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6 Ways To Create Exceptional Content In Your Business

StrategyDriven Online Marketing and Website Development Article, 6 Ways To Create Exceptional Content In Your BusinessContent is king in today’s digital age, and every brand needs to consider ways in which they can make exceptional content that will help them to stand out from the crowd and impress their target customer. This is easier said than done, particularly in a time where every company is creating a steady stream of content, but there are a few ways that you can make sure that all of your content is of the highest standard. Many brands make the mistake of believing that it is a case of quantity over quality, but you need to make sure that your content is engaging, valuable, and entertaining.

1. Consider Your Target Audience

You should always keep your target audience in mind when creating any kind of content. Consider what the audience’s wants, needs, and interests are and find ways to solve common problems that they might face in their life. The content should be thought-provoking while providing them with helpful knowledge.

2. Create Original Content

A lot of businesses simply steal ideas from their competitors and rework it, but this will not achieve the desired results and could negatively impact your SEO. Instead, try to come up with original ideas for your content, which will stand out from the crowd.

3. Use A Variety Of Media

People are bombarded with text and image content consistently throughout the day. While this is still a worthwhile form of content, you also need to make sure that you are looking into other forms of media to engage your target audience. Video is the most effective as this is highly engaging and can make it easy for you to communicate your desired message. You need to make sure that you are producing high-quality films with cameras from Choosist.com and professional-standard video editing software.

4. Create Strong Headlines

You will never get hits or communicate your message to your target audience without a strong headline. The headline should catch their attention, evoke emotion, and make them want to know more. Take time when crafting a headline and try a few different options until you find one which will engage the audience.

5. Keep It Concise

People these days have a short attention span, so you need to keep all content concise, pointed, and valuable. Eliminate all fluff and get to the point quickly. People will not spend their time skimming through an enormous blog post when they are looking for information.

6. Add Personality

Nobody wants to consume content which is bland and faceless. Try to get your personality across in the content, whether this is by using humor, sharing a personal story, and/or by using the first-person language. Although you should get your personality across, you must avoid being informal and unprofessional and never post anything which could be divisive or considered offensive.

Most businesses understand the importance of creating content, yet not many know how to create exceptional content that will get them noticed. The above are a few strategies to try and should deliver immediate results and help you to engage your target audience.

5 Things to Know About Running an Offline Marketing Campaign

StrategyDriven Online Marketing and Website Development Article |Combining online and offline marketing|5 Things to Know About Running an Offline Marketing CampaignMore and more businesses are integrating their online marketing efforts with offline marketing campaigns. The two marketing approaches are not meant to be used separately, but rather as an integrated, holistic way of reaching a target audience. There are more strategies to use – and campaigns to run – as well, which means there are more opportunities to take the target audience on a seamless journey both online and offline.

Still, combining online and offline marketing is not something you want to take lightly. More importantly, running an offline marketing campaign requires extra care if you want to produce the desired results. When done correctly, offline marketing campaigns can fully amplify online marketing and vice versa. Before you get started with your own campaigns, here are the five things you need to know about running an offline marketing campaign.

It’s Just as Seamless

Integration is still an important keyword when you are planning an offline marketing campaign. It is easy to fall into the trap of running promotions and other activities separately instead of as parts of a bigger strategy. Falling into this trap will result in effective individual marketing efforts, but no real long-term achievements or substantial KPIs.

With the right approach, you can integrate different marketing activities and amplify their impacts. An in-store promotion can be combined with social media marketing, direct marketing, and even email marketing to create a bigger impact. For example, customers can earn a discount by posting a photo of the store or your product to their social media profiles.

Mind the Tools

I know a lot of business owners avoid using certain marketing tools, mainly due to misconceptions about them. After all, TV ads are expensive and radio ads just don’t work. Are they really that bad? The answer is a big NO. Each marketing instrument and tool is effective when used to reach the right target market. Older consumers in a local market, for example, still listen to their favorite radio shows; commuters do the same too.

You just have to be more careful when choosing the right marketing tools to use. Take steps to fully understand your offline audience and how to best reach different audience groups. Use the insights you gather to determine the right kind of marketing campaign to run, and the best instruments to use for getting the message across effectively. It’s the same approach used in online marketing, but you use it to choose offline marketing instruments instead.

Tangible Marketing

To further separate your offline marketing campaigns from their online counterparts, it is also a good idea to use tangible marketing assets. This is a great step to take if you want to boost user engagement, increase awareness, and push your brand to more people. There are plenty of ways to do it too.

You can use merchandise like T-shirts, hats, and pins to get really close to the audience. These are items that your potential customers actually wear, making them very effective for increasing exposure and building loyalty. Similar to the way schools use jackets and pins as a way to develop pride among students, you can browse these selections and make your own pins for the same purpose.

