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A Strategy for Online Entrepreneurial Success

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StrategyDriven Starting Your Business Article |Online Success|A Strategy for Online Entrepreneurial SuccessDevelop An Idea

Ideas are funny things; they can strike in an instant, grow in your mind over many years, or disappear for a while, only to re-emerge at some point in the future. If you have an idea for an online enterprise, that’s a good start; if not, there are ways to develop them into workable ones that have a chance at success. That is the key point. Every idea has been done, so don’t worry that it isn’t original; what you’re looking for is what makes the idea special or unique to you. How can you develop an idea that’s been done a thousand times before into something that is fresh?

Know Your Market

If you don’t know your market well enough, you won’t know what you’re getting into, and chances are you won’t be competitive once there. Avoid this eventuality by conducting thorough research into your competitors and what they bring to the table. Go on social media, follow them, sign up to their mailing list, and even buy their products. By experiencing their product as a customer, you will soon get to know what they do well and what could be improved upon. In terms of improvements, that’s your job. Wherever you notice an inefficiency, you can cease upon it as an opportunity to create a USP of your own.

Discover Efficiency

As an online entrepreneur, you must always be on the lookout for ways to be more efficient. This might be in the form of outsourcing distribution using companies like DME Supplies or using third party warehouse solutions. Depending on your business and industry, it could also mean implementing appropriate software to help improve your business’s efficiency and bring down the costs. Luckily, the internet and many modern online brands are set up for efficiency. Because of this, many options exist to serve companies operating in diverse industries, so it should be easy to find what you’re looking for.

Keep Your Day Job

Regardless of whether you are immediately successful or not – chances are you won’t be, but best of luck – it’s a good idea to keep your day job for the foreseeable. Being successful online is a sort of balancing act. You need to grow the business in the same way you might grow a tomato plant. Give it soil and water, light, and nutrients, and it will grow steadily into what you want. Until then, you need to keep an income coming in. It doesn’t have to make you rich, but if it pays the bills while your business gets off the ground – that’s good enough.

Get Organization

Basic organization can take you a long way, and in some cases, it can be the difference between success and failure. A solid business plan can help here. If you know your financial responsibilities, and you’re committed to your short and long term goals, your strategy should be easy to see and implement. Don’t be afraid to review your SMART goals and business plan regularly – there’s no such thing as too much planning.

The Ins & Outs of Launching A Virtual Business

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StrategyDriven Starting Your Business Article |Virtual Business|The Ins & Outs of Launching A Virtual BusinessThe chances are that in the last few months, thanks to the pandemic, you’ve probably heard a whole lot about virtual businesses. You may have heard how these kinds of non-physical businesses have helped the people behind them to survive the first wave of the pandemic, and offer a fantastic business opportunity. You may even be thinking about starting a remote business of your own, and taking a leap of faith into an industry that you’ve been wanting to join for a while.

You might be excited at the prospect of launching a virtual business, but that doesn’t mean that you can simply dive straight in and launch one instantly. You need to be smart about this – the fact is that launching a business means taking the time to really think the idea and concepts through. The fact is that before you dive in and start setting up a business, you need to take the time to understand what’s involved in running a business virtually and what it takes to see success.

What is a virtual business in its entirety? Simply put, it’s a business that is run without a dedicated physical office space – usually, the business is run from home or from a co-working space. Remote businesses are always a popular option as they offer far lower overheads than physical businesses and thus, are a great way for small businesses to begin trading.

That being said, it’s important to understand that just because the cost of launching a virtual business is lower, that doesn’t mean that it’s as simple as you might think. The fact is that there’s a lot that you need to consider when it comes to starting any business, however a virtual one comes with a lot of ins and outs that you need to think about.

Wondering what these are? Have a read of the tips and advice below, and implement them in how you approach your virtual business.

Organise your budget

There’s a common misconception that when it comes to launching a virtual venture that you don’t need a budget. However, this isn’t true – in order to launch a business, you need to have a carefully throughout budget in place. Even if you’re thinking of running the business entirely from home – instead of from a co-working space – you will need a budget to work with. The fact is that there are certain costs that every business needs to cover.

