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How Social Media Benefits Your Business

When it comes to designing a fully comprehensive marketing strategy, you have to include social media. Social media has given companies a level of access into human behavior unparalleled in the world before. It also gives companies huge scope to widen their reach and attract new customers. There is also scope to use the insights you gather to create better marking material going forwards and connect with your potential customer base in a more meaningful manner. Therefore it is a vital tool for showcasing your brand and increasing awareness.

StrategyDriven Online Marketing and Website Development Article | How Social Media Benefits Your Business

Align Messages with Core Values

Whenever you post something meaningful on social media, ensure that it relates in some way to your core values. Core values represent the underlying ethical principles of the organization. It helps if these values are present across all your campaign material and website. By using social media, you will express your key messages and communicate and connect with people from all walks of life. When people visit your website as a result of this material, they can see that you are exactly what you say you are. Having a coherent strategy is essential in order to get your messages out there and appear genuine. This builds trust, and therefore loyalty and social media is a huge asset in this way.

Boosting Brand Awareness

When you upload a post on social media, you don’t really know where it will end up. What that means is that the reach social media gives to your material is extremely large. Users have the chance to share, comment, and likes which keeps the posts relevant. You need to have a great social media strategy to keep people interested; you need images and stories to share. You need to post regularly up to three times a day to become recognizable. It takes at least seven viewings of your brand name to become a recognized brand, so you need to keep posting. But social media is a way to get your brand out there and in people’s heads.

Customer Engagement

One of the major advantages of social media is the scope it gives you to embrace customer engagement. Never has it been so easy to communicate with your potential customer base. You can talk directly to people in a fun and social way, which engenders meaningful chat. It is through this type of engagement that valuable insights can be gathered. Arguably the most important aspect is that you will really come to know your key customer type. You are likely to be engaging with people who have a stake in what you are offering, so you will be able to create an ideal customer profile through this. With this information, you can create better products and services which suit your customer’s needs better, and you can create better marketing material that powerfully speaks to these people. Customer engagement offers a whale range of other benefits, too, such as humanizing your brand and having that emotional connection. If you want more help with building this sort of engagement, why not try some community software.

How Social Media Benefits Your Business

With the development of sophisticated communication apps that connect millions of people, businesses can now maximize and reach a wider audience with strategic marketing. However, sometimes it may be challenging where to start and what methods to use to get a specific group. So, begin by solving seo challenges by having a professional seo service provider run this process.

After you fix your seo, you’ll be able to tailor your marketing to a specific audience. Therefore, you can be assured of increased traffic to your website and increased sales in the long run. But, of course, you also want to incorporate other methods to give your business more traffic and exposure.

GetInsta Changes the Way You Live on Instagram

StrategyDriven Online Marketing and Website Development Article, GetInsta Changes the Way You Live on InstagramToday you can find a brand new world of influencers come out of Instagram. Every person holding an account on Instagram believes that it covers all their needs concerning information, interactions, and sales.

However, it’s becoming more and more difficult today to attract new followers, not to say free Instagram followers or likes. People start to find new ways to increase their fans. That’s why Instagram followers apps such as GetInsta have become one of the world’s most renowned applications that work in all smartphones.

In this article, we will discuss the Instagram platform deeper and also give you some fresh ideas about how you can become more popular on it. Let’s dive right in.

How Instagram Interacts With Our Need for Information?

People used to need information ever since the first newspaper has been invented and introduced to primary societies. That information should be as objective as it can to ensure that all people enjoy the same level of joy and happiness. Even after the TV era, Instagram has been one of the most popular social media to interact with others and learn about what is going on in the world.

Most Instagram users are reluctant to check their news feed on other sites due to biased results. The need for an objective source of information that bases its culture on the image is what Instagrammers are looking for. People who have seen Instagram influencers before state that the power of images and videos overcomes any difficulty in language and location.

There is also a covered need on the part of the influencers to promote new services and goods. That is included in the mainstream marketing abilities and gives us more incentives to attract followers online. Having an application like the GetInsta to offer you increased value information about the location and preferences of your audience places you in a dominant position.

More Instagram Likes Mean More Money?

Likes are what make the world turn around on Instagram. There is no way to have a successful Instagram account when you have fewer free Instagram likes and interactions throughout the day. That’s why you need to be always on top of things and run surveys about your audience’s needs and preferences. Marketers always like to invest their money on Instagram account with a wide followers’ base and many likes.