Don’t Forget the Basics

Despite the growing number of businesses taking marketing seriously, abandoning the basics remain the most common mistake businesses make on a day-to-day basis. Yes, having great posters and producing cool merchandise for your brand are great investments to make, but have you applied the same approach to your letterheads? Or your retail space?

With web development, you always develop a killer website that pleases visitors before attracting traffic from various sources; why not do the same with your offline marketing efforts? Create a retail space that really represents your brand, incorporate brand elements across your assets (i.e. shipping labels, packaging, or business cards) and make sure you are ready for the exposure you get through offline marketing activities.

Freebies!

Freebies always work, especially when they are used as part of a bigger marketing campaign. Don’t use freebies to boost sales but use them to increase awareness and build brand loyalty. You can offer free T-shirts or a bonus cup of coffee to loyal customers. In turn, those customers will be even more loyal, knowing that you really appreciate their business and pay attention to the relationship you have with them.

The approach creates a more lasting effect. Sure, offering bonus items to boost sales is great, but offering freebies to loyal customers will result in a higher customer lifetime value and more return in the long run. There is also an added bonus to benefit from: loyal customers are more likely to recommend your brand (and your products) to other potential customers.
One more thing….

There is a big misconception about the unmeasurable nature of offline marketing. With online marketing, you can always measure the impact of every effort or activity. That’s not the case with offline marketing activities, but that doesn’t mean the impact of offline marketing cannot be measured entirely.

While you cannot get detailed insights as easily as you could with online marketing, there are still ways to constantly monitor, evaluate, and improve your offline marketing activities. It’s called paying attention. Surveys and marketing research aside, paying attention to the way customers react to your promotional offers or offline marketing activities says a lot about the campaign itself.

Paying attention to the customers will also lead to better use of offline marketing tools. If you see more customers using the custom lapel pins we talked about earlier, you know that they are very popular; you might want to produce more pins than T-shirts the next time you order goods for your brand. You can even observe the designs that work and stick to them.

Offline marketing and online marketing work great together. When you can combine the two marketing approaches seamlessly, you have all the tools you need to create a big impact. With these things about offline marketing covered, getting started with your own offline marketing campaigns is certainly easy to do.

How To Expose Your Vacation Rental to Thousands Of Online Visitors

StrategyDriven Online Marketing and Website Development Article|Online Marketing|How To Expose Your Vacation Rental to Thousands Of Online VisitorsIf you have a holiday home or if you are looking to lease a room in your house or even lease your house then this is a must read strategy guide to help you grow your vacation rental business no matter how small or large your operation.

Vacation rentals are in their prime at this time. There are plenty of websites available on which you can list your property for free and expose your vacation rental to thousands of people seeking to rent a holiday home for their vacation.

For those that are looking to get into the vacation rental business, the first question they usually ask is “Which website should I list my property on?”. Well, the answer is, in fact, an easy one if you are willing to part with a small monthly fee every month.

List Your Vacation Renal on All the Websites That Will Allow You To

You should list your property or properties on every vacation rental website that is available. That means Airbnb, HomeAway, FlipKey, Booking.com, and so on. You can find some recommendations for vacation rental listing sites here.

Why List My Properties on All Vacation Rental Websites?

There are two key reasons why you should use every available website at your disposal to list your vacation rental.

Free to list your property

This is the most obvious point we’d like to make is that on nearly all of these websites it is free to list your property. The only time you will pay any fees to the website is if someone books your property. Read about Airbnb service fees applied here for a better understanding of what you will pay when someone does book your vacation rental.

Take advantage of all the free internet traffic your website will gain from being listed on multiple websites

People looking to rent a holiday home find these vacation rental websites on social media as well as internet searches using Yahoo, Google, and Bing. The reason people searching for holiday homes are able to find these websites online is that every vacation rental website out there has a dedicated digital marketing team and budget to bring traffic to their website.

When people find the vacation rental site they like, they will search for holiday homes in the area they plan to visit. Your property, if listed correctly, will appear in these filtered searches for the area the holidaymaker wants to visit. That is free exposure for you because it cost you nothing to list your property on the website.

Now picture this. If someone chooses HomeAway to search for a holiday home over Airbnb, it doesn’t matter. That is because you will have listed your property (for free) on both these websites. Therefore, anyone searching for a vacation rental in the area your property is listed on either the Airbnb or HomeAway website will see your property as an option to book for accommodation om both of these websites.

Think about it. All that traffic on the internet coming to your vacation rental home no matter which website people choose when searching for ‘vacation rentals’.Plus, if someone sees your property on both websites, they are more inclined to trust and book your place – especially if you have already built up an established profile with plenty of positive feedback.