For instance, you will need a high spec computer or laptop or both. You will need to pay for a website domain and the design – which we will discuss in more detail below. You will need to think about insurance costs. You will need to cover the cost of communication tools that you – and your team members, if you have any – will need to use. The cost of launching a virtual business will be lower than launching a physical one but it still comes with costs and requires a budget, and it’s important to remember that.

Get your website designed

If you’re someone who is confident on their computer, then you may feel like you want to try and design your own website to cut costs and reduce overheads. However, what it’s important to bear in mind here is that for a virtual business, the website is, in essence, the business – it’s the first place the potential customers will go and it will act as your business’s virtual HQ. So you need to really consider whether you’re in the right position to create your own website or whether you should outsource the task.

Should you decide to hire an expert to create your website for you, make sure that you take the time beforehand to consider what you want your website to be like. Spend some time looking at competitor sites and list the pros and cons that each one offers, and consider what you could do to enhance your website and its design further.

Ensure that you have adequate support IT place

One mistake that you don’t want to make when it comes to launching your virtual business, it’s failing to have adequate IT support in place from the get-go. You might know a little about IT but the fact is that when you’re running a business you need to make sure that you have professional help on hand as and when you need it.

The thing is, you cannot afford for your website or software to go down for long periods of time, because downtime like this can be seriously detrimental to your business’s success. That’s why investing in IT support through a well-known and experienced company is so important, ensuring that whatever happens, you have all of the help and support that you need and can get any issues fixed in a fast and efficient way.

Focus on marketing

It’s also vital that you take marketing seriously regarding your business. A lot of new business owners make the mistake of thinking that marketing isn’t required for their business’s success, however the fact is that this couldn’t be further from the truth. If no one knows about your business, how can it be a success?

If you want to give your new venture the very best chance of achieving success, it’s vital that you make marketing a priority from the get-go. Set aside a monthly marketing budget, outsource the task to an expert, and put an overarching marketing strategy in place that’s designed to drive traffic to your website and help to convert leads. Make sure that you source a marketer that knows what they’re doing and has the ability to create huge growth for your business’s audience.

The fact is that launching a virtual business is easier than launching a physical one in many ways, as there’s a lot less that you need to do. However, that being said, making a success out of a virtual business can be far harder than making a success out of a traditional business.

Online Businesses Popular for Senior Citizens to Start

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StrategyDriven Starting Your Business Article | Online Businesses Popular for Senior Citizens to StartRetirement does not need to mean the end of work for senior citizens if they don’t want it to. There are many businesses that even those in need of in-home senior care can start. These businesses can give retirees extra income while still allowing them the flexibility to enjoy their retirement.

These 6 online businesses are good for retirees to start.

Senior Citizens Can Start an Online Genealogy Researching Business

Genealogists research the history of a family, and they can use the Internet to access genealogical records and create a detailed family tree for clients. This work is research-intensive so people are willing to pay others to do it for them. This makes it an ideal home business for retired seniors with time on their hands.

Although much of the research can be done online, genealogists sometimes need to go to libraries, churches or courthouses. They may also need to conduct interviews with people. This part of the job is excellent for seniors who enjoy getting out and socializing with others.

Starting a Virtual Assistant Business Can Help Retirees Earn Money

Virtual assistants are like administrative assistants who work remotely. They can help a business with a variety of tasks such as research, social media management, bookkeeping, data entry, managing email, booking travel, calendar management and more.

Senior citizens who want to start an online virtual assistant business need to assess the existing skills that they can offer and then decide if they want to learn new skills to add them to their offerings or just focus on the ones they already have.

Retirees Can Start a Writing or Blogging Business

There is a great need for quality content online, and senior citizens who want to start their own business can call upon their years of experience and knowledge to write that content. In fact, writing is an excellent home business for seniors who want to work entirely from home because all writing, research and telephone interviews can be done from the comfort of a home office.

