How to Market Your Business in 2020

StrategyDriven Marketing and Sales Article |Market your Business|How to Market Your Business in 2020Nowadays, businesses have access to an unprecedented range of marketing tools. By leveraging all of them, you’ll be able to access the maximum possible number of would-be customers. Some, however, may be better suited to your circumstances, and thus worth extra attention.

Let’s take stock of a few of the key marketing tools available.

Business Cards

For good reason, many new entrepreneurs place considerable focus on digital marketing. But it would be a mistake to neglect the enduring appeal of a physical business card. Hand out a business card to a potential lead, and you’re achieving several things:

  • You’re avoiding what might be an awkward and time-consuming conversation.
  • You’re giving them all of your contact details in an instant.
  • You’re establishing that you are a serious professional who is worthy of their attention.

instantprint, the online printing company, recently studied the science behind the business card, finding that white, yellow, and green were the most successful colours with 45.4% of Brits favouring a traditional design that represents the business. 30.8% also prefer a no-frills design with only the necessary information on display. This information is worth bearing in mind when designing your own business card.


For some businesses, flyers remain especially effective. This includes businesses whose reach is very short. A local takeaway should be focusing its marketing efforts on the surrounding area, and door-to-door menu posting remains by some distance the most effective ways to do this.

Social media

A presence on social media will allow you to communicate with your clientele, drive their engagement with your brand, and thus gain access to valuable insights that can inform your future decisions.

Even if you don’t create any content yourself, your presence alone will yield benefits. With that said, taking the time to create content can pay dividends in drawing traffic to your business. If you have a special area of expertise, then why not publish some instructional blogs on the subject? Do your keyword research, establish what your customers are looking for, and then give it to them. You’ll be rewarded with traffic.


Influencers have become significant players in the global digital economy. Their behaviour influences (of course) the behaviour of those who follow them. If you can get your products and services to feature in their content, then you’ll create an avenue through which a new audience can discover you and what you’re about. You’ll want to do your research before engaging with potential influencers. Vet their social media to see whether their approach makes a good match with your brand, and whether their audience coincides with your own. If you’re looking to market to younger people, then online influencers remain among the most effective ways of reaching them. Court them and keep them onside.

Things to Consider Before Finalizing Your Business Printing Solutions

StrategyDriven Managing Your Busines Article |Business Printing|Things to Consider Before Finalizing Your Business Printing SolutionsQuality Business printing is ideal in fostering your brand’s image and represent its identity subtly. It is integral for a persuasive marketing campaign, advertising your product or services, creating awareness about your event or merely an exhibition of your company’s annual growth. But to be able to compliment all the best features in a well-planned budget is every business owner’s wish. A reputed printing agency would offer you prime-quality business printing services at a highly competitive rate. While finalizing your business prints, you must make sure that they are well optimized to meet with the highest quality and standards. Because it is the quality of your printable that defines your brand. Another prospect that must abet the entire process of business printing is cost-effective planning, which plays a crucial role in every bulk printing job.

And, to ensure everything goes right from the beginning, you should exclude the chances of minor human errors to costly technical lapses. Common mistakes, such as sending the wrong file to the printer or missing on the quiet space while designing, must be dealt with utter dexterity and attention. To assist you in avoiding any such nuisance, printing Brisbane has compiled an intricate check-list – so that you may make sure, and every detail rests in the right place while finalizing your business printing solutions. Also, in this article, you will find easy ways to fix the short-comings without the hassle or drain in the budget.

Make Ample Communication and Time Management

While planning your business print solutions, one element that should be your utmost-priority is effective time management. This habit will not only enable you to address any shortcomings gently but will also maintain your composure before your big day.

Most often, people are reluctant to finalize the features of their print job until the final moments. Consequently, they have no time left to fix any mistake by the end of the print job. Therefore, it is essential to keep a buffer and finalize matters with a handsome time in hand.

Once the designing of your files is complete, never assume that this will not require any further revisions. Your printer might spot a problem or ask for any minor adjustments that could be time-consuming – thus, make sure your designer has enough time to address any feedback properly.

Also, you should know to stay specific in your instructions which means you must prepare your homework before dictating the set of instructions to your printer or designer. Otherwise, a non-prepared pitch could cause you the additional cost and a tremendous amount of time.

Do not assume that your designer or printer is a perfect navigator or a mind reader. Simple tasks could be tricky to understand and can lead to hazardous complications. So, make sure you have outlined every instruction prominently and precisely.

Review Spelling, Grammar, and Other Technical Issues

A slightest of the spelling or grammatical error could be highly embarrassing and can damage the entire reputation of your brand. Make sure you have examined each line thoroughly before finalizing it to the printer. The job can be laborious, so to assist you in this, you can ask a few others in your workplace to proofread and confirm whether the files are ready for the print job. Review every aspect beforehand, make sure your file has buffer space on each side, to avoid trimming off important design or element. Also, you must ensure that the fonts your designer is using are, either available with your printer or you should send your files in PDF format.

It is obvious that to save a few minutes; we skip proofreading and review of important elements, which might later cost us in both time and money.

