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5 Tasks Your Startup Business Should Outsource

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StrategyDriven Starting Your Business Article |Outsource|5 Tasks Your Startup Business Should OutsourceFirstly, if you have decided to launch your own business, congratulations. Being an entrepreneur is a rewarding and exciting way to earn a living, but the early days are certainly the hardest.

When starting a business from scratch, it is important to understand the advantages of outsourcing certain tasks and operations, but far too many entrepreneurs try to do it all. Of course, it is natural to want to maintain control of your venture in the early days and keep overheads to a minimum. But while entrepreneurs are busy with the administration, strategy, payroll, and technical aspects of daily operations, they do not focus on growth. This guide outlines not only why startups should outsource but also the five tasks that are most commonly outsourced.

Why startups should outsource

There are several reasons for startup businesses to outsource tasks, but here are some of the most compelling.

  • You can benefit from expert advice and talent from all over the world. Many companies offer their services virtually, which means that you are not restricted to only working with people in your local area.
  • By outsourcing tasks that you are not experienced in or which are time-consuming, you can free up more time to do what you do best and focus on growing your business. This should result in greater efficiency and therefore reduced overheads.
  • Outsourcing simple but laborious tasks will enable you to focus on the tasks which require a more personalized approach giving you greater control over your business.
  • Outsourcing can save you money as you will not have the expense of hiring employees or need to divert internal resources.
  • In conclusion, outsourcing can enable a business to grow at a much faster rate.

If you are almost convinced that outsourcing could help your business to grow but are not sure where to begin, here are five tasks that you might consider outsourcing.

1. IT infrastructure and support

Unless you are starting an IT business, it is unlikely that you will have much expertise when it comes to setting up a secure and intuitive computer network. Once you are set up, you will also need adequate security, which is monitored and updated regularly. It is also wise to have access to a local IT support company so that should you run into an IT issue, you will be able to call on an expert to get back up and running as soon as possible.

2. Social media

Social media is one of the most powerful marketing tools a startup business can use. Setting up accounts and publishing content is free, and advertising on social media platforms is flexible and relatively low cost. However, to make social media marketing a success, you need to invest a lot of time and creativity to create content and build up an audience. Luckily, social media is a task that can be easily outsourced to someone with experience in building a following on social media. The person or company you use can create and schedule posts and spend time interacting with followers.

3. Website design and development

Every business in all sectors should have their own website, whether planning to sell products online or not. With the exception of website design startups, most businesses will need help when setting up their website. Designing and developing a website that is not only functional but also easy to navigate, quick to load, attractive to look at, and optimized for search engines is a complex task best left to the professionals.

4. Customer support

While businesses should always be in touch with their customers, the administration involved in monitoring and responding to every query and reading feedback can be arduous. This is particularly true if most of the queries you receive are on the same topic. To avoid having to hire a full-time customer service representative, you can outsource customer support. The person or company can monitor all your customer feedback and correspondence. Armed with the relevant information to respond to frequently asked questions, they can relieve you of a lot of the administration. They can also collate all relevant feedback into a synopsis so you can get the key information you need in order to grow.

5. Digital marketing and PR

The internet has taken the business world to another level, and businesses that are not investing in digital marketing and PR are missing out on a huge chunk of the market. To increase the likelihood that your website appears in search results for relevant search queries, you need high quality and relevant content on your website such as blogs, e-books, and infographics. Creating and promoting this content takes time and talent, which is why so many businesses turn to freelance content marketers and digital marketing agencies.

Want To Outsource? Here’s How You Could Do It!

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When it comes to your business, you push it as hard as possible to do well and make a profit. You’re working early mornings and late nights and the days seem to run into each other without stopping. While this is wonderful, and you can see the dollar signs rolling as the profits come in, the better you are the more in demand you are – and this means more work to keep up with.

Outsourcing pieces of your business to others to lighten the load from you isn’t a bad idea to combat that extra workload. Taking the right approach to outsourcing your marketing team or your invoicing to an accounting service is important. You need to be able to trust the people you’re handing a piece of your business to, and so it’s important that you know the advantages of outsourcing and why you should do it.

