Outside Of SEO, Why Is Your Content Gold?

StrategyDriven Online Marketing and Website Development Article |SEO|Outside Of SEO, Why Is Your Content Gold?It’s impossible nowadays to launch your online presence without considering the importance of SEO – Search Engine Optimization – in your business growth. Indeed, mastering the art of boosting your SERP ranking — aka your ranking in the search engine result pages – can substantially influence web traffic. Search engines such as Google and Bing prefer content-rich sites that diversify their content and update it regularly to reflect on current trends.

Ideally, blogs are one of the most effective tools when it comes to creating keyword-targeted content.

Content, as a result, is the key to your SEO strategy and, by extension, your digital visibility. Creating new and informative content has become a major marketing strategy for any business trying to leverage their online presence. It’s not uncommon, as a result, to design a content plan that addresses major primary, secondary, and long-tail keywords to maintain your presence in a constantly changing market. However, you’d be wrong to assume that content only matters to support your SEO strategy. Content, as it happens, is a crucial factor of growth for your entire business. Here’s everything content can transform that isn’t SEO-related.

It establishes your reputation

While your products are your main offering, your content is the closest your audience can get to understand your brand. Therefore, ensuring you push your content online, not only on your website but also on social media platforms can help to build your brand reputation. Indeed, your audience uses online platforms such as Twitter and Facebook to interact with businesses – it’s the favorite channel when it comes to customer care inquiries and complaints. As a result, it’s fair to say that your social media posts are considered with great interest. Not only can you engage in direct interactions with your audience, but you can also launch a campaign to share your latest updates. Your choice of hashtags is detrimental to reaching out to a broad audience and establishing your reputation. Additionally, your attitude and behavior on social media are public, which means that the way you choose to share content online can affect your brand image too.

It generates passive income

If you’re an established blogger or digital influencer, you understand that content is money. Indeed, a youtube affiliate, for instance, use their content creation as part of their traffic strategy. Creating videos that appeal to a broad audience can maximize their channel subscriptions – aka the number of active and loyal followers – and views. It’s important to understand that users don’t need to follow a channel to watch its content. The affiliate network can share both the subscription volume and viewer number with businesses that are looking for advertising partners. The collaboration typically defines the affiliate earning by considering the total number of views each video receives. Therefore, building an informative and popular portal of content can indirectly create a stream of passive income through affiliate activities.

It showcases your expertise

Very few experts can claim they don’t worry about competition in their niche. Showcasing your expertise when you’re one of many other market players can be challenging. While success stories and portfolios can help to display your skills, they may not be enough. Ultimately, nothing seems more suspicious of potential leads than reading testimonials from your past clients. What evidence is there that those clients are real or that you’re as good as they say you are? None and as such, most digitally-savvy users tend to ignore testimonials – these are, after all, very easy to fake. However, you can publish your opinions, tips, and case studies online to attract your audience. Guest articles on a popular blog, for instance, are an ideal ice-breaker to reach out to a new audience. You can even consider creating tutorials or online courses to share your knowledge.

It gives your website depth

Sure, you might have a responsive web design, but what good does it do if you don’t have enough content? For a web visitor, reaching a site that feels content-light or that hasn’t been updated with new content leaves a poor impression. Most visitors judge your business by your site. If you don’t provide enough informative background – about the business and its expertise – people tend to be reluctant to purchase. Your content gives an additional dimension to your company, turning the online presence into a professional and trustworthy organization.

Content is at the heart of your business growth. It builds your online visibility through SEO ranking, but that’s not all it does. High-quality content can help to establish your brand and showcase your expertise. Additionally, you can use your content to support your affiliate marketing income. Finally, content brings trustworthiness to your online presence.

How I’m Retiring In Style and How You Can Do It Too

StrategyDriven Entrepreneurship Article |Retirement Planning|How I’m Retiring In Style and How You Can Do It TooToday I am one of a small group of investors that owns several Commercial Real Estate (CRE) properties valued at over $50 million.

The First Leap to Financial Freedom: Starting my own business

In August of 2003, I made the great leap into the unknown when I went into business for myself. It turned out that starting Marshall Commercial Funding was the single best career decision I have ever made.

Financially, things changed quickly and dramatically.

For the first time in my life I was making good money. I was able to sock away money into savings which was good because we all know what happened in 2008 – The Great Recession. I was able to weather the economic storm because I had enough money in savings to make it until the real estate market turned the corner. And when the economy improved I was able to pick up right where I left off before the recession hit.

The Second Leap to Financial Freedom: CRE Investing

So in 2007 I made the next biggest and most financially rewarding leap in my career. I approached one of my long-time clients to see if I could invest with him.

He had everything I was looking for in a real estate sponsor: He was competent, he was trustworthy and he had a proven track record. I asked him if he would be willing to take me on as an investor when he purchased his next rental property and he readily agreed.

Do you remember where the real estate market was in 2007? It was at the absolute peak of the last real estate market cycle. My timing couldn’t have been any worse. Nevertheless, I have invested with him nine times.

Retiring In Style Is My Goal

Today, not only could I retire at this very moment, I could retire comfortably. I don’t know about you, but I don’t want to retire comfortably. I want to retire in style. I want to see and do all the things I’ve always dreamt of.

Currently I have seven sources of passive income generated from my real estate investments. I estimate if I wait a few more years I may have as many as two or three additional sources of passive income. And when the passive income from my rental properties coupled with my future Social Security checks consistently and significantly exceed my monthly personal expenses, then and only then, do I plan to retire.

At that point I’ll be able to retire in style. And although I haven’t quite gotten their yet, I’m ever so close to doing so.

If I can do it, so can you!

Why am I telling you about my journey from financial distress to hopefully retiring in style? Because I believe that 90% of you reading this, if not more, are in the same predicament I was in. You’re either currently in financial distress, as I was for the first 24 years of my CRE career, or you are financially prosperous but realize that unless things change dramatically you’re not going to retire well.

I’m here to emphatically tell you if I can go from serious financial distress to being on the verge of financial freedom, SO CAN YOU!

Follow the Road Map to Financial Freedom

Simply put, by investing in commercial real estate you can slowly, but steadily build real wealth and grow passive income from your rental properties. It’s not a myth. And it’s not a get rich quick scheme. It actually works.

About the Author

StrategyDriven Entrepreneurship Article |Passive Income|How I’m Retiring In Style and How You Can Do It TooDoug Marshall, CCIM, founded Marshall Commercial Funding, Inc., a commercial mortgage brokerage firm located in Portland, Oregon in 2003. He has more than four decades in the commercial real estate business. His new book is Mastering the Art of Commercial Real Estate Investing: How to Successfully Build Wealth & Grow Passive Income from Your Rental Properties. For more information visit: