Corporate Cultures – Identifying Your Organization’s Real Values

StrategyDriven Corporate Cultures ArticleWhile many organizations publish value statements, they tend to be rather general and lofty, indistinguishable for those of most other organizations. Other organizations have no values statement at all. Either circumstance makes it difficult for cultural analysts to divine where on the each value’s spectrum the organization resides and to ascertain the alignment between individual organizational groups to the values because of this lack of definition specificity.

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CEOs Reveal The Top 3 Strategies For Women To Excel As Leaders

If you knew you could improve your company’s revenue with one single strategy, would you do it? If you heard there was a way to enhance your business profits, would you want to know what it is?

The New AdvantageMost leaders would likely answer “yes.” Yet every day in corporate America, business leaders neglect to take the steps that would give them a competitive edge.

One of the quickest ways, and in many ways the easiest to implement, is to balance their teams by including more women in positions of leadership. For the teams that find that balance, these are three common results they can expect:

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About the Authors

Howard J. Morgan and Joelle K. Jay, PhD, of the Leadership Research Institute (LRI) are co-authors of The New Advantage: How Women in Leadership Can Create Win-Wins for Their Companies and Themselves (Praeger / 2016). LRI is a global consulting firm specializing in leadership and organizational development. Morgan has worked with over 1,000 CEO and executive team members of the world’s largest organizations on improving corporate and executive performance. Jay is an executive coach and keynote speaker, and specializes in the advancement of executive women. For more information please visit

Take Your Values And Make Them Your Cause

Most companies have corporate values that they hope embody their company, their employees, and the way they wish to be viewed by the public. Unfortunately, many organizations’ values statements are pages long. Too dense to be remembered and too complex to be ingrained in the company culture. Ours were.

We’ve learned there is power in simplicity, and that is why we at National Life Group have shifted our focus to three simple, authentic values: Do good. Be good. Make good. Just six words, but we’ve been able to translate them to a cause and a mission that drives everything we do. You and your company can do the same.

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About the Author

Mehran AssadiMehran Assadi serves as president and chief executive officer of National Life Group. Since taking that role in 2009, he has led major growth in sales of National Life’s life and annuity products and worked to build a culture of collaboration, engagement and empowerment among employees. Mehran and National Life Group were highly featured in the recently published book CAUSE! A Business Strategy for Standing Out in a Sea of Sameness, by Drs. Jackie and Kevin Freiberg, about the power of creating cause-related companies.

National Life Group® is a trade name of National Life Insurance Company, Montpelier, VT, Life Insurance Company of the Southwest, Addison, TX, and their affiliates. Each company of National Life Group is solely responsible for its own financial condition and contractual obligations. Life Insurance Company of the Southwest is not an authorized insurer in New York and does not conduct insurance business in New York.


1. American Enthusiasm to Shop with a Conscience at Record-High, but Doubts About Corporate Impact Persist, Cause Marketing Forum, October 2013.
2. Culture of Purpose, Deloitte, 2014.
3. 2014 Edelman Trust Barometer Executive Summary, Edelman, 2014.