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Making Negotiation Win-Win

Using current negotiation models, people feel they are giving up more than they want in exchange for receiving less than they deserve. As part of standard practice, negotiation partners going into a negotiation calculate their bottom line – what they are willing to give up, and what they are willing to accept – and then fight, argue, cajole, or threaten when their parameters aren’t met. People have been killed for this. But there is another way.

In 1997, Bill Ury and I had to read each other’s books (my book was Selling with Integrity) in preparation for working together for KPMG. Before our introductory lunch meeting in Santa Fe, I read Getting To Yes (where BATNA – Best Alternative to a Negotiated Agreement – originated), marked the areas I disagreed with in red, and sent the marked book back to Bill. There was a lot of red: his book teaches how to get what you want (potentially win-lose) rather than how everyone can walk away satisfied (win-win). After much discussion during lunch he agreed with me.

Beliefs

Win-lose is an incongruity. If one person loses, everyone loses – hence there is only win-win or lose-lose. Yet in the typical negotiation process it’s hard to find a win when the ‘things’ being bartered are not ‘things’ at all but representations of unconscious, subjective beliefs and personal values (termed Criterial Equivalents in NLP). And neither negotiation partner understands the values these items represent to the other: a house in the country might represent a lifetime goal to one person, and just a place to live to another; a $1,000,000 settlement might illustrate payback for a lost, hard-won reputation to one person, and extortion to another. When much younger, I spent a fortune on a 14K gold waist chain, believing that this decadent indulgence defined me as ‘making it.’ Seriously.

It’s possible to take the negotiation beyond the ‘things’ being bartered, away from the personal and defended ‘representation’ factor, and chunk up to find mutually shared values agreeable to both – and then find ‘things’ that represent them. So it might be initially hard to agree who should get ‘the house’, but it might be possible to agree that it’s important everyone needs a safe place to live.

Focus On Shared Values First

Try this:

  1. enter the negotiation with a list of somewhat generic high-level values that are of foundational importance, such as Being Safe; Fair Compensation;
  2. share lists and see where there is agreement. Where there is no agreement, continue chunking up higher until a set of mutually comfortable criteria are found. A chunk up from Fair Compensation might be ‘Compensation that Values Employees’;
  3. list several possible equivalents that match each agreeable criterion. So once Compensation that Values Employees is agreed upon during a salary negotiation, each partner should offer several different ways it could be achieved, such as a higher salary, or extra holidays, or increased paid training days, or a highly sought-after office, or higher royalties;
  4. continue working backward – from agreement with high-level, foundational criteria, down to the details and choices that might fulfill that goal, with all parties in agreement.

Discussions over high level values are often more generic, and far less likely to set off tempers than arguments over ‘things’: if nothing else, it’s easier for negotiation partners to listen to each other without getting defensive. And once values are attended to and people feel heard they become more flexible in the ‘things’ they are willing to barter: once Compensation that Values Employees is agreed to, it’s possible to creatively design several choices for an employee to feel fairly valued without an employer stretching a tight budget.


About the Author

Sharon Drew Morgen is founder of Morgen Facilitations, Inc. (www.newsalesparadigm.com). She is the visionary behind Buying Facilitation®, the decision facilitation model that enables people to change with integrity. A pioneer who has spoken about, written about, and taught the skills to help buyers buy, she is the author of the acclaimed New York Times Business Bestseller Selling with Integrity and Dirty Little Secrets: Why buyers can’t buy and sellers can’t sell and what you can do about it.

To contact Sharon Drew at [email protected] or go to www.didihearyou.com to choose your favorite digital site to download your free book.

Questions: The Problems and the Possibilities

I recently accepted a cold call from an insurance guy because I was thinking of switching providers. Instead of facilitating my buying decision, the bias in his questions terminated our connection:

TODD: Hello Ms. Morgen. I’m Todd with XYZ. Are you interested in new car insurance?
SDM: I am.
TODD: Is your main concern lowering your costs?
SDM: No.
TODD: You don’t care about saving money?
SDM: Of course I do.
TODD: So your main concern IS lowering your costs?
SDM: No.
TODD: So what is it?
SDM: I’m interested in a personal connection, in knowing that if I have an accident I will be handled by someone who will take care of me.
TODD: I can promise you I’ll take care of you. My clients love me. Do you want to discuss how much you’ll save?

And, we were done.

Good sellers and coaches pose better questions than Todd’s, of course. But the conversation exemplifies how a Questioner’s biased questions can significantly influence outcomes.

The Bias Inherent in Questions

Questions restrict answers to the assumptions and biases of the Questioner; Responders respond within the limits set by the question. Asking someone “What did you have for breakfast?” won’t elicit the answer “I bought a lamp.” Even questions that attempt to open a dialogue, like “What can you tell me about the problem?” or gather data, like “Who’s in charge of decision making?” merely elicit top-of-mind responses that my not effectively represent – and indeed might cloud – the issue. Biased question; biased answer.

Sometimes questions are so biased and restricted that the real answer might get overlooked. ‘Do you prefer the red ball or the blue ball?’ excludes not only the green ball, but a preference for a bat, or a discussion about the Responder’s color blindness. But a question such as: ‘What sort of a game implement could be easily carried and engage all employees?” might elicit a response of a ball or marbles or Monopoly and include more team members.

Most questions pull or push the data sought by the Questioner, making it difficult to know if:

  • the communication partners make the same assumptions;
  • the wording of the question is ideal;
  • a better answer exists outside the limits of the question;
  • the question encompasses the full set of possible responses.

What if the best answer is outside of the framework of the question? Or the question isn’t translated accurately by the Responder? Or there is an historic bias between the Questioner and Responder that makes communication difficult?

Facilitative Questions

Questions can be used to facilitate choice, to lead Responders to new options within their own (often unconscious) value system, rather than as set ups to the Questioner’s self-serving objectives. Using a Facilitative Question, the above dialogue would sound like this:

TODD: Hi Ms. Morgen. I’m Todd, an insurance agent with XYZ Corp. I’m selling car insurance. Is this a good time to speak?
SDM: Sure.
TODD: I’m wondering: If you are considering changing your insurance provider, what would you need to know about another provider to be certain you’d end up getting the coverage and service you deserve?

The question – carefully worded to match a Responder’s criteria for change – shifts the bias from Todd’s self-serving objectives to enabling me in a true discovery process; from his selling patterns to my buying patterns. How different our interaction would have been if his goal was to facilitate my buying decision path rather than using his misguided persuasion tactics to sell.

I developed Facilitative Questions decades ago to enable any Questioner to facilitate someone’s route to congruent change. With no manipulation or bias, they require a different form of listening, wording, and objectives, thereby avoiding resistance and encouraging trust between sellers, coaches, consultants and their clients.

Take a look at your own questioning strategy to see if they might work for you:

  • How are your questions perceived by your Responders? How do you know? What’s your risk?
  • How do your questions address a unique Responder’s decision criteria?
  • How do your questions bias, restrict, enhance, or ignore possibilities?
  • What criteria to you use to choose the words to formulate questions?
  • To ensure any new skills would work effectively with your successful skills, what would you need to know or consider before adopting additional question formulation skills?

Remember: your innate curiosity or intuition may not be sufficient to facilitate another’s unconscious route to change – or buy – congruently. You can always gather data once the route to change is established and you’re both on the same page. Change the goals of your questions from discovering situations you can provide answers for, to facilitating real core change. Before buyers or clients will work with you, they have to do this for themselves anyway. You might as well do it with them and create a trusting relationship.

Facilitative Questions follow a specific path and wording. I’ve trained sellers to use them for lead generation, to make appointments with the right decision makers (often helped by gatekeepers) and teach prospects to assemble Buying Decision Teams and reach consensus; to help coaches find – and keep – ideal clients, and facilitate their change efficiently. They are great for small and complex sales, for prospecting and lead gen, for team building, for coaching clients seeking change, for change implementations. And for doctors, lawyers, communication professionals, therapists, school administrators, and leaders.

If you’d like to learn how to formulate Facilitative Questions, either get this Learning Accelerator, or contact me to discuss team training or coaching at [email protected]. You can read about the use of Facilitative Questions and the full path of change in Dirty Little Secrets: www.dirtylittlesecretsbook.com.


About the Author

Sharon Drew Morgen is founder of Morgen Facilitations, Inc. (www.newsalesparadigm.com). She is the visionary behind Buying Facilitation®, the decision facilitation model that enables people to change with integrity. A pioneer who has spoken about, written about, and taught the skills to help buyers buy, she is the author of the acclaimed New York Times Business Bestseller Selling with Integrity and Dirty Little Secrets: Why buyers can’t buy and sellers can’t sell and what you can do about it.

Resistance to Guidance: Why Sales, Coaching, and Leadership Practices Falter

Do you know what’s stopping you or your company from making the changes necessary to have more success? Or why prospects aren’t buying something they need? Or why clients aren’t adopting the changes they seek? The problem is resistance. And as change agents we’re inadvertently creating it.

