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4 Things You Should Know Before You Buy a Website

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StrategyDriven Online Marketing and Website Development Article, 4 Things You Should Know Before You Buy a WebsiteBefore you decide to start an e-commerce business from scratch, you should know that you always have the option of buying a website that is already profitable and build it from there. This can be a great way to generate instant income if you have the capital to invest and it allows you to start much faster without the hassle of building a website and a brand. However, finding and buying profitable websites can be a challenge, and unless you know exactly what to look for, you could end up with a dud on your hands. Let’s take a look at some of the things you should know before you buy a website.

Choose the Right Platform

Know that there are only a handful of exchange marketplace websites you should trust, and it’s important that you do your research on any platform before you start. Ideally, you want to work with a platform that’s already attached to a major brand. Sites like these will allow you to check a site’s revenue, average monthly profit, and various other metrics. Working through a site like this will also ensure that the transaction goes smoothly and that your funds are safe at all times.

Look for Website You Can Take to the Next Step

If you want something safe and have the money for it, you can always go for a website that has a lot of revenue, but you’ll have to pay for it. Instead, we would suggest you also look at sites that you might feel are underperforming, but you could take to the next level.

In many cases, sites are sold by people who don’t have the motivation to push it further, and this could be a great opportunity for you. Research the niche, see how you could market it, look at the margins and asking price, and see how fast it would take you to start turning a profit.

Do You Understand the Site’s Niche?

A lot of people will look at profits first when picking a website, but it also pays to pick one in a niche and market that you understand. This will give you an edge when it comes to creating content, for instance. This will also come in handy if you have to do customer service yourself at the beginning.

Knowing your stuff will really allow you to build some credibility and show your expertise. People will trust you better and will be more likely to listen to what you have to say. You’ll also be able to immerse yourself better in the community and become an actual resource people turn to.

Buying Competitors

Buying a competitor’s website can be a great way to gain market shares, so that’s definitely something you should consider. Another thing you could do is buy a website that will complement your current one. For instance, if you already own a site selling gardening and landscaping equipment, buying a fledgling gardening blog could be a great option.

Buying an existing website can be a great way to capitalize on someone else’s work and build on their brand. But, before you make an acquisition, make sure that you look at the details and do your research so you can replicate their results.

5 Creative Marketing Ideas to use in 2020

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StrategyDriven Online Marketing and Website Development Article, 5 Creative Marketing Ideas to use in 2020

2020 is here, ready to change the world entirely. Many things this year have been transforming. The approaches that businesses are taking to sustain have also exclusively revolutionized. The silver lining comes from the fact that the room to be creative and explore has increased by a significant amount. You can give your consumers a real taste of augmented virtual reality and can shape the trends. The use of the latest technologies like artificial intelligence can be integrated into your marketing practices to bring out the abilities. From email personalization to e-commerce communication, you can smartly use various ideas to foster the marketing methods to new heights. That is going to both help and cultivate your business into what you want it to be.

The requisite of smart marketing tactics is the need of an hour. With that, the cat is out of the bag, and here are the five most creative marketing ideas you could use in 2020 to grow.

1. Innovative Chatbots

There is no fun in marketing if it is not as ingenious as it can be. Businesses that can provide a creative edge to any marketing idea will foster more clientele in every way. The era of websites has changed dramatically; consumers no longer want to search for what they want. With one click, they want the work made much more straightforward.

By introducing chatbots, you can achieve that within no time. These chats can direct the users to the exact page they are looking for, making your website seem efficient but very effective. There are no better marketing ideas than competence. That can help you gather insightful information about consumer trends and choices, crucial for making marketing strategies for your business in the future.

2. Create Crisp Content

Rich, well-structured content creates for decent user experience. Social media surely has the power to make or break your business. That is where the element of surprise comes into play. You can repurpose your content in the boosting way that cannot only increase traffic but also make people hooked. With options like Designrr, you can revamp your blogs, posts, podcasts, and anything that can elevate your marketing game to the next level in an inventive manner. It will grow your business is a much more significant manner and attract the right kind of people.

3. Tell Your Story

A great creative marketing idea that is directly off the charts is telling your story the people. That is not about composing fiction or false stories to attract customers; instead, it is about building a connection with them that is much more emotional. With storytelling, you can invoke sentiments in your consumers that they can associate with better. Right here is the most compelling form of communication. It can bring that element of stability in your brand and make it much more real and genuine for the people. If you can master the art of storytelling, your sales will surely skyrocket through the roof. That can give you a marketing edge on many other competitors and make you shine much brighter.

