It’s important that your company website gives off a professional feel. Consumers are unlikely to trust you if your website feels amateurish or overly informal. To help your company look professional, here are a few steps that you can take.
Use suitable fonts and colors
Kaleidoscopic colors and kooky fonts should be avoided – unless you’re promoting a fun or wacky product. Stick to formal easy-to-read fonts and keep to no more than three main colors (one of these colors should reflect your brand). Serpstat offers a great guide on choosing fonts and colors when designing a site.
Use high quality images
It’s important that any images you use are high quality. If you use photographs of you or your products, make sure that they are taken by a professional photographer or someone that knows what they’re doing. Avoid using generic stock images – you don’t want customers to have seen the same image on someone else’s site. Images should ideally be large. Be wary of high resolution images as they may slow your site down.
Avoid generic templates
If your website was built using WordPress, make sure that you’re not using a basic template, otherwise your site will look identical to a hundred others out there. It’s worth playing around with themes and paying for WordPress plug-ins such as Elementor Pro in order to give your website a unique feel. Alternatively, you could pay a website designer to build a site for you from scratch.
Add a favicon
Favicons are small images that display on your browser’s tabs. Uploading a favicon is a small way to make your website feel more professional. This could be your company logo or a symbol that you think sums up your business. There are tools online that can help you create a favicon.
Make sure that it’s mobile-friendly
Most modern sites are mobile-compatible, but not all sites are necessarily mobile friendly. When people visit your site on a mobile device, ideally you want them to be sent to a mobile-friendly version. This should contain larger fonts and call-to-action buttons that are big enough to be tapped with a finger. Consider paying a developer to create a mobile-friendly version of your site if you don’t have one (or design a responsive site that adapts to all devices).
Keep it simple
A professional website doesn’t need to be complicated. In fact, too many flashy animations, auto-play videos and pop-ups could slow down your site and generally annoy visitors. Focus on creating a website that is easy to navigate with clear call to action buttons telling people how to get in touch or buy your product. Avoid large walls of text and try to break up information into concise chunks, while answering questions that customers are likely to have such as ‘who are we?’ and ‘why choose us?’. If visitors can easily get to the information that they need, they’re more likely to convert to customers – flashy sites that take ages to load and complicated check-out processes will drive people away.