Making mistakes in human but not bothering to correct them timely is a crime. Yes, simple typos and grammatical mistakes commonly happen in the designing process but it is upon you to make sure that everything is perfectly tuned before it is too late.

Proofreading does not only mean to correct the typos, but it is a process in which you keenly inspect every element of your file and make sure it is print-ready. A wrong version of the file, a missing font, bad color choice or a slight mistake in the contact section can be a very costly affair.

Attend the Context, Avoid the Mainstream

Most of the printable should be utilized for onetime event or campaign, which might not last further than a limited duration. Very rare are the chances that you can use those printables on some different occasions. But, this does not in any way concede that your design is completely worthless after one use; instead, you can plan smartly and use it in other mediums of marketing such as websites, t-shirts, standees, etc. Yet, you should not oversaturate the minds of your target audience with similar prints and designs – rather, a creative remedy can save you a good many bucks.

Another important item you should not oversee is the use of stock images in your creative business printing solutions. If free images are your only resort, then make sure they do not scream “stock image” before the viewers. Otherwise, the whole impact of your art-work gets nullified.

Before finalizing your business prints, focus on the central theme and the information you want to convey dominantly to your audience. Every illustration in your print must convey the same story, boldly and proudly.

Pro Tip, Distribute Wisely

The main phase for which you have been making all those efforts is the distribution of your business print material. It encompasses the prospects of your business, target audience and an effective method of delivering your message to your clients. Not all will get enticed with your branding but those who would – must receive your print material appropriately; this is the reason why it is equally important to carve out a fruitful distribution strategy even before the finalization of your print job.

With a focused emphasis on your potential market, you can save a lot on distribution and carry-out the entire campaign with hallmark success. Stretching your budget is not the only important factor that determines marketing gains – but, it is the effective distribution of both money and assets that determine your success. Know the demographics and see whether your audience of distribution or the placement of your marketing material is relevant enough.

All these prospects must be taken into keen consideration because they possess great potential to influence your entire campaign.


If you follow the above set of instructions while finalizing your print solutions, not only you would be able to avoid major mistakes, but also you can save a healthy amount of time and money for your business.
Always make sure that you are choosing a professional for each task and never compromise on quality. Bulk business printing is a cognitive and rewarding way of connecting with the masses; therefore, one must deal it with diligence and tact.

Learn from the Best: 5 of the Best Marketing Campaigns in History

StrategyDriven Marketing and Sales Article |Best Marketing Campaigns|Learn from the Best: 5 of the Best Marketing Campaigns in HistoryThere are certain things that stick in our memories and sometimes we don’t even know where they came from. Maybe we don’t even how we remember but they stick with us.

Many of the best marketing campaigns have had a similar effect on us. Sometimes, their effect can be so profound that it seemed ingrained into our culture. Aside from memorable, however, the best ad campaigns can make us feel a certain way or inspire us.

We took a look at some of the most famous ad campaigns in history. Check out this list of the most iconic ones.

How to Sell

When a company wants to boost its sales, it might be a good idea to invest in an advertising campaign. This can be effective for a number of reasons. Weber Associates are a trusted name in advertising and can take your company to the next level.

First, it exposes the product or service to a wider audience. People who may have never heard of the product can now be familiar with it.

Also, people may be aware of the product but might not know why yours is superior. Finally, radio, tv, and digital marketing campaigns have a way of getting into our subconscious. Then, we tend to think of the given product automatically in certain situations.

The Top 5 Best Marketing Campaigns

Experts from marketing companies estimate that most Americans see at least four to ten thousand ads per day.
According to the researchers, we have a way to turn a blind eye to most of this bombardment.

However, there are a few TV and digital marketing examples that stick out. Here are our top five campaigns.

1. The Most Interesting Man in the World

He doesn’t always drink beer, but when he does he choose a nice, cold bottle of Dos Equis. He is an older, suave gentleman having the time of his life.

The commercials are funny and truly revived the Mexican beer company.

2. Every Kiss Begins with Kay

There are a number of classic jewelry ads (he went to Jared) that come to mind. Who doesn’t want a big diamond ring?

The slogan is clever and catchy enough that you can probably hear in it your head if you try.

3. Got Milk?

This is a classic campaign that has been remade time and time again but never seems to get old.
Basically, you just get a celebrity to make a milk moustache and have them say “got milk?”. Easy as that!

4. Got Lyft?

The rideshare giant, Lyft, can be credited for launching an ongoing digital campaign that has been extremely successful. They were able to identify growing distrust for Uber and stepped up.

They were able to market themselves as being more socially conscious. Also, their use of incentives to get riders to bring new riders and drivers in was masterful.

5. In Elon We Trust

Elon Musk is the eccentric billionaire CEO of Tesla. They are most known for their electric cars but are masters of marketing.

They created a live stream event for SpaceX, in which they launched a rocket into outer space.

Get The Word Out

There are plenty of examples of great ad campaigns. The best digital marketing campaigns can influence behavior and give your company a massive boost.

If you own a business, consider consulting with the experts. Give the message out and enjoy the rewards.