4. Use of Guerilla Marketing

It has to be one of the most creative yet underrated marketing ideas that have not been utilizing to their full potential. There is no secret that this is tricky, but once done effectively, it can change the marketing game for you overall. Once it catches people’s attention, this idea can spread like wildfire and do most of the work without any hassle. In 2020 where everything is so fast-paced, this is a great way. You could put something out there on social media, and through the two-step-flow process, it can utilize. That helps build opinion leaders and uses them with their authority over the clusters they associate themselves. Nothing can give your better coverage than this.

5. Engage Through Personalization

Anything that has a stamp of personalization over it can make it very far. Marketing experts all over the globe very much encourage this particular idea for any small or big business anywhere in the world. Dig sincere, my friends, and keep digging deep. Only adding the name of a customer might not do the trick. You must learn and analyze the trend and patterns that pike their interests. That can make them feel so much special than you could ever anticipate, and this can lead to developing a much deeper connection with your brand or services. It has to be one of the cleverest yet effectual ideas to be done. It helps understand behavioral segmentation better and can help implement more strategies in the long run.

Conclusion

Marketing ideas need to upgrade each time, like the phone software. You cannot expect one idea to work the same way longer periods. People crave excitement, and you must give it to them. That can make only widespread when you add creativity to every element of marketing. It builds anticipation, which makes people more enquiring.

How to Develop a Digital Marketing Strategy for 2020

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StrategyDriven Online Marketing and Website Development Article, How to Develop a Digital Marketing Strategy for 2020

Every business needs to have a digital marketing strategy in 2020. If your business has any kind of online presence at all, as every business should at this point, digital marketing is essential to your survival.

But just throwing money at your digital marketing isn’t going to get you very far. If you want your marketing to have an impact and achieve your goals, you need to have a solid strategy at the core. Developing a comprehensive strategy doesn’t have to be difficult; you just need to approach it in the right way. Here’s what you need to know to develop your digital marketing strategy in 2020.

Start by Defining Your Brand

Throughout all of your digital marketing campaigns, the essence of your brand should shine through. The first stage of planning for any new marketing campaign should be working out what you want to say and what you want to convey to your audience. Messaging is very important with regards to marketing, and all your marketing needs to convey something about the nature and ethos of your business.

Having a clear and detailed definition of your brand and what it stands for is essential if you want to put together a thoughtful marketing strategy.

Set Yourself SMART Goals

SMART goals are goals that are simple, measurable, achievable, realistic, and timely. This means that they should be easy to understand and you should have a clear idea of how you will achieve them. There’s nothing wrong with setting yourself ambitious goals, but if you set yourself unrealistic goals, then you will be setting yourself up for failure and frustration.

Keep Things Scaled

You do need to make sure that you keep your digital marketing strategy scaled as much as possible. This means that you should be exploring your budget and keeping things under a tight level of control. Letting the costs balloon is one of the easiest ways for your company to end up in trouble. You can’t trade a fantastic marketing campaign for an unhealthy financial situation. Luckily, there are options for small businesses including solutions such as small business SEO packages. This will provide the marketing service you need without the heavy costs that larger companies endure.

Call in Professional Help If You Need It

Not every business is in a position to do their own digital marketing to the best of their ability. Some businesses will be better served by calling in an external digital marketing agency like Smartboost to handle their strategizing for them. There is no sense struggling to put together a comprehensive digital marketing strategy if you don’t have access to the resources and knowledge that you need. Hiring a marketing agency to do things for you might be a smarter move financially than trying to do it all yourself.

Always Track Your Results

It is only by tracking the results of past marketing campaigns that you can learn the lessons you need to improve future campaigns. The data and feedback that your campaigns produce is the most useful tool you have for refining your marketing strategy and improving your approach for the future. You can never know too much when it comes to your past campaigns and the impacts that they have. Knowing what has worked and what hasn’t enables you to take a more considered approach the next time.

A coherent strategy is an essential foundation for any successful marketing campaign. If you don’t have an overarching strategy, your marketing is inevitably going to be aimless and unfocused. Sticking to the advice above will enable you to develop the digital marketing strategy you need to make 2020 a success.

The Dark Art Of Local SEO

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StrategyDriven Online Marketing and Website Development Article, The Dark Art Of Local SEO

In 2019, local SEO was important, but in 2020, it is essential!

With people locked down in their homes and unable to go anywhere much outside of their immediate community, companies need to focus on targeting customers who live close by. They have a captive market – quite literally.