For more information about positive feedback for vacation rentals, check out this HomeAway vacation rental success guide.

How Do You Manage Multiple Websites?

Obviously one of the key issues here is that you need to manage multiple listing across multiple websites. Now, this used to be a headache for people that already use the strategy mentioned here. However, now you can use vacation rental website builders to manage all these websites centrally.

You can have your own branded website with a booking system built in. You will have a channel manager that centralizes all the calendars by syncing your main calendar with all your vacation rental website listings on sites like HomeAway, VRBO, and Airbnb so there is no risk of double bookings. Plus, you will have a central website where all your photos and listings can be stored.
Check out the Lodgify vacation rental resources page where there is a wealth of information covering how to market your website, how to optimize your website for local SEO as well as actionable SEO tips, how to increase your bookings via Airbnb, optimizing your HomeAway website listings, and how to write your own business plan.

One of the best articles here we recommend if you do decide to take our advice given in this article is to read the article titled: “Increase Direct Bookings and Save Time with Vacation Rental Software” on the Lodgify resources page. The software is actually provided by Lodgify, which is the website that provides all the resources you need to take your vacation rental business to the next level.

Top 5 Facebook ads strategies for ecom or dropshipping

StrategyDriven Online Marketing and Website Development Article | Top 5 Facebook ads strategies for ecom or dropshipping | Facebook Ads | EntrepreneurshipIf you are looking forward to boost the popularity of your dropshipping business and get more orders, you must take a look at Facebook marketing. In fact, Facebook paid advertisements are in a position to provide outstanding results to you. At Strategy Driven, our favourite course for ecommerce is Franklin Hatchett’s ecom elites course. The ecom elites review on aaronsreview.com goes into great detail as to why you should buy the course.  As an alternative, you can also work with Facebook advertising agencies.

As the first thing, you need to understand that Facebook advertising is completely different from Google advertising. If you are familiar with Google advertising, you will not be able to apply the same strategies in here to end up with positive outcomes. You must be aware about the specific strategies, which can help you gain positive results in Facebook.

Here is a list of 5 such effective Facebook ads strategies that you can follow for dropshipping or ecommerce. All these strategies can provide amazing returns to you and you will be able to go ahead with any out of them.

1. Make sure that you create a sense of exclusivity

Facebook is all about exclusivity. Therefore, you need to make sure that your advertisements on Facebook are also in a position to create a sense of exclusivity. This can provide you with a clear advantage by being on a social media network such as Facebook. You should always provide exclusive content via the Facebook ads. This can consume a lot of time and effort. But when you compare it with the returns that you get, you will be able to have a clear idea about the benefits that come on your way.

2. Highlight before and after

In the Facebook advertisements, you need to highlight the conditions that exist before a specific action and the conditions that exist after a specific action. No matter what kind of a product you are trying to promote with Facebook, you need to take it out of the box and snap a photo to be uploaded to Facebook. Then you need to snap another similar photo after you use the product. Both these photos should be combined and uploaded on Facebook.

For example, assume that you are going to sell running shoes through your ecommerce store. The first thing you need to do is to take out the running shoes, keep them along with the wrapping and then capture a photo. Then you need to take another photo, which indicates a person wearing the running shoes. This photo should be taken with a nice background behind it. If you can follow this strategy, you will be able to get the best possible results out of your Facebook advertisements.

3. Receive benefits from the fame of your competitors

When you are promoting a dropshipping or an ecommerce business on Facebook, you need to pay special attention towards the competition. However, you will be able to take advantage from the fame of your competitors.

Many people worry that having famous and reputed competitors is a disadvantage. That’s because people often tend to go ahead with the brands that they can easily recognize. However, you will be able to talk about those recognizing brands and then tell that there is something even more interesting and better. With that approach, you can promote your product. This will provide you with a better opportunity to grab the attention of your audience.

All you have to do is to upload a post with information related to the product offered by your competitor. Inside the post, you can promote your product according to the above-mentioned approach.

4. Highlight the contrast

You must be selling variant or customizable products through your ecommerce store. In such a situation, you need to make sure that you upload Facebook advertisements, which highlight the contrast between them and the ordinary products available in the market.

You can even do with the help of exact same shoes as well. All you have to do is to introduce the different colors and textures, when your customer keeps on scrolling through. This can give life to an outstanding advertisement in the long run. It can also highlight all the variants that you have got for sale under your store as well.

However, you need to understand that it is not possible to receive effective results by paying attention only towards the colors. You should also take a look at the fonts and background colors as well. That’s where you need to think about handing this over to a professional designer. Then you can completely focus on promoting your dropshipping or ecommerce store on Facebook.

