Mastering The Product Development Process

StrategyDriven Online Entrepreneurship Article |Product Development|Mastering The Product Development ProcessWhatever it is that your business does, there will be some kind of product that you need to make along the way – unless you offer a service free of products of any kind, of course, which is not commonly the case. Because that product is what the customer ends up with in their hands, it is one of the major determinants of what they think of your business, and as such you should make sure that it is going to be as close to perfect as possible. There are a lot of things you can do to make sure that you are going to create a close to perfect product, and in this article we are going to look at a range of them. Mastering your product development process is going to bring huge benefits to your business, so if you take the following on board you should find that you are in am much better position on the whole.

Strong Ideation

An early and important phase in the development of any product is ideation, or in other words where you actually come up with the idea for the products you are going to create. Having a good process for coming up with those products is obviously always going to be important, as it will result in much more successful products being created in the end. But how can you make sure that you are going to improve the ideation process involved in your development? For a start, you should consider trying to solve a problem that you have identified as being common amongst people in the society. Doing that will mean that you can get a better sense of what kind of thing you need to produce, and you are much more likely to end up making something people really need.

Whatever ideas are generated, it’s important to make sure that you have plenty of people around the table who can talk it through together and decide on what needs to be improved or what needs work in any way. The more you have a range of experts and so on, the more likely it is that you will be able to create something that is as close to perfect as possible. This process should be worked on as much as you can if you want to create great products, so be sure to put a lot of effort in at this point for benefits later on.

StrategyDriven Online Entrepreneurship Article |Product Development|Mastering The Product Development ProcessCreation

When it comes to the actual start of the manufacturing process, you need to make sure that you are doing everything in your power to really make it work out as well as possible. You want as few things to go wrong here as you can manage, so that you can have less to work on later on, and the best way to make sure of that is to look at developing a manufacturing process at this early stage which is set up to succeed as well as possible. You will be surprised at how much you have to think about here. For a start, you’ll need the space, which in most cases will be a factory. Within that factory, you’ll need to set up the proper equipment for ensuring that it goes as smoothly and swiftly as you would hope: that means having the right roller conveyor systems in place and ensuring that you have all the materials necessary to be able to actually create the item in question.

Having the factory set up means you can then work on ensuring that the manufacturing goes well, and that ensures the future quality of the product. Clearly, it’s something you should spend some real time on if you are to ensure that your product ends up as successful as possible.


It’s often easy to forget that marketing is a part of the process of product development, as much as any other part of it. You need to have one eye on your marketing from the very start if you are to make the most of it, as you can gather more ideas and make sure there is a synthesis between product and marketing later on, making it much more likely to sell well. A big part of this too is ensuring that you have looked into the right kind of packaging and labelling for your products, which ultimately form the last part of the marketing process. As long as you have done that, you will find that you are going to have much more success with the product on the whole.

It’s Not A Race: Don’t Rush Launching Your New Product!

You’ve done the hard part, you’ve come up with that perfect product idea, or at least, you think that you have. The fact is that although coming up with the initial product idea and developing it can seem like the hardest part of launching a new product, that isn’t necessarily the case. There are also various other factors that come into play when launching a product, which is why it’s so important not to rush the process and to ensure that you take your time launching your new product.

That being said, what you don’t want to do is take so long that your competitors beat you to the punch – it’s all about finding the right balance between rushing the launch and taking too long. To help you ensure that you don’t rush the launch of your new product but don’t end up being beaten to it by your competitors, below are some useful tips and pieces of advice to take note of.

Photo courtesy of Pexels

Be clear on aesthetics

Let’s talk aesthetics. The product itself aside, because you will most probably have already dealt with the aesthetics of this, but what about the aesthetics of the branding. From the packaging and logo to the stock images you plan on using, it’s vital that you ensure the aesthetics of your product are on point. What this means is making sure that when it comes to the designs of your product packaging, for instance, or the layout of your product photos, that they will be appealing to your target audience. To do this, it’s worth investing in packaging research, as well as doing research into the types of styles and designs that appeal to your target audience. What you want to be clear on is that your products, their packaging, and any stock images that you have created, appeal to your target customer base.

Make time for focus groups

A simple way to ensure that your new product, its packaging, and various marketing materials will appeal to your target audience is to hold focus groups. This is where you bring a group of people together – usually five or six people – and ask them to discuss something, in this case, it would be your new product, and it’s branding. You can then use what is said in the focus group, such as what the attendees like and dislike about the product design, as feedback to improve the product and its aesthetics. Focus groups are an incredible tool for ensuring that before you launch a product, it’s a perfect fit for your target customer base, so it’s worth making the time to run them.

Use social media to build excitement

The key to success when it comes to launching a new product is social media, as well as a fabulous product launch, that is. But going back to social media, social media sites like Facebook, Twitter, and Instagram, are the key to your success with a new product. You see, these sites can be used to help build excitement surrounding your new product with tweets about it, sneak peek photos, and competitions, you could even create your own hashtag for the product and attempt to get it trending. Learn to use social media effectively to build excitement around your brand and the launch of your new product, and you can significantly increase the product’s chances of success.

It’s important to take your time when launching your product, to ensure that you don’t rush things and make an error. That being said, what you don’t want to do is take too long launching it, as else a competitor may beat you to it and launch something similar.