Two Things That Can Tarnish Your Online Business

StrategyDriven Entrepreneurship Article
There are two fundamental aspects of digital commerce that have the potential to tarnish the reputation of your success; the loading speed of your website and the credibility of your email account. Indeed, there are many essential ingredients every business needs but perhaps there are none more important in the sphere of online business than the load speed of your website and the amount of emails that get through to your list of subscribers.

First off, let’s take a look at your email account.

Email marketing is one of the most essential ways to communicate with customers today, indeed it is one of the most essential aspects of digital marketing, yet it can be notoriously difficult as often commercial emails end up in spam folders.

Today, there are over a hundred different SPAM blacklists in operation but with the use of certain tools and strategies such as using email list verification, this risk can be mitigated in order to ensure the majority of emails do get through to their intended recipients.

Now, let’s look at how the loading speed of your website.

It’s well known that there’s a direct correlation between the loading time of your website and bounce rate, that is to say the number of people that visit your site but leave straight away; just like in the offline retail world, where a customer walks into a shop then walks straight out.

In fact, to better explain the term ‘bounce rate’ it can help to picture a busy shopping centre – where people are walking around browsing or searching for a particular solution. In the shopping centre, signposts help point people in the right direction, whereas in the online world, Google is the authority.

In the offline retail world, people naturally browse a few different stores based on the attractiveness of their retail display amongst other factors such as brand awareness and perceived relevance to their needs.

Now, as the store owner once they come through the door, it’s your job to engage them with special offers, product demonstrations, engaging retail displays, and relevant ideas to solve a problem they face.

In essence, your job as a retailer is to engage consumers so they spend as much time in your retail environment as possible – for there’s a direct correlation between the amount of time spent in a store and the amount of money spent. This is why large retail brands invest so much in visual merchandising.

Now, in the digital world, if you have high traffic but low engagement this is known as having a high bounce rate.

The reason a high bounce rate will cripple your online business success is because it’s akin to people walking in your store, and then straight back out, without buying anything. Whilst a high bounce rate can be attributed to many factors such as a lack of engaging content, or a lack of perceived relevance, it has been found that 40% of potential customers will leave your website if the site takes more than 3 seconds to load.

This is particularly pertinent in our increasingly impatient digital world and therefore we’re going to take a brief look at three ways to optimise the loading speed of your website.

1. Hosting

Load speed can be somewhat contingent on your hosting provider, and therefore, it’s something you should seriously consider before committing to a provider. If you have a high volume of traffic to your website then you might want to consider upgrading to private hosting, as this can offer a much speedier service in terms of load speed.

2. Optimize Images

Many website owners use large image files and then scale them down automatically using CSS, to be displayed on the user’s device. This might not seem like a problem, but the challenge is the browser has to load the full size image, then scale it down, which is a very inefficient way to process photos – and this can seriously affect load speed.

3. Enable Browser Caching

When you regularly visit a website some of the elements of that web page are stored on your hard drive, in a temporary storage folder, known as a cache. As a website owner, if you enable browser caching it means you are able to temporarily store data on the user’s computer which means they will have a much faster loading experience.

How To Create More Revenue From Your Online Presence

StrategyDriven Entrepreneurship ArticleWhile every business owner should be aware of the need for a strong online presence, often this comes down to making the occasional Facebook post about their new product and nothing else. In the digital age, where even the youngest consumers are internet-aware, that’s simply not going to be good enough. You want your online presence to not only act as a roadmap to purchase but also to work for you in order to attract more customers and create more profits. That’s why it is essential that you look at every way possible to optimize your website, streamline your social media management, and find new ways to make your online presence work for you. There are a number of ways that you can use what you already have to increase revenue, and this handy list will help you to generate more profit.

Reach more people

The internet allows you to reach across geography and attract potential new customers from anywhere in the world. This is a huge benefit to businesses that are now able to boost global sales and source cheaper suppliers. It used to be a matter of billboards and newspaper ads, but now your advertising can be controlled in-house, and by using your market research into your customer demographic, you can literally target potential customers based on age, interests and current trends. By targeting your brand to your potential audience, you are making it far more likely that you will be able to find new customers and increase your sales figures. Keep an eye on your conversion rates and make sure that you are up to date on the latest sales tools.

