The success of any business, or product, depends directly on social influence and exposure gains. More exposure means that more people see what you have to offer, and why your business or product is a better choice than your competitors. Here are the best ways you can raise your online exposure profile.
Social Media Marketing
If your company does not have a Facebook, Twitter and Instagram page, you are missing out an important part of your marketing strategy and a huge opportunity for growth. Social media has grown in importance in the online marketing world significantly in the past ten years, and it has the power to reform the rankings of successful businesses and put yours at the top. Being able to reply individually to all customers – whether they are reviewing your service or product, sharing a complaint, or asking a question – will show that you really make time for your clients, and care more about them than the contents on their bank account. Google+ has also gained a lot of traction in the past couple of years and is able to rival the daily users of even the dominant social media page Facebook. Having eye-catching titles that come out on top of a Google search for your specific niche will encourage more customers to try your product than someone further down the list. There is also the opportunity to do competitions and promotions across your social media accounts, where the conditions are sharing the pages and following all accounts that your company have to offer. Therefore promoting your business, without having to spend the time physically sharing it.
Getting as many positive reviews about both your brand and products out there as possible will be a great way of gaining exposure. Get a positive review on a high traffic website, and you’ll see your sales rocket. Professional journalists or bloggers tend to have a loyal following of readers that will trust their reviews and recommendations, and if they have a large following, you will be able to reach a mass amount of people overnight. However, it can give you an endless stream of work if you are approaching bloggers individually and the promotion of your company could potentially read too much like an advert, turning off interested customers. Luckily, there are companies that help to bridge the gap between your business and the blog websites; simply reading through a review of FATJOEs Blogger Outreach Service will show you how simple it can be to reach your market, without doing all the legwork yourself. Companies that offer these services have creative writers that work your link in by using a natural, non-affiliated, anchor text in a guest blog catered to the host blog’s style, to ensure it isn’t overly promotional.
Create YouTube Videos Showing Off Your Products and Services
Not only can you embed any videos you make onto your website, but the comments section allows for further feedback from your customers. The videos themselves will allow potential customers to have a more in-depth look at your products and can be very persuasive if you manage to weave in a strong sales pitch. Customers can also gain a greater understanding of your services if you create a video addressing some common questions. If you have a unique style or way of doing things, you can display that here. It’s a chance to be personable with people who are interested to know more about your business, so keep it friendly and engaging.
There are many more ways to gain online exposure for your business, but these examples above are the most surefire way of increasing your visibility online.