Like is the well-known heart symbol that makes the Instagram experience a lot more fascinating. People like to give hearts to the images and videos Instagram influencers upload, which is the fuel for growth. More followers can give you extended satisfaction and an increased money flow to your account.

How Can Applications Like GetInsta Charge You Less for More?

The GetInsta application is easy to download to any smartphone or tablet. It gets on well with all operating systems, especially the popular Android and IOS. You also need less memory space to store the application and start using its friendly interface. You only need to identify the logo of this app and always paste it as wallpaper to the main operating screen of your smartphone.

The basic features of the application are always offered for free. Besides offering you the ability to get Instagram followers free, It also takes you millions of interactions before you actually start paying for these services. The return on your investment would then become massive and give you more incentives to start spending on these apps. As a paid member, you will have access to metrics and analytics about your Instagram account and its potential to penetrate different markets. After all, it’s worth paying for an application that shows you the daily trends and gives you more weapons to be competitive in the world market. That’s why the applications are now becoming more organized and well-structured to serve the upraise in local and global demand.

GetInsta Is Your Guide to Instagram Supremacy

Have you ever thought about why some Instagram accounts fail? They usually belong to the ones that have no connection to the Instagram applications like the GetInsta. There is no way to become profitable when you don’t use the right applications. Having your followers loyal is more important than attracting dozens of new ones throughout the day. It would be best to see fewer unfollow messages, which could only happen when you know what to serve your followers.

With GetInsta, you can proactively monitor all your followers and find the right way to interact with them on a stable and permanent basis. People who look at your account daily do so because they like your content. If you lack fresh ideas, then you should rely on the information coming from the GetInsta application that has taken the market by storm. It would help if you had a correct idea of your audience’s needs and how you will make your pics and videos more appealing for those people. It’s the application that makes you more profitable in the long run!

6 Types of B2B Marketing Videos Your Business Needs in 2021

StrategyDriven Online Marketing and Website Development Article, 6 Types of B2B Marketing Videos Your Business Needs in 2021Are you wondering how to most effectively use a B2B video marketing strategy to attract leads and sales for your company?

You’re not alone. Many companies today struggle to mix B2B video best practices into their B2B marketing strategy. In this article, we’ve listed the most important types of B2B marketing videos your company should consider adding to its video marketing plan.

How-To/Explainer Video

How-to videos help your prospects or customers learn something new. For example, you might teach your target market how using your product improves their company’s bottom line or improves their HR processes.

Brainstorm all steps involved with using your product and put together short explainer videos around that material. Focus on one specific piece of education that can help customers use your product more effectively or help a prospect move one step closer to understanding why using your product or service makes sense for them.

For example, in this video, Mailchimp teaches how its customers can set up email campaigns.

Tutorial Video

Your video marketing campaign should use tutorials to expand upon the strategy of using how-to videos. Tutorials go into more detail and take viewers on a more extended step-by-step experience.

These videos don’t always need to involve your product directly. Instead, you can create tutorials that walk through any related topic you deem helpful to your audience. If you teach your leads about your product via tutorial video, they’ll trust you more and become open to reading or watching sales material next.

The Whiteboard Friday series from Moz is an excellent example of using tutorial video content.

Product Demo

This video type is an opportunity to walk viewers through the process of how your product works. The key aspect to using product demo videos is to focus on the problem your product solves.

Make sure it’s clear to your leads how every feature provides a tangible benefit to their lives. For example, show them how using your scheduling software gives them more time to spend with their family or invest more time in completing revenue-generating sales calls.

Look at this example product demo from Airtable for some ideas.

Brand Awareness Video

Here’s where you get the chance to give viewers a high-level view of your brand. Instead of teaching specific tips or focusing on using your product, insert brand videos into your video marketing funnel and reveal what makes you unique.

Show your company’s culture, whether it’s humorous, quirky, off-beat, or serious. Hootsuite did a brand awareness video of this type on their 10th anniversary.

Customer Testimonial Video

Your B2B marketing strategy must include customer testimonial videos. Nothing speaks louder than hearing happy customers tell others how great you are.

You’ve likely heard about the importance of inserting social proof into your video marketing funnel. This video type is where you get to share social proof, as someone else steps in and tells new leads why they should make the important decision to become your next customer.

Take the time to craft intelligent questions, so the interviewed customers can tell their stories comfortably. Let them elaborate when they get excited, reliving the ways your product or service improved their own companies. Watch this video to see how Zendesk’s customers sell for the company.

Case Study Video

Case studies allow you to expand beyond simple customer testimonial statements and go into great detail about how your product or service solved a significant problem.

