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Things To Consider Before Marketing Your Brand New Business

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StrategyDriven Online Marketing and Website Development Article |Brand Marketing|Things To Consider Before Marketing Your Brand New BusinessMarketing your brand new business is one of the only ways you can let people know you’re out there and available to help them. However, the way you start this is so important. You will begin to build an image of your business is the heads of other people, so it needs to be the right kind of image if you’re going to experience long term success.

Below, you’ll find a few things to consider before you start marketing your brand new business:

What Are Your Brand Values?

Knowing your brand values and what you stand for is so important. When you know what’s important to your brand, you can market it this way and ensure it is being run appropriately, sending out the right message to your audience. Some good brand values to have may include:

  • Commitment to a high quality service
  • Honest
  • Trust
  • Fun
  • Passion

The list goes on!

The list will vary depending on what you do, but you must make sure that these are outlined and that everybody is on the same page.

What Is Your Brand Personality?

A brand personality helps you to identify with your audience. It also makes your brand far more interesting, and can help you to be more memorable. It gives a set way that you intend on interacting with your audience too, so whoever is doing the talking can’t get it wrong. A place like KW2 Madison could potentially help you to come up with a suitable brand personality. However, make sure you consider who your brand would be if it were a person. This way, you should be able to come up with your own ideas.

Who Are You Trying To Attract?

Knowing who your audience is is one of the most powerful things you can do. How old are they? Where do they live? Do they have kids? Knowing as much about them as possible will allow you to market your service to them effectively, and use the sort of voice that they are going to relate to. You can’t be everything to everyone, so knowing who you’re trying to attract is essential.

What Platforms Will You Use?

Marketing requires a business to use multiple platforms to get the best results. This means social media, a website, a blog, maybe even a youtube channel. However, you won’t be able to handle all of this yourself, which is why having a marketing company to help you is essential. If you try to do this yourself, you’ll end up lagging somewhere.

Who Will You Work Alongside?

Finally, it’s time to select the company who will help you with your marketing. It’s a good idea to:

  • Ask for recommendations
  • Look at portfolios
  • Read third party review sites
  • Have a consultation/trial

You need to be able to communicate well with the company you choose, as you will be working with them for the foreseeable. Make sure you feel comfortable doing so.

Are you ready to market your brand new business?

4 Simple Ideas To Market Your Restaurant Business

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StrategyDriven Marketing and Sales Article |Restaurant Business|4 Simple Ideas To Market Your Restaurant BusinessMarketing continues to be of primary concern for restaurateurs. In an increasingly crowded marketplace, drawing in the consumer is more important than ever before. Restaurants continue to be a favourite pastime when it comes to socializing with family and friends. There’s a huge scope to increase your profits if your marketing is done just right. If you’re looking for some simple and effective ideas to market your restaurant, you’ll want to take a look right here.

Video marketing

The modern consumer often prefers to view content as opposed to reading it. According to statistics via Insivia, viewers only retain 10% of a message from reading and a huge 95% when watching a video. These days it’s simple to create your own video marketing content. You can use sites like YouTube to upload content, share on socials or embed in your website. Consumers love behind the scenes footage and getting to know the faces behind a brand. Food content can be really fun with how-to videos or recipe tips. Video content gets shared online more than any other type; so it’s a surefire way to improve your marketing and get noticed.

Loyalty Programs

If your restaurant doesn’t already have a loyalty program, it’s a great idea to create one. Offering your customers rewards for returning is an excellent way to strengthen your customer base. To save the paper, consider digital loyalty cards offered via apps. Consumers have come to prefer accessing their services digitally. If your restaurant provides an easy to use app and loyalty card, you could be gaining an edge over your competitors. You can use your email marketing to provide friendly reminders to encourage the use loyalty programmes.

Use influencers

Influencer marketing has surged in the last few years, and the restaurant industry can easily tap into the benefits. Hubspot reports that as many as 82% of consumers are likely to follow an influencer recommendation. The concept of influencer marketing is all about trust. Often, people tend to trust other individuals over brands. Micro-influencers have smaller but very active followings of people who trust them. They tend to theme their content in a specific niche. You’ll need to find the right influencers with food-related content and get them on board with your campaign. From here, you’ll gain lots of new business. Ensure that you also have a great blog with strong SEO. When people are searching to, ‘find the Best Restaurants near me,’ for example, great SEO could lead them right to your website.

Special events

Marketing is often about standing out from the crowd and offering something special. As a restaurant, you could collaborate with some local musicians and offer some live music nights. Giving something a little extra can work wonders for drawing in new crowds. If you can theme the music with the kind of food that you offer- all the better! Creativity is the foundation of all the best marketing strategies. Always think back to your branding when you are designing your special nights, offers and creative web content. Succeeding in the restaurant industry relies much upon stand-out marketing.

