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5 types of print marketing that could help your business to improve its bottom line

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StrategyDriven Marketing and Sales Article |Print Marketing|5 types of print marketing that could help your business to improve its bottom line“Print marketing is dead.” Where have you previously heard or read that phrase? Probably in quite a few places. However, the figures tell a different story: in 2017 alone, printing marketing generated a 190% stronger response than in the year prior, while 43% more customers responded to direct mail in that period.

Paradoxically, the increased digitization of marketing might have created an environment where the tangibility of print marketing materials is now much easier to appreciate. This all leaves the question: what means of print marketing should you especially strongly consider using to promote your business?

Brochures

In essence, brochures your company produces and distributes should explain your products, services or, for that matter, your company as a whole. Small Business Trends points out that, while brochures can be folded into easy-to-carry pamphlets or leaflets, they can also be presented unfolded.

Fortunately, folded and unfolded brochures alike can be easy to make with the right equipment at hand, such as printing machinery from an esteemed, specialist brand like Duplo International.

Business cards

According to one statistic shared by Digital Doughnut, 72% of people continue to assess companies from their business cards. Yes, those are the kinds of cards these firms might be especially inclined to hand out at trade shows, lectures, seminars and similar meetings where person-to-person networking can flourish.

Therefore, you need to make sure that your company’s own cards catch the eye for the right reasons. Monochrome colors can work well for tech firms, while red is good for bolder brands, like those in sports. Unsurprisingly, green is often favored by eco-friendly companies.

Direct mail postcards

The modern effectiveness of direct mail marketing has already been well-attested in this article – and you can wield the power of direct mail especially effectively when you use postcards for the purpose.

That’s largely because, when postcards fall through a letterbox and onto a welcome mat, they can stand out relatively easily from the usual clump of white envelopes. Also, a recipient of the postcard only has to glance twice at it to discern what it offers, making your job as a marketer appreciably easier.

Posters

While there’s nothing practically stopping you from handing out posters much like you might do with brochures and business cards, posters are usually instead displayed at highly-frequented locations where they are thus likely to garner a significant amount of attention.

Posters can prove an especially cost-effective form of print marketing – as, when designed in an attention-grabbing but informative way, even just one poster could help you to attract a high number of customers.

Outdoor signs

Many principles of good poster design apply with outdoor signs, too. For example, you should limit the displayed information to a few basics to help people who see those more easily remember them.

Outdoor signage can be used to promote upcoming events, campaigns or sales – or, indeed, simply let people know what your business is and is about. This kind of signage is usually printed on durable plastic to help it withstand the elements.

How to Market Your Business in 2020

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StrategyDriven Marketing and Sales Article |Market your Business|How to Market Your Business in 2020Nowadays, businesses have access to an unprecedented range of marketing tools. By leveraging all of them, you’ll be able to access the maximum possible number of would-be customers. Some, however, may be better suited to your circumstances, and thus worth extra attention.

Let’s take stock of a few of the key marketing tools available.

Business Cards

For good reason, many new entrepreneurs place considerable focus on digital marketing. But it would be a mistake to neglect the enduring appeal of a physical business card. Hand out a business card to a potential lead, and you’re achieving several things:

  • You’re avoiding what might be an awkward and time-consuming conversation.
  • You’re giving them all of your contact details in an instant.
  • You’re establishing that you are a serious professional who is worthy of their attention.

instantprint, the online printing company, recently studied the science behind the business card, finding that white, yellow, and green were the most successful colours with 45.4% of Brits favouring a traditional design that represents the business. 30.8% also prefer a no-frills design with only the necessary information on display. This information is worth bearing in mind when designing your own business card.

Flyers

For some businesses, flyers remain especially effective. This includes businesses whose reach is very short. A local takeaway should be focusing its marketing efforts on the surrounding area, and door-to-door menu posting remains by some distance the most effective ways to do this.

Social media

A presence on social media will allow you to communicate with your clientele, drive their engagement with your brand, and thus gain access to valuable insights that can inform your future decisions.