Internet marketing strategy

A significant part of your marketing strategy should be focused on online platforms. Although it can be all too easy to either dismiss social media as oversaturated or even worse, put all of your eggs in the social media basket, the truth is that social media platforms are an incredibly useful tool for every business. They allow you to interact regularly with both current and potential customers, and that interaction is key. Consumers now demand interaction, and that alone can boost your company profile. You want consistent two-way communication that reflects your branding and reinforces your business in the minds of those that interact with you. It’s simply not good enough these days to post a new product and walk away. Remember, it’s called social media for a reason. So be social, and always stay on brand.

The benefits of membership sites

There are a number of key reasons why you may be considering a membership site. If you’re unsure what this means, it’s simply an area of your website (or the website in its entirety) that is only accessible to certain paying customers. A membership website can pay dividends, and for several reasons. The main benefit of a membership site is that it can reinforce loyalty to your brand that makes it far less likely that your customers will look elsewhere for your services when they need them. They have committed to your business financially, which means that they already have a vested interest in your output. It is a lot easier to than you may think, however, look for guidance on how to create a membership site. They can help in not only attracting users but keeping them too. Whether you’re offering an online course, granting early access to new products, or showcasing industry-relevant how-to guides, having a membership site can end up being a very profitable extension of your company.

Lift your Google rankings

Having a strong presence on search engine rankings can drive more customers to your site than you might think. Underestimating the importance of Google is an issue that more and more businesses are facing, so to avoid that you need to make sure that you are doing everything possible to appear on the first page of any related Google search, and the higher, the better. There a number of ways that you can boost your search engine rankings, and whether you do it via fresh and regular content updates or even through Pay Per Click advertising, a good search engine ranking will play an important part of your online marketing strategy. Don’t be afraid to invest some of your marketing budgets in SEO, and you’ll find that your rankings will grow organically.

It may seem an obvious truism, but every customer facing element of your business needs to be optimized in order to attract as many potential customers as possible and convert those visitors into sales. Failing to make use of the online presence that you have cultivated means that your business is not making the most of every revenue source.

Top Tips To Start An Online Business

E-commerce businesses are conquering more and more market shares. Since it is tempting to be there among the top performers, you can get a head start by implementing a few straightforward things. These are some of the most important steps.

Have A Unique Business Idea

The business idea is, of course, the starting point and the heart of every online business. Maybe you want to sell products, whether digital or real goods, but maybe you also want to offer services. To develop a viable business idea is, in any case, the basis of your business success. As well as a unique idea, you should develop a clear strategy early on.

Always Remember Your Target Audience

If you do not think of a specific design concept for your online business, think about what your target group is. In the end, customers should immediately realize that they are on the right track with what they are looking for.

Also, the emotions of your visitors should be addressed. If your clothing store is aimed at women under 25, it makes sense to show fashionable and chic clothes. This is how the visitors understand that they have landed right with you.

Find A Domain Name

If you want to open an online shop, you need a good, memorable domain name. The most important rule here is that short domains are better than long. You can remember them better, and there are fewer ways to mistype.

Choose The Right Merchandise Management

What is often overlooked by many, is the right choice of inventory management. With increasing sales, many online shops often fail due to improper storage and bookkeeping. That is why it is important to ensure that you work with good software for inventory management right from the start. LFORM can help you get started with creating the most suitable website for your business.

Choose A Memorable Brand Logo

The image of a company is crucial to its success, as it is a reflection of how your brand is different from the others. Therefore, it is a high priority that the company image is in the header of the page and is easily recognizable. One thing is for sure – you have to spend your money on a good logo design because the logo quality can say a lot about your business. The same brand logo also needs to be disseminated through your social media channels. Your customers need to be 100% sure that they have really come to your site.

Choose The Right Payment Methods

On the subject of payment methods, in general, PayPal is a standard payment method that very popular with online retailers. Often, however, sales potentials are lost due to missing payment methods. You, therefore, need to analyze your target audience closely to determine which payment methods are needed. If, for example, you have an online shop with a target group from the middle to upper class with a high income, aim to offer a credit card payment method that doesn’t require the customer to leave your website.

If the online shop targets a target group with a rather low income, then you can probably do without the credit card. The age structure of the target group also plays a major role in the preferences of the payment method. Therefore, an in-depth analysis of the target group is an essential prerequisite here.

Find A Suitable Storage Place

Your business will require a suitable storage area, that is not your living room. This includes a warehouse with equipment such as a packing table, product storage shelves, hand truck, pallet trucks, shelving for shipping utensils, barcode scanners and so on.

