Want to Start Making an Attitude Change? Take Attitude Actions.

I define attitude as, “The way you dedicate yourself to the way you think.” Think negative or think positive is a choice and a process. Negative is (unfortunately) an instinctive process. Positive is a learned self-discipline that must be studied and practiced every day.

To achieve a POSITIVE attitude, or as I have named it, a “YES! Attitude,” you must take physical, verbal, and mental ACTIONS. Here are a few short chunks of attitude “awareness and actions” that will help put you (or keep you) on the positive path.

1. Admit that attitude is no one’s fault but yours. The more you blame others, the less chance you have to think positive thoughts, see a positive solution, or take positive action towards solution. The opposite of blame is responsibility. Your first responsibility is to control your inner thoughts and thought directions.

2. Understand you always have (had) a choice. Attitude is a choice, and most people select from the negative column. Reason? Negative is more pervasive in society and media. It’s more natural to blame and defend than it is to admit and take responsibility. Ask any politician.

3. If you think it’s ok, it is…if you think it’s not ok, it’s not. Your thoughts direct your attitude to a path. If you think “this is crappy, why does this always happen to me?” You have chosen a negative path. If you think “WOW, this may not be the greatest, but look what I’m learning. And learning what NOT to do again.” You have chosen a positive path.

4. Invest time, don’t spend it. Ignore the media you cannot control – find a project, or make a plan to sell something, or meet with someone who buys (or teaches) instead. You will become a world-class expert in five years – the only question is: at what? Spend (invest) an hour a day working at or studying anything, and in five years you will be a world-class expert. Most people will become world-class experts at some kind of local TV news program and some kind of TV rerun. Me? I read and write while you watch TV. Business news is IMPORTANT. Who got killed or what burned down, unimportant.

5. Study the thoughts and writings of positive people. Read Napoleon Hill classic Think and Grow Rich, TWICE. Read The Power of Positive Thinking. They are priceless, timeless gems of wisdom that you can convert to your own success thoughts. The secret is to read a little each morning.

6. Attend seminars and take courses. The hardest part of taking an attitude course is FINDING one. Look at any school or university in the world and try to find ONE course in ANY of them. I’ll save you the time. The answer is (and has always been) ZERO. Find a Gitomer Certified Advisor in your city (call my friendly office for recommendations – (704) 333-1112) and take YOUR attitude course TODAY.

7. Check your language. It’s just words, but they are a reflection of how your mind sees things, and an indication of how you process thoughts.

8. Avoid confrontational and negative words. The worst ones are ‘why,’ ‘can’t,’ and ‘won’t.’

9. Say why you LIKE things and people, not why you don’t. I like my job because… I love my family because… Say things from the positive side enough and it becomes a habit you will revel in for life.

10. Help others without expectation or measuring. If you think someone ‘owes you one,’ you are counting or measuring. If you give it away freely, you don’t ever have to worry about the measurement. The world will reward you ten times over.

11. Think about your winning and losing words. Be aware of ‘loser’ phrases and expressions. Lose with: “They don’t pay me enough to…” or “That’s not my job.” If you say, “I’m not ’cause he’s not,” who loses? If you say, “Why should I…” who loses? Think ‘learn,’ ‘lessons,’ ‘experience,’ ‘help,’ and ‘solutions’ before you make a statement.

12. Think about your mood, and your mood swings. How long do you stay in a bad mood? If it’s more than 5 minutes, something’s wrong. And your attitude (and your relationships, and your results, and your success) will suffer.

13. Are you the head of the complaint department, AND the chief complainer? Many people slip into cynicism day-by-day. They become bitter because of their jealousy or envy of other people or their own misfortune. BIG MISTAKE. List the lessons you can learn from those you have bitterness for and the results will turn your thinking towards your own success and away from theirs.

14. Celebrate victory AND defeat. In my early days of selling I would go to a department store and buy myself something every time I made a sale. It made me feel GREAT! When someone told me to celebrate victory AND defeat, I started to buy myself something after I lost a sale, too. It felt GREAT. After a while I was feeling GREAT all the time. Winning and losing are part of life and apart from attitude.

15. Visit a children’s hospital. Get comfortable with the plight of others, and feel good about the minuteness of your problems compared to theirs.

15.5 Count your blessings every day. Make the list as long as you can. Start with health if you are fortunate enough to have it. Add the love of children and family. From there it’s easy to build the list.