5. Create excitement about products on the minds of customers

Through Facebook advertisements, it is also possible for you to create excitement about your products in the minds of customers. You just need to think the most exciting moment for your customer would be in the product lifecycle. In most of the products, unboxing is the most exciting part. For that, you need to select a product and then promote it via Facebook advertisements. Due to the excitement that you create among customers, they will be tempted to visit the ecommerce store. As a result, you will be able to generate a significant income out of it as well. That’s because you can get more people from Facebook to purchase the product that you offer. It can create a positive impact on the other products available for your purchase in the ecommerce store as well.

Any ecommerce or dropshipping store owner will be able to follow these strategies. Then you can easily end up with outstanding results. You will also fall in love with Facebook advertisements due to the amazing returns that are offered to you in the long run.

5 Ways to incorporate an explainer video to your marketing strategy

StrategyDriven Marketing and Sales Article | 5 Ways to incorporate an explainer video to your marketing strategyAmong the marketing strategies that you can find out there in the digital world, video marketing has received a lot of attention. As you already know, a picture can speak a thousand words. Likewise, a video can speak millions of words. Hence, it is always better for you to use videos for the marketing campaigns.

Many different types of videos are being used for digital marketing campaigns in today’s world. Among those different types of videos, you can find explainer videos as well. Most of the businesses prefer to use explainer videos due to the simplicity and effectiveness linked with them. On the other hand, it costs fewer resources and a lower number of time in order to create an explainer video as well.

Once you get an explainer video created for the business, you need to learn how to incorporate it to your marketing strategy. Here are 5 different approaches that you can follow to get the job done.

1. Use explainer videos to communicate efficiently

Efficient communications play a major role behind the success of marketing campaigns. If you want to get your message across, you need to make sure that communications take place via an efficient path. The explainer videos will be able to help you with that.

In general, the explainer videos are created to explain a process. Hence, it can create engagement, raise awareness and increase sales volume. On the other hand, using explainer videos can be considered as an excellent method to communicate efficiently with the customers. That’s because the customers will be able to understand what you are trying to say. They will be attracted towards you’re the products or services that you offer after the understanding they get. You will also be able to highlight the specific message you want to say with this kind of an explainer video. Animation Explainers are the best animation studio in Toronto Canada.

2. Use explainer videos to create brand awareness

Without enhancing the visibility and presence of your brand, it is quite difficult for you to attract new customers or retain the existing customers. Therefore, you must look at all possible options that are available for you to create brand awareness. Explainer videos can assist you with that as well. According to a recent study conducted by eMarketer, it has been identified that more than 56% of people say that they are interested spending their money on the brands that they are familiar with.
The explainer videos can help you to promote your brand via interesting visual content. You just need to think about incorporating your brand colors, brand logo or product and service specific visual content to the explainer video. You will also be provided with the chance to combine all the different branding efforts that you have into one single message. It will be a powerful message, which can provide outstanding results to you. Hence, you will be able to reach your brand awareness goals in an effective manner as well.

3. Use explainer videos to educate the visitors of your website

After getting the explainer videos created, you can think about adding them to your business website. When you add an explainer video, you will be able to allow the visitors to spend more time on it. In other words, you will be getting a better level of attention from the visitors of the website. Hence, you are provided with an ideal opportunity to educate the audience in an effective manner as well.

The explainer videos are packed with a lot of useful information. People are attracted towards the valuable content that they can receive out of an explainer video as well. This can help you to deliver the exact same message you want to give out as well.

You must also understand that most of the people in today’s world prefer to watch something, instead of reading. Hence, you should think about providing them with what they want. Explainer videos can help you with that. You shouldn’t load your website with unnecessary content. All you have to do is to replace them with the explainer videos. This strategy will help you with transforming the official business website into a lead generator as well.

4. Use explainer videos to attract new prospects

If you don’t put an extra effort to attract new prospects, you will find it as a difficult task to ensure the overall sustainability of your business in the long run. You can easily attract new people towards the business with the explainer videos. That’s because most of the people in today’s world tend to do a research before they select a company to work with.

Even if you take a look at the search engine algorithms, you will notice that videos are provided with a high priority when indexing on the results pages. Therefore. You must think about getting some effective explainer videos created for the business and published them online. Then you can see how they are generating new prospects, which can heavily contribute towards the future success of your business.

5. Use explainer videos to engage on social media

No business can survive without social media these days. After creating your social media profiles, you should also take appropriate steps in order to engage with the followers. Explainer videos can assist you with that. That’s because the explainer videos can easily provide you with the opportunity to grab the attention of the followers and keep them interested about your business.

You can add questions and other engaging elements to the explainer video in order to make it more appealing for your social media followers. Then they will interact with the videos and help you to further increase your brand visibility. Therefore, you will be able to cover up your investment within a short period of time.