Maintaining a website can be challenging, but could it be time for a complete refresh? Whether you are noticing a slow loading speed or outdated content, this can all harm your Google ranking and negatively affect any marketing efforts that you may already have in place. In this article, we will be looking into whether or not your website needs a redesign.
Lack Of Mobile Optimisation
One of the main reasons that your website may need a redesign is through the lack of Mobile optimisation. Due to Google’s implementation of Mobile-First Indexing it is crucial to the SEO efforts that you have a website that is optimised for mobile. Whether this is on a separate URL or under the same URL, this needs to be seamless as this can dramatically affect your ranking on Google.
Without a website that is mobile optimised, you are less likely to rank on page one of Google or even outrank your competitors, therefore, it is crucial that your business has one. If you are using a web development agency to help you rebuild a website, it may be worth developing a mobile version of your website during the design process.
In Need Of Updated User Experience
Another reason for a website redesign could be the need for updated user experience. If your website looks outdated or is running slowly, it may be time for a well-needed refresh. Whether this is a complete rebrand or just altering the content on your landing page, this can all help to introduce an updated user experience. This is beneficial from an SEO perspective as this will help to reduce the bounce rate and give users the information that they need within just a few seconds.
A number of recent studies have shown that users will click off of your website if it takes longer than 5 seconds to load, therefore it is important to address this issue as a top priority to improve the bounce rate.
Not Generating The Leads You Need
A redesign is also the perfect way to ensure that you are generating the leads that you need as a business. Whether this is due to bounce rate or lack of user experience, this can all contribute to the loss of potential leads as you will not be ranking on page one of Google. By redesigning your site, you can then begin to work on optimising content and coding to rank higher in Google. Keyword mapping, content gap and site audits can all then be conducted to further optimise the site and increase overall ranking.
Though it will take time to index the new site and crawl up the search results, a new site will lay the perfect foundation for the increase in traffic that you may well be receiving. Additionally, implementing chatbots and contact us forms can help to generate the leads needed to achieve smart goals. This is key to the success of a business as you can then begin to implement an effective inbound marketing strategy to close sales.
The final reason your site could be due to a redesign is because of the overall look of the landing page. If the colour theme and font clash or the overall design have not aged well, this can lead many to click off. This could be a problem when looking at customer acquisition rates as this could jeopardise the chances of successful conversions.
By updating the design and even the layout, you can then create a customer experience that encourages them to spend a longer amount of time on your site. This is great for SEO as Google will then see these levels of engagement and rank you higher.
Whether you are looking to completely redesign your site in the near future, or you are considering a refresh of the content on your site, this can all help to boost ranking and benefit you in the long term.