Change requires that a complacent status quo risk its comfort for something unknowable – the probable loss of narrative, expectations, habitual activities and assumptions with no real knowledge of what will take its place. People don’t fear the change; they fear the disruption.

The Status Quo of the System

To understand why our status quo is tenacious we must understand systems. Simply, a system – for the sake of this article families, corporations, or individuals – is:

  1. a collection of policies, beliefs, agreements, goals and history, uniquely developed over time, which
  2. embrace uniform rules that are
  3. recognized and accepted by all and
  4. constitute the foundation of all decisions.

Because of the law of homeostasis (simply, all systems seek stability) any change potentially disrupts the status quo and will be resisted, even if the ‘new’ is more effective; even if the system seeks the change; even if the persuader is skilled at persuasion tactics.

Until or unless a system is able to shift its rules so that the new product, idea or implementation has the ability to fit in and new rules are adopted that reconfigure the status quo from within, change faces an uphill battle. The system is sacrosanct.

To get folks to change their minds or accept a solution and avoid resistance, it’s necessary to first:

  • help the system discover the differences between the new and the old,
  • help the system discover the details of the risk,
  • facilitate an acceptable route to managing the risk,
  • facilitate buy-in from the right people/elements

regardless of the efficacy of the proposed change or the need.

Our Guidance Pushes Against Stable Systems

Entire fields ignore these change management issues to their detriment:

  • the sales model fails 95% of the time because it attempts to push a new solution into the existing status quo, without first facilitating a buyer’s non-need change issues;
  • coaches end up needing 6 months with clients to effect change as they keep trying to push new behaviors into an old system – and then blame clients for not listening’ or believing they have the ‘wrong’ clients;
  • consultants and leaders have a high rate of failed implementations as they attempt to push the new into the old without first collaboratively designing new structures that will accept the change.

Persuasion and manipulation tactics and guidance strategies merely push against a stable system. As outsiders, it’s unlikely we can acquire the historic knowledge and consensus from all relevant insiders, or design the new rules for systemic change, for our ideas or solutions to gain broad acceptance throughout the system.

We can, however, facilitate the system in changing itself. Then the choice of the best solution becomes a consequence of a system that is ready, willing, and able to adopt excellence.

Obviously, having the right solution does not cause change: pitching, suggesting, influencing, or presenting before a system has figured out how to manage change is not only a time waste, but causes resistance and rejection of the proposed solution. So all of our logic, rational, good content, reasoning, or persuasion tactics are useless until the system is ready. Facilitate change first, then offer solutions in the way that the system can use it.

The question is: do you want to place a solution? Or expedite congruent change?

Listening for Systems, Facilitating Change

For the past 30 years I have designed unique models that facilitate change from the inside. Used in sales, and now being used in the coaching industry, my Buying Facilitation® model offers a unique skill set that teaches systems how to change themselves, and includes listening for systems rather than content, and a new way to use questions (Read Dirty Little Secrets (www.dirtylittlesecretsbook.com.).But whether you use my model or develop one of your own, you must begin by facilitating change, not by attempting to first ‘understand need’ or place a solution or idea.

I’m suggesting that you change your accustomed practices: the idea of no longer listening for holes in a client’s logic to offer guidance goes against the grain of sellers, coaches, and consultants. By listening for systems, by focusing on facilitating change and enabling consensus and change management, change agents are more likely to sell, coach, and implement.

I’ve written a new book (What?) to help you hear what others are really saying rather than just what you want to hear. I’ve made it free: www.didihearyou.com. Read it, and then let’s start a conversation. Let’s begin to think of managers, sellers, leaders, and coaches as true consultants who can hear what their clients mean. Let’s add a few facilitation skills and be the agents of real change with integrity.


About the Author

Sharon Drew Morgen is founder of Morgen Facilitations, Inc. (www.newsalesparadigm.com). She is the visionary behind Buying Facilitation®, the decision facilitation model that enables people to change with integrity. A pioneer who has spoken about, written about, and taught the skills to help buyers buy, she is the author of the acclaimed New York Times Business Bestseller Selling with Integrity and Dirty Little Secrets: Why buyers can’t buy and sellers can’t sell and what you can do about it.

To contact Sharon Drew at [email protected] or go to www.didihearyou.com to choose your favorite digital site to download your free book.

Miscommunication: The Reasons, The Cure, The Prevention

Have you ever been absolutely certain you heard someone say something they later claim they didn’t say? Or inaccurately interpret requests from your spouse or colleagues when you could swear you’re right and they’re wrong? It’s interesting how mutually defined words end up causing such havoc.

