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Recommended Resources – Little Black Book of Connections

Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships
by Jeffrey Gitomer

About the Book

Little Black Book of Connections by Jeffrey Gitomer provides practical, step-by-step methods for connecting with others in a wide variety of different roles including:

  • Superiors
  • Mentors
  • Co-workers
  • Customers
  • Vendors
  • Family and friends

As with his other books and numerous articles, Jeffrey addresses each communication challenge with a concise list of immediately implementable actions augmented by insightful tips for further improving individual performance.

Benefits of Using this Book

Connecting with others is the foundation of individual success. Without personal connections, we are unable to positively engage and influence those around us in a way that propels us to the achievement of our personal and professional goals.

StrategyDriven Contributors like the Little Black Book of Connections for its immediately actionable advice for creating meaningful relationships with others in a way that positively engages them to support the communicator. We’ve implemented many of the recommendations Jeffrey presents in his book to great success.

Jeffrey’s principles for connecting with others promote respectful engagement. Recommendations contained within the Little Black Book of Connections focus on positive relationship building through the offering of open, honest communications and meaningful value provision by the communicator.

Little Black Book of Connections provides immediately actionable methods for effectively engaging others in a positive, respectful manner making it a StrategyDriven recommended read.

Top Ten Pitfalls to Avoid When Going Social in the Business World

Businesses can gain a lot from building a “Social Nation,” but only if you’re networking smart.

If you were to make a list of up-and-coming business trends, social media strategies would probably be near the top. Actually, scratch that “up-and-coming” part – social media is already here. However, thousands of companies are rushing headlong into the profile-creating, news-tweeting, blog-posting frenzy…only to find that their valiant efforts are not getting the results they had hoped. If you’re looking for fans, followers, and friends to build a Social Nation around your business, don’t panic. There is simple advice that will help businesses avoid the pitfalls and make a strong online impact.

It’s true: there are countless benefits to joining what I call the Social Nation revolution – but just like any strategy for growth, social media isn’t foolproof. If you don’t want your company’s social strategy to fall flat, there are some guidelines you’ll need to follow.

As the Chairman and CEO of Mzinga, a company that provides social software to businesses. Quite literally, it’s my job to be social media savvy. And before you start building your own Social Nation, you need to have a well-researched game plan.

When it comes to building a successful social network for your company, you need to understand that there’s a lot of prep work to be done. You can’t just set up a Facebook profile for your company, tweet once or twice a day, and expect public interest in your company to shoot through the roof. Far from it, actually.

Think about it this way: if you were in charge of your company’s booth at a trade show or conference, you wouldn’t just slap your company’s logo onto a piece of poster board, place your business cards on the table, and hope for the best, would you? Of course not. Yet that’s exactly how some companies approach social media – and that’s why so many of these initiatives fail.

If you want to become a meaningful part of social conversations and interactions, you’ve got to know who your target “fan base” is, where they spend their time online, and what sorts of content and programming is valuable and relevant to them, and will foster their continued interest and participation. You also need to make sure you have the wherewithal to commit to growing and sustaining your Social Nation, and you’ve got to make sure that you have buy-in from within your company. And that’s just for starters.

Sure, it may sound intimidating, but don’t give up yet. Half the battle is knowing which mistakes not to make:


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About the Author

Barry Libert is the author of Social Nation: How to Harness the Power of Social Media to Attract Customers, Motivate Employees, and Grow Your Business. He is Chairman and CEO of Mzinga®, the leading provider of social software, services, and analytics that improve business performance. Barry has published five books on the value of social and information networks. He is a regularly featured keynote speaker at industry associations and for leading companies on the power of social media. He has been published in Newsweek, Smart Money, Barron’s, The Wall Street Journal, and The New York Times, and he has appeared on CNN, CNBC, and NPR. Barry currently serves on the Board of Directors at Innocentive and The SEI Center for Advanced Studies in Management at The Wharton School of the University of Pennsylvania. To learn more about Barry, click here.

The Dos and Don’ts of Networking

  • Do treat everyone you meet with respect.
  • Do ask questions of other people about their business.
  • Do try to meet 3-5 new people at every event.
  • Do carry business cards wherever you go.
  • Do follow up when you meet people you want to get to know better.
  • Don’t talk too much about yourself or your products or services the first time you meet someone (don’t sell).
  • Don’t stand or sit with people from your own company.
  • Don’t arrive late or leave early.
  • Don’t think meeting someone one time makes them part of your network.
  • Don’t talk about religion, politics, or the economy with those you just met.