StrategyDriven Managing Your Business Article | Want To Outsource? Here's How You Could Do It!

Advantages of Outsourcing

Outsourcing is going to help you to combat the growth of your business. You want to be able to manage and control your business growth so that it goes in the way you hope it goes. You want to ensure that the time is right for your outsourcing, and if you know that it’s going to lower your costs and regain your focus properly, you’re going to do very well. On top of this, you could use outsourcing to develop your talent. A knowledgeable workforce is going to boost your bottom line and this will lead to even further growth. Now that you know the advantages of outsourcing with your business, let’s look at a few ways you could do it!

  • Know what to outsource. Before you do anything, you need to know what you should outsource. Look at your business functions and choose where you are weakest. If your social media marketing could use a boost, you know that choosing the right agency is the way to go. The same can be said for your IT, accounting and even your administrative tasks. You can check with your employees and your profit bottom line to know whether you need to outsource a function in your business.
  • Time it right. Sometimes, you can jump the gun and outsource too soon. You need to look at your long and short term needs and if you need help in the short term to help the long-term goals of yours, you’re going to do well. Once you have done this, communicate with your employees so that you can time this exactly right.
  • Cut ties gracefully. If you start outsourcing with an external company, you are more than within your right to cancel any agreements you have with them. No one enjoys firing a company, but you have to find the right provider to work with.
  • Communicate with your team. If you plan to outsource at all, you should consider talking to your team first. They will be able to tell you what they need and you can then decide whether to go ahead or to go another way. Communication is key and this will help you to get what you need for your business.

How To Choose The Perfect Outsourced Media Service Provider For Your Business

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StrategyDriven Managing Your Business Article | How To Choose The Perfect Outsourced Media Service Provider For Your BusinessRunning a business comes with many pressing responsibilities, and if firms are not careful, they can get buried under them all before long.

It’s also a difficult economic landscape out there, as businesses find themselves short on time and options both. That’s why it’s important to work the right way, with strong B2B relationships and effective outsourcing strategies. That way, your company can devote its attention elsewhere, focusing on the core processes that jettison you forward into a prosperous future.

For example, a media service provider can have an enormous positive influence over your operations. But how do you choose the right one? You can find out for yourself below.

Outline Your Needs

In the interests of both time and efficiency, start by acutely defining exactly what you want, because only then can you choose the right media service provider to outsource to.

Avoid vague terms and generalisations, and where possible leave no room for interpretation. Do you want access to intricate user analytics? Maybe you want somebody to focus on the laborious tech and logistics side of things, while you focus on getting creative with your content? B2B relationships can’t thrive on guessing games and constant back and forth questioning to get from point A to point B, so it’s important to define the level of collaboration you expect.

Remember, the primary purpose of outsourcing in any area is to reduce costs and boost efficiency, and only with clear and concise communication is that possible. The media service provider must actually provide, and if multiple parties are having difficulty understanding one another, then multiple roadblocks will start getting in the way. Know where you stand, and then you’ll know who you need.

Expert Service

If you know exactly what you want, then it becomes much easier to identify who can give you the service you crave.

Employing the services of the best in the business is a sure-fire way to make some quick progress. For example, it’s well worth considering the OTT services of Red Bee Media. On their secure white label OTT platform, they enable you to monetize your content to the fullest, all while providing you access to in-depth customer data so that you can more sensitively tailor your service. It’s an intricate outsourcing service that explores every avenue possible, omitting no details. The more thorough the service, the better.

Running a business can be incredibly stressful, but with expert help comes peace of mind. Recognising your limitations is not admitting defeat, but instead a critical management strategy that will impact everything else positively. It’s best that everything runs at maximum efficiency with specialist help than at half capacity without, so seize the opportunity!

Recommendations, Awards, Reviews

Researching the reputation of an outsourced business isn’t a genius idea, but you need to know what to look for to do it properly.

For media service providers, look to see if they’re accredited with awards from prestigious tech bodies, or if they have a prolific portfolio of other clients. If in doubt, check their social media pages, and see what waves they’re making there. A positive work history is required for those you’re outsourcing to, so make sure you authenticate their services any way you can.