Spoken language is a mutable translation system – a best attempt to impart thoughts, feelings, and world view between dialogue partners for the purpose of shared understanding, intimacy, and maintaining relationships. Senders (unconsciously) choose their words as representative of what they wish to share. Most of the time their communication partners understand them. But sometimes Receivers don’t hear a Sender’s message accurately even when they define the words identically causing them to misunderstand or bias what’s been shared, with a potential for a miscommunication. What’s going on?

When researching my new book (What? Did you really say what I think I heard? – offered free) I spent a year reading 52 books to learn why there is a gap between what’s said and what’s heard. I studied brains, bias, collaboration, filters, AI, and the neuroscience aspects of communication, and learned just how fragile our listening process is. Before the research I had naively believed that I accurately heard what others meant to convey most of the time. I was shattered to learn that’s not even possible.

The Reasons

The problem is our brain. As Listeners, we think there is a direct transmission between words spoken and our interpretation. But the reality is far murkier: just as our eyes take in light and our brains interpret captured images, our ears take in sound and our brains interpret meaning. That means we all see and hear the world uniquely, according to our mental models and filters, and are at effect of what our brains allow us to hear, not necessarily what’s said.

During conversations, our brains delete, misconstrue, and misinterpret according to filters – biases, triggers, assumptions, beliefs, habits and mental models – in order to keep us comfortable and maintain our status quo. Accuracy is not their criteria. And we’re left with the residue, assuming our unique interpretation is accurate: not only do we not realize what we think has been said might be inaccurate, we adamantly believe what our brains tell us we’ve heard is accurate. Hard to fix when it’s not obvious there is a problem.

How, then, do we know when we’ve misheard? How do we correct a problem we literally can’t get our minds around? We must go beyond our brain.

The Cure

For us to accurately hear what our communication partners intend to convey we must enter conversations from an ‘observer’ standpoint, allowing us to rise above our filters (I have a thorough discussion on this in Chapter 6 in What?). Since we can’t use the same skills that cause the problem, we must use our physical system to go beyond our brains. Try this technique: During conversations stand up (I get permission to walk around during meetings, saying “Do you mind if I walk around so I can think more creatively?”) or lean back against your chair with your feet up. It physically unhooks you from your physiology that causes automatic responses and takes you, instead, to an unbiased place in your brain. I know this sounds simplistic but try it – it’s an NLP technique that I’ve used in my training programs and coaching sessions for 30 years. It works.

It’s also possible to notice clues in your communication partner that denote ‘misunderstanding’. Visibly, s/he will look confused, or his/her face will go blank or scrunch up. Verbally, you’ll hear a response that is not aligned with your response, or there will be a long silence, or a voice/tempo/volume shift, or a ‘What??’ The cues of miscommunication will depend upon the strength of your relationship, of course. The worst result is that nothing is said and the conversation continues as if there has been understanding.

The Prevention

To have more choices when you need them, start with discovering your tolerance to adding new behavior choice:

  • Where or when are you willing to have a miscommunication? Are there times you need choice to ensure you avoid miscommunicating? Times you don’t mind if there is a miscommunication?
  • How will you know if/when a problem exists early enough to avoid a defective communication?
  • What are you willing to do differently to avoid misunderstanding or misinterpretation? And what happens when you don’t?

The big decision is: are you willing to do something differently to have a higher probability of having an effective communication? Because if you always do what you’ve always done, you’ll always get what you’ve always got. And just maybe you might need new choices for those times what you’re doing isn’t working. Not to change what you’re doing, but just add a choice when you need one.

Get What? Did you really say what I think I heard? (www.didihearyou.com). It’s free – to make sure you read it, to help you understand how and why people end up mishearing and miscommunicating. I also developed some learning tools for those who wish to recognize their communication choices. Should you wish to train your team to learn to hear clients or collegues more effectively contact Sharon Drew. Enjoy. Let me know how this works for you.


About the Author

Sharon Drew Morgen is founder of Morgen Facilitations, Inc. (www.newsalesparadigm.com). She is the visionary behind Buying Facilitation®, the decision facilitation model that enables people to change with integrity. A pioneer who has spoken about, written about, and taught the skills to help buyers buy, she is the author of the acclaimed New York Times Business Bestseller Selling with Integrity and Dirty Little Secrets: Why buyers can’t buy and sellers can’t sell and what you can do about it.

To contact Sharon Drew at [email protected] or go to www.didihearyou.com to choose your favorite digital site to download your free book.

