Posts

5 Things to Know About Running an Offline Marketing Campaign

StrategyDriven Online Marketing and Website Development Article |Combining online and offline marketing|5 Things to Know About Running an Offline Marketing CampaignMore and more businesses are integrating their online marketing efforts with offline marketing campaigns. The two marketing approaches are not meant to be used separately, but rather as an integrated, holistic way of reaching a target audience. There are more strategies to use – and campaigns to run – as well, which means there are more opportunities to take the target audience on a seamless journey both online and offline.

Still, combining online and offline marketing is not something you want to take lightly. More importantly, running an offline marketing campaign requires extra care if you want to produce the desired results. When done correctly, offline marketing campaigns can fully amplify online marketing and vice versa. Before you get started with your own campaigns, here are the five things you need to know about running an offline marketing campaign.

It’s Just as Seamless

Integration is still an important keyword when you are planning an offline marketing campaign. It is easy to fall into the trap of running promotions and other activities separately instead of as parts of a bigger strategy. Falling into this trap will result in effective individual marketing efforts, but no real long-term achievements or substantial KPIs.

With the right approach, you can integrate different marketing activities and amplify their impacts. An in-store promotion can be combined with social media marketing, direct marketing, and even email marketing to create a bigger impact. For example, customers can earn a discount by posting a photo of the store or your product to their social media profiles.

Mind the Tools

I know a lot of business owners avoid using certain marketing tools, mainly due to misconceptions about them. After all, TV ads are expensive and radio ads just don’t work. Are they really that bad? The answer is a big NO. Each marketing instrument and tool is effective when used to reach the right target market. Older consumers in a local market, for example, still listen to their favorite radio shows; commuters do the same too.

You just have to be more careful when choosing the right marketing tools to use. Take steps to fully understand your offline audience and how to best reach different audience groups. Use the insights you gather to determine the right kind of marketing campaign to run, and the best instruments to use for getting the message across effectively. It’s the same approach used in online marketing, but you use it to choose offline marketing instruments instead.

Tangible Marketing

To further separate your offline marketing campaigns from their online counterparts, it is also a good idea to use tangible marketing assets. This is a great step to take if you want to boost user engagement, increase awareness, and push your brand to more people. There are plenty of ways to do it too.

You can use merchandise like T-shirts, hats, and pins to get really close to the audience. These are items that your potential customers actually wear, making them very effective for increasing exposure and building loyalty. Similar to the way schools use jackets and pins as a way to develop pride among students, you can browse these selections and make your own pins for the same purpose.

Don’t Forget the Basics

Despite the growing number of businesses taking marketing seriously, abandoning the basics remain the most common mistake businesses make on a day-to-day basis. Yes, having great posters and producing cool merchandise for your brand are great investments to make, but have you applied the same approach to your letterheads? Or your retail space?

With web development, you always develop a killer website that pleases visitors before attracting traffic from various sources; why not do the same with your offline marketing efforts? Create a retail space that really represents your brand, incorporate brand elements across your assets (i.e. shipping labels, packaging, or business cards) and make sure you are ready for the exposure you get through offline marketing activities.

Freebies!

Freebies always work, especially when they are used as part of a bigger marketing campaign. Don’t use freebies to boost sales but use them to increase awareness and build brand loyalty. You can offer free T-shirts or a bonus cup of coffee to loyal customers. In turn, those customers will be even more loyal, knowing that you really appreciate their business and pay attention to the relationship you have with them.

The approach creates a more lasting effect. Sure, offering bonus items to boost sales is great, but offering freebies to loyal customers will result in a higher customer lifetime value and more return in the long run. There is also an added bonus to benefit from: loyal customers are more likely to recommend your brand (and your products) to other potential customers.
One more thing….

There is a big misconception about the unmeasurable nature of offline marketing. With online marketing, you can always measure the impact of every effort or activity. That’s not the case with offline marketing activities, but that doesn’t mean the impact of offline marketing cannot be measured entirely.

While you cannot get detailed insights as easily as you could with online marketing, there are still ways to constantly monitor, evaluate, and improve your offline marketing activities. It’s called paying attention. Surveys and marketing research aside, paying attention to the way customers react to your promotional offers or offline marketing activities says a lot about the campaign itself.