5 Tips on Marketing Your Business to Millennials

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StrategyDriven Marketing and Sales Article |Millennials|5 Tips on Marketing Your Business to MillennialsMillennials. It’s a generation that is coming of age and changing the way businesses market themselves. They make up nearly 25% of the US population and over 20% of consumer discretionary purchases. As Millennials become America’s largest generation and begin to play a greater role in the economy, you need to evolve your marketing strategy so that your business appeals to these 20-40-year-olds. Here are 5 tips to market your business to Millennials.

1. Use Social

Nearly 80% of Millennials use social media. While Facebook is the largest platform, they also spend their time on YouTube, Snapchat, Instagram, Twitter, and LinkedIn. Having a presence on social media is important as it plays a massive role in developing your brand image and cultivating trust amongst Millennials. With attention being divided across platforms, it is important to diversify your social strategy and maintain a presence on each of the different platforms. However, in order for your social strategy to be effective, you need to regularly post and interact with your followers.

2. Have a Conversation

The Baby Boomer generation embraced the hard sell. Millennials, on the other hand, are cut from a different cloth. This growing generation wants to have a conversation with a brand. Having a genuine conversation and social interaction with your customers online helps foster a feeling of trust that can make them more likely to make a purchase with your brand and increases the chances of them becoming brand loyal.

3. Focus on Mobile

Let’s face it. You need to be where your customers are. When it comes to Millennials that means you need to be online (and on mobile). In 2018, Millennials made nearly 40% of their total purchases using their mobile devices, and this is only forecasted to grow in the coming years. If your online presence doesn’t work well on mobile devices, you are missing out on these potential sales.

4. Embrace Video

As a marketing tool, video is more engaging and more memorable. Therefore, it is no surprise that it is growing in popularity amongst Millennials and is being incorporated into social platforms at breakneck speed. Video marketing can increase brand awareness more than 50%, making video a key part of any marketing plan targeting Millennials. A business can embrace video in many ways including doing Live streams on Instagram or Facebook, creating and maintaining a YouTube channel, webinars, product videos on their website, tutorials on their social feeds and website on how to use a product, etc.

5. Encourage User-Generated Content

The holy grail of traditional marketing is word of mouth. When it comes to marketing towards Millennials the new word of mouth is user-generated content (UGC). This means that users are actually creating the content that markets your business. UGC puts your customers front and center and highlights the fact that your brand is open to having a conversation rather than just another sale. Another benefit of UGC is that is stands as social proof that your business offers quality products and services. Millennials are less trusting of ads generated directly by businesses than older generations. When this reassurance comes from the mouth of a peer, Millennials are more likely to develop trust in your brand. UGC can come from posts on your wall, using a #hashtag with your brand name, tagging your business in a post on their own feeds, etc.

Take Everything You Think You Know About Marketing & Re-evaluate

While the backbone of marketing is still relatively the same, the nuances that make a marketing plan successful need to be carefully re-evaluated to make sure that it appeals to Millennials. One of the great things about marketing to Millennials is that content can often be repurposed across platforms, targeting an even greater number of potential customers. One business that has been successful at this is the website Marble.com, who has created video content on some of the top topics homeowners have when deciding on a new countertop. This video content is posted on their YouTube channel, embedded on their own site, shared with their Facebook fans, and posted for their fans on Instagram. Allowing them to get more reach with their video content and meet their customers where they are. So when you are ready to revamp your marketing to target Millennials, keep these tips in mind so that you can have a greater return on your efforts.

3 Best Ways to Create an Effective Digital Marketing Strategy in Singapore

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StrategyDriven Marketing and Sales Article |Digital Marketing| 3 Best Ways to Create an Effective Digital Marketing Strategy in SingaporeAnytime you think about making a website, the first thing that comes to your mind is how to get to the top of search engines. Similarly, you would like to engage elements that are capable of promoting your enterprise and reverberate well with potential clients. That is where you need to apply the best strategies for digital marketing in Singapore so that you can improve your online presence.

This is exactly what a well-designed digital marketing approach can achieve for you. However, it is advisable to delve into and learn the various methods you can utilize in your digital marketing so as to be able to manage it efficiently.

Look forward to the needs of the audience

See, in your mind you have the target audience. Their needs should to be on top of your mind. But the most important part is to first comprehend who you want to concentrate on reaching when it comes to promoting your services or products. Simply, anticipate for their needs and you will set to better design your marketing approach.

Nonetheless, make sure to create honest and considerate content usually with an authentic voice. With that you are certain that your message gets to the right individuals. In turn, they will give a positive response in an approach that is promising to your efforts.

Utilize social media

One of the most effective and promising ways to reach and interact with your target your audience is via social media. Here, you are simply required to figure out which social media platforms are mostly used by your audience. Once you determine that, you are free to focus your efforts on those two or three platforms and you will be sure that your online ad spend will have great returns.

