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4 Ways to Start Generating More Website Traffic for Your Business

StrategyDriven Online Marketing and Website Development Article |Generate Website Traffic|4 Ways to Start Generating More Website Traffic for Your BusinessIf you’re like most business owners, you want more website traffic. After all, more website traffic means more leads, which means more sales. Unfortunately, generating website traffic isn’t always easy. You can do several things to increase the amount of traffic your website receives, but not all of them will work for every business. This blog post will discuss four methods that are guaranteed to help you start generating more website traffic for your business!

1) SEO

One of the best ways to generate more traffic to your website is SEO. Search engine optimization is optimizing your website for the search engines, and it can be highly effective if done correctly. You can do several different things to optimize your website for search engines. Still, some of the most important include choosing the right keywords, creating quality content, and building backlinks. If you’re unsure how to get started with SEO, you can find solutions online to drive more seo traffic to your website.

2) PPC Advertising

PPC, or pay-per-click, advertising, is another excellent way to generate more website traffic. With PPC advertising, you can create ads and display them on the search engine results pages when people search for keywords related to your business. When someone clicks on your ad, they’ll be taken to your website, and you’ll only have to pay when someone clicks on your ad. PPC advertising can be highly effective, but it’s essential to make sure that you’re targeting the right keywords and creating quality ads if you want to see results.

3) Social Media

Social media is a great way to connect with potential and current customers, and it can also be used to generate more traffic to your website. By sharing links to your website on social media, you can reach a larger audience and get more people to visit your site. In addition, you can use social media to create brand awareness and build relationships with potential and current customers. You can use many different social media platforms to generate more traffic, but some of the most popular include Facebook, Twitter, LinkedIn, and Google+.

4) Email Marketing

Email marketing is another effective way to generate more traffic to your website. You can send out emails to your potential and current customers with links to your website with email marketing. You can also use email marketing to promote special offers, coupons, or other discounts to encourage people to visit your site. In addition, email marketing can build relationships with potential and current customers and keep them up-to-date on what’s happening with your business.

These are just a few ways you can start generating more traffic for your website. If you do not see the results you want, try implementing one or more of these methods into your marketing strategy. You may be surprised at how quickly you start seeing increased website traffic!

Click Fraud Is a Plague on Online Advertising

StrategyDriven Online Marketing and Website Development Article |Online Advertising|Click Fraud Is a Plague on Online AdvertisingAs more businesses go online and compete for the same customers, PPC ads seem like the best way to capture users and direct them to their websites. This is because when users see highly targeted and personalised PPC ads for products and services they are interested in, they are much more likely to click on those ads and purchase the products and services. However, some businesses do not want to compete fairly in this way and this is why click fraud is becoming a problem.

What Is Click Fraud?

Before we look at whether click fraud is illegal or not and what can be done about it, we need to look at what click fraud is exactly. Click fraud is any type of invalid click on a link, with malicious intent. In many cases, click fraud is perpetrated by people who want to drain their competitors’ advertising budgets. They know that if they do this successfully, their competitors will not have any funds left to run their advertising campaigns. This would leave the field open to only them. This article from ClickGUARD answers the question, “What is click fraud?” in more detail, and they also provide tips on how to prevent it from happening to you.

What Are the Sources of Fraudulent Clicks?

These sources often include bots, infected computers and servers as well as real people clicking on ads with no intention of interacting with the website the ads lead to. It is important to remember that these sources of malicious clicks will continue to become more sophisticated and varied and this is why it is important to identify these new sources as they emerge.

Tools like the abovementioned ClickGUARD are very effective at identifying the sources of these malicious clicks thereby stopping click fraud before it happens. They monitor your ads to identify threats to your links and ads, thereby getting rid of wasteful clicks. This ensures your website receives quality clicks from real people who are likely to convert.

Is Click Fraud Illegal?

Click fraud is considered illegal in many parts of the world. Many people do not know that clicking on people’s ads with malicious intent is illegal, but it is. Because of how much money is lost and how many businesses are decimated due to click fraud, it should be stopped before it even begins.

It is important to remember that most countries do not have specific laws about click fraud, but people have been jailed due to click fraud and this is why it is considered illegal. In many cases, laws that cover cybersecurity, wire fraud, deception, data theft and money laundering have been used to prosecute these cases.

By its very nature of being one of the most progressive regions for digital rights, the European Union has some of the strictest laws against fraud. Law experts think that with the data protections afforded by the enacted GDPR laws and these anti-fraud measures, it could form a legal basis for these cases.
Many countries have some form of protection against ‘computer fraud’ but what that means depends on the context, the country in question, as well as the evidence law enforcement officers can gather.

Click fraud is one of the worst things that could happen to digital and online advertising. It robs businesses of precious advertisement funds, it prevents consumers from finding the right websites, products and services and it wastes everyone’s time. It is time that countries came up with comprehensive click fraud laws to cover this one specific area.