Even if you don’t create any content yourself, your presence alone will yield benefits. With that said, taking the time to create content can pay dividends in drawing traffic to your business. If you have a special area of expertise, then why not publish some instructional blogs on the subject? Do your keyword research, establish what your customers are looking for, and then give it to them. You’ll be rewarded with traffic.

Influencers

Influencers have become significant players in the global digital economy. Their behaviour influences (of course) the behaviour of those who follow them. If you can get your products and services to feature in their content, then you’ll create an avenue through which a new audience can discover you and what you’re about. You’ll want to do your research before engaging with potential influencers. Vet their social media to see whether their approach makes a good match with your brand, and whether their audience coincides with your own. If you’re looking to market to younger people, then online influencers remain among the most effective ways of reaching them. Court them and keep them onside.

Things to Consider Before Finalizing Your Business Printing Solutions

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StrategyDriven Managing Your Busines Article |Business Printing|Things to Consider Before Finalizing Your Business Printing SolutionsQuality Business printing is ideal in fostering your brand’s image and represent its identity subtly. It is integral for a persuasive marketing campaign, advertising your product or services, creating awareness about your event or merely an exhibition of your company’s annual growth. But to be able to compliment all the best features in a well-planned budget is every business owner’s wish. A reputed printing agency would offer you prime-quality business printing services at a highly competitive rate. While finalizing your business prints, you must make sure that they are well optimized to meet with the highest quality and standards. Because it is the quality of your printable that defines your brand. Another prospect that must abet the entire process of business printing is cost-effective planning, which plays a crucial role in every bulk printing job.

And, to ensure everything goes right from the beginning, you should exclude the chances of minor human errors to costly technical lapses. Common mistakes, such as sending the wrong file to the printer or missing on the quiet space while designing, must be dealt with utter dexterity and attention. To assist you in avoiding any such nuisance, printing Brisbane has compiled an intricate check-list – so that you may make sure, and every detail rests in the right place while finalizing your business printing solutions. Also, in this article, you will find easy ways to fix the short-comings without the hassle or drain in the budget.

Make Ample Communication and Time Management

While planning your business print solutions, one element that should be your utmost-priority is effective time management. This habit will not only enable you to address any shortcomings gently but will also maintain your composure before your big day.

Most often, people are reluctant to finalize the features of their print job until the final moments. Consequently, they have no time left to fix any mistake by the end of the print job. Therefore, it is essential to keep a buffer and finalize matters with a handsome time in hand.

Once the designing of your files is complete, never assume that this will not require any further revisions. Your printer might spot a problem or ask for any minor adjustments that could be time-consuming – thus, make sure your designer has enough time to address any feedback properly.

Also, you should know to stay specific in your instructions which means you must prepare your homework before dictating the set of instructions to your printer or designer. Otherwise, a non-prepared pitch could cause you the additional cost and a tremendous amount of time.

Do not assume that your designer or printer is a perfect navigator or a mind reader. Simple tasks could be tricky to understand and can lead to hazardous complications. So, make sure you have outlined every instruction prominently and precisely.

Review Spelling, Grammar, and Other Technical Issues

A slightest of the spelling or grammatical error could be highly embarrassing and can damage the entire reputation of your brand. Make sure you have examined each line thoroughly before finalizing it to the printer. The job can be laborious, so to assist you in this, you can ask a few others in your workplace to proofread and confirm whether the files are ready for the print job. Review every aspect beforehand, make sure your file has buffer space on each side, to avoid trimming off important design or element. Also, you must ensure that the fonts your designer is using are, either available with your printer or you should send your files in PDF format.

It is obvious that to save a few minutes; we skip proofreading and review of important elements, which might later cost us in both time and money.

Making mistakes in human but not bothering to correct them timely is a crime. Yes, simple typos and grammatical mistakes commonly happen in the designing process but it is upon you to make sure that everything is perfectly tuned before it is too late.