However, you should try to manage so many pages. This will continuously eat into your efforts of performing other crucial aspects of your website. It is recommended that you check page interaction statistics at least once in a day so that you do not waste most of your time there.

Low-cost strategies

This is for those who are just starting out or have minimal resources to manage their website. See, if you are in this position, you do not have to worry. Simply make use of digital marketing methods that are affordable yet effective.

Work on a budget that is favorable for you. As time goes by, your profits will skyrocket. At that time, you will be able to adjust your digital marketing budget and include in-depth approaches to your present strategies.

However, it is advisable to keep evaluating your current methods. Make sure you track the search engine metrics so that you are certain that your SEO approaches are effective.

Bottom Line

Digital marketing is one of the aspects you cannot underestimate since it plays the most significant role in the success of your online business. However, to create an effective digital marketing strategy you need to look into the special needs of your target audience, make use of social media to reach your audience, and finally utilize low-cost methods but you can later adjust when things get better.  To get the best results, you should consider taking a digital marketing course.  If you don’t want to tackle development of a digital marketing strategy yourself, you should consider using a USA digital marketing agency as an alternative.

Getting More People To Your Store

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StrategyDriven Marketing and Sales Article |Advertising|Getting More People To Your StoreNo matter whether you own a clothing shop or an estate agency, your customers are everything and you need to do all within your capability and your budget to attract them to your store. There are lots of different methods of advertising that you can utilise. However, when it comes to advertising directly from your store, there is nothing quite as effective as an LED window display. This is the type of advertising that is going to stop people in their tracks and make them want to come inside to see what you have got to offer. Taking that into account, continue reading to discover further information regarding the wonders LED window displays can do for your store, no matter what type of business you have.

You’re going to turn plenty of heads with LED signs

There is only one place to begin and this is with the fact that you have the most effective and eye-catching method of displaying any business promotions you currently have running. Do you have a sale going on in-store? Are you offering any special deals? By showcasing these offers in a stunning LED window display you are assured to attract way more customers to your store than you would have without it. After all, how else would you alert people that pass by your shop to the deal? This is particularly beneficial for businesses that are located in busy town centres and such like. Aside from this, don’t ignore the LED aspect. This type of display will create a much greater level of attention when contrasted with standard posters and such like. Because of this, you can be sure you are getting the most from your in-store marketing.

You’re advertising to people that are directly outside of your store

Boost your sales by attracting everyone that passes by your shop. Online marketing, newspaper adverts, leaflets and such like are great, but they require people to make the effort to get up and go to your store. When it comes to LED window displays, you are attracting those that are already outside of your shop. Perhaps they are doing their grocery shopping at a neighbouring supermarket or maybe they are picking up some items from the electrical store next door, whatever the reason may be – you can appeal to everyone that passes by. You can then turn someone into a customer who may have possibly never even visited your store if they hadn’t seen the display. There is no quicker form of advertising in terms of seeing the display and making a sale. The impact is instantly felt, which is why an LED window display is one of the most powerful forms of marketing.

Boost your brand image effectively

LED window displays also offer an excellent way of enhancing your corporate image. You can effectively communicate your brand message via the different beautiful window displays. Nothing makes an impact as stylish and striking as eye-catching artwork combined with the professional LED. Don’t ignore how pivotal this is. After all, brand identity is of imperative importance. This is what is going to make you stand out from your competition. It can be the difference between customers remembering your business and the other similar companies in the same location, which is of course exactly what you want.

Change up your window display as and when you need to

You should also consider the fact that you can easily change your window display as and when suits your requirements. One week you may have a sale running, the next week you may wish to inform people that you have got new items in stock. The same goes for estate agencies, which need to change the properties they display in their shop windows. It is extremely difficult to do this with other forms of advertising. You can’t change a newspaper advert or a brochure once it has been printed. You can’t alter a PPC advert online once it is placed out there. The only thing you can do is create a new online or print advert. Not only is this inconvenient, but it is costly as well, and thus an ineffective approach to take. You don’t need to worry about this with LED window displays, which is why you can reap the maximum rewards from your display.

Look for unique ways to get people to your business with LED signs

You should use your LED displays to combine with other elements of your business. For example, have you thought about hiring an ATM for your business? You will attract more people to your company, as they will come to withdraw money and they could then end up making a purchase. ATM rentals have had great success at companies all over the world, so it is definitely something worth looking into. You can then use the LED sign to advertise that you have cash withdrawals at your establishment.

All things considered, when you digest everything that has been discussed in this blog post, it is not difficult to see why it is advisable to invest in LED window displays. This form of advertising can do wonders for your business by attracting a greater level of customers and essentially enhancing your profit levels by a significant degree. It does not matter what type of store you run, these are the sorts of benefits that can be felt by all.