Retirees who want to start a writing or blogging business should create a website with samples of their writing, perhaps creating their own blog that touches on the subjects they can write about. This will give them a portfolio to point potential clients to.

A Photo Business is Great for Senior Citizens with Tech Skills

For an older adult who knows their way around Photoshop or other photo enhancing tools, starting an online photo business is ideal. The business can offer services such as photo restoration of old or damaged photos, digitizing slides, negatives or prints, touching up digital images and more.

An investment in some hardware and software may be necessary for a senior citizen to start this business. Once that investment is made, a creative senior can make extra retirement income helping others enhance and preserve their photo memories.

Retired Teachers and Professionals Can Start an Online Tutoring Business

The ability to connect with others through video chat makes online tutoring easy. Former teachers and other professionals can offer their expert knowledge in subjects that students need to be tutored in and do that tutoring online.

This is one online business seniors can start that they might be able to get underway just by word of mouth. An older adult who announces on social media that they would like to tutor others in a subject they qualify to teach may find students very quickly.

Senior Citizens with Web Design Experience Can Start their Own Business Designing Websites

There are many website building sites such as WIX or Squarespace that make it simple to get a website up and running quickly. Tech-savvy seniors who take the time to get to know a couple of these sites can start a business that builds websites for others.

A senior who wants to open a company that helps other retirees may even consider starting a website designing business for other senior citizens that want to start their own online businesses.

About the Author

StrategyDriven Expert Contributor | Kelsey SimpsonKelsey Simpson enjoys writing about things that can help others. She lives in South Jersey and is the proud companion to two German Shepherds and spends her free time volunteering in dog shelters.

Two Things That Can Tarnish Your Online Business

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StrategyDriven Entrepreneurship Article
 
There are two fundamental aspects of digital commerce that have the potential to tarnish the reputation of your success; the loading speed of your website and the credibility of your email account. Indeed, there are many essential ingredients every business needs but perhaps there are none more important in the sphere of online business than the load speed of your website and the amount of emails that get through to your list of subscribers.

First off, let’s take a look at your email account.

Email marketing is one of the most essential ways to communicate with customers today, indeed it is one of the most essential aspects of digital marketing, yet it can be notoriously difficult as often commercial emails end up in spam folders.

Today, there are over a hundred different SPAM blacklists in operation but with the use of certain tools and strategies such as using email list verification, this risk can be mitigated in order to ensure the majority of emails do get through to their intended recipients.

Now, let’s look at how the loading speed of your website.

It’s well known that there’s a direct correlation between the loading time of your website and bounce rate, that is to say the number of people that visit your site but leave straight away; just like in the offline retail world, where a customer walks into a shop then walks straight out.

In fact, to better explain the term ‘bounce rate’ it can help to picture a busy shopping centre – where people are walking around browsing or searching for a particular solution. In the shopping centre, signposts help point people in the right direction, whereas in the online world, Google is the authority.

In the offline retail world, people naturally browse a few different stores based on the attractiveness of their retail display amongst other factors such as brand awareness and perceived relevance to their needs.

Now, as the store owner once they come through the door, it’s your job to engage them with special offers, product demonstrations, engaging retail displays, and relevant ideas to solve a problem they face.

In essence, your job as a retailer is to engage consumers so they spend as much time in your retail environment as possible – for there’s a direct correlation between the amount of time spent in a store and the amount of money spent. This is why large retail brands invest so much in visual merchandising.

Now, in the digital world, if you have high traffic but low engagement this is known as having a high bounce rate.

The reason a high bounce rate will cripple your online business success is because it’s akin to people walking in your store, and then straight back out, without buying anything. Whilst a high bounce rate can be attributed to many factors such as a lack of engaging content, or a lack of perceived relevance, it has been found that 40% of potential customers will leave your website if the site takes more than 3 seconds to load.

This is particularly pertinent in our increasingly impatient digital world and therefore we’re going to take a brief look at three ways to optimise the loading speed of your website.