Referrals and recommendations will undoubtedly help you choose the perfect outsourced media service provider for your business. Confide in your network of contacts, and ask for a referral or opinion on the provider you’re considering. In the end, those who amass negative reputations don’t stick around for long in any industry, so you should devote a considerable amount to ensure you’re working with those of repute. That way, there’s no nasty surprises, and a trusting working relationship can be created straight away.

How To Save Money In Your Business

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StrategyDriven Managing Your Finances Article |Save Money In Business|How To Save Money In Your BusinessIt’s crucial to save as much money in your business as you can when you’re a startup. However, it’s just as important to continue to save money even when you are more established. By cutting costs where you can – without cutting corners, of course – you can have a more streamlined business that can cope with anything the world throws at it. Any sudden downturn won’t impact a business that spends as little as possible half as much as it would impact a business that has many different expenses.

It’s easy to over-spend in business, especially when things are going well. However, it’s not a good idea; it’s far better to save and have money put aside for emergencies. Here are some ways to save money in business that will help you greatly.

Buy The Best You Can Afford

Surely saving money isn’t about buying expensive items? Isn’t that the opposite of what we’re meant to be telling you? Well, partly. Of course, we’re not advocating you go and buy many luxury items, spending all the money you have in your business, and then having financial issues later on. However, we are suggesting that, when it comes to elements that are needed for your business, such as tools, machinery, and other equipment, you don’t buy cheap. Always stick to your budget but buy the best you can with the money you have.

This is, strange as it might seem, is a money-saving tip.

Imagine if you bought a lot of cheap equipment, even if you could buy better. The likelihood is that this equipment would start to break down and need to be replaced, or it would have to be serviced more often than something newer that was in better repair. In the end, if you buy cheap at the start, you will probably spend more on that item through repairs and eventually replacement than you would have if you’d pushed your budget a little higher to begin with.

Outsource What You Can

Again, it might seem as though we are telling you to spend money, and again we are, but – again – there is a reason behind this.

Many people think outsourcing is expensive, especially if they could do the work themselves. Yet you must take into account what doing the work yourself would entail. By working on something that someone else could do, you are using up your precious time, time that should be being used to run the business. When you outsource, you can pick the things you’re good at and leave the rest to someone else, ensuring the high quality of the business you’re running.

You can outsource your accounts, your IT management, your marketing, and any other things that don’t appeal or that you don’t have the skills for.

Work From Home

One of the easiest and most popular ways to save money in business is to have everyone work from home rather than have a central office. If you and anyone else who works for you can work from home, you won’t have business premises to maintain. You won’t have to pay rent, nor will you need to spend money on energy bills.

On top of this, studies have shown that people are more productive when they work from home. If you are more productive, more work will get done, and not only will you save money, you’ll make money too.

Six Ways A Small Business Can Use Outsourcing

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StrategyDriven Managing Your Business Article | <img class=As your business grows, you will find yourself tackling problems that are possibly further away from your core skillset, this is completely normal, and often when the business starts to utilize outsourcing more.

These tasks are the tasks that take you away from your core skills and require you to spend more time than you need on learning new skills that are only linked to a limited amount of functions. For example bookkeeping or payroll. These are functions that are a necessity, however, unless you have experience in these areas you may spend valuable time away from aiding your business to grow.

It’s essential for you to outsource tasks such as these to people such as Digital Goliath Marketing who are able to manage your work efficiently, leaving you with less stress and hassle to have to do it yourself. There are many occasions where it is more sensible and worthwhile to outsource. In fact, it’s not realistic to handle everything in-house for a modern business.

Bear in mind that whilst outsourcing is efficient and necessary, you should always keep your core business functions in-house. That means that you don’t need to outsource anything that your skillset covers already/

Let’s have a look below at some of the areas you may want to think about outsourcing:

Legal Requirements

Every business will have legal requirements, and this is usually the first area that gets outsourced. Hiring an in-house lawyer can be extremely expensive, and there is often no need to have one employed all the time. Most businesses can’t afford to have their own legal department, so you need to outsource. There are many ways you can source legal services such as:

  • Find one lawyer to deal with all your legal requirements.
  • Use a freelance lawyer or solicitor.
  • Use different lawyers or solicitors for each aspect of your legal needs.