Local SEO is something of a dark art, but also a skill you can master, so long as you practice the following techniques.

Encourage Customer Reviews

Local businesses live and die by their Google and TrustPilot review scores. Therefore, you must encourage your best and happiest customers to leave reviews online about your business.

A few years ago, Google changed its algorithm to prioritize reviews in its search rankings, promoting companies with excellent performance. The more positive feedback you can generate, the better.

Create Listings For All Your Locations

YEAH! Local recently did some extensive research on the importance of using services like Google My Business to create online listings. Companies that sign up get preferential treatment because Google is able to confirm that they are, indeed, genuine enterprises looking for customers.

The smartest companies list ALL their locations so that users can see their nearest option.

The more listings you have, the more visible your site becomes.

Reference Keywords In Your Page Titles

Search engines are smart, but they still rely on keywords to inform them of the content of a page. Smart firms, therefore, include relevant local keywords in their page titles.

Here are some examples of how you might do this:

  • Honda Dealership in Swansea
  • Car Mechanic In Boston
  • Logistics Company based in New York
  • Atlanta Hairdresser
  • Music teacher in Cincinnati

You get the picture. It doesn’t have to be complicated. In fact, the simpler you can make it, the better.

Optimize Your Page Copy To Reflect Your Target Geography

It is not accidental that most businesses include the name of the local area in their page titles. They do this because they know that SERPs will pay attention. The same, however, is true of page copy too. You want the text also to mention the local search terms you wish to target.

Keep Your Address Format Consistent Across The Web

How you write your address online matters more than you might think. Search engines want to have confidence that they’re presenting their users with the correct information about your company. Thus, they scour the web for data relating to your email address, telephone number, and physical location. If the algorithms are confident enough that the information is correct (because it is consistent across the web), they will present it to customers and boost your ranking. If it isn’t, then Google can punish you.

It is vital, therefore, to check all your social media accounts, directories and websites to ensure that the data is consistent.

The coronavirus pandemic is making local SEO more important than ever before. If you can provide services to local people, your business will be in a much better position to thrive once the dreaded lockdown comes to an end.

How Social Media Changed Tourism Marketing

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StrategyDriven Online Marketing and Website Development Article, How Social Media Changed Tourism Marketing

Social media has changed the way people communicate and exchange information. Because of this, industries in almost every sector have had to adapt to stay ahead of the curve. For some companies, making the switch was difficult. For others, the rise in social media has improved not only exposure but also the way companies market and do business. The travel and hospitality sector is one of those areas. Social media has become the most effective form of marketing since it allows exposure to your business organically. The travel industry has particularly benefited from this change.

There has been a rise in social sharing because of social media platforms. Over 97 percent of millennials share photos and videos of their travels online, according to Entrepreneur, and the travel industry is catching on. Some companies have encouraged their customers to engage with their business through social media.

Consumers turn to social media platforms to research places to visit and the best ways to travel. To find out places to travel, 89 percent of millennials plan travel activities based on content posted by their peers online. This is thanks to social media sites like Instagram, TripAdvisor, and Yelp. Though Facebook is not specific to travel like TripAdvisor, Facebook Recommendations allow its users to ask advice to their peers about the best cities to travel, which hotels to stay in, restaurants, and activities to do. All of these things essentially use word of mouth, which is the most effective form of marketing.

StrategyDriven's Social Media Publication Timing Whitepaper


Social media has also impacted the travel agency sector. Once consumers have found a destination, they are likely to book on their own using their mobile devices. Break The Ice Media reports 35 percent of travelers have used mobile to book a tour or activity while already on location. Travel agencies have had to catch up to the rising trend focusing on selling experiences instead of materials. Self-booking has not completely knocked out the travel agency business model as they are responsible for 55 percent of airline bookings, 77 percent of cruise bookings, and 73 percent of package bookings, reports Entrepreneur.

Making it easier to communicate directly with consumers, social media has also allowed travel and hospitality companies to improve their customer service. Consumers utilize things like Trip Advisor, and Yelp to share customer satisfaction. Most companies also have a social media presence making it even easier for disgruntled or confused customers to reach out and share their dissatisfaction. Uhuru says when customers reach out to a brand on social media, over 50 percent expect a reply. This may sound like a customer service representative’s worst nightmare, but it is actually very good for the business. By quickly responding to comments on social media, they can easily improve their reputation. This helps consumers see your brand is professional and they feel valued as a patron. Listening to a customer’s complaints or concerns is another way to learn more about your customers, allowing your company to provide an excellent experience.