1. Hosting

Load speed can be somewhat contingent on your hosting provider, and therefore, it’s something you should seriously consider before committing to a provider. If you have a high volume of traffic to your website then you might want to consider upgrading to private hosting, as this can offer a much speedier service in terms of load speed.

2. Optimize Images

Many website owners use large image files and then scale them down automatically using CSS, to be displayed on the user’s device. This might not seem like a problem, but the challenge is the browser has to load the full size image, then scale it down, which is a very inefficient way to process photos – and this can seriously affect load speed.

3. Enable Browser Caching

When you regularly visit a website some of the elements of that web page are stored on your hard drive, in a temporary storage folder, known as a cache. As a website owner, if you enable browser caching it means you are able to temporarily store data on the user’s computer which means they will have a much faster loading experience.

How To Create More Revenue From Your Online Presence

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StrategyDriven Entrepreneurship ArticleWhile every business owner should be aware of the need for a strong online presence, often this comes down to making the occasional Facebook post about their new product and nothing else. In the digital age, where even the youngest consumers are internet-aware, that’s simply not going to be good enough. You want your online presence to not only act as a roadmap to purchase but also to work for you in order to attract more customers and create more profits. That’s why it is essential that you look at every way possible to optimize your website, streamline your social media management, and find new ways to make your online presence work for you. There are a number of ways that you can use what you already have to increase revenue, and this handy list will help you to generate more profit.

Reach more people

The internet allows you to reach across geography and attract potential new customers from anywhere in the world. This is a huge benefit to businesses that are now able to boost global sales and source cheaper suppliers. It used to be a matter of billboards and newspaper ads, but now your advertising can be controlled in-house, and by using your market research into your customer demographic, you can literally target potential customers based on age, interests and current trends. By targeting your brand to your potential audience, you are making it far more likely that you will be able to find new customers and increase your sales figures. Keep an eye on your conversion rates and make sure that you are up to date on the latest sales tools.

Internet marketing strategy

A significant part of your marketing strategy should be focused on online platforms. Although it can be all too easy to either dismiss social media as oversaturated or even worse, put all of your eggs in the social media basket, the truth is that social media platforms are an incredibly useful tool for every business. They allow you to interact regularly with both current and potential customers, and that interaction is key. Consumers now demand interaction, and that alone can boost your company profile. You want consistent two-way communication that reflects your branding and reinforces your business in the minds of those that interact with you. It’s simply not good enough these days to post a new product and walk away. Remember, it’s called social media for a reason. So be social, and always stay on brand.

The benefits of membership sites

There are a number of key reasons why you may be considering a membership site. If you’re unsure what this means, it’s simply an area of your website (or the website in its entirety) that is only accessible to certain paying customers. A membership website can pay dividends, and for several reasons. The main benefit of a membership site is that it can reinforce loyalty to your brand that makes it far less likely that your customers will look elsewhere for your services when they need them. They have committed to your business financially, which means that they already have a vested interest in your output. It is a lot easier to than you may think, however, look for guidance on how to create a membership site. They can help in not only attracting users but keeping them too. Whether you’re offering an online course, granting early access to new products, or showcasing industry-relevant how-to guides, having a membership site can end up being a very profitable extension of your company.

Lift your Google rankings

Having a strong presence on search engine rankings can drive more customers to your site than you might think. Underestimating the importance of Google is an issue that more and more businesses are facing, so to avoid that you need to make sure that you are doing everything possible to appear on the first page of any related Google search, and the higher, the better. There a number of ways that you can boost your search engine rankings, and whether you do it via fresh and regular content updates or even through Pay Per Click advertising, a good search engine ranking will play an important part of your online marketing strategy. Don’t be afraid to invest some of your marketing budgets in SEO, and you’ll find that your rankings will grow organically.

It may seem an obvious truism, but every customer facing element of your business needs to be optimized in order to attract as many potential customers as possible and convert those visitors into sales. Failing to make use of the online presence that you have cultivated means that your business is not making the most of every revenue source.