Here’s where you show the complete story, revealing the problem your customer felt before finding out about your company’s solution. The customer used your product and transformed their situation into an improved experience.

Make it a goal to add several case study videos to your video marketing strategy. Showing tangible and measurable outcomes achieved by others goes a long way in helping prospects convert to customers. This video is an example of Growth Tools talking through a customer case study.

Conclusion

You now know six types of videos to start using in your B2B video marketing campaigns. Take these B2B video ideas and use them to attract more leads and sales!

At Vidico, we believe that creating quality video content gives you the key to future success. Need more examples to help you round out your B2B marketing strategy? Check out these 15 additional startup videos and learn how to start creating your own.


About the Author

StrategyDriven Expert Contributor, Michael PironeMichael Pirone is the Co-Founder and Creative Director at Vidico, a video production agency that produces high-performing video content for startups and tech companies like Square, Uber, and Spotify. Michael and his team like to explain “the hard stuff” with the aim of bringing more clarity to the messaging of new and innovative tech products around the world.

Interested in learning more about how video can help your brand engage with customers? Reach out to Vidico today to see what video can do for your marketing strategy. They’ll work with you to create a unique project that accomplishes everything on your video to-do list.

5 Effective Ways to Maximize Your Digital Marketing ROI

StrategyDriven Online Marketing and Website Development Article, 5 Effective Ways to Maximize Your Digital Marketing ROI

In order to get the most out of your marketing budget, you need to constantly monitor the performance of your campaigns to ensure you maximize on ROI. There’s no point investing in ads that aren’t working to target the right customers or keywords that aren’t drawing in traffic, for example. It’s essential to analyze your campaigns using the appropriate metrics and tools. It’s also worth educating yourself on the latest trends, techniques, and customer behaviors. Here are five effective ways to maximize your digital marketing ROI.

Outline measurable goals

Set measurable goals for your marketing campaign. These could be anything from number of conversions, click-through rates, or number of reposts on social media. This will help you tailor your campaigns to specifically meeting these targets. Without clear goals in mind, it’ll be more difficult to design marketing strategies that work. Here is a complete guide on how to set and achieve marketing objectives.

Improve your digital marketing skills

It may be worth improving your knowledge and digital marketing skills. You could even study a course such as an online mba in digital marketing or something a little more short-term. The more knowledge you build on different digital marketing strategies, the more equipped you’ll be to leverage this for your business. You could also consider researching your competition to find out what strategies are working for them. Gather as much information as possible to help you achieve your marketing goals.

Automate certain tasks

Many small businesses are enjoying the benefits of automation technology. You can automate plenty of repetitive marketing tasks such as sending out personalized email campaigns, retargeting ads, posting on social media, and more. This will save you time and resources. You can then focus on monitoring and improving your digital marketing strategies and other more complex aspects of running your business.

Focus on the right metrics

Many people fall into the trap of using the wrong metrics to measure the progress of their digital marketing campaigns. These can end up distracting you from your business goals and throwing you off focus. The metrics you use will depend on the type of campaign you’re running, your target audience, and your objectives. There are certain metrics that are worth tracking, however, including click-through rate, engagement rate, and reach. Other types of metrics may not directly correlate with your business goals or increasing revenue.

Monitor your performance

It’s worth investing in the best predictive analytics tools to ensure you efficiently monitor the performance of your digital marketing campaigns. These tools will use data to help you make forecasts for the future. They look for emerging patterns and behaviors and can even predict the ROI of your marketing campaigns. With social media, for instance, predictive analytics can help you decide which content to most and when according to the specific preferences and habits of your target audience. It’s essential to take advantage of all the tools and resources available to you. This will help to ensure you maximize your digital marketing ROI.

Strategies To Grow Your Website Traffic

StrategyDriven Online Marketing and Website Development Article |Website Traffice|Strategies To Grow Your Website TrafficAll business owners want the same thing, ‘more customers’. Their second answer being more traffic to their website, which will bring in more customers.

So how can you attract more customers to your website? There are many different strategies to consider.

Advertise

This may seem obvious, but advertising is key. Consider your target market and advertise in ways that will reach them. You could consider paid ads, social media, magazine or newspaper adverts, TV, radio or display boards as excellent ways to attract people, building your brand’s awareness, and getting your site out there in front of people.

With any advert, consider the wording and language used and the outcome you want for more people to see your site. For example, if you are looking to convert a visit to a sale, you could include a ‘call to action’ within your advert.