Oh, and then there are the ‘Attitude Aha’s.’ Many (many) years ago I was riding down the road listening to a tape by Earl Nightingale (one of the founding fathers of personal development). On tape four of his legendary, but unavailable, series “Direct Line,” the topic was enthusiasm. “Enthusiasm” Earl said, “Comes from the Greek “entheos” meaning the God within.” AHA! All of a sudden all the other quotes and advice made sense. The strength of self-belief is within your own spirit, if you hunger for the feeling.

And these words are food for yours. In the words of the Jefferson Airplane rock anthem White Rabbit, “Feed your head.”

Want an instant lesson? Go out and buy a copy of “The Little Engine That Could.” Or go to your kid’s room and get the copy full of crayon marks. Read it regularly. It’s not a book for kids, it’s a philosophy for a lifetime.

Positive attitude is a self-imposed blessing. And it is my greatest hope that you discover that truth and bless yourself forever.

About the Author

Jeffrey GitomerJeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website,, will lead you to more information about training and seminars, or email him personally at [email protected].

Don’t just drink the water, eat it!

Ask anyone in New York City why their bagels are the BEST in the world and they’ll say, “It’s the water!”

Ask anyone in Philadelphia why their cheesesteaks are the BEST in the world, and they will say, “It’s the bread.” Further questioning one will ask, “Why is the bread so different?” and they will say, “It’s the water!”

Water? Really?
Yes, water!

The unique water that’s ADDED to the standard ingredients makes the food BEST.

So I’m going to ask you two questions:
What’s in your water?
What makes your water different, better, than anyone else’s water?

There are 7.5 elements of your water that I will challenge you make you no different than anybody else’s water on the planet, and further challenge you that if you decide to improve those elements (your water), you can become the best in the world. Or at least the best in your marketplace.

1. Your attitude water. If you know and understand the classic definition of a positive attitude is, “The way you dedicate yourself to the way you think,” then it’s obvious that you can change and improve your attitude water by changing your morning routine. Wake up and start reading instead of watching TV. Reading a positive attitude book for ten minutes, highlighting, and taking notes about your thoughts, can begin a whole new attitude mindset that will separate and differentiate you from all of your peers, prospects, and customers.
2. Your belief water. While I have talked about belief for years, I’ve never said what it would take to build and strengthen your existing belief process. Invest thirty minutes of your time and make a list of the five parts of belief. You must believe you are the BEST person for the job, have the BEST business and products, that you can differentiate FROM your competitors, and that the customer is better off having purchased from you. If you don’t believe that your water is the best, how will you be able to transfer that message to anyone else?
3. Your compelling message and enthusiasm’s water. Present a compelling message and you will immediately differentiate yourself from 99.9% of all the salespeople on the planet. These are people who communicate poorly, or simply talk in terms of themselves. By becoming a prepared and enthusiastic presenter, you will be perceived as sparkling water. The opposite of sparkling water is flat water. In France it’s, “with gas” or “without gas.” Starting to get the message?
4. Your innovative ideas water. When you bring an idea to a customer it shows that you have prepared in terms of them. Your idea is about them and how they win, or how they profit. Once you get in the groove of innovation in creating ideas it will spill over to everything that you do. That’s hot water.
5. Your follow-through water. This water is the fulcrum point in the sale. Even if you have already made the sale, your customers expect both delivery and service in order to complete the sale in their mind. You will solve nothing until the customer receives your product or service, loves your product or service, and is completely impressed by the way you stay in touch and follow through.
6. Your relationship building water. Solid value-based relationships lead to repeat business and referrals. Do I need to say anything else about the importance and the value of this water?
7. Your trustworthiness water. This is slowly aged water. Trustworthiness comes from positive, favorable, consistent, truthful actions taken over time. Trust is not built in a day, it’s built day-by-day.
7.5 Your reputation water. Reputation water is the most valuable of them all. It means the rest of your water has all been given and received positively. It means that you have consistently performed to the delight of your customer. And it means that anyone can find you on the Internet and see your positive postings and results. It means that you have proven yourself to your customers and in your marketplace. You can never have too much reputation water. It’s my hope that your cup of reputation water runneth over.

BEST PART: When someone asks you why your sales are better that anyone else’s, your response can now be, “It’s the water!” – Keep ‘em guessing, baby. Keep ‘em guessing.

My water? I’m a Volvic water guy myself – switched from Fiji to France.

About the Author

Jeffrey GitomerJeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website,, will lead you to more information about training and seminars, or email him personally at [email protected].

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