Proofreading does not only mean to correct the typos, but it is a process in which you keenly inspect every element of your file and make sure it is print-ready. A wrong version of the file, a missing font, bad color choice or a slight mistake in the contact section can be a very costly affair.

Attend the Context, Avoid the Mainstream

Most of the printable should be utilized for onetime event or campaign, which might not last further than a limited duration. Very rare are the chances that you can use those printables on some different occasions. But, this does not in any way concede that your design is completely worthless after one use; instead, you can plan smartly and use it in other mediums of marketing such as websites, t-shirts, standees, etc. Yet, you should not oversaturate the minds of your target audience with similar prints and designs – rather, a creative remedy can save you a good many bucks.

Another important item you should not oversee is the use of stock images in your creative business printing solutions. If free images are your only resort, then make sure they do not scream “stock image” before the viewers. Otherwise, the whole impact of your art-work gets nullified.

Before finalizing your business prints, focus on the central theme and the information you want to convey dominantly to your audience. Every illustration in your print must convey the same story, boldly and proudly.

Pro Tip, Distribute Wisely

The main phase for which you have been making all those efforts is the distribution of your business print material. It encompasses the prospects of your business, target audience and an effective method of delivering your message to your clients. Not all will get enticed with your branding but those who would – must receive your print material appropriately; this is the reason why it is equally important to carve out a fruitful distribution strategy even before the finalization of your print job.

With a focused emphasis on your potential market, you can save a lot on distribution and carry-out the entire campaign with hallmark success. Stretching your budget is not the only important factor that determines marketing gains – but, it is the effective distribution of both money and assets that determine your success. Know the demographics and see whether your audience of distribution or the placement of your marketing material is relevant enough.

All these prospects must be taken into keen consideration because they possess great potential to influence your entire campaign.

Conclusion

If you follow the above set of instructions while finalizing your print solutions, not only you would be able to avoid major mistakes, but also you can save a healthy amount of time and money for your business.
Always make sure that you are choosing a professional for each task and never compromise on quality. Bulk business printing is a cognitive and rewarding way of connecting with the masses; therefore, one must deal it with diligence and tact.

Learn from the Best: 5 of the Best Marketing Campaigns in History

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StrategyDriven Marketing and Sales Article |Best Marketing Campaigns|Learn from the Best: 5 of the Best Marketing Campaigns in HistoryThere are certain things that stick in our memories and sometimes we don’t even know where they came from. Maybe we don’t even how we remember but they stick with us.

Many of the best marketing campaigns have had a similar effect on us. Sometimes, their effect can be so profound that it seemed ingrained into our culture. Aside from memorable, however, the best ad campaigns can make us feel a certain way or inspire us.

We took a look at some of the most famous ad campaigns in history. Check out this list of the most iconic ones.

How to Sell

When a company wants to boost its sales, it might be a good idea to invest in an advertising campaign. This can be effective for a number of reasons. Weber Associates are a trusted name in advertising and can take your company to the next level.

First, it exposes the product or service to a wider audience. People who may have never heard of the product can now be familiar with it.

Also, people may be aware of the product but might not know why yours is superior. Finally, radio, tv, and digital marketing campaigns have a way of getting into our subconscious. Then, we tend to think of the given product automatically in certain situations.

The Top 5 Best Marketing Campaigns

Experts from marketing companies estimate that most Americans see at least four to ten thousand ads per day.
According to the researchers, we have a way to turn a blind eye to most of this bombardment.

However, there are a few TV and digital marketing examples that stick out. Here are our top five campaigns.

1. The Most Interesting Man in the World

He doesn’t always drink beer, but when he does he choose a nice, cold bottle of Dos Equis. He is an older, suave gentleman having the time of his life.

The commercials are funny and truly revived the Mexican beer company.

2. Every Kiss Begins with Kay

There are a number of classic jewelry ads (he went to Jared) that come to mind. Who doesn’t want a big diamond ring?

The slogan is clever and catchy enough that you can probably hear in it your head if you try.

3. Got Milk?

This is a classic campaign that has been remade time and time again but never seems to get old.
Basically, you just get a celebrity to make a milk moustache and have them say “got milk?”. Easy as that!

4. Got Lyft?

The rideshare giant, Lyft, can be credited for launching an ongoing digital campaign that has been extremely successful. They were able to identify growing distrust for Uber and stepped up.

They were able to market themselves as being more socially conscious. Also, their use of incentives to get riders to bring new riders and drivers in was masterful.

5. In Elon We Trust

Elon Musk is the eccentric billionaire CEO of Tesla. They are most known for their electric cars but are masters of marketing.

They created a live stream event for SpaceX, in which they launched a rocket into outer space.

Get The Word Out

There are plenty of examples of great ad campaigns. The best digital marketing campaigns can influence behavior and give your company a massive boost.

If you own a business, consider consulting with the experts. Give the message out and enjoy the rewards.

The 4 Keys To Retail Success

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StrategyDriven Managing Your Business Article |Retail Success|The 4 Keys To Retail SuccessRetail is one of the best kinds of business you can possibly be involved in. After all, people are generally always going to want to buy products from retail stores, and if you can set it upright and manage it properly you will find that it is not too challenging to be able to get people interested in your store. This is especially simple and straightforward if you happen to run a food retail store, or a fashion store, or anything which sells items which people always need and will always need. If you are keen to make it even easier for yourself, however, then there are plenty of things that you can do towards that end. You can, for instance, take a look at some of the following ideas on how to ensure retail success. You might be surprised at how powerful some of these can be once you put them into practice in your store.

Focus On The Experience

Something that makes a huge difference if when you change your perspective from what the business needs or wants to what is right for the customer. In general, you should always make decisions based on what the customer would think. As you walk around your retail store – or explore its online web pages – you should imagine that you are the customer. What would you want to see, what should change or disappear entirely, and how can you be sure that it is going to be the best experience possible for each of your customers? This is something which you need to ask yourself at all times. Introducing incentives like convenience store loyalty programs is a way to gain returning customers to use their rewards. The more that you do this, the more likely it is that you will be able to ensure your customers have the best experience possible, which is probably the most important thing to be sure of after all.

StrategyDriven Managing Your Business Article |Retail Success|The 4 Keys To Retail SuccessGet Pricing Right

If there is one sure-fire quick way to get rid of your customers, it is by pricing your products wrong. People don’t want to pay too much for anything, and if you are consistently getting the price too high then it will mean that people just start to go elsewhere. At the same time, you need to make enough of a profit for it to be worthwhile, so you have to try and find a balance there somehow. That is easier said than done, but there is one tool which you might want to have in your arsenal here to make it easier: research.

There are a few kinds of research which can really help you with pricing. One is pricing analysis, where you look at what other competitors are offering for the same product, or a similar product. That will ensure that you are being competitive, which is the main thing when it comes to pricing. Then you have a tool from the likes of Trade Vitality which allows you to see what the minimum advertised price is that you are allowed to use for something. That can be particularly helpful when you are drawing people in with low prices, or when you have a sale on, for instance. As long as you can get the pricing right in all this, you will find that your retail store is going to have much more success on the whole.

Cleanliness

How clean you keep the store is hugely important too, and hugely relevant, as if it is not clean you will find that the customer is not going to be anywhere near as happy with the experience. The simple way to keep it clean is to hire someone to clean it every day, and then a deep clean every week. That will ensure that it remains clean, but you also need to make a point among your staff of having a policy whereby you clean up as you go along. That will be necessary for health and safety, and will keep the store looking its absolute best.

Marketing

Remember too that you can’t really get much done in businesses of any kind without a strong marketing tactic. The better you know how to approach your marketing, the more likely it is that you will be able to get more customers in, so that is absolutely something that you need to focus on. It’s best to employ a combination of both local advertising and digital marketing, so that you can get a wide, but targeted, reach. Get that right, and there is no reason why your retail business won’t see great success in the future.