Make Sure Your Content Is Valuable

What is it that you offer, that makes you, your site, brand and product stand out? Think about what your customers (now and future) will gain by visiting your site. You might be able to help them solve a problem, sell a product that will help them overcome a hurdle, teach or educate.
If you’re unsure of where to start, have a look at keyword research tools and google trends to see what is popular.

Social Media

It is never enough to have a great product or service in the hope that everyone will just stumble across your site. You need to proactively promote your brand, product, and service. There are many different channels of social media and the luxury of this and you can utilize them in different ways to get the word out.

For example, Twitter is great for immediate short-term influence, whilst Pinterest can offer a longer-term visual solution for continual advertising and Instagram can allow a more interactive way for customers to engage and ‘tag’ you and your business.

SEO

SEO (search engine optimization) is most likely a strategy you’ll of heard of already. In short, it refers to boosting where a website ranks in search results. The higher you rank, the more your website will be seen.

An SEO company can assist with this and work with you to build a plan of action for your business to list higher when customers search for certain words or phrases.

Create Catchy Headlines

Like your products and services, you need to stand out from your competitors. Your services and products could be the best, but unless you have a compelling heading or caption to draw customers in, they could scroll on by.

Consider your customer, use their language and phrasing to engage them. You may want to write out more than one heading out to consider which is most appealing and eye-catching before pressing the publish button.

Offer Variety Of Content

Not only will variety in social media channels boost your exposure but it is also worth considering once you’ve got your customers to your site, how to maximize their visit. Think about your content and your clients. In today’s world, a lot more customers buy and appoint services through their mobile devices whilst out on the move. With this in mind, it is important to ensure you have a mixture of content to cover all bases. Include short and snappy articles, blog posts, videos, photos as well as longer content articles.

Link Internally

Using internal links on your site. That way you can guide customers to other services or products they may be interested in, which they were unaware of, or link to reviews and feedback confirming how wonderful your product or services is.

Have Evergreen Content

There possibly will be times when you focus on an upcoming holiday or occasion as a driving force to get traffic to your website however it is vital that you can maintain a steady stream of traffic for the rest of the year.

It is recommended to use ‘evergreen’ content available that will always be relevant and will continue to attract that footfall.

Examples of evergreen content would be how-to guides, product reviews and answers to frequently asked questions.

Include List Posts

Articles with numbers in the title such as ‘10 ….’ act as a good way to draw attention. By having a number in amongst words it makes it stand out and eye-catching, which will draw in more click-throughs to your website.

These aren’t always the best types of content to build regular viewers/customers – so this is where those internal links to other articles can help – but they offer a great alternative way to drive the traffic to your cyber front door.

Have A Plan In Place

Like all things business we have to work hard to get the results. Driving traffic to your website is no different. It takes hard work and dedication, along with the ability to multitask planing your content, advertising, social media presence along as with the day to day tasks needed within your business or brand. So, it is always a good idea to generate a plan. Plan out your what you are going to post on social media and site or sites you will be using. Plan any new content you’ll be releasing and how you plan to advertise it.

You can get specialize content calenders to help you with this so you’re releasing all your content in a logical order.

Repurpose Your Content

You might be debating how much more work you’ll be taking it but it will pay out in the end and like anything new you’ll find you get quicker at this the more it is implemented. One way to help keep times down is to revamp and repurpose older content in different formats. You might have some amazing older content in your locker, so dig it out and reuse this content in a YouTube video, for example, a Video Pin on Pinterest.

By doing this you are maximizing the amount of value you are getting out of one piece of content.

Email Marketing

With the majority of the population having email, email marketing is a great way to drive traffic and to keep you and brand in your customers’ minds. All you need to do to benefit from this to get customers to sign up. There are many ways to do this, some sites use pop up boxes for this, others have a ‘subscribe here’ open on their side bar. All you have to do, is come up with a compelling reason that they need to sign up and subscribe now.

Once subscribed you’ll be able to communicate directly with your customers. For new subscribers, you can send a welcome email series out to them. This will allow you to make a good impression and allow your customers a ‘get to know you and what your brand or business is all about’. So remember, this is your opportunity to make a good impression. Keep them notified of all new services, product and valuable content you’ve created.

Within the body of these emails you can also include your social media links and start the process of building yourself ‘super fans’ that follow you across of media channels.

With all of these suggestions, it is worth completing research in advance as there are numerous sites and technologies available to assist and make these steps easier to achieve. If that fails there are also companies out there that strategies and support in different fields that you could outsource too.