Motivation Is An Inside Job

Why do we do what we do? What causes us to succeed, fail, procrastinate? Is it our environment? Our biology? Our New Year’s resolutions? There’s much debate why our motivation goals fail and how to resolve them. I believe we’re addressing the wrong issues.

Why Promoting Behavior Change Causes Resistance

Everything I’ve read on resolving ‘motivation’ issues focus on behaviors: why, how, when. Courses, keynote speakers, books, attempts to pump up, stimulate, and otherwise inspire. All trying to cause the ineffective behaviors to change to effective ones. But change doesn’t happen this way. Motivation involoves both shifting beliefs, and creating new habitual behaviours, that our unconscious status-quo will accept and adopt over time.

Here’s why: A behavior is the action – the representation – of a (largely unconscious) belief. Lasting behavior change occurs only when there is first a shift in the beliefs responsible for the behavior (Complex, due to the habitual and systemic nature of our belief?behavior connection).

So: a belief change will trigger a new behavior to match the new belief.

Trying to change a behavior, without changing the underlying beliefs first, causes pushback because our status quo is being disrupted and threatened. So new behaviors to respond to Commit! Achieve! will create resistance without the necessary buy-in from the foundational beliefs that caused the problem.

To effectively motivate ourselves and others, we must facilitate an unconscious shift from the ineffective beliefs to successful ones, and then introduce new commensurate behaviors. While there are certainly helpful training and coaching approaches to accomplish this, one way to get there is by listening to our Internal Dialogue.

A Case Study in Motivation

I’m going to use myself as a case study, as I have had a continual issue motivating myself to get to the gym. Basically, I trigger my healthy beliefs whenever I hear my Internal Dialogue rationalizing why I don’t need to go. Motivation is an inside job.

Here’s how I do it. I deeply believe I’m a healthy person, and that the gym is a necessary evil to maintain my identity. Whenever I hear my inner voice making excuses [“It’s so cold outside. You really would be better off staying inside where it’s warm.”] I have a trigger that pings me to shift me over to my higher-level beliefs Self, Health, Excellence – who I am. “No, you idiot. You’re a healthy person because you work out, so shut up and bundle up and get out the door.”
Indeed, by listening to my Internal Dialogue in many situations, I’ve trained myself to automatically counter non-motivating behavior with my higher-level beliefs that will then motivate me. (I have written a chapter on how to shift from behaviors to beliefs in my new book What? Did you really say what I think I heard? that’s offered free at www.didihearyou.com.)

Motivating Our Teams to Excellence

We can adapt this for our teams. Right now, we tell them ‘how’ and ‘why’ to succeed. We are hiring keynote speakers to ‘Motivate’ our sales forces and leaders, bringing in consultants to ‘Motivate’ more success. But all this is accomplishing is pushing new activities into the habitual status quo and merely getting some meager shifts that last a brief time. Then we blame the failure on our staff or the training.

Let’s motivate by teaching folks to listen to their own Internal Voices. Here are a few pointers (and again, my new free book has an entire chapter on how to accomplish this):

  1. Listen to your Internal Dialogue when you hear yourself making excuses. Behind every resistance is a belief that is holding the ineffective behavior in place.
  2. Notice the underlying beliefs that keep your current ineffective behavior in place and see if you have other beliefs that might be reweighted to take over for the ineffective ones (In my case, I move ‘health’ up on top of ‘comfort’ when it comes to the gym).
  3. Shift/reweight beliefs to put the effective ones on top.
  4. Add new behavioral choices that match the reweighted belief.

It’s more complicated than merely attempting to add some new behaviors, of course. But the change will be permanent. And you can use the skill any time change is required.

Begin the process of listening to yourself more closely and more often. If you want to learn more about bridging the gap between what’s said and what’s heard (www.didihearyou.com) I’m offering the digital book for free to make sure everyone has the capability to communicate, change, and motivate by truly listening. Or go to www.sharondrewmorgen.com to learn more about facilitating change in sales.


About the Author

Sharon Drew Morgen is founder of Morgen Facilitations, Inc. (www.newsalesparadigm.com). She is the visionary behind Buying Facilitation®, the decision facilitation model that enables people to change with integrity. A pioneer who has spoken about, written about, and taught the skills to help buyers buy, she is the author of the acclaimed New York Times Business Bestseller Selling with Integrity and Dirty Little Secrets: Why buyers can’t buy and sellers can’t sell and what you can do about it.

To contact Sharon Drew at [email protected] or go to www.didihearyou.com to choose your favorite digital site to download your free book.