Posts

Why your business needs to do Ecommerce this Covid19 Season

StrategyDriven Managing Your Business Article |Ecommerce|Why your business needs to do Ecommerce this Covid19 SeasonNo one expected a pandemic to happen this year. 2020 was immensely hyped as the year of growth – and yet almost everything came to a halt. Our mobility was reduced due to a majority of establishments closing down. Our day-to-day movements were also restricted due to strict safety protocols.

During this time, there was an increase in online consumer activity. People were relying on deliveries and shopping apps for their necessities along with other items. This has become a new habit that we have adopted. Especially now, this trend is continuing to rise upwards without any doubts that it will fade away anytime soon. A lot of businesses have already taken the chance to promote their brand on the digital platforms – where the audience is now at.

Using eCommerce websites, some businesses were able to survive when the pandemic hit our country. Physical stores had to close which heavily affected the flow of income. Until now, there are still health risks people consider before going outside, which means lesser foot traffic and profit.

If you’re still not convinced you need to have an eCommerce website, here are the reasons why:

1.The audience is already digital

Many countries in Southeast Asia, such as Singapore, are growing very quickly in their e-commerce market size. This shows that people have quickly adapted to the digital marketplace.

Besides the essentials, office and home-related products saw an increase in sales, as people had to make their space conducive for work, studying, and even entertainment (since social gatherings are still discouraged). Office staff began to buy items to work from home; students bought items such as desk lamps due to the restrictions in public libraries; others have bought gaming consoles and accessories as a way to pass the time and connect online with friends.

With these opportunities that have risen despite the restrictions, it can be said that the customers are not gone, but have simply migrated to another platform where your business should also be present.

2. A website is more sustainable than leasing a space

Since people are more active on the internet, and considering the ongoing pandemic, there is a lesser need to expand your store’s physical space. In fact, having a physical store nowadays could cost you more compared to the pre-pandemic period due to the mandated safety measurements.

Therefore, you should take this time to make your online presence more prominent. Here, we would recommend investing in a website, because you can use it in the long run. Even when the pandemic is finally over, you can run your eCommerce business there, and experts also predict that the eCommerce trend will be here to stay. Also, if in the future your business is able to expand to other countries, you have an already well-designed website to work with.

Also, a website is available for your customers 24/7 compared to a physical store that has a limited time to stay open. Your potential customer can send their inquiries or make purchases wherever they are, whenever they like.

If you are looking for a web developer, check out FirstCom Solutions here: https://www.firstcom.com.sg/

3. Have an analysis like never before

Once you have your own eCommerce website, there is an array of website analytics and services you can utilize to see how your customers are using your site. Using these tools, you will have a better understanding of your customers’ behaviors. You can also view your competitors’ performances, and create counter-strategies from those.

There are numerous ways to use your website’s data to your advantage. From discounts to special promos, you can target the market you want to penetrate more accurately with website analysis. You could see what products people are most likely to view but not purchase, and act on that data. You can also conduct affinity analysis more efficiently if you have an eCommerce website, which could help in creating cross-selling and up-selling strategies for your business.

This is a great way for you to be proactive in managing your business. Having data you can access whenever and wherever you please will help you improve your business.

Conclusion

It’s a no brainer that a business should always be open to changes and adapt. Even before COVID-19 happened, online shopping had already built its popularity. Now, it has become essential for businesses to have an eCommerce website of their own to survive and grow.

If you are a business owner who still doesn’t have an eCommerce website, there is still time for you to catch up. From the comfort of your own home, be secured in having income and proceed with business as usual.

Keep up with the new consumer mindset and move forward by having your own eCommerce website. Embrace the opportunities waiting for you in the digital platform.

How To Start Your Own Online Business

StrategyDriven Starting Your Business Article |Start Your Online Business|How To Start Your Own Online BusinessStarting your own online business does come with a lot of benefits. It allows you to make money remotely while setting the time that you work by yourself. You can also choose to face that particular niche that you are interested in, and it is cheap, so you do not need to have a very high startup cost.

While it may appear like a rave or following what’s a trend already. It can be both easy and challenging to start your own online business. You just have to make sure that you do the right things and take the right steps. That’s the way for you to be successful at it. So, how do you do this? What are the steps that you will take? This article contains tips from australian assignment help on how to start your own online business.

1. Find a business that can meet people’s needs

The most typical mistake that people make when they are starting an online business is to decide on the product first before they start looking for a market to sell to. But this is counterproductive.
For you to have a high possibility of success, you need to get a market first. That’s where you start. What you need to do is look for people in search of a solution to a particular problem but are not getting much success from it.

These are the kinds of research that you do first. And it is very easy to carry out this research on the internet.
You can find these people through different means. One of those is online forums. It is now becoming a usual practice for other people to go to online forums to ask questions disturbing them.

You can also use keyword research to find those things that people search for very frequently. However, you must be careful not to get into already stiff competition with other people.

Look out for your business’ potential competitors, go through their website. You can learn something from their site as well. This will include things like how they fill their demand. Afterward, you can use your knowledge to create the ideal product for the market needs that you’re trying to accomplish.

2. Write a marketable sales copy

There are a number of proven formulas for sales copy that allows your visitors to go through the process from when they first arrived to when they make that first purchase. A proven method that you can use is one from authors at research paper writing service and here are some tips for it:

  • Include a compelling headline that will arouse their interest.
  • Talk about the problem that you or your product are going to solve.
  • Show that you are credible enough and able to solve this problem.
  • Once you get people to buy and use your products, include testimonials for them.
  • Explain the uses of the product and how the user will benefit from it.
  • Make an offer.
  • Include a reliable guarantee.
  • Create a sense of urgency
  • Ask them to make a purchase.