Paying attention to the customers will also lead to better use of offline marketing tools. If you see more customers using the custom lapel pins we talked about earlier, you know that they are very popular; you might want to produce more pins than T-shirts the next time you order goods for your brand. You can even observe the designs that work and stick to them.

Offline marketing and online marketing work great together. When you can combine the two marketing approaches seamlessly, you have all the tools you need to create a big impact. With these things about offline marketing covered, getting started with your own offline marketing campaigns is certainly easy to do.

How To Expose Your Vacation Rental to Thousands Of Online Visitors

StrategyDriven Online Marketing and Website Development Article|Online Marketing|How To Expose Your Vacation Rental to Thousands Of Online VisitorsIf you have a holiday home or if you are looking to lease a room in your house or even lease your house then this is a must read strategy guide to help you grow your vacation rental business no matter how small or large your operation.

Vacation rentals are in their prime at this time. There are plenty of websites available on which you can list your property for free and expose your vacation rental to thousands of people seeking to rent a holiday home for their vacation.

For those that are looking to get into the vacation rental business, the first question they usually ask is “Which website should I list my property on?”. Well, the answer is, in fact, an easy one if you are willing to part with a small monthly fee every month.

List Your Vacation Renal on All the Websites That Will Allow You To

You should list your property or properties on every vacation rental website that is available. That means Airbnb, HomeAway, FlipKey, Booking.com, and so on. You can find some recommendations for vacation rental listing sites here.

Why List My Properties on All Vacation Rental Websites?

There are two key reasons why you should use every available website at your disposal to list your vacation rental.

Free to list your property

This is the most obvious point we’d like to make is that on nearly all of these websites it is free to list your property. The only time you will pay any fees to the website is if someone books your property. Read about Airbnb service fees applied here for a better understanding of what you will pay when someone does book your vacation rental.

Take advantage of all the free internet traffic your website will gain from being listed on multiple websites

People looking to rent a holiday home find these vacation rental websites on social media as well as internet searches using Yahoo, Google, and Bing. The reason people searching for holiday homes are able to find these websites online is that every vacation rental website out there has a dedicated digital marketing team and budget to bring traffic to their website.

When people find the vacation rental site they like, they will search for holiday homes in the area they plan to visit. Your property, if listed correctly, will appear in these filtered searches for the area the holidaymaker wants to visit. That is free exposure for you because it cost you nothing to list your property on the website.

Now picture this. If someone chooses HomeAway to search for a holiday home over Airbnb, it doesn’t matter. That is because you will have listed your property (for free) on both these websites. Therefore, anyone searching for a vacation rental in the area your property is listed on either the Airbnb or HomeAway website will see your property as an option to book for accommodation om both of these websites.

Think about it. All that traffic on the internet coming to your vacation rental home no matter which website people choose when searching for ‘vacation rentals’.Plus, if someone sees your property on both websites, they are more inclined to trust and book your place – especially if you have already built up an established profile with plenty of positive feedback.

For more information about positive feedback for vacation rentals, check out this HomeAway vacation rental success guide.

How Do You Manage Multiple Websites?

Obviously one of the key issues here is that you need to manage multiple listing across multiple websites. Now, this used to be a headache for people that already use the strategy mentioned here. However, now you can use vacation rental website builders to manage all these websites centrally.

You can have your own branded website with a booking system built in. You will have a channel manager that centralizes all the calendars by syncing your main calendar with all your vacation rental website listings on sites like HomeAway, VRBO, and Airbnb so there is no risk of double bookings. Plus, you will have a central website where all your photos and listings can be stored.
Check out the Lodgify vacation rental resources page where there is a wealth of information covering how to market your website, how to optimize your website for local SEO as well as actionable SEO tips, how to increase your bookings via Airbnb, optimizing your HomeAway website listings, and how to write your own business plan.

One of the best articles here we recommend if you do decide to take our advice given in this article is to read the article titled: “Increase Direct Bookings and Save Time with Vacation Rental Software” on the Lodgify resources page. The software is actually provided by Lodgify, which is the website that provides all the resources you need to take your vacation rental business to the next level.

5 Ways to incorporate an explainer video to your marketing strategy

StrategyDriven Marketing and Sales Article | 5 Ways to incorporate an explainer video to your marketing strategyAmong the marketing strategies that you can find out there in the digital world, video marketing has received a lot of attention. As you already know, a picture can speak a thousand words. Likewise, a video can speak millions of words. Hence, it is always better for you to use videos for the marketing campaigns.

