Posts

5 Proven Ways to Create Eye-Catching Video for Social Media

StrategyDriven Online Marketing and Website Development Article |Video Marketing|5 Proven Ways to Create Eye-Catching Video for Social MediaWhether you have a product you want to sell or wish to reach more people on your social media, video marketing is a tried and tested method that guarantees results.

There are various challenges that the modern day content creator faces. Most social media users are overstimulated, and there are multiple brands vying for the user’s attention. So, how do you stand out when the stakes are high and the competition is tough?

In this article, we’ll talk about 5 ways you can make your video stand out among the others.

1. A Good Hook

The content of your video doesn’t matter if you don’t have a good hook. Users will only pause on your video for one or two seconds, if at all, and that’s all the time you’ll have to make them stay.

Include keyword phrases designed to catch the attention of your target audience. Create suspense or ask them a question directly that makes them pause for the answer.

And it doesn’t just end with a good hook either. Now that you have your audience’s attention, make sure to give them something that makes them glad they stayed. It could be information, or the answer to your initial question, or something that you know your target audience wanted to know in the first place.

2. Include Text

Most of the time, people watch videos on Instagram and Facebook without any sound. It hurts your brand and it hurts your engagement if your users don’t find your videos worth watching, or pause because of one reason or the other only to find that they need to turn the volume on to understand what’s being said.

Most of the time, they’ll keep scrolling. And every person who doesn’t engage with your post might be a customer lost. Adding text even gives you a unique opportunity to add some color and motion to your video.

Have the text appear and disappear from view in different ways. Maybe it pops up and out of sight in fun ways, maybe the colors of the text go well with the background and the video’s aesthetics.

3. Make a Script

It’s good to sound natural in your video- in fact, it’s probably best that you do. But that doesn’t mean that you should wing it either.

Sounding unprepared or beating around the bush in your video is something you can’t afford to do. There is a whole world of content at your viewer’s disposal that they can switch to any time, so if you don’t get right to the point and utilize every second of the video to tell them what you want to, you’ll hurt your business and brand.

4. Create a Good Looking Video

Content creators are beginning to understand the importance of visually appealing content now. People have more chances of pausing at a video they find beautiful and professional.

If you want to shoot indoors, invest in the proper lighting and some props to make your video look good. It might be a good idea to use a single colored sheet as the background to make your product or the subject of your video stand out. Make sure the colors don’t clash!

Another great idea would be to shoot outdoors. What’s stopping you from shooting at a beautiful spot in the forest or a bustling mall? Keep your brand’s identity and focus in mind, then choose the best looking option for your video.

5. Look Good!

If you’re going to be in the video yourself, make sure to look your best! Even if the video contains shots of the kitchen, living room, or just the product, you need to make sure that nothing looks sloppy or out of place.

It doesn’t serve you well to look unprofessional when you’re trying to attract people to your page- it’s the expertly made, high value and visually appealing and professional content that they’re looking for.

In the end, creating an eye-catching video is a combination of planning, good camera skills and a great location, so take your time in making it to make sure you get it right.

How Close Are We to Developing Plant-Based Meat?

StrategyDriven Editorial Perspective Article |Plant-Based Meat|How Close Are We to Developing Plant-Based Meat?Eating plant-based meat isn’t just about being vegan. If you take the visitor and exhibitor data from Global Table, it will show a diverse set of tastes for each group. Health and food variety play a big role in the rise of plant-based meat. But is it here to stay? And how far along is the food industry with producing a suitable replacement?

It’s Already Here

Several companies have gone headfirst into the plant-based meat industry. This isn’t a flash in the pan, and led to a strong showing in new food innovations. The rush to create the perfect product happened around the same time that being healthy became profitable. Instead of making something that only appeals to a specific group of people, companies realized that plant-based meat can be an addition, or an actual replacement to real meat. There is still a long way to go in finding the right balance between healthy and tasty. While consumers are breaking down doors to get the Impossible Whopper, it is still considered a small minority (and star) of the entire plant-based meat industry. The B2B media campaign by PPR&C highlights some of the best features of pushing plant-based meat. Get to know more about plant protein and its benefits.

Branding Is Everything

The Impossible Whopper had a great marketing push due to its whopper roots. It already started on third base, while every other plant-based meat product had to start on first. This is the biggest challenge in the food industry for any non-established brand that wants to leave their mark.

Grocery store brands that have been selling plant-based meat products for years. After fighting for shelf space with meat products, brands began to be displayed side by side with their meat-based competitors. That made a big difference in certain areas where marketing a plant-based meat product doesn’t really stand out. Now, when you shop for meat, plant-based meat products are displayed in the same row. For the normal shopper mentality, this makes the difference between a buy or a pass. Without a large social media or marketing push, it is easy to miss some of the better choices in a store isle.

Pricing

Global leaders in the industry understand that pricing is the biggest roadblock to the mass acceptance of plant-based meat products. Healthy food has always been more expensive than regular food. When fast food chains add plant-based meat to their menu, it doesn’t suffer from a price hike. This makes it an attractive option to have with a diet soda. When shoppers go into a store or online website to find a similar fix, they are met with inconsistent pricing. This is confusing, but there are several reasons for this.

Plant-based meat brands uses natural, high quality ingredients. It is no different than the price hike issued on organic vegetables and produce. The other reason has to do with store placement, which once again, requires smart placement with regular meat. Companies that spend more for natural ingredients don’t get a discount on shelving space, so the price is sometimes passed onto the consumer.

Pricing woes can be avoided by buying from a plant-based meat website, or getting on a compatible food subscription plan. The awareness raised by the Global Table event touched on some of these issues, and offered some great alternative selling methods for new and existing companies.

Wrap Up

This is the best time to try plant-based meat and similar products. They work well together, and should fit the palate of a casual eater or hardcore foodie. Look past the normal options if you want to try something a little bit different, yet familiar.