are some great tools that can aid in the process. The following tools will help you improve your off-page SEO factors:
- Ahrefs – is one of the most useful tools for identifying link opportunities. After entering a domain, you’ll be provided with a detailed report that highlights all of the external websites that link back to that domain. This report will also show individual pages to which the domain links. This is an excellent tool for evaluating the sources from which your site’s links are coming.
- SEMrush – is a popular tool amongst the SEO community. While SEMrush is a powerful tool for researching keywords, this site can also be used for finding opportunities to build more links. Both of these tools will also allow you to see where your competitors are getting links so that you can reach out to those sites as well.
Start Off-Page SEO Strategies Today
There are many elements that make off-page SEO significantly more challenging than on-page strategies.
However, these off-page factors are necessary for people who want to improve their SEO ranking.
These off-page indicators help search engines determine a page’s reputability and credibility. When a page has more backlinks, Google feels more comfortable recommending it to users.
If you need help improving your site’s ranking, consider using Local SEO Search, a digital marketing agency
About the Author
Katrina Fernandez is a hardworking individual who always gives her best. As a degree holder, she aspires to establish within the media industry. Expert in building online partnership, she’s been working in digital marketing services, Local SEO Search Inc. for several years.