Many different types of videos are being used for digital marketing campaigns in today’s world. Among those different types of videos, you can find explainer videos as well. Most of the businesses prefer to use explainer videos due to the simplicity and effectiveness linked with them. On the other hand, it costs fewer resources and a lower number of time in order to create an explainer video as well.

Once you get an explainer video created for the business, you need to learn how to incorporate it to your marketing strategy. Here are 5 different approaches that you can follow to get the job done.

1. Use explainer videos to communicate efficiently

Efficient communications play a major role behind the success of marketing campaigns. If you want to get your message across, you need to make sure that communications take place via an efficient path. The explainer videos will be able to help you with that.

In general, the explainer videos are created to explain a process. Hence, it can create engagement, raise awareness and increase sales volume. On the other hand, using explainer videos can be considered as an excellent method to communicate efficiently with the customers. That’s because the customers will be able to understand what you are trying to say. They will be attracted towards you’re the products or services that you offer after the understanding they get. You will also be able to highlight the specific message you want to say with this kind of an explainer video. Animation Explainers are the best animation studio in Toronto Canada.

2. Use explainer videos to create brand awareness

Without enhancing the visibility and presence of your brand, it is quite difficult for you to attract new customers or retain the existing customers. Therefore, you must look at all possible options that are available for you to create brand awareness. Explainer videos can assist you with that as well. According to a recent study conducted by eMarketer, it has been identified that more than 56% of people say that they are interested spending their money on the brands that they are familiar with.
The explainer videos can help you to promote your brand via interesting visual content. You just need to think about incorporating your brand colors, brand logo or product and service specific visual content to the explainer video. You will also be provided with the chance to combine all the different branding efforts that you have into one single message. It will be a powerful message, which can provide outstanding results to you. Hence, you will be able to reach your brand awareness goals in an effective manner as well.

3. Use explainer videos to educate the visitors of your website

After getting the explainer videos created, you can think about adding them to your business website. When you add an explainer video, you will be able to allow the visitors to spend more time on it. In other words, you will be getting a better level of attention from the visitors of the website. Hence, you are provided with an ideal opportunity to educate the audience in an effective manner as well.

The explainer videos are packed with a lot of useful information. People are attracted towards the valuable content that they can receive out of an explainer video as well. This can help you to deliver the exact same message you want to give out as well.

You must also understand that most of the people in today’s world prefer to watch something, instead of reading. Hence, you should think about providing them with what they want. Explainer videos can help you with that. You shouldn’t load your website with unnecessary content. All you have to do is to replace them with the explainer videos. This strategy will help you with transforming the official business website into a lead generator as well.

4. Use explainer videos to attract new prospects

If you don’t put an extra effort to attract new prospects, you will find it as a difficult task to ensure the overall sustainability of your business in the long run. You can easily attract new people towards the business with the explainer videos. That’s because most of the people in today’s world tend to do a research before they select a company to work with.

Even if you take a look at the search engine algorithms, you will notice that videos are provided with a high priority when indexing on the results pages. Therefore. You must think about getting some effective explainer videos created for the business and published them online. Then you can see how they are generating new prospects, which can heavily contribute towards the future success of your business.

5. Use explainer videos to engage on social media

No business can survive without social media these days. After creating your social media profiles, you should also take appropriate steps in order to engage with the followers. Explainer videos can assist you with that. That’s because the explainer videos can easily provide you with the opportunity to grab the attention of the followers and keep them interested about your business.

You can add questions and other engaging elements to the explainer video in order to make it more appealing for your social media followers. Then they will interact with the videos and help you to further increase your brand visibility. Therefore, you will be able to cover up your investment within a short period of time.

How Social Media Can Grow Your Business

StrategyDriven Entrepreneurship Article | Social Media | How Social Media Can Grow Your BusinessIf you’re a business owner, you have likely heard about how social media has a way of spreading the word about your business, even if you no clue on why or how it achieves results. Although it can take a lot of work to maintain a number of social media accounts, the overall benefits for your business are innumerable.

