The idea with search engine optimization (SEO) is to rank better in Google to get more organic search traffic to your website. With more visitors, there’s the opportunity to sell a greater number of products or services to potential customers.
Here are some ideas on how SEO can boost your website’s results.
Better Keyword Research
With SEO, content on the website, such as articles, should focus on certain popular search terms (keywords) that are easier to rank for in Google.
Some keywords are too difficult because the largest competitors in your industry are already ranking in the top 10 spots. Being stuck on page 2 or further back in Google’s search results doesn’t lead to much new web traffic at all. Therefore, it’s important to research the keywords better and cherry-pick the ones that don’t have stiff competition even if their monthly search volume (the number of estimated searches every month) is lower.
An SEO agency is best positioned to home in on appropriate keywords to target. They have the experience in many different industries to have a better sense about what can be achieved and how long it might take.
Leading with Content
Content marketing is important for almost every website. By publishing useful articles that visitors will be interested in, it provides both a convincing way to demonstrate the knowledge staff at the company possess and have juicy keywords as subjects to write articles about.
By combining sensible keyword research with informative content that’s genuinely helpful to readers, it provides a path to create new activity on the site (so it doesn’t look abandoned). It also offers a place to use topical keywords that can rank well and drive extra inbound traffic.
Once the additional traffic is flowing onto the site, it’s up to you to use that to increase sales, sign up visitors to an email newsletter, and find other tactics that boost the business.
Building Inbound Links
If content and keywords are the fuel, inbound backlinks from other sites pointing to your own add some fuel injection. They get the most out of the site’s content. A new link is essentially a vote of confidence for the page the link is pointing to. The strength and reputation of the site that links to you also matters.
While smaller, less competitive keywords with low searches under 500 a month can often rank with few, if any, inbound links, the reality is that with increased competition, links are needed. By taking the time to have guest posts published with a link pointing to a page on your site, offering a review page as a useful resource or publishing an infographic that gets published elsewhere, links grow over time when working on them progressively.
Then, a few months or a year later, the website is in a much stronger position to rank for harder search terms and compete well against powerful opposition.
While making strides by using SEO isn’t something that moves the needle with sudden leaps in traffic overnight, it’s an excellent way for site owners to create meaningful improvements over a reasonable period. And for any business owner in it for the medium- to long-term, that’s music to their ears.