Find A Professional Photographer

Good product pictures and descriptions are indispensable. The aim is to convince customers that your products are a top quality which will result in a purchase. This is when you should be honest and ask yourself if you are a gifted as a photographer so that you can do the job yourself. If the answer is no, find some assistance.

Offer Multiple shipping methods

So, once you’ve set the general structure, products, and prices, it’s time to think about shipping. Usually, a standard shipping method offers variants such as standard of express shipping. The standard shipping should, however, bring no additional costs, since this can deter a customer and in the worst case, can even lead them to abandon the cart.

In addition to the choice of shipping, you should also give buyers the opportunity to determine their preferred parcel delivery service. This is important to consumers and is a definite advantage over the competition.

Have An Effective Advertising Plan

An online business can only succeed if the world knows about it, so advertise wherever possible. Also, you can use social networks like Facebook or Instagram. Implementing a successful advertising plan and giving time, effort and thought into ensuring you have an effective strategy is vital to the success of any business.

Your Website Should Be User-Friendly

Experienced e-commerce business owners understand very well that website and web design alone are not very crucial. With today’s rivalry, you can only win with the help of a well-thought-out strategy. The usability of your site guarantees that your customers will have positive experiences with it.

A clear menu, a contrasting color palette, a small selection of main categories and a clear number of sub-categories. If is efficiently implemented, your visitors will understand at lightning speed whether the online shop looks attractive or not. It’s a lot faster than a regular shop – the distance between you and your competitors is just a few clicks away.

If the potential customer comes to your online shop, they must be able to access the desired product with a maximum of 2 clicks. If your customers have positive experiences after visiting your website, you are already ahead of your competitors by a few nose-lengths.

Analyze Your Competitors

Take a look at the pages of potential competitors. See what they are doing differently, so you can do better. Pay close attention to details that you find to be poorly implemented so you can learn from the mistakes of others and perform them better or differently.

This puts you one step ahead of your competitors. For example, develop an extraordinary concept or score points with particularly extensive customer service. When you exploit the unique potential of your online store, this will bring the decisive advantages.


For more way’s to make money online, check out this helpful guide.

How to Get Your Dentist Business Online

Many businesses including ones like dentist practices rely on their customers for return business. They also rely on their families and through word of mouth to attract new customers. However, sometimes those ways alone won’t drive enough patients to your door for you to be a viable practice. If that’s the case, then you will want to start thinking about other ways to attract clients. You may have used traditional methods before such as newspapers and local advertising. Although these are great ways to get more interest, you can also use other methods such as creating a presence online.

First Thing is a Website

Before you think about getting your business online, you will need to set up a website. It will enable you to put all the information people will need and create a good base from where to grow your online profile. You don’t have to spend a lot of money creating a website; there are many online site creators that allow you to design and build your own site for free. It is a good place to start, and you can add as much or as little as you want. It is also easy to use, so you don’t need to worry about not being technically minded. The other thing you will need to do is to create your domain name. You will need it to reflect your business name, and what you do; you can then get your site uploaded onto the internet.

Hosting Your Site

When you have a site and a domain name, you can find a company to host your website online. There are many to choose from, so you need to look at a few and see what they offer. Most will give you an amount of space for your site, plus they will keep it up to date for you. All you will need to do is change or add details as you need to. Although there are free hosting sites out there, you will get more functionality from a paid host.

Create Your Website Content

There are a couple of avenues you can use when it comes to content for your site. Some companies prefer a site that has all their information and prices already on there, they then leave it until something changes. The other method is to have the same information, but also add other parts such as a blog post at regular intervals. Having a blog or something that keeps people returning to your site can create more potential patients. You will have to think about what you want to blog about; it can be anything in the dentist news or special offers and services you may be running. You can also ask some of your patients to write a short testimonial that you can put on the site. New customers like to have reviews and testimonials to read, and it creates more trust for your patients.

Get Social Media Working for You

One of your biggest tools is going to be social media. Almost everyone now has at least one social media account so that you will be placing your business in front of millions of potential customers. Because you are a local business, you will only be interested in those people in your area, although if your business is in a tourist area, you may also get those looking for emergency treatment. By having your business on social media, you are also encouraging people to spread the word. Get your existing customers to like your page and become followers. Then, when you post something on there, they are likely to share it with their friends and family.

Online Marketing

Just like other forms of traditional marketing, online marketing can be tailored to your location and your particular business. There are many ways you can use online marketing including placed advertising on social media, mobile phone advertising and even online streaming services and YouTube. Getting the right balance to attract new patients can take time to get right. Instead of trying this yourself, you can use an online marketing company to do all the work for you. You can learn more about how these companies work by visiting their websites.