It is well within your reach to use social media if the correct strategies are implemented. If you’re standing at the side-line watching your competitors take center stage by using social media to boost consumer interest, there is no reason why you shouldn’t be jumping on the bandwagon too.

Here are a few top reasons as to why you should be using social media as a method to grow your business:

1. Gets the word out about your business

Firstly, social media helps spread the message about your business and gets potential new customers talking about your product or service. You will gain plenty of recognition for your business and gain a platform to talk to your target audience. This will build trusting relationships that are crucial for business success.

Your followers and fans are likely to spread the word to their own contacts about your business if you make a good impression, which should go on to grow your customer base considerably.

2. It’s cost-effective

Unlike other forms of marketing, social media offers great return on investment – which is an important characteristic for any business.

Due to the changes in algorithms on Facebook , which is now favoring personal posts, you will need to make low-cost advertising part of your financial plan. These adverts are designed to promote your product or service to reach a large quantity of your target audience.

Learning how to budget effectively for marketing campaigns can be difficult, as you don’t necessarily know how effective they will be in the long-term or whether your finances are being put to good use. Many business owners choose to enroll onto a finance course to learn how to succeed in a technology-based world and understand the impacts of financial decision making, by studying an online MBA in Finance.

Many businesses spend so much money on failed marketing techniques, that they aren’t left with many funds to grow their business in other departments. Rest assured, social media has been proven to have a winning combination of cost-effectiveness and success.

3. It’s extremely popular

Social media is growing exponentially in popularity and users of every age have accounts across a variety of platforms as a way of connecting with friends and finding out the latest news. Facebook has an impressive 1.7 billion users active each month and is most often the starting platform for small businesses looking to grow their following.

However, other platforms such as Twitter, Snapchat and Instagram are all used to grow the interest of a business. Instagram for example, has 1 billion active users per month and tends to generate business interest with the use of influencers. These accounts are paid to promote certain products or services to their own follower base, with the intention of generating traffic to the business account and website.

How To Create A Website That Will Impress Your Target Audience

StrategyDriven Online Marketing and Website Development Article | How To Create A Website That Will Impress Your Target AudienceA one-of-a-kind website is essential for impressing your target audience. Keep in mind that it is thanks to an audience that the goods and services your business offers are used.

Without an online presence, no one will know about your company’s mission, and nor will you stand to make any profit as a result of it. Thus, you need to have a website that allows you to market your brand properly, and leaves a strong impression on anyone that finds it.

The very first step is to hire individuals who are experts in web design and development. Moreover, you want to guarantee that it is user-friendly so that people can easily navigate it, and lastly remain consistent with the branding you set up for it. All of these tips will be further explained below.

With professional assistance

There are expert web designers for a reason, and they know exactly how to help you put together the ultimate website for your brand. There is no need to spend countless hours learning how to do it yourself from scratch.

You should also keep in mind there are certain agencies and individuals who specialize in your niche company needs. After all, if you are looking to grow your charity’s website, you want the assistance of a reputable company such as Charity Box, that knows exactly how to grow your specific brand.

Everything from the development and up-keep assistance can be tied back to hiring the best professionals for the task. More so, given that they are already knowledgeable on the subject, they have a good understanding over what has and has not worked for other companies in the past, and can reduce the amount of trial and error that you have to go through.

Ensure it is user-friendly

Is your website user-friendly? This can include the following factors:

  • Easy to navigate
  • Clear layout
  • Readable text
  • Simple payment methods

Imagine that an individual starts to browse your website, but they have a hard time understanding what you do. It could be that the layout is jumbled and disorganized, the text itself isn’t clear, among many other factors. Company reputation is important, and if people can’t spend more than 5 seconds on your site, you need to re-evaluate everything you put together thus far.

Remain consistent with your branding

Remaining consistent is also crucial to build stronger relations with your audience. Once enough time and marketing effort have been put into growing your company, people will start to recognize you even by simply seeing your business logo.

It is incredibly important that you don’t change courses out of the blue with your branding, as this will only confuse people and further ruin the relationship you built with them. All in all, your brand will suffer if you are not careful.

Remember, when you impress your target audience, you are also strengthening the relationship with those individuals. They will be so impressed with your content, that they will continue visiting your website to check for updates. You also want them to spread the word about your company, and the only way you can do this is if you create an online presence that is buzz-worthy.