Your sales copy has to focus on showing them the unique way your service or product solves their problems or helps them live a better life. The real question to answer is the “what do I gain from it” question.

StrategyDriven Starting Your Business Article |Start Your Online Business|How To Start Your Own Online Business3. Design your website

Once you have completed the most critical steps in determining your market and the product that solves their major problem(s), you have completed the hard part of starting your own online business. The next step is for you to create or design a website.

The thing with your website is that you have to make your web design as simple as possible. You also do not have all the time in the world to catch people’s attention. You only have about five seconds or even less. Some few tips are:

  • Use a white background with a plain font or two.
  • Make sure that your navigation is very simple and clear and is available on all pages.
  • Make use of video, audio, or other graphics that might help you strengthen your message or boost your content marketing.
  • Include an offer for website visitors to opt-in so that you will be able to get their email addresses.
  • Make sure that the buying process is as simple as ever and straightforward too. Potential customers should not get over the clicks during the checkout process.
  • Make sure that your website is user-friendly.

4. Drive potential customers to your website with search engine

One of the easiest ways to bring traffic to your new website is through pay per click advertising. There are some advantages that it has in driving traffic to your site.

Firstly, pay per click ads come up immediately on search pages, and secondly, you can test different keywords, headlines, selling approaches, and prices with PPC ads. It does not just bring you immediate traffic; you also use this advertising medium to find the keywords that can give you the best chances of conversion. Then you use them throughout the different content and webpages of your website. This will also help to increase your organic search engine ranking.

5. Establish a reputation for yourself as an expert

The internet is used to seek information. That’s what people do with it. So, give them that information for free and watch how you will get increased traffic and a better ranking on the search engines. What you need to do is to add your website’s link with every little information.

Give away your expert content for free. Create videos and articles and other forms of content that is useful to people. Then distribute this content through social media sites and online article directories. Also, include links to “send to a friend” on these critical content from your website. This will help you draw more traffic.

Make yourself into an active expert on social networking sites and other industry platforms where you can reach out to your target market. This will open you to new readers, and all the sites that make a post on your content or posts directly will add links to your website. Getting these links from the relevant websites is very important for search engines, and it will increase your ranking afterward.

6. Convert visitors to buyers by leveraging email marketing

By building an opt-in list, you are building an asset that is valuable to your online business. For every subscriber on that list, you already have their permission to send emails to them. This implies that:

  • You are sending something that they asked of you to them.
  • You are creating a relationship of a lifetime with them.
  • You can measure the response 100 percent.
  • You can enjoy a highly targeted marketing that is more effective and cheaper than radio, TV, or print.

Every of your website visitors that opt-in for your emails is a lead. And one of the most effective tools to follow them up is email marketing.

Conclusion

The internet world is always changing with trends coming and going. But the basic principles for starting and growing a successful business online have not changed and will not change anytime soon. So, if you are looking to start your own online business, these are the sequences that you should stick to. You can also carry out a quick review and check for steps that you might be neglecting or aren’t doing well.


About the Author

StrategyDriven Expert Contributor | Tiffany HarperTiffany Harper is a training guru who has been working in the corporate sector for over a decade now. She is a management graduate and loves to share her experience through blogs and articles. For her love of writing, she also provides freelance help to the cheap assignment help in Adelaide as a paper writing services review writer while working with top essay writing service.

Simple Steps to Increase Online Sales

StrategyDriven Online Marketing and Website Development |Increase Online Sales|Simple Steps to Increase Online SalesIf you are a business owner with a business that is predominantly based-online, then no doubt, one of your main aims and goals is to increase the online sales. Whether you are a small business or a large business that is going to be the aim of the game. You might be a retail business that has recently moved online, and have a brick and mortar store, or perhaps you are a solely ecommerce business. But with companies like Amazon taking a huge share of the market, you need to think about using your site in the right way, to help you to get the sales that you need. It can be a bit of a struggle, but done in the right way, and with a little know-how, you can use the internet to help you to boost your sales. Here are some things that you need to consider.

Be Honest in Your Sales Content

This is something that might seem really obvious, but it is quite staggering just how many people with online businesses are essentially writing out checks that they can’t cash, because their products don’t step up to the mark. Honesty is so important to your business and the reputation of your business, as it will help consumers to gain trust in your brand. So check what claims you are making, and make sure that they are backed up. If not, it is best not to mention them at all. So the bottom line is to make sure that you are honest and transparent with your sales content and copy, right through from product descriptions on your website to email newsletters.

Get More Ad Clicks with Ad Extensions

If you want to sell more things online, then having something like and ed extension is really a no-brainer. This kind of feature will allow you to make an ad bigger, with more places for people to click on, meaning that there is more chance of website visits. The good news is that this kind of thing doesn’t cost any extra, but the increase in click-through rates can be amazing.

Search Engine Optimization

If you want to get more people to your site, then you need to make sure that you are doing all you can to SEO your website. This could be done through keywords and ads, as mentioned, as well as using a blog and create links back online, using other blogs too. If you’re not too sure what you are doing with this, then you could always look for an SEO marketing agency to do the job for you. After all, if your business is all online, then you need to be doing all you can to people to visit.

A Bulletproof Money-Back Guarantee

There are many people that will be wary of using a website, let alone buy from it, if they don’t know your brand name; to them there is a lot of risk involved. So you need to let them know that there is no risk involved, and in most cases, the perceived risk is a financial one. So let them know what you offer for refunds or a money-back guarantee.