Working with Others in the Same Market

Starting a partnership with other companies or businesses that offer complementary services can be a good way to get your business online while saving money. If you have been thinking about using online advertising, then you can share the cost by having both companies on the same ad. There may be some companies that will also want you to advertise their products alongside your company. It could be a brand of toothpaste or toothbrush, that they would like you to help them market.

Email Marketing

Email marketing has been around for some time, and it is still one of the most effective ways to get your message across to your clients. You can start by asking for your existing client’s email addresses as part of the registration form; then you can email them when it is near their time for a check-up or appointment. Along with this email, you can also add special deals or new services you are offering. As you gain more clients, you will get a bigger email list, and you can start adding more products to the email. A good way to generate new email addresses is to have a contact form on your website. It will ask them to enter their email address for you to reply to their query and then you can also send them email marketing to encourage them to come for a check-up.

By embracing the online world and seeing what it can do for your business, you are opening up your dental practice to a huge number of people. Many of them will be local to you and may not even know your practice existed. With so many people looking for services online through their smartphones and tablets, having an online presence has never been more critical.

Making A Blog Your Business

StrategyDriven Entrepreneurship Article
Photo courtesy of Pexels

Starting a business has never been easier and harder at the same time than in 2017. You see, the resources you need to start a company are available at the click of a button. Take a blog as an example. By signing up to WordPress and playing with the themes, it is possible to go live within half an hour. However, the hard part comes when you try to turn blogging into a business. Because the industry is saturated, it is almost impossible to stand out from the crowd and become a market leader. Well, it is until now. Here are the tips that will help you turn blogging into a viable business model.

Go Narrow

Going narrow has nothing to do with the shape of the blog. It does, however, have a lot to do with the content. Thanks to all of the sites on the web, there is an originality issue because the content overlaps. It is your duty, then, to try and be unique as possible when you come up with an idea for a post. Although it sounds easy on paper, it is devilishly hard when push comes to shove, which is why the content should be as narrow as possible. Why? It’s because the more specific it is, the more chance you have of being an expert. Also, there should be fewer articles online about fly fishing in Africa.

Don’t Put All Your Eggs In One Revenue Basket

Of the success stories you hear, most of them revolve around wealthy advertisers that funded the site. So, because it’s human nature, bloggers attempt to replicate this model to make money. It is worth noting that money for advertising is a viable option, but it isn’t the only one. To make blogging a successful business, there needs to be a variety of revenue options. For instance, don’t be afraid to sell products and services through the site. This tactic gives the customers the opportunity to spend money instead of only converting via a signup form. And don’t worry because it isn’t tacky as long as you don’t shamelessly promote at every opportunity.

StrategyDriven Entrepreneurship Article
Photo courtesy of Pixabay

Choose A Good Host

There is a reason people want to know who the best WordPress hosting company is, and it’s because a host can make or break the business. Although you are the one in charge, they have the power to limit your ability to do business. It might not happen on purpose, but it happens all the same. Think about the cost, to begin with. A host might want a lot of money to play the hostess with the mostess, and you might not have the cash. Then there are the issues of security and support. A bad host could leave you open to attack if they don’t take online safety seriously, while some are not available to fix issues. Before you sign on the dotted line, you need a host that will cover all of the bases you find important.

Build A Community

Have you ever wondered why social media platforms are effective? If you haven’t, the answer is simple: they are a small community. Yes, people can talk to their favorite celebrities, but that is a bonus. The reason most people sign up for Twitter and Facebook is to interact with other users and check out shareable content. And, it is a business model you should try to replicate. If people can come to the blog and mingle digitally as well as consume content, they will have a reason to return. Not only is it as an excuse, but it is also a compulsion because people get addicted to interactive features.

Play The Long Game

One sure-fire way for a blogging business to fail is to expect too much too soon. Why? Well, it’s because the mentality forces you to make decisions that are bad for the business. The obvious example is changing the model after a couple of weeks. After six months or a year, there is an argument to re-evaluate your strategy to improve and expand. However, that isn’t the case after a short time as you need to give the blog time to grow organically. The most lucrative bloggers in the blogging industry make money now, yet that wasn’t the case in the first place. In fact, it can take up to 18 months to make enough to live off and be comfortable. If that is too long, then blogging isn’t the business for you.

As you can see, it is possible to make money from blogging, but you have to be ready to work hard and make savvy decisions.