Smart Ways To Get More Customers For Your Business

StrategyDriven Marketing and Sales Article |Get More Customers|Smart Ways To Get More Customers For Your BusinessThere are many important facets to consider when running a successful business. Yet, no matter what else you concentrate on, getting customers always has to be a top priority! The good news is you can find some clever ways to maximize your customer numbers, below.

Foster a strong customer base

Most businesses spend their time and their money attracting new customers. However, it is vital to remember that selling to someone that has already bought from you and was happy with their experience is so much easier than getting a sale from a cold lead.

With this in mind, tapping your base of previous customers by sending them special offers, providing loyalty programs, and encouraging them to recommend friends and family is essential if you want to maximize the number of customers you have.

Indeed, if you do things really well and put the onus on making sure every customer has an excellent experience while shopping with you, you may find that they will advocate for your brand and products online. Thereby securing even more customers!

Improve your SEO

If you want customers to be able to find your site and the products and services you offer, then you will need to boost your SEO. The good news is there are many tactics you can use to achieve excellent results and ensure interested parties get to see links to your website before many of your competitors.

First of all, make sure you publish new and varied content regularly. It has to include value for your target audience as well, so be sure to do your homework and understand the type of issues that your ideal customer may come up against.
Partner up with other businesses and brands that also appeal to your target market as this can help your brand gain additional exposure to people that could turn into valued customers.

Be sure to get your business’s name out there on the web. Of course, that means using all the usual social media channels like Facebook, Linked In, Instagram, and Snapchat. However, it’s also important to remember that some other valuable platforms and services will be useful as well, such as independent review sites like TrustPilot, Reddit, and Google.

Indeed, when it comes to Google, setting up a profile on Google My Business is one of the most important things you can do. The reason is that it allows your business to be found by those searching in the local area and with the map function, something that should help you attract and sell to more customers.

Connect with the community

Whether your business is local, national, or international, it pays to remember that it does not exist in a vacuum. Indeed, whether you are operating online or IRL, you will be surrounded by a whole community of people.

The good news is that by becoming active in the community you can make better connections with potential customers, and secure more for your business. Indeed, there is a whole range of ways that you can get more involved in your community from hosting local events to sponsoring charities. Just be sure to pick something that sits well with your business’s values as you will want to do some genuine good, and avoid it looking like a cynical ploy to impress people!

How to Build Long-Lasting Customer Relationships? (A Step-by-Step Guide)

StrategyDriven Customer Relationship Management Article |Customer Relationships|How to Build Long-Lasting Customer Relationships? (A Step-by-Step Guide)With the advancement of technology, consumer behavior has changed. Today, marketing and winning over customers is not the difficult part. The biggest challenge faced by businesses today is to retain their customers.

With every passing day, numerous competitors are popping up in each industry. Hence, it is very easy for customers to switch to new brands that appeal to them more. In fact, according to InMoment, 50% of customers leave a brand for competitors who stay more relevant and satisfy their specific needs.

With these changes, maintaining customer relationships is what makes a brand stand out from its competitors. Laying a strong foundation of a healthy customer relationship leads to reduced churn and increased profitability for businesses.

In this step-by-step guide, you’ll get a quick overview of how you too can build strong, long-lasting relationships with your customers.

1. Add Value Through Content

The principle of reciprocity is super-important when we talk about building customer relationships. No relationship works one way. If you don’t add any value to your customers, they are not going to associate with your brand.

The best way to add value is by creating high-quality, useful content for your leads and customers. This is the 101 for starting your customer relationships the right way.

You can use the tried and tested content marketing strategies such as blog posts, ebooks, guides, and white papers. Or, you can even take it a step further by using content such as webinars, checklists, templates, videos, social media content, etc.

2. Increase Engagement with Prospects

Engaging your prospects in meaningful interactions is the best way to go about strengthening your relationships with them. Hence, you must prioritize user engagement.

  • Integrate customer service options such as live chat, chatbot with your website and social media platforms. This will lead to many fruitful interactions with your prospects and customers.
  • Ensure that you actively engage with your prospects on social media platforms. You can do this by interacting in the comments section. Or, you may even individually reach out to people who have previously engaged with your posts.
  • Build an email list and send out weekly newsletters through emails. Add clear CTAs in your emails and encourage replies to begin conversations.

3. Track Customer Data

For building and maintaining customer relationships, you need to store and track all your customer data in one place. It is important to track customer data such as contact info, previous interactions, purchase history, etc. Without this, you won’t be able to manage customer relationships in an optimized manner.

The SuperOffice Customer Relationship Management (CRM) tool can help you organize all the data related to your customers. SuperOffice CRM will help you:

  • Manage lead and customer information at a commonplace so that your sales team can pull up entire customer history at one go with ease.
  • Track all your customer touchpoints and have a birds-eye view of how many customers are coming through your sales pipeline.
  • Provide omnichannel personalized experience to your customers leading to increased customer satisfaction.
  • Manage your entire pipeline and close more deals.
  • Track all your success metrics using visual dashboards and in-depth reports to help you find any gaps in your pipeline and fix them.

4. Use Loyalty Programs

Customer retention can be much more profitable than customer acquisition for most businesses. In fact, returning customers tend to spend 67% more than new customers.

Using loyalty programs is a brilliant way to make your one-time customers return to you again and again. If this doesn’t strengthen the relationship with your customers, nothing else will!

The way to build a successful loyalty program is to provide attractive incentives that your customers won’t be able to resist. You can offer incentives such as special discounts, redeemable reward points, free feature upgrades, and similar more offers.

5. Gather Feedback and Iterate Based on that

The final and most important step to building strong customer relationships is to gather feedback from customers and keep updating your products or services based on that. If you don’t take this step seriously, you might start seeing increased customer churn rates.

  • Collect customer feedback from every touchpoint. You can use means such as chatbots, live chats, emails, surveys, or in-app messages to gather feedback.
  • You should also look for any customer complaints or feedback on social media platforms. People tend to use social media for providing negative feedback.
  • Track and analyze all the gathered feedback. Come up with improvements or upgrades in your products and services.
  • You can also creep on your competitors and look for any common customer complaints. This will help you to identify any gaps in your competitors’ products. You can update your products to fill in these gaps.

To Conclude

Studies show that a 5% increase in customer retention can lead to 25% to 95% increased profits! And, laying foundations for long-lasting customer relationships is the key to maximizing your customer retention.

Hence, start implementing these steps today and watch your business grow to new heights in 2021.