Administrative Duties

Did you know that your employees could be spending around 40% of their working ay just on administrative tasks? This means that a huge portion of their day is spent completing repetitive and time-consuming tasks that are easy to outsource and train people on. It is a sensible choice to outsource these tasks to someone who would possibly charge less for their time than yours or your employee’s costs. Especially if they are highly-skilled staff members.

Remember you shouldn’t be outsourcing your core business functions, however, you can outsource parts of your core functions like the admin. Build processes and systems to ensure that the outsourcer can support you well.

  • Some of the outsource administration you could consider are:
  • Surveying, polling, and focus group tests.
  • Data collection and research
  • Travel arrangements
  • Compiling reports
  • Virtual assistant
  • Document management and organization
  • Calendar management and organization
  • Customer service emails
  • Social media posting/management
  • Preparing and taking notes
  • Transcribing audio or video
  • Personal errands (so you can spend more time working)
  • Editing/proofreading

Financial Management and Bookkeeping

It’s far wiser to keep your account organized as you go rather than leaving them until the end of the year. If you don’t keep an eye on your finances, then you could be making an expensive mistake. You could use cloud-based accounting software to track it yourself, however, working with a bookkeeper is probably easier. All you need to do is send your bookkeeper all your data and they will organize it for you. They also send you back whatever types of reports you like.

It can also be handy to have a contact for any questions you may have about the business finances, based on your circumstances. It certainly never hurts to have a financial expert that you can contact and work with. When it comes to completing your taxes at the end of the year, a bookkeeper will eliminate that stress. All you need to do is give your account access to your accounting firm and they will deal with the rest. If they require any information from you they will just ask for it.

Lead Generation and Marketing

Marketing can be challenging for small businesses. It can be easy to market yourself when you are slow, however, if your business picks up, marketing can get left behind. This can’t happen, your business will only slow down again if you neglect the marketing of your business and brand. Marketing is how you are going to grow your business, therefore, you need to ensure you have the time to make a commitment to it. Even if you outsource your marketing, though, you still need to ensure you have heavy involvement in it. You could choose to use a complete marketing service that deals with the management and social media or you could choose to outsource to several different freelancers, it’s really down to what works best for your business.

For example, you may prefer to have someone in-house dealing with the articles and information that is allowed on your website, but you are happy to outsource content creation to a content marketing agency. If you would prefer to manage your own marketing strategy you could choose to use consultants or freelancers to complete bulk work but oversee it yourself.

IT Services and Technology

Regardless of whether you are tech-savvy or not, it is usually simpler to let someone else deal with your technology needs.

Many technology duties come tagged with a steep learning curve. Therefore it may not be worth your time to learn how to web develop, code an app, migrate your information to the cloud, optimize your website, or implement two-factor authorization for your data. The cost it would take with regards to your time to handle your own IT needs is probably more expensive than if you hired an outsourcer to do this for you.

For example, you could choose to manage your own website, but do you know how to safely move your files around your host? Backup your site? No jow to migrate to a new host? Or, Set up cybersecurity? They are most certainly all doable, however, they could cost you a huge amount of time. If your skill doesn’t lye in this area, then you may be better off outsourcing your IT needs. Yes, you will pay more than just hosting space, but your time is valuable and it could save you money in the long run.

Before you opt to outsource certain IT tasks though, you should also have a look to see if there are any tools that could do it for you rather than paying an outsourcer or in0house team.

Human Resources

Human Resources suits can definitely take up a lot of time, especially as your business and team grow. Each time you recruit a new person, the obligations in the human resources department only grow. On top of this, if you mishandle any human resources such as payroll, firing, ot hiring a poor employee, it can cost you money, create an array of issues, and even see you facing a lawsuit.

Depending on your businesses needed, you may choose to outsource your human resources to one provider or several smaller ones. For example, you may use recruitment agencies for any talent searching, a payroll company to ensure your staff is paid correctly and on time, and a PEO to manage any benefits. As well as this you may also want to make sure you have access to legal advice relating to anything involved with human resources.

These are six areas that you may want to consider outsourcing as a small business. Is there anything that you already outsource? Please share some of them in the comments section.