About the Author

Thom Singer is the author of six books on the power of business relationships and networking, including: Some Assembly Required: How to Make, Grow and Keep Your Business Relationships (New Year Publishing, 2007), The ABC’s of Networking (New Year Publishing, 2007), Some Assembly Required: A Networking Guide for Women (New Year Publishing, 2008), and Batteries Not Included: 66 Tips to Energize Your Career (New Year Publishing, 2009). He also writes the Some Assembly Required Blog and is the creator of the free online Networking Quotient Quiz (www.nqquiz.com). Singer has over 18 years of sales, marketing, public relations, business development and networking experience in the business community, having worked for several Fortune 500 Companies and AM LAW 100 law firms. He regularly speaks at corporate seminars around the country teaching professionals the importance of cultivating business relationships to further their careers. Singer also leads training sessions as “The Conference Networking Catalyst” at large multi-day seminars focused on helping people make lasting connections with those they meet at the event. For more information about Thom Singer, visit http://www.thomsinger.com.

Top 5 Networking Tips if Your Company is Going Through Layoffs

  • Stay positive. Regardless of if you get laid off or stay in your job, your attitude will have an impact on your future. Try to look for the positive and find ways to cheer up others who might be having a tough time with the changes.
  • Start networking early. If you wait until you get the pink slip you will have missed the opportunities to forge strong relationships. If you only network when you need something (like a new job), then people will see you are one sided in your networking. Show up and try to help others with their goals before you need their help.
  • Do not say bad things about your company. If your company is experiencing tough times, do not be gossiping inside or outside the business about what is happening. People are always cautious about those who gossip and spread bad news. They worry about what you say about them when they are not in the room, and this will not lead them to help you later if you are in search of a new job. Who would want to hire someone who tells stories all over town about their last employer?
  • Be visible inside the company and around town. Out of sight is out of mind. Hiding in your cubicle and thinking that by being invisible will help you keep your job might backfire. Doing good work and completing your projects is very important in tough times, but do not rationalize that that is all you have to do to stay employed.
  • Make sure you have your resume and LinkedIn profile up to date. Do not wait until you are laid off to update these critical job seeking tools. Make sure that you have everything up to date so that you can immediately use them if you are suddenly laid off.

About the Author

Thom Singer is the author of six books on the power of business relationships and networking, including: Some Assembly Required: How to Make, Grow and Keep Your Business Relationships (New Year Publishing, 2007), The ABC’s of Networking (New Year Publishing, 2007), Some Assembly Required: A Networking Guide for Women (New Year Publishing, 2008), and Batteries Not Included: 66 Tips to Energize Your Career (New Year Publishing, 2009). He also writes the Some Assembly Required Blog and is the creator of the free online Networking Quotient Quiz (www.nqquiz.com). Singer has over 18 years of sales, marketing, public relations, business development and networking experience in the business community, having worked for several Fortune 500 Companies and AM LAW 100 law firms. He regularly speaks at corporate seminars around the country teaching professionals the importance of cultivating business relationships to further their careers. Singer also leads training sessions as “The Conference Networking Catalyst” at large multi-day seminars focused on helping people make lasting connections with those they meet at the event. For more information about Thom Singer, visit http://www.thomsinger.com.

LinkedIn

“LinedIn’s simple philosophy: Relationships Matter”

LinkedIn
www.LinkedIn.com

About the Resource

LinkedIn is a free online networking service connecting 24 million experienced professionals worldwide. Members create biographies viewable by the internet community that include as many of the following attributes as desired:

  • background summary and photo
  • current and past employment experience including company, position, and job description
  • education including school, degree conferred, years attended, special activities, and recognition
  • membership in professional groups and associations
  • honors and awards received
  • industry affiliation
  • personal, professional, or business website links

LinkedIn allows members to build their networks by connecting with other members they know through current or past business, school, or personal relationships. Members can further expand their networks by joining one or more corporate, alumni, and/or professional LinkedIn groups and by getting introduced to other members through people they know. LinkedIn also offers paid subscriptions that give premium members tools for finding and reaching people outside of their network.

Benefits of Using this Resource

Networks are an increasingly important part of every professional’s career. LinkedIn helps members build and maintain their network as well as affording them the opportunity to:

  • find potential clients, service providers, subject matter experts, and partners
  • post and distribute job listings
  • find high-quality passive candidates
  • be found for business opportunities
  • search for employment opportunities
  • leverage inside connections that can help you land jobs and close deals

The quality of these opportunities is further validated by the recommendations members provide for others with whom they have a relationship.

Final Thought…

Relationships, not business card networks, are a cornerstone of every successful professional career. LinkedIn is a premier tool for helping experienced professionals stay connected with those in their network, however, it cannot create or maintain relationships. Professionals must personally develop and nurture the relationships within their network. It is through active relationships and quality interactions with others that the full measure of LinkedIn’s benefits can be realized.