The 4 Keys To Retail Success

StrategyDriven Managing Your Business Article |Retail Success|The 4 Keys To Retail SuccessRetail is one of the best kinds of business you can possibly be involved in. After all, people are generally always going to want to buy products from retail stores, and if you can set it upright and manage it properly you will find that it is not too challenging to be able to get people interested in your store. This is especially simple and straightforward if you happen to run a food retail store, or a fashion store, or anything which sells items which people always need and will always need. If you are keen to make it even easier for yourself, however, then there are plenty of things that you can do towards that end. You can, for instance, take a look at some of the following ideas on how to ensure retail success. You might be surprised at how powerful some of these can be once you put them into practice in your store.

Focus On The Experience

Something that makes a huge difference if when you change your perspective from what the business needs or wants to what is right for the customer. In general, you should always make decisions based on what the customer would think. As you walk around your retail store – or explore its online web pages – you should imagine that you are the customer. What would you want to see, what should change or disappear entirely, and how can you be sure that it is going to be the best experience possible for each of your customers? This is something which you need to ask yourself at all times. The more that you do this, the more likely it is that you will be able to ensure your customers have the best experience possible, which is probably the most important thing to be sure of after all.

StrategyDriven Managing Your Business Article |Retail Success|The 4 Keys To Retail SuccessGet Pricing Right

If there is one sure-fire quick way to get rid of your customers, it is by pricing your products wrong. People don’t want to pay too much for anything, and if you are consistently getting the price too high then it will mean that people just start to go elsewhere. At the same time, you need to make enough of a profit for it to be worthwhile, so you have to try and find a balance there somehow. That is easier said than done, but there is one tool which you might want to have in your arsenal here to make it easier: research.

There are a few kinds of research which can really help you with pricing. One is pricing analysis, where you look at what other competitors are offering for the same product, or a similar product. That will ensure that you are being competitive, which is the main thing when it comes to pricing. Then you have a tool from the likes of Trade Vitality which allows you to see what the minimum advertised price is that you are allowed to use for something. That can be particularly helpful when you are drawing people in with low prices, or when you have a sale on, for instance. As long as you can get the pricing right in all this, you will find that your retail store is going to have much more success on the whole.


How clean you keep the store is hugely important too, and hugely relevant, as if it is not clean you will find that the customer is not going to be anywhere near as happy with the experience. The simple way to keep it clean is to hire someone to clean it every day, and then a deep clean every week. That will ensure that it remains clean, but you also need to make a point among your staff of having a policy whereby you clean up as you go along. That will be necessary for health and safety, and will keep the store looking its absolute best.


Remember too that you can’t really get much done in businesses of any kind without a strong marketing tactic. The better you know how to approach your marketing, the more likely it is that you will be able to get more customers in, so that is absolutely something that you need to focus on. It’s best to employ a combination of both local advertising and digital marketing, so that you can get a wide, but targeted, reach. Get that right, and there is no reason why your retail business won’t see great success in the future.

Top 5 Benefits of Business Cards

StrategyDriven Marketing and Sales Article |Business Cards|Top 5 Benefits of Business CardsWhether you’re a small business or large organisation, spreading awareness of your brand is crucial. The more people who know about your company, the better, so using the right marketing tools and techniques can make a big difference, helping to secure new interest from customers and clients.

While many businesses use social media platforms like Facebook and Instagram as a way to connect with their followers, using the old school approach of business cards can be just as beneficial. With that in mind, here are the top five benefits of business cards.


If you run a small business, working with a tight budget can be tough. However, what you may not realise is how cost-effective using business cards can be. Instead of purchasing one or two cards, make sure that you buy in bulk, where you will be able to save a ton of money. You may want to consider checking out websites like who can help you design the perfect business card.


Although business cards are small, that doesn’t mean you can’t fit a great deal of information on them. Instead of just putting your contact information on your business card, you should consider putting some advertising material on it, or offering a deal or coupon to lure new customers in. It’s important not to put too much information on your business card though, so finding the right balance is key, helping to avoid overwhelming the recipients.


Another great benefit of using business cards is that you are in charge over how it looks. What’s more, you have discretion over the content too, as well as what marketing strategies to use to promote your brand. Business cards are small enough to fit inside a purse or wallet, meaning customers are more likely to take a card from you and keep it in their wallet or briefcase.


There are all sorts of places where you can use a business card. For example, if you’re attending a networking event, having a stall promoting your brand and equipping yourself with plenty of business cards will mean that customers can take a piece of your business away with them, helping to secure new interest. Remember, anyone you meet can be a potential customer, so handing out as many business cards as you can is crucial.

Never Stop Working

Unlike a television advertisement that only lasts for roughly 30 seconds, a business card and its message resonate and stays with the customer. Each time a customer checks out your business card, they will be reminded about what your company is all about, helping to increase the likelihood of them engaging with your brand. Unlike using email marketing where customers may not even check their inbox, having a physical record of what your business is all about can help stick in consumers minds more.

Instead of relying on social media and the internet for your marketing strategy, using business cards can be a great way to attract more customers to your brand. Not only are they convenient for the customer, they never stop working, and they’re affordable to buy too, especially if you buy in bulk. How your business presents itself is everything, so make sure that you spend time designing a business card that stands out from the crowd.