Posts

Taking Your Customer’s Money

/in /by

A lot of modern transactions don’t involve physical money at all. Instead, they rely on bank transfers. These transfers are usually started with a bank card and a clever system that contacts the bank. It’s not quite as easy as it sounds, though. And, a lot of companies go wrong here. The results of which can be devastating for a business. So, it’s important to make sure that you’re doing these things correctly. And, with customers in mind. To help you out, this post will be going through some of the options you have available.

StrategyDriven Entrepreneurship Article

Even in stores, most transactions are handled using bank cards, nowadays. This means that shops have to have the capacity to complete hundreds of transactions each day. Usually, a subscription service is used. The shop will pay a set amount on each transaction. And, they will get to use the card machines and software that they need for free. Sometimes, it’s best to go a little bit bigger, though. Nowadays, you can find similar services that provide you with a whole till system. These systems are usually much more than most small businesses could afford by themselves. And, it could dramatically change your business. A TallySoft point of sale system is great to make sure that your payments are handled securely. And, that they’re made quickly and effortlessly. You customers will notice the new tech you have around.

All of the transactions that your business handles online will be bank transfers of sorts. This means that you have to have a system in place to deal with this. When it comes to ecommerce, you have loads more available. Services like PayPal will allow you to sell your products through their service. You just have to make a product button with them, and add it to your website. Some sites need greater control, though. And, will want to have things like baskets for their customers to use. A full CMS system would be required for this. There are loads of options out there for services like this. You just have to look at some reviews to find the best one that suits your needs.

When you take money from people on a website, you have to think about security. Most of the payment systems out there will make sure that your website is secured with SSL. An SSL certificate encrypts the data being sent, received, and moved around your site. This makes it much harder for criminals to access the data. Along with this, you also need to secure the forms that send data. Doing this will require some programming, though. So, you might need the help of a developer to get this done. Always make sure that your website is using the latest security standards. And, that you perform regular virus checks on your server system.

Hopefully, this will give you a good idea of what needs to be done to take money from your customers. It’s hard to make sure that you’re using the right services for these tasks. So, make sure that you do plenty of research and fact checking before you choose your methods.

How to Assess an Online Money-Making Idea

/in , , /by

StrategyDriven Alternative Selection ArticleAccording to Google, in December of 2012, 1.44 million people searched on some variation of the phrase “make money online.” Maybe you even found this blog post by searching for that phrase yourself. If you’re reading this, you’re at least probably interested in it.

I’ve been in the business of internet revenue generation for years. I’ve done the research myself to see what type of answers Google gives you when you search on such a phrase. Often, the business models that come up with that search promise a lot of money right out of the gate – from a few hundred dollars a month to a whopping $50,000 – with the use of this or that platform.

I want to give you a little bit of expert information about the sort of platforms we’re talking about – and some stern advice. The way these platforms work is to provide a product or service that is marketable. Usually, there’s an existing parent company that offers to let you use their product and their platform. In return, you provide the marketing muscle to make the sales.

In the online business world, marketing is almost always about creating an email opt-in list. Email addresses are gold in the internet marketing business, and there are various ways you can go about collecting them, most of which rely on content. You might put out a newsletter with compelling subject matter or create a series of video blogs (vlogs). Content is the lure that hooks those email addresses right onto your list.

Once you have amassed a decent-sized opt-in list, the next step is to send out marketing emails directly about the product you’re selling. With any luck, a certain percentage of those people will bite. Sounds simple, right?

If you read the testimonials of other entrepreneurs who have used the platform you’re considering, they probably sound pretty spectacular. But before you make a commitment, I urge you to do just a little bit of due diligence. Look at the testimonials of other entrepreneurs who have gone down this path before you, and contact two or three of them. Ask them these three specific questions:

Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:

Subscribing to the Self Guided Program - It's Free!

About the Author

Ken CourtrightKen Courtright, speaker and author of multiple best-selling Internet marketing titles, is the founder of Today’s Growth Consultant (TGC) – a two-time Inc. 5000 designee – that launched www.IncomeStore.com. TGC/Income Store partners with individuals, companies and private equity firms/fund managers procure, develop and manage revenue-generating websites at two times earnings. The company’s portfolio currently boasts over 400 websites that are seen approximately 100 million times each year. Ken may be reached online at